Art Madrid'26 – INTERVIEW TO FERNANDO GÓMEZ DE LA CUESTA, CURATOR OF ‘ONE PROJECT’

Fernando Gómez de la Cuesta is an art critic at ABC Cultural, an independent exhibition curator, a researcher and a teacher. He has a Degree in Law from the UB and in History of Art from the UIB. Member of the ACCAIB and Territorial President of the IAC. He is critical of ABC Cultural and is part of the publication Ministerio de la Verdad of the Sublime. He has been a resident curator at the Casal Solleric in Palma with different exhibition cycles (2010-3), Director of the PalmaPhoto photography festival (2013-5), he has curated CRIdA (artists' residence of the Palma City Council from 2011 to 2012), the 1st Festival of Contemporary Art of Saltillo (Coahuila, Mexico, 2015) and the Contemporary Art Fair MARTE de Castellón (2018).

He is currently preparing several exhibition projects for the CGAC of Santiago de Compostela, Cabildo de Lanzarote, Centro Párraga de Murcia and La Regenta of Las Palmas. He has curated multiple individuals and collective exhibitions in spaces such as, among others, TEA Tenerife, MUCA Rome of Mexico, Niemeyer Centre of Avilés, Kunst Haus Wien, Pilar and Joan Miró Foundation in Mallorca, Cervantes Institute in Prague, Es Baluard of Palma, Michael Horbach Stiftung of Colonia, Las Cigarreras of Alicante, Hilvaria Studios of Tilburg, Espai Rambleta of Valencia, MUU Helsinki or CEART Fuenlabrada, with the participation of artists such as Carlos Aires, Ana Laura Aláez, Irene de Andrés, Verónica R. Frías, Jorge García, Martín y Sicilia, Rosell Meseguer, Guillermo Mora, Santiago Morilla, PSJM, Avelino Sala, Amparo Sard, José Luís Serzo, Javier Vallhonrat or Simon Zabell, to name a few.

 

How did you receive this proposal from Art Madrid?

With great enthusiasm. For professionals who work from peripheral locations, in my case from a town in Mallorca called Artà, we find it very difficult to access the programs and projects that are developed in the capital. It is always a pleasure (and a responsibility) to have the opportunity to curate a proposal in Madrid, much more if you do it for a prestigious structure, as consolidated and organised, as is the international contemporary art fair Art Madrid.

 

How did you tackle this curatorship?

The truth is that since I received the invitation from Alberto Cornejo and his team I have enjoyed absolute freedom and total support to develop the idea I had in mind. Curating a section of a fair is a kind of special curatorship, you should never lose sight of where, how and why one is taking care of the selection and content of a proposal, and a contemporary art fair is a context marked by very powerful limits: one of them is the payroll of galleries that apply and the artists who present themselves; another, that all have as their first objective the sale of work. Starting from these initial conditions, I had a lot of interest in investigating something that has to do with the market as a legitimising institution within the professional developments of the current art world, also about fashions, trends, currents and about those resistant artists who decide to take paths away from them. I wanted to raise awareness about that dichotomy that already occurred between the great official salons and those creators who subverted the state of the matter from their participation in them or generating new alternative devices such as independent or des refusés salons.

 

What do you think is the role of One Project within Art Madrid?

One Project is a project that precedes me and has a foundational basis and a broad development over time. Both Carlos Delgado Mayordomo and Nerea Ubieto (colleagues who have previously curated this program) have done a great job. One Project must serve the fair to introduce new artists and new galleries, but at any cost, it must fulfil that function, no doubt, but it must do so by establishing a forum for reflection and debate, a place to put the prism on some concrete aspect of contemporary creation to be able to analyze it with a certain depth. One Project is a section that must have that plus of research, of calm, effort and rigour, to try to give another type of depth and visibility to the work of artists and gallery projects within a fair of art.

 

How do you expect the public will live the format used in this idea of ​​debate-conflict?

