Art Madrid'26 – ICONOSPHERE”, THE ROUTE CURATED BY NATALIA ALONSO IN ART MADRID THAT IS PART OF THE “ONE SHOT COLLECTORS” PROGRAM

Natalia Alonso Arduengo retratada por Federico Granell

The critic and independent curator Natalia Alonso Arduengo will be in charge of the curated tour of Art Madrid for the second consecutive year, which, together with the Collecting Program, will form part of "One Shot Collectors".

Natalia Alonso Arduengo (1984, Madrid): Lives in Gijón and works between her place of residence and Madrid. She has a degree in Art History from the University of Oviedo, and she's a critic and independent curator. Part of her interests are oriented to art made by women and focused on gender aspects. In this sense, she has curated shows such as "Perséfone's Fugue" by Cristina Ferrández and Norma Desmond's Syndrome by Cristina Toledo. Another issue towards which she directs her work is living and how the contemporary subject relates to the environment. Under this theme, she was the guest curator of Art Madrid in 2021 with the project "El arte de habitar", which brought together, among others, artists such as Sandra Paula Fernández, Silvia Flechoso, Hugo Alonso and Guillermo Oyágüez.

She has worked for media such as the magazine "Tendencias del Mercado del Arte" and has been at the helm of the blog "Con el arte en los talones" for years, which has now changed to radio format in a program broadcast on RTPA's La Buena Tarde. Currently, she works as Liaison Manager for Arteinformado. She is director of ArteOviedo, a contemporary art fair held in the Principality's capital that brings together a selection of galleries from the region.

Mário Macilau

Breaking news, 2015

Pigmento inyectado

60 x 90cm

ICONOSPHERE

Every image is an artifice. This axiom of Román Gubern sticks in mind like the finger of the recruitment poster made by James Montgomery Flagg, which is the cover of Gubern's book entitled Iconic mass media of the late nineties of the last century. In his final chapter, dedicated to the electronic image, he outlined the future that was to come. Over two decades later, the presence and influence of images in our society are winning the battle of oversupply and over information, from mass media to self-media and the metaverse. The curated selection of works for ARTMADRID22 seeks to reflect on the ways of looking at and the ways of reading images, the subject's interaction with them, and the relationships and influences between them. How do we assimilate and rework images today? What look do we apply to multiform reality?

Lantomo

(un)MASKED FIGHTER, 2021

Grafito, carbón, acuarela sobre papel encolado a madera

130 x 97cm



The curated tour comprises twelve works from different disciplines, among which drawing and photography stand out. The artists that are part of this selection are: Catarina Patrício (Sâo Mamede), Mário Macilau (Galerie Alex Serra), Lantomo (BAT alberto cornejo), Beatriz Díaz Ceballos (Rodrigo Juarranz), Chang Teng-Yuan (Yiri Arts), David Delgado Ruiz (DDR Art Gallery), Juana González (Arena Martínez Projects), Aurora Cañero (Galería Kreisler) , Julien Primard (Galerie LJ), Jaime Sancorlo (Inéditad), Kepa Garraza (Víctor Lope Arte Contemporáneo) y María Treviño (Moret Art).






Art Madrid presents the second edition of its Patronage Program, an initiative aimed at reinforcing its commitment to contemporary artistic production and the promotion of collecting. The program articulates several lines of support designed to enhance the visibility of participating artists, promote recognition of emerging careers, and consolidate sustainable relationships among artists, galleries, and collectors—thereby strengthening the professional ecosystem surrounding the fair.

This edition is supported by leading institutions, private collections, and companies committed to the development of contemporary art. The involvement of the private sector is essential in consolidating a sustainable model of support for artistic creation, understanding investment in art as a driver of innovation, prestige, and cultural responsibility. The program is further reinforced by the active participation of patrons who, through acquisitions and support of emerging artists, contribute to generating tangible opportunities and strengthening the artistic landscape.


