HERE IT COMES THE MUST-SEE VIDEO ART DATE: PROYECTOR 2020

Thirteen years have passed since its beginnings, and in all this time the Video Art Festival PROYECTOR has grown and consolidated its position as an essential event in this discipline. Since its inception, the initiative has tried to give visibility to a discipline that has always been relegated to the background in the usual exhibition circuits. Although video creation is not new, since it emerged by its own in the 60s of last century, the way to get to know it and enjoy it has not always been easy. On many occasions, the exhibitions only included a few isolated pieces within the main route, as if the video was the anecdotal contribution to the whole. However, our daily lives are invaded by moving images, and there is a paradox that video art, despite being a format of artistic expression very much in tune with the habits of today's society, remains a minority discipline

Frame from “Hel City”, by Gregorio Méndez Sáez, 2019

To some extent, PROYECTOR was born to reverse this situation, to value video as a creative format and to offer a wide, itinerant space to host a multitude of proposals, coming from inside and outside our borders. In this time, the growth of the festival has led it to travel the world, but also, to be a benchmark that each year arouses more interest. In the open call to receive proposals, they reach almost half a thousand, and a hundred works selected by the jury are a representative sample of different ways of understanding video creation, with pieces mainly from Europe, Latin America, Southeast Asia and the Middle East.

In turn, PROYECTOR wants to be more than a video showcase and offers a large program with talks, workshops, masterclasses, meetings with artists, visits and concerts. A complete experience that always has the moving image as a backdrop.

El Instante Francisco Ruiz de Infante. El bosque que se mueve (errores de medida)

In this evolution, another circumstance stands out: video is a creative format that has its own codes, but it is also one of the disciplines most open to artistic hybridization and the widening of uses. The video may, therefore, be the genuine idea of an author who conceives an autonomous project to be carried out in this format, but it can also be the complementary result of an action or the documentary record of a previous performance being recorded to guarantee its survival. The versatility of the moving image and the potential that it has acquired in recent years allows us today to speak of numerous branches of art that focus on the fusion of languages and the integration of techniques and methodologies from other sectors, and in many of them, the video is still a cornerstone. So it is with technological art, interactive sound art, performance recording, the transformation from big data to image, artificial intelligence, and a long etcetera. Precisely for this reason, PROYECTOR offers a panoramic vision of this reality, with an extremely interesting program that plays with the variety and wealth of proposals.

Frame from “Herdança”, by Thiago Rocha Pitta, 2007

The 2020 edition will run from September 9th to 20th. As usual, the program displays in various venues throughout the city of Madrid, each of which will house a small section of the activities. This year the festival will count with the collaboration of the Casa Árabe, White Lab, Cruce, El Instante Fundación, ¡ésta es una PLAZA!, Extensión AVAM (Matadero Madrid), Institut Français de Madrid, Medialab Prado, Quinta del Sordo, Sala Alcalá 31, Sala El Águila, Secuencia de Inútiles and White Lab, in addition to the collaboration of the INELCOM Collection and the video art collection of Teresa Sapey.

The festival is also the ideal place to articulate the cultural fabric, since it involves numerous professionals in the sector, from curators to creators, from centres managers to critics and teachers. The 2020 program also has the collaboration of the FUSO Festival and the Museo Reina Sofía, which are providing some of their pieces for the exhibition.

In short, an appointment that lovers of contemporary art should not miss and that promises many novelties in this 13th edition.

 

The seventeenth edition of Art Madrid, which was held in the Galería de Cristal of the Palacio de Cibeles from 23 to 27 February, closed its 17th edition with more than 16,000 visitors, a similar figure prior to the pandemic. The fair was attended by, among others: Andrea Levy, Delegate for Culture, Tourism, and Sport of Madrid City Council; Begoña Villacís, Deputy Mayoress of Madrid City Council; several Ambassadors; representatives of museums from all over Spain; and heads of important national and international collections.

Photo by Christian Monsalve from Too Many Flash

Alberto Cornejo, director of ART MADRID, says: "We are very satisfied with the results of this edition. After these years of uncertainty due to the pandemic, we are happy to see that the public and collectors continue to respond to the fair with the same enthusiasm as in previous years". And he adds: "It is interesting to note that sales at this edition have been very important, which means a remarkable dynamization of the Spanish art market". In this respect, it is worth noting that our VIP program of advice for collectors, directed by Ana Suárez Gisbert, has been a great success, providing a service to experienced collectors and generating new buyers.

