Art Madrid'26 – ICONOSPHERE”, THE ROUTE CURATED BY NATALIA ALONSO IN ART MADRID THAT IS PART OF THE “ONE SHOT COLLECTORS” PROGRAM

Natalia Alonso Arduengo retratada por Federico Granell

The critic and independent curator Natalia Alonso Arduengo will be in charge of the curated tour of Art Madrid for the second consecutive year, which, together with the Collecting Program, will form part of "One Shot Collectors".

Natalia Alonso Arduengo (1984, Madrid): Lives in Gijón and works between her place of residence and Madrid. She has a degree in Art History from the University of Oviedo, and she's a critic and independent curator. Part of her interests are oriented to art made by women and focused on gender aspects. In this sense, she has curated shows such as "Perséfone's Fugue" by Cristina Ferrández and Norma Desmond's Syndrome by Cristina Toledo. Another issue towards which she directs her work is living and how the contemporary subject relates to the environment. Under this theme, she was the guest curator of Art Madrid in 2021 with the project "El arte de habitar", which brought together, among others, artists such as Sandra Paula Fernández, Silvia Flechoso, Hugo Alonso and Guillermo Oyágüez.

She has worked for media such as the magazine "Tendencias del Mercado del Arte" and has been at the helm of the blog "Con el arte en los talones" for years, which has now changed to radio format in a program broadcast on RTPA's La Buena Tarde. Currently, she works as Liaison Manager for Arteinformado. She is director of ArteOviedo, a contemporary art fair held in the Principality's capital that brings together a selection of galleries from the region.

Mário Macilau

Breaking news, 2015

Pigmento inyectado

60 x 90cm

ICONOSPHERE

Every image is an artifice. This axiom of Román Gubern sticks in mind like the finger of the recruitment poster made by James Montgomery Flagg, which is the cover of Gubern's book entitled Iconic mass media of the late nineties of the last century. In his final chapter, dedicated to the electronic image, he outlined the future that was to come. Over two decades later, the presence and influence of images in our society are winning the battle of oversupply and over information, from mass media to self-media and the metaverse. The curated selection of works for ARTMADRID22 seeks to reflect on the ways of looking at and the ways of reading images, the subject's interaction with them, and the relationships and influences between them. How do we assimilate and rework images today? What look do we apply to multiform reality?

Lantomo

(un)MASKED FIGHTER, 2021

Grafito, carbón, acuarela sobre papel encolado a madera

130 x 97cm



The curated tour comprises twelve works from different disciplines, among which drawing and photography stand out. The artists that are part of this selection are: Catarina Patrício (Sâo Mamede), Mário Macilau (Galerie Alex Serra), Lantomo (BAT alberto cornejo), Beatriz Díaz Ceballos (Rodrigo Juarranz), Chang Teng-Yuan (Yiri Arts), David Delgado Ruiz (DDR Art Gallery), Juana González (Arena Martínez Projects), Aurora Cañero (Galería Kreisler) , Julien Primard (Galerie LJ), Jaime Sancorlo (Inéditad), Kepa Garraza (Víctor Lope Arte Contemporáneo) y María Treviño (Moret Art).






ART MADRID CLOSES ITS 21ST EDITION AS A KEY EVENT OF MADRID ART WEEK


The Galería de Cristal of the Palacio de Cibeles hosted the 21st edition of Art Madrid from March 4 to 8, once again consolidating its role as one of the must-see events of Madrid Art Week. Over the course of five days, the fair brought together 35 national and international galleries and more than 200 artists, turning the venue into a meeting point for gallerists, collectors, professionals, and lovers of contemporary art.

Throughout its trajectory, Art Madrid has built a distinct identity, with a constant focus on giving visibility to both emerging and established galleries and on opening contemporary art to diverse audiences. Rather than being structured around a single curatorial line, the fair embraced a plural proposal, respecting the unique DNA of each exhibitor.



Art Madrid’26 presented a Gallery Program distinguished by the diversity of artistic proposals and languages, encouraging dialogue between different generations and contemporary practices. Painting, sculpture, photography, drawing, installation, and new hybrid forms coexisted in an edition that once again confirmed the dynamism of today’s art scene

During the days of the fair, nearly 20,000 visitors explored the booths of the participating galleries and enjoyed a parallel program that expanded the experience beyond the traditional exhibition format.


The Parallel Program: An Expanded Art Fair

The Parallel Program once again took center stage in the Art Madrid experience, activating the fair space through projects that explored new forms of interaction between artworks, artists, and the public.