Within this framework, the program includes the One Shot Hotels Revelation Award, a distinction intended to highlight a proposal that, through its singularity and strength, makes a particularly powerful entrance into the contemporary landscape. Through this award, One Shot Hotels, official sponsor of Art Madrid’26, reinforces its commitment to increasing visibility and supporting new voices within the contemporary art scene.


Meanwhile, the Cervezas Alhambra Emerging Artist Award focuses on the projection and consistency of a developing career, recognizing sustained processes and distinctive artistic languages within the most recent generation of creators. Through this initiative, Cervezas Alhambra reaffirms its commitment to new generations and to the ongoing support of contemporary artistic production.

The artists recognized in both awards will be announced shortly.


Acquisition Awards

Four entities — Studiolo Collection, E2IN2 Collection, Devesa Law, and dn2 Collection — reaffirm their commitment to contemporary art through the acquisition of works by artists participating in the fair. Their engagement not only contributes to the dissemination of contemporary art but also supports artists’ professional development and strengthens the collecting ecosystem. These initiatives are essential to ensuring the continuity and long-term projection of artistic careers. Through these Acquisition Awards, the selected works will enter prominent private collections, guaranteeing their preservation, study, and circulation within the art world.


About One Shot Hotels

One Shot Hotels is a collection of 14 boutique hotels located in prime areas of Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand to three new destinations: Ibiza, Lisbon, and Bilbao.

Each hotel reflects a commitment to design, creativity, and aesthetics, authentically integrating art and culture throughout its spaces. More than accommodations, the hotels are places with soul—each environment conveys artistic sensibility and attention to detail, offering guests a memorable stay that combines comfort, style, and culture.

Proximity, innovation, and a passion for the arts define the brand’s identity and shape how One Shot Hotels connects people with the creativity of each city in which it operates. The hotel group brings art and culture closer to guests and visitors, fostering authentic connections between its spaces and the creative spirit of each location.


About Cervezas Alhambra

Art Madrid is officially sponsored by Cervezas Alhambra, in line with its longstanding commitment to supporting contemporary artistic creation.

True to its philosophy, the brand promotes initiatives that celebrate unhurried craftsmanship, artisanal dedication, and the beauty found in details—values it has cultivated for over a century since its origins in Granada. Its support of artistic creation reflects a way of living and experiencing through all five senses, inviting audiences to slow down and engage with experiences that go beyond the purely visual.

Its cultural engagement is a natural extension of its brewing philosophy: a process rooted in knowledge, passion, and dedication, resulting in unique, authentic, and memorable creations. In this way, Cervezas Alhambra continues to accompany artists and creators, emphasizing process and reminding us that—just as in art—there is an essential ingredient in its beers: time.


About Colección Studiolo

Colección Studiolo, founded by Candela Álvarez Soldevilla, is a private initiative dedicated to the acquisition and promotion of modern and contemporary art. Inspired by the concept of the studiolo as a space for contemplation and thought, the collection brings together works across diverse artistic languages, with particular attention to 20th-century avant-gardes and contemporary artists. It understands collecting as a long-term commitment and sustained support for artistic practice.


About E2IN2 Collection

E2IN2 is an entity engaged in projects that generate significant economic and social value. The organization supports artistic talent and is currently seeking collaborators with whom to exhibit works from its art collection.


About Devesa Law

Devesa is a national law firm specialized in business law. Its mission is to provide value to companies, investors, and institutions operating in Spain through outstanding legal and tax services. Founded in 2007, the firm currently maintains offices in Madrid, Alicante, and Valencia, from which it serves clients nationwide.


About dn2 Collection

Colección dn2, based in Gran Canaria, is a private initiative dedicated to the acquisition and promotion of national and international contemporary art. Since its inception, it has developed a continuously growing collection characterized by diversity of artistic languages and a strong commitment to emerging and mid-career artists. The collection views acquisition as a long-term act of support and commitment to artists’ careers.