Thirteen years have passed since its beginnings, and in all this time the Video Art Festival PROYECTOR has grown and consolidated its position as an essential event in this discipline. Since its inception, the initiative has tried to give visibility to a discipline that has always been relegated to the background in the usual exhibition circuits. Although video creation is not new, since it emerged by its own in the 60s of last century, the way to get to know it and enjoy it has not always been easy. On many occasions, the exhibitions only included a few isolated pieces within the main route, as if the video was the anecdotal contribution to the whole. However, our daily lives are invaded by moving images, and there is a paradox that video art, despite being a format of artistic expression very much in tune with the habits of today's society, remains a minority discipline

Frame from “Hel City”, by Gregorio Méndez Sáez, 2019

To some extent, PROYECTOR was born to reverse this situation, to value video as a creative format and to offer a wide, itinerant space to host a multitude of proposals, coming from inside and outside our borders. In this time, the growth of the festival has led it to travel the world, but also, to be a benchmark that each year arouses more interest. In the open call to receive proposals, they reach almost half a thousand, and a hundred works selected by the jury are a representative sample of different ways of understanding video creation, with pieces mainly from Europe, Latin America, Southeast Asia and the Middle East.

In turn, PROYECTOR wants to be more than a video showcase and offers a large program with talks, workshops, masterclasses, meetings with artists, visits and concerts. A complete experience that always has the moving image as a backdrop.

El Instante Francisco Ruiz de Infante. El bosque que se mueve (errores de medida)

In this evolution, another circumstance stands out: video is a creative format that has its own codes, but it is also one of the disciplines most open to artistic hybridization and the widening of uses. The video may, therefore, be the genuine idea of an author who conceives an autonomous project to be carried out in this format, but it can also be the complementary result of an action or the documentary record of a previous performance being recorded to guarantee its survival. The versatility of the moving image and the potential that it has acquired in recent years allows us today to speak of numerous branches of art that focus on the fusion of languages and the integration of techniques and methodologies from other sectors, and in many of them, the video is still a cornerstone. So it is with technological art, interactive sound art, performance recording, the transformation from big data to image, artificial intelligence, and a long etcetera. Precisely for this reason, PROYECTOR offers a panoramic vision of this reality, with an extremely interesting program that plays with the variety and wealth of proposals.

Frame from “Herdança”, by Thiago Rocha Pitta, 2007

The 2020 edition will run from September 9th to 20th. As usual, the program displays in various venues throughout the city of Madrid, each of which will house a small section of the activities. This year the festival will count with the collaboration of the Casa Árabe, White Lab, Cruce, El Instante Fundación, ¡ésta es una PLAZA!, Extensión AVAM (Matadero Madrid), Institut Français de Madrid, Medialab Prado, Quinta del Sordo, Sala Alcalá 31, Sala El Águila, Secuencia de Inútiles and White Lab, in addition to the collaboration of the INELCOM Collection and the video art collection of Teresa Sapey.

The festival is also the ideal place to articulate the cultural fabric, since it involves numerous professionals in the sector, from curators to creators, from centres managers to critics and teachers. The 2020 program also has the collaboration of the FUSO Festival and the Museo Reina Sofía, which are providing some of their pieces for the exhibition.

In short, an appointment that lovers of contemporary art should not miss and that promises many novelties in this 13th edition.


Carolina Serrano at the studio

Carolina Serrano (Portugal, 1994) lives and works between Cologne and Lisbon.

Serrano's work and research revolves around the temporal dimension of sculpture. The artist's sculptural thinking collapses, recurrently, with the notions of light and shadow; with the ideas of destruction and appearance; and with the duality between interior and exterior and between full and empty space.

Serrano is interested in the concept of the restricted, inaccessible and therefore unknown “place”, and in the uncertainty of the extent of it. In recent years Carolina Serrano has been working almost exclusively with paraffin wax because of its plastic possibilities, as is the reflection of the light, but above all because of the theoretical and conceptual possibilities that this material can originate in the field of the observer's imagination. Serrano is also interested in the idea of a potential spiritual transmutation and transubstantiation of the sculptural object.

Carolina Serrano

I made a promise in eternity, 2021


221 x 61.5cm

What inspires you when you create?

To my work, I’m trying to understand and think about what it is to be a human being, what it is to live in the world inside a body, and also, I’m trying to think about the notions of time and space and opposite ideas.

What are you working on recently?

I recently finished my first solo exhibition in Germany where I live now and in 2022 I’m going to prepare a group exhibition in Germany as well. Also a solo exhibition in Lisbon.

Carolina Serrano

Os amantes, 2020


150 x 130cm

Tell us about your creative process

About my creative process, I normally go to my notebooks where I draw and write some ideas about mental images and sculptures that I see on my mind.

When I have an exhibition or project to work with I go to these notebooks and when the sculpture is ready to be alive (let’s say) I materialise it. Sometimes I do variations of the sculptures while in the studio. And my dreams and ideas are always present throughout my creative process.

You are participating for the first time in the fair, what do you expect from Art Madrid?

What I expect from Art Madrid’22 is that my work can be seen and appreciated. People can find the space and the time to look at my works, because in a fair there are a lot of booths and artworks, so I think that every visitor has to find the moment and create the relationship with the work that they like.

In your work you explore the duality between exterior and interior, full and empty space, and even light and shadow. Where does this interest in exploring and confronting opposites come from?

Opposites are completely connected with the notion of time and suffering, because time it's a human concept. Some, like Saint Augustin the medieval philosopher, believe that the evil of the world comes from the division from the real desire into conflicting desires. So the dispersion of the soul it is a division. Opposites are a great part of what it is to be a human being.

Carolina Serrano

Gume, 2021


48 x 16cm

The color black in the history of art has always been related to some divine darkness, together with the spirituality that your works give off and the interest in an unknown and inaccessible “place”, are we in front of a search for your own type of religiosity?

I think art can make us come closer and recognize our most deepest places. So for a few seconds, I say seconds because we cannot count them, time is able to become still. And normally this happens with surprise and astonishment or with the unexpected. So yes, maybe we can reach that almost unknown and inaccessible place that we have inside us. Maybe art can have a type of spirituality and religiosity.

The artist Carolina Serrano participates for the first time in the fair with Galerie Alex Serra, together with the artists Katja Davar, Mário Macilau, René Tavares and Rui Sanches.