Art Madrid'25 – GETTING CLOSE TO EXPERIMENTAL ART

Art is an expressive language that does not conform to the pre-established guidelines and dares to explore new creative options. Indeed, we are before something intrinsic and consubstantial to art, because one of its purposes is to question the raison d'être of our reality, to go a step beyond the established orthodoxy, to break with classicism and pose a challenge both for artists and for the spectators. And in this creative magma, the incursion of new techniques and the combination of disciplines is the ideal breeding ground to originate new movements and trends.

Yoshi Sodeoka, “Utopia”

Experimental art wasn’t labelled until the last third of 20th century. Until then, the emergence of artistic movements gave way to more and more abstract manifestations, farther from the classical aesthetic, which had experienced small episodes of evolution on the emergence of new techniques, but with a production based on the demands of the sponsor of turn. It was the domination of religious motifs, the reconstructions of mythological stories, the tyranny of royal and nobiliary portraits, the expansion of pompous landscapes. However, the last century was the cradle of the concept of the modern artist, an autonomous, independent, irreverent and difficult to master author that also wanted to take refuge in a new language to live outside the canons.

Nacho Criado

As usual, in the beginning, new expressive proposals that move away from academicism usually receive a harsh criticism from the most conservative and consolidated group of the fine arts. Let us not forget that this had happened to the Impressionists, openly rejected by the most traditionalist authors, who saw in their style a kind of subversion (and even perversion) of painting. Today, however, this movement of the late 19th century has established itself as an inescapable reference in the history of art.

Cristopher Cichocki, “Fish With Enamel Illuminated by Ultra Violet Radiation”

Likewise, every experimental form tends to deal with less friendly and riskier themes that give way to the significant concerns of the moment. For this reason, these forms of expression are often associated with open criticism of the established system and the status quo of power. Nothing better than muddying the harshness of a social rethinking with a blow of novelty, such as the one proposed by experimental art. A break in the rules that requires a double reading to get to the bottom of the matter. Because, in this current, things are seldom what they seem.

Jim Drain

Thus, experimental art feeds on contemporary resources and builds its message on the value of discourse itself: what is said is more important than how it is said. The image, the "extra-artistic" elements, the influence of other professions and the media impact play a fundamental role in this stream that is still difficult to define and specify. The development of the artistic tissue in each moment and place determines the expansion and reception of these models. The old and veteran Europe, so attached to its history and cultural heritage, has always lagged behind other pioneering foci, such as those from beyond the Atlantic. Perhaps the absence of a thousand-year historical weight and the unconsciousness of living a reality with a barely bicentennial past serve as an impulse to set trends and become the field of experimentation par excellence. Let's lose the fear of being wrong and try.

 

At the most recent edition of Art Madrid, artist Luis Olaso (Bilbao, 1986), represented by Kur Art Gallery (San Sebastián), received the Residency Prize of the Art Madrid Patronage Program. This award, the result of a collaboration between Art Madrid, DOM Art Residence, and the Italian association ExtrArtis, enabled him to undertake an artistic residency in Sorrento (Italy) in August 2025.

Through initiatives like this, the fair reaffirms its support for contemporary creation—a commitment aimed at increasing artists’ visibility and strengthening art collecting through concrete actions such as acquisition prizes, recognition of emerging talents, and international residencies.


Artists in Residence. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.


The DOM & ExtrArtis 2025 Residency Program took place in Sorrento from August 1 to 31, 2025. The artists lived together at Relais La Rupe, a 16th-century villa surrounded by cliffs and centuries-old gardens, which became an ideal setting for experimentation and exchange.

In this edition, residents worked around the theme “Reimagining Genius Loci”, an invitation to reflect on how the movement of people and traditions transforms the “spirit of place.” During the residency, DOM organized two public group exhibitions: the first to present the artists’ previous work, and the second to showcase the projects developed in Sorrento.


Work by Luis Olaso. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.


Luis Olaso’s work moves between expressionist figuration and abstraction, always employing a pictorial language charged with strength and emotion. Initially self-taught, he later graduated in Fine Arts and has developed a solid international career, with exhibitions at venues including JD Malat (London) and Makasiini Contemporary (Turku, Finland), and participation in fairs such as Untitled Miami, Estampa, and Art Madrid itself.

His work is part of prestigious collections, including the Tokyo Contemporary Art Foundation, Fundación SIMCO, and the Provincial Council of Bizkaia, and has been recognized in competitions such as the Reina Sofía Prize for Painting and Sculpture and the Ibercaja Young Painting Prize.

In Sorrento, Olaso found a unique context to expand his pictorial research, engaging in dialogue with the Mediterranean landscape and the region’s historical heritage. The residency provided him with time, resources, and a framework for exchange with other international artists, fostering the production of new works that were later presented in the group exhibitions organized by DOM.


Luis Olaso working on his project. DOM & ExtrArtis. Image courtesy of DOM.

Luis Olaso’s experience at DOM Art Residence concluded with a public showcase of the works produced, reinforcing his presence on the international circuit and consolidating his position as one of the most prominent Basque artists on the contemporary scene.


Through initiatives such as this, Art Madrid demonstrates its active role as a platform for direct support of contemporary creation, creating opportunities for research, production, and intercultural dialogue that extend beyond the fair itself and accompany artists in their professional development.