Art Madrid'25 – GETTING CLOSE TO EXPERIMENTAL ART

Art is an expressive language that does not conform to the pre-established guidelines and dares to explore new creative options. Indeed, we are before something intrinsic and consubstantial to art, because one of its purposes is to question the raison d'être of our reality, to go a step beyond the established orthodoxy, to break with classicism and pose a challenge both for artists and for the spectators. And in this creative magma, the incursion of new techniques and the combination of disciplines is the ideal breeding ground to originate new movements and trends.

Yoshi Sodeoka, “Utopia”

Experimental art wasn’t labelled until the last third of 20th century. Until then, the emergence of artistic movements gave way to more and more abstract manifestations, farther from the classical aesthetic, which had experienced small episodes of evolution on the emergence of new techniques, but with a production based on the demands of the sponsor of turn. It was the domination of religious motifs, the reconstructions of mythological stories, the tyranny of royal and nobiliary portraits, the expansion of pompous landscapes. However, the last century was the cradle of the concept of the modern artist, an autonomous, independent, irreverent and difficult to master author that also wanted to take refuge in a new language to live outside the canons.

Nacho Criado

As usual, in the beginning, new expressive proposals that move away from academicism usually receive a harsh criticism from the most conservative and consolidated group of the fine arts. Let us not forget that this had happened to the Impressionists, openly rejected by the most traditionalist authors, who saw in their style a kind of subversion (and even perversion) of painting. Today, however, this movement of the late 19th century has established itself as an inescapable reference in the history of art.

Cristopher Cichocki, “Fish With Enamel Illuminated by Ultra Violet Radiation”

Likewise, every experimental form tends to deal with less friendly and riskier themes that give way to the significant concerns of the moment. For this reason, these forms of expression are often associated with open criticism of the established system and the status quo of power. Nothing better than muddying the harshness of a social rethinking with a blow of novelty, such as the one proposed by experimental art. A break in the rules that requires a double reading to get to the bottom of the matter. Because, in this current, things are seldom what they seem.

Jim Drain

Thus, experimental art feeds on contemporary resources and builds its message on the value of discourse itself: what is said is more important than how it is said. The image, the "extra-artistic" elements, the influence of other professions and the media impact play a fundamental role in this stream that is still difficult to define and specify. The development of the artistic tissue in each moment and place determines the expansion and reception of these models. The old and veteran Europe, so attached to its history and cultural heritage, has always lagged behind other pioneering foci, such as those from beyond the Atlantic. Perhaps the absence of a thousand-year historical weight and the unconsciousness of living a reality with a barely bicentennial past serve as an impulse to set trends and become the field of experimentation par excellence. Let's lose the fear of being wrong and try.

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.