Among the most notable initiatives was the performance series Open Infinite: What the Body Remembers, which presented a daily performative action at the fair featuring works by Colectivo La Burra Negra, Rocío Valdivieso, Amanda Gatti, and Jimena Tercero. The pieces incorporated the body as a critical device and a space of memory, reinforcing the presence of performance within Art Madrid’s programming.

The third edition of Open Booth presented Despiece. Protocolo de mutación, by Daniel Barrio, a site-specific project that transformed the booth into a landscape constructed from urban remnants and industrial materials. The installation invited visitors to physically engage with the work, creating an immersive experience within the exhibition space.

Meanwhile, Espacio Nebrija hosted the project Estancias transitorias (NotanIA SipedagogIE), a proposal by Nebrija University that reflected on Aesthetic Intelligence in the face of the growing dominance of algorithmic logic. The installation proposed a reclamation of gesture, materiality, and the time inherent to the creative process as dimensions that cannot be reduced to automation.

Lecturas. Curated Walkthroughs also returned, with itineraries designed by Zuriñe Lafón and Marisol Salanova that offered curatorial insights for exploring the fair from specific critical perspectives and expanding the visitor experience.



Patronage, Awards, and Acquisitions

Support for contemporary creation once again stood as one of the fair’s central pillars through the second edition of the Art Madrid Patronage Program, which recognizes the work of artists and strengthens the connections between galleries, collectors, and private entities.

On this occasion, the following awards were presented:

Cervezas Alhambra Emerging Artist Award Iyán Castaño, represented by Galería Arancha Osoro


One Shot Hotels Breakthrough Artist Award Joost Vandebrug, represented by KANT Gallery


In the Acquisition Awards category, several private collections incorporated works presented at the fair into their collections.


Studiolo Collection Roger Sanguino — DDR Art Gallery


Devesa Law Kim Han Ki — Banditrazos Gallery


E2IN2 Collection Albert Bonet — Inéditad Gallery


dn2 Collection Iván Baizán — Galería Arancha Osoro

These acquisitions reflect the private sector’s commitment to the development of contemporary art and contribute to advancing the professional trajectories of emerging and mid-career artists.



Collecting and Support for the Artistic Ecosystem

The promotion of collecting once again played a prominent role in this edition thanks to the One Shot Collectors program, which offered personalized advice to both new buyers and more experienced collectors, facilitating access to the contemporary art market and fostering direct relationships between artists, galleries, buyers, and collectors.


This program, together with the Patronage Program, continues to strengthen the professional ecosystem surrounding the fair and reinforce Art Madrid’s commitment to supporting contemporary creation.

Among the most notable sales were works by Antonio Ovejero, represented by CLC ARTE; Leticia Feduchi and Ángela Mena, represented by Galería Sigüenza; Idoia Cuesta and Iyán Castaño, represented by Galería Arancha Osoro; and Yasiel Elizagaray, represented by Nuno Sacramento Arte Contemporânea. Likewise, the proposals presented by Inéditad Gallery were very well received, with notable sales of works by artists Albert Bonet and Eduardo Urdiales, as well as Carmen Mansilla, who debuted at Art Madrid'26 and achieved a sold out.



The overall balance of the edition has been particularly positive, with sales reported by all 35 participating galleries, confirming the strong interest from collectors and the dynamism of the market throughout the fair. Among the galleries that recorded notable commercial activity are La Mercería (Valencia), LAVIO (Murcia–Shanghai), 3 Punts Galería (Barcelona), Galerie One (Paris), Shiras Galería (Valencia), Galería Rodrigo Juarranz (Aranda de Duero), Galería São Mamede (Lisbon), Yiri Arts (Taiwan), and Trema Arte Contemporânea (Lisbon), among others.


A Fair made possible thanks to Its network of Partners

The success of Art Madrid’26 has been made possible thanks to the support of its official sponsors: Cervezas Alhambra, One Shot Hotels, Liquitex, Universidad Nebrija, and Posca, as well as the trust of its collaborators: Asociación 9915, Colección Studiolo, E2IN2, Colección dn2, Devesa Law, Enviarte, Cova 13, and Vanille Bakery Lab & Café. The fair also benefits from the involvement of its media partners and the support of various cultural organizations, private collections, and institutions that contribute to strengthening the contemporary art ecosystem.



Art Madrid: A Future Full of Possibilities

After 21 years of history, Art Madrid continues to consolidate its position as a key event in the contemporary art calendar, both nationally and internationally. Its ability to bring together galleries, artists, collectors, and institutions reinforces its role as a space for encounter, exchange, and discovery. The fair maintains a steadily growing outlook, driven by a program that evolves each year and increasingly opens up to more innovative proposals.

Thank you for being part of the 21st edition of Art Madrid. Your support is essential for continuing to promote art and culture.


SEE YOU AT ART MADRID'27!