Photo by Maria Astorga from Too Many Flash

The selection of 35 galleries at ART MADRID'22 was made up of: 3 Punts Galeria (Barcelona), Alba Cabrera Gallery (Valencia), Arena Martínez Projects (Madrid), Art Lounge Gallery (Lisbon), ARTITLEDcontemporary (Herpen), Aurora Vigil-Escalera (Gijón), Collage Habana (La Habana), DDR Art Gallery (Madrid), Dr. Robot Gallery (Valencia), FLECHA (Madrid), Galería BAT alberto cornejo (Madrid), Galería de la Bálgoma (Madrid), Galería Espiral (Noja), Galería Hispánica Contemporánea (Madrid-Mx DF), Galería Jorge Alcolea (Madrid), Galería Kreisler (Madrid), Galería La Aurora (Murcia), Galería Luisa Pita (Santiago de Compostela), Galeria São Mamede (Lisbon), Galerie Alex Serra (Köln), Galerie LJ (Paris), GÄRNA Art Gallery (Madrid), Helarea (Madrid), Inéditad (Barcelona), Jackie Shor Arte (São Paulo), Kur Art Gallery (San Sebastián), MA Arte Contemporáneo (Palma), Marita Segovia (Madrid), Moret Art (A Coruña), Nuno Sacramento (Ílhavo), Rodrigo Juarranz (Aranda de Duero), Shiras Galería (Valencia), Studija Mindiuzarte/Kaunas (Kaunas), Víctor Lope Arte Contemporáneo (Barcelona), Yiri Arts (Taipei).

Photo by Maria Astorga from Too Many Flash

The Fair consolidates the proposal "One Shot Collectors", an initiative that encompasses a collecting program directed by the advisor Ana Suárez Gisbert and the curatorial route ICONOSFERA, coordinated for the second consecutive year by the critic and independent curator Natalia Alonso Arduengo. Regarding this initiative, Gabriela Correa and Nuria Blanco, directors of the Kreisler (Madrid) and Moret Art (A Coruña) galleries respectively, both veterans of the fair, point out that the collectors' program is a very beneficial service that helps to boost sales during the fair and even in the days following the fair.

The Parisian gallery LJ Galerie, in its second year at the fair, makes a positive balance of its participation. Its director, Adeline Jeudy affirms that on the first day of the fair they already sold an important piece by Léo Caillard (the artist whose work was the image of the poster for this edition), and some works to new collectors. "The fair has a large number of visitors, an interesting public that is very open to buying works at a considerable price and by artists who are little known in Spain. We have also noticed the presence of an amateur public that is very interested in the work of the artists we present".

The Brazilian gallery Jackie Shor, participating for the first time in Art Madrid, also obtained good results in terms of sales. All the works presented at the stand by their youngest artist, Isabella Despujols, were sold. Most of the sales were made to local or foreign clients residing in Madrid. Moreover, its directors comment that "Art Madrid is a fair that attracts a diverse public profile, and that is very interesting".

Photo by Maria Astorga from Too Many Flash

DDR Art Gallery (Madrid), sold works by the four artists in its exhibition proposal. The gallery sold two large pieces by the Venezuelan artist Roger Sanguino, both of which will form part of two very important collections in Spain. The acquisition of two of the "avatars" by the artist Roberto López Martín, also by renowned collectors, and the great interest generated by the work "Los refugiados en las Meninas de Velázquez", by the photographer David Delgado Ruiz, also stand out.

Photo by Maria Astorga from Too Many Flash

This edition featured more than 190 national and international artists, including young artists such as the Russian Costa Gorelov (Dr.Robot Gallery) and the Portuguese Carolina Serrano (Alex Serra Galerie), and other mid-career artists such as Kepa Garraza (Víctor Lope Arte Contemporáneo) and Juana González (Arena Martínes Projects), both national artists.

ART MADRID has been sponsored by One Shot Hotels, Liquitex and Catawiki; and with the collaboration of the Proyector platform; 9915. Contemporary Art Collectors Association; and the photographic entrepreneurship school Too Many Flash.