Art Fairs are much more than a space for economic exchange, they are a space for symbolic exchange, for intangible goods. Alberto Cornejo, Director of Art Madrid'18

Alberto Cornejo

He has directed Art Madrid for 4 years, with a family of gallerists, Alberto Cornejo has surrounded himself with a young team that has managed to give the fair a new, fresher style, connected with the "new contemporary art" and new technologies. His objective is to be the fair of the future, realistic, connected, at the service of galleries and creators.

Since the change of location of the fair and the new team, how do you assess the evolution of the fair?

Very positively, it can not be otherwise. The new team has made possible to consolidate a fair with a long history, thanks to a new fresher style and more up to date with the movements of the sector, a team that is closer to the new profile of creator and collector that has been developed in our country in the last years. The venue, undoubtedly, has been an essential element so that the fair, in turn, fits into the agenda of more audiences, of different profiles, a wide audience that includes experts, professionals and collectors but also the general public that given the proximity and comfort of the space do not hesitate to make Art Madrid one of his visits in the Week of Art.

We like to know that many people have developed their taste in the art world thanks to us, by making ourselves more accessible and more open. We want to think that, in addition to keeping our audience more loyal, we are sensitizing a new type of public and that we are the reference for a new generation of collectors. The collector is younger now, has a more personal interest in more personal art, their appetites are more intimate, they buy for pleasure, for "falling in love" and not so much for investment. Art is part of their lives as a book or an object with which you identify. This public finds in Art Madrid a space with interesting pieces and at reasonable prices in which to start their collection.

There is more and more international presence in AM, what is it? Is it a bet of the fair itself?

Art Madrid has specialized in promoting and disseminating contemporary Spanish art, eminently but the truth is that international galleries are increasingly interested in the fair. This year, for example Art Madrid has galleries from Germany, France, Cuba, Brazil, Taiwan, Portugal, Ukraine and China. Portugal is the foreign country with more representation this year in the General Art Madrid Program, with artists such as João Noutel, João Santos, Ana Pais Oliveira, Rui Dias Monteiro, Isabel Sabino and Moisés Duarte. The Ukrainian artist Andrey Zadorine will surprise us too with a monographic painting stand... It is the experience of every of them what makes possible that galleries around the world trust in the fair.

What would you highlight in this year's edition? Artists, actions, galleries...

This year we have bet, without a doubt, for the new talents, to know the work of a new generation of artists. Spain has a great talent and has much to offer but, due to the specific collector tradition and the economic circumstances of the country, many artists have found themselves in need of building their career abroad. In this sense, both the galleries and the fairs have had to take a step forward and be increasingly spokespersons for these emerging artists who need an infrastructure and a wider dissemination platform and, in this sense, Art Madrid is a launching fair for young talents particularly those based in our country. We have examples of artists that we consider "part of the fair" because we have seen them form and grow, as the photographer Irene Cruz for example. The One Project program, curated by Carlos Delgado Mayordomo, works to this objective, that of serving as a showcase for talent, of creating an invoice for names that will be discussed in the future. In this 2018 edition there is an outstanding presence of young artists with a very mature and solvent work. Without a doubt, we are facing a new generation of highly committed creators with an intense and interesting work to which we want to give voice.

Why OKUDA as a Guest Artist? It is an important generational and stylistic leap...

Betting for Okuda San Miguel has been a commitment to the so-called "new contemporary art", which includes all forms of urban art, pop surrealism ... Okuda is one of the young artists with more international repercussions, he has managed to be the total artist, the global artist, the mixture of cultures beyond the market, mixing the influences that exist between the art of all the countries, Okuda condenses the image of the current urban art. His work is colorful and risky and we wanted to join this wave, his strength ... This year, in addition, there is an outstanding presence of urban art and pop-art at the fair. Okuda San Miguel is preparing an exclusive work for the fair, a limited edition that will be available for Art Madrid attendees.

In recent years, a thematic alternative program of activities has been consolidated, as well as the One Project program mentioned above... What added value bring these parallel programs to Art Madrid?

These programs allow us to deepen the art from various perspectives and this makes us more attractive for more audiences. As One Project allows us to make known emerging names, more risky, more personal projects and brings us closer to a more reflective type of public and more committed to the most personal art; The Parallel Program allows us to talk about transversal aspects to art, the relationship of art with other aspects of life, its connection with other social realities such as gender issues, technology ... or, this year, education. Fairs are much more than a space for economic exchange, they are a space for symbolic exchange, for intangible goods.

What are the challenges that AM faces in this edition and facing the future? What does AM want?

Art Madrid has always tried to be a pioneer in the art market and has wanted to respond to the demand of the sector with a strong commitment to the digital presence. In this edition, it goes much further, since we have launched an online sales platform to support the participating galleries before, during and after the fair. This initiative will help to give great visibility to galleries and artists, eliminating borders and expanding horizons.

Our goal has always been to encourage interest in contemporary art, so now the relationship with our public will be permanent throughout the year, through its own content, curated exhibitions and various events. The health of our art market, which is very powerful, depends to a great extent on generating synergies that move in the same direction. We have no doubt that this is just the beginning of numerous projects that Art Madrid will be able to host based on its presence and digital reputation.

The work of Julian Manzelli (Chu) (Buenos Aires, Argentina, 1974) is situated within a field of research in which art adopts methodologies close to scientific thinking without renouncing its poetic and speculative dimension. His practice is structured as an open process of experimentation, in which the studio functions as a laboratory: a space for trial, error, and verification, oriented less toward the attainment of certainties than toward the production of new forms of perception. In this sense, his work enters into dialogue with an epistemology of uncertainty, akin to philosophical traditions that understand knowledge as a process of becoming rather than closure.

