When we talk of ephemeral art we think of works that are produced at a certain time and place, therefore, we tend to identify them with performance or happening. Artistic events are a very interesting facet of the new contemporaneity which thrill artists. One wants to overcome the traditional vision of static art, embodied in tangible support, to transform it into an experience. Installation art responds to this same idea. It is more like a fixed sculpture, but it usually incorporates elements that add movement, image or sound to the piece, in addition to being designed to last a certain time. With these ingredients, installations make their way into the rooms of museums, galleries, cultural centres and even the urban space, where it is easier to access because its occupation is only temporary.

Dan Flavin, light installation “Supernatural Breakdancer”, Menil Collection, 1996

Installation art is a manifestation that began in the 50´s of the last century, although in recent decades it has gained unsuspected attention thanks to some gigantic interventions by world-known artists. Its purpose is linked to the goals of conceptual art, the paradigm of contemporary expression since its beginnings. For this reason, installations are usually designed for a specific space, they are made for a particular place so that the discourse they convey is understood. For this reason, too, they are difficult to move and reproduce, as they will always require adjustment to the new placement.

Anish Kapoor, “Shooting into the Corner II”, 2008-2009 © Photo: Dave Morgan

On the other hand, the installation, like other manifestations of ephemeral art, seeks interaction with the viewer. Thus, as we said, it is not a question of creating an expanded sculptural piece that occupies the exhibition surface, but of creating a peculiar work, thought to motivate dialogue, in which outside-the-art-world elements or contributions from other disciplines are often incorporated, such as video, sound, technology... The aim is to delve into that message to be transmitted.

Eugenio Ampudia, “Sostener el infinito en la palma de la mano”, Sala Alcalá 31, 2019

The definition seems broad, however, any contact with an installation makes us easily appreciate the difference with sculpture. The latter is thought from a more classical conception of a static and enduring object, no matter how novel the topic and aesthetics are. The installation is precisely the opposite: it seeks the momentary, the impact of the discourse based on the arrangement of tangible elements and conceptual connections that will later disappear. In this sense, it is linked to experimental art, a context in which many art movements were born that incorporate movement and concept in their essence.

Olafur Eliasson placed this installation made from Greenland icebergs pieces in different locations of London to raise awareness on global warming

The versatility of installation art is practically infinite. The current means allow these works to be given a previously unknown dimension, either by integrating aspects related to technique and programming that blur the edges between installation or technological art or by the use of materials that allow working on a different scale. Likewise, installation of the new millennium may seek a bigger impact than a discourse purpose, or, on the opposite, serve to channel many of the concerns that we have today as a society, something that is characteristic of contemporary art in its many manifestations.

Kaws, installation into Hong Kong harbour, Photo: PH Yang

What is clear is that the installation, and especially the oversized one, is trendy in today’s contemporary creation world. Some well-known artists trust in this discipline when they design their exhibitions, and for this, they seek the complicity of the great museums and exhibition rooms, or of the cities themselves. It is the best method to spread their message, and to achieve the intended impact, many times one has to attract the public's attention going big.

Liquitex at Art Madrid’26: Creativity, Innovation and a Commitment to the Future of Art

Since 1955, Liquitex has built a distinguished legacy rooted in continuous innovation, technical excellence, and unwavering support for the artistic community. Its history is closely intertwined with the evolution of contemporary art, accompanying generations of creators with materials that expand expressive possibilities and encourage fearless experimentation.

At the 21st edition of Art Madrid, Liquitex renews its commitment to contemporary creation, reaffirming its position as a leading brand in professional acrylics and a strategic partner to both emerging and established artists.

Liquitex has transformed the world of acrylics since inventing the first water-based acrylic paint. Today, its portfolio continues to set industry standards through advanced formulations, exceptional color vibrancy, and remarkable versatility across artistic disciplines. Each product is designed to provide total control over color, texture, and finish, empowering artists to explore new techniques and develop work with a distinct voice. For Liquitex, innovation is not an end in itself, but a catalyst for creative freedom.

Under the tagline Just Imagine, Liquitex invites artists to challenge boundaries and embrace art as a space of limitless possibility. This philosophy not only defines its creative approach but also translates into a tangible commitment to artistic growth, offering materials conceived to support experimental processes and contemporary narratives.

Every brushstroke, every blend, and every surface transformed with Liquitex becomes an opportunity to imagine without constraint and create bold visual narratives.

Liquitex and the Support of Emerging Talent: Espacio Nebrija

At Art Madrid’26, Liquitex strengthens its dedication to nurturing and professionalizing emerging talent through its sponsorship of Espacio Nebrija, a curatorial initiative developed by Universidad Nebrija. For the second consecutive time, the project offers Fine Arts students the opportunity to make their professional debut within the contemporary art circuit.

Curated by Luis Gárciga, the project proposes a critical reflection on artistic pedagogy, the art market, and technology through the concept NotanIA SipedagogIE—an aesthetic, empathetic, and anti-algorithmic pedagogy that champions Aesthetic Intelligence in response to creative automation.

The stand is conceived as a space of transition, resistance, and experimentation, bringing visibility to the processes, aspirations, and perspectives of a new generation of artists in formation. Thanks to Liquitex’s support, participants have access to professional-grade materials that enable them to develop their projects with complete technical and conceptual freedom, fostering an environment grounded in research, experimentation, and critical inquiry.

Liquitex’s presence at Art Madrid’26 underscores its commitment to a responsible brand model actively engaged with the future of art. Recently awarded B Corp Certification, Liquitex joins a global community of companies dedicated to sustainability, transparency, and social responsibility.

This recognition affirms a long-term vision centered on artistic excellence, environmental stewardship, and support for creative communities—values reflected both in the development of new products and in the brand’s active involvement in cultural initiatives.

At Art Madrid’26, Liquitex continues to champion contemporary creativity, accompanying artists in their exploration of new visual languages and reaffirming that art, when equipped with the right tools, knows no boundaries. Because imagining is always the first step toward transforming reality.

ABOUT LIQUITEX

The world-leading professional acrylic brand Liquitex joins Art Madrid’26 as a sponsor, reinforcing its mission to empower artists and support contemporary creation through Espacio Nebrija.

At the 21st edition of the fair, the brand reaffirms its purpose of helping individuals connect with their creative energy, encouraging them to imagine and tell stories through art. Liquitex, the American brand recently awarded B Corp Certification, celebrates an achievement that not only welcomes it into a global community of purpose-driven companies but also reinforces its long-standing commitments.

These commitments encompass artistic excellence, sustainability, social responsibility through engagement with artists, employees, and local communities, and transparency within its business model. Liquitex remains dedicated to continuous innovation and product development, striving to serve as a force for positive change in society and for the environment—leaving a more meaningful and responsible legacy for the future.