Manzelli explores interstitial zones, understood as spaces of transit and transformation. These ambiguous areas are not presented as undefined but as potential—sites where categories dissolve, allowing the emergence of hybrid, almost alchemical configurations that reprogram the gaze. Geometry, far from operating as a normative system, appears tense and destabilized. His precarious constructions articulate a crossing between intuition and reason, play and engineering, evoking a universal grammar present in both nature and symbolic thought. Thus, Manzelli’s works do not represent the world but rather transfigure it, activating questions rather than offering closed answers.

Avícola. Escultura magnética. Madera, imanes, laca automotriz y acero. 45 x 25 cm. 2022.

Science and its methods inspire your process. What kinds of parallels do you find between scientific thinking and artistic creation?

Science and art are two disciplines that I believe share a great deal and are undoubtedly deeply interconnected. I am interested in that point of intersection, and although they are often placed in opposition, I think they share a common origin. Both involve a continuous search, a need for answers that stems from curiosity rather than certainty, and that often—or in many cases—leads both artists and scientists into uncomfortable, uncertain positions, pushing them out of their comfort zones. I believe this is a fundamental and very compelling aspect shared by these two disciplines, which in some way define us as human beings.

In this sense, both share experimentation as a core axis of their practice. Trial and error, testing, and the entire process of experimentation are what generate development. In my case, this applies directly to the studio: I experience it as a laboratory where different projects are developed and materials are tested. It is as if one formulates a hypothesis and then puts it to the test—materials, procedures, forms, colors—and outcomes emerge. These results are not meant to be verified, but rather, in art, I believe their function is to generate new modes of perception, new ways of seeing, and new experiences.

Receptor Lunar #01. Ensamble de Madera Reciclada torneada. 102 x 26 x 26 cm. De la serie Fuerza orgánica. 2023.

You work within the interstices between the natural and the artificial, the figurative and the abstract. What interests you about these ambiguous zones, and what kinds of knowledge emerge from them?

I have always been quite restless, and that has led me to immerse myself in different fields and disciplines. I believe there is a special richness in interstitial spaces—in movement back and forth, in circulation between media. These spaces have always drawn my attention: ambiguous places, hybrid zones. There is something of an amphibious logic here—amphibians as entities that carry and transmit information, that share, that cross boundaries and membranes. In my case, this is closely linked to what I understand as freedom, especially at a time marked by categorization, labeling, and a profound distortion of the very concept of freedom.

On another level, more metaphysical in nature, it is within the mixture—within that blending—that the living energy of creating something new appears, which is undoubtedly a fundamental aspect of what it means to be human. It is as if “one thing becomes something else outside the mold.” This interaction is necessary to break structures, to build new ones, to transmute—to undergo something almost alchemical. I believe fixation is the enemy. In a way, ambiguity is what allows us to reprogram our gaze and generate new points of view.

De la serie Naturaleza orgánica. Madera torneada recuperada de podas de sequía y rezagos de construcción. 2025.

Movement, repetition, and sequence appear as visual strategies in your work. What role does seriality play in the generation of meaning?

Movement, repetition, and sequence are very present in my work. I have a long background in animation, and in some way that interest begins to filter into the other disciplines in which I work. Thus, movement also appears in my visual art practice.

Seriality is a way of thinking about time and of introducing a certain narrative and sense of action into the work, while at the same time conditioning the viewer’s experience. It invites the viewer to try to decipher repetition as a kind of progression. I am particularly interested in more abstract forms of narrative. In this type of narrative, where there is no clear figuration, repetition begins to establish a pulse, a “beat” that marks the passage of time. What is interesting, I think, is the realization that repetition is not exactly duplication, and that what seems identical begins to mutate over time, through rhythm, or through its own unfolding history.

De la serie Naturaleza orgánica. Madera torneada recuperada de podas de sequía y rezagos de construcción. 2025.

You work with geometric and constructive systems. What role does geometry play as a symbolic language within your practice?

Geometry is present in my work in multiple forms and dimensions, generating different dynamics. Generally, I tend to put it into crisis, into tension. When one engages closely with my works, it becomes clear that constructions based on imprecise and unstable balance predominate. I am not interested in symmetry or exactness, but rather in a dynamic construction that proposes a situation. I do not conceive of geometry as a rigid system.

I believe this is where a bridge is established between the intuitive and the rational, between playfulness and engineering—those unexpected crossings. At the same time, geometry functions as a code, a language that connects us to a universal grammar present in nature, in fractals, and that undoubtedly refers to symbolism. It is there that an interesting portal opens, where the work begins to re-signify itself and becomes a process of meaning-making external to itself, entirely uncertain. The results of my works are not pieces that represent; rather, I believe they are pieces that transfigure and, in doing so, generate questions.

WIP. Madera torneada recuperada de podas de sequía y rezagos de contrucción. 2022.

To what extent do you plan your works, and how much space do you leave for the unexpected—or even for error?

In terms of planning, it depends greatly on the project and even on the day. Some projects, due to their scale or complexity, require careful planning, especially when they involve the participation of other people. In many cases, planning is undoubtedly essential.

That said, in the projects I do plan, I am always interested in leaving space for improvisation, where chance or the unfolding of the process itself can come into play. I believe this is where interesting things begin to emerge, and it is important not to let them pass by. Personally, I would find it very boring to work on pieces whose outcome I already know in advance. For me, the realization of each work is an uncertain journey; I do not know where it will lead, and I believe that is where its potential lies—not only for me, but also for the work itself and for the viewer’s experience.