The title of the proposal, “Salvajes. La cage aux fauves”, already puts us on the track. Our idea, apparently contradictory, is to generate that friction based on a peculiar symbiosis, in which we have counted on artists who walk the path of creation through a path that is autonomous, personal and, sometimes, in conflict with the usual, with the recurrent, with the trend, with fashion... Artists who paint and sculpt with effort as a form of resistance and who do so in an epidermal, superfluous and vertiginous era, where hardly anyone pays attention to anything. Artists who believe from expressiveness, impulse or iconoclasm, from a passionate and vehement, visceral, desacralising or irreverent perspective. We hope that the public lives it with the same interest and the same intensity we aimed when building this story. For this, we have counted on Virginia Rivas, Roberto López, Julio Anaya Cabanding, Pichiavo, Santiago Palenzuela, Juan Carlos Batista, Andrés Planas, Alona Harpaz and Nicolàs Laìz Placeres, who are represented by DDR Art Gallery, Plastic Murs, Kaplan Projects, MA arte contemporary and the Agency of Cultural Transits.

 

What role do you think fairs play in the Spanish art market and how would you frame Art Madrid?

This and other fairs fulfil a fundamental mission when activating the sector. I believe in the fair as a dynamic agent and as a node of that network of activity that is deployed throughout the national territory, and I believe in its importance for the creation of new collectors. In my opinion, collecting, the private initiative in general, is one of the keys that can make a sector like ours become a professional economic fabric where the participating agents can live from their work, preventing it from remaining this circus of juggling games where they stay in an almost permanent precariousness. For that, basic education, a lot of pedagogy and a lot of intermediation are needed. We must increase the affection and sensitivity towards culture in general, and towards contemporary art in particular. Art Madrid undertakes this mission in a brave way, with an evolution that consolidates edition after edition. The permanence and growth of its complementary programs, where One Project is framed, demonstrates this.

 

And what do you think is the place of contemporary Spanish art within the international artistic paradigm?

Unfortunately, far from where the quality of the agents that compose it should place it. We suffer from a main problem that affects basic structures and acts as an obstacle very difficult to overcome. In many cases, we still do not charge decent fees for our work, without respecting our elementary rights, our creations and authorship, from this preliminary situation it is difficult to project an international professional career, in addition, the market and private investment are very restricted. The institutional sphere that, as in other contexts, should be our fundamental support, is still marked by political interference. In Spain, there is an excessive dependence on the public realm in what refers, above all, to contemporary art and that makes us have some political interlocutors completely unaware of what we do. These people manage the spaces and budgets that we use since precariousness but, in reality, they have motivations that are far from ours. Contemporary creation moves in terms and interests very different from those of the political pace. We need long-term plans and professional criteria to decide and develop them, while the ruling class still wants to control the contents of cultural institutions so that they become spokespersons for the ideology of the party in power. Meanwhile, we, the palace jesters, endow them with “controlled cultural offer”: they see us as necessary (and needy) programmers who go through (almost) all the hoops because of that hardship situation. A situation imposed by the rulers that manage to dissociate us as a sector, causing us to accept works that do not comply with the deontology that, in social networks and other forums, we all defend (but that we do not always apply).

 

We know that the cultural sector maintains its almost inherent precariousness even though we are experiencing an extraordinary period of artistic hatching. Artists reinvent themselves and strive to continue creating. Do you think there has also been an evolution in public perception when approaching contemporary art? What can art fairs do in this approach to the general public?

The processes in contemporary creation always have to do with the society that welcomes them and the changes it experiences. The public (but also the artists), while having access to more media and information, appear overwhelmed by this same excess. We all have a concentration defect, it is harder for us to pay attention, time, effort, depth, especially when our role is that of the public. As we have said before, there is only one solution, an answer that, after so much repetition, is becoming harmless, empty of content: we need education, establish pedagogies and intermediations that generate a critical and cultured mass, that makes us evolve towards a society interested in current creation.

 

The work of a curator is primarily to generate discourse and content around creation to raise issues open to society. Many contemporary artists have reoriented their lines of work towards more reflective projects where the discourse has a priority charge in the work. How is this tension channelled between the reflexive impulse of contemporary creation and the pressing lack of time and the super information that the individual lives in the society of our time?

That situation can be a stimulus. Artists are intellectuals sensitive to everything around them. However, in most cases, this lack of time, basically the result of our professional precariousness, and that over information, ends up being more a problem than a means or motivation. There are many artistic careers that are buried under this precariousness of excess.

 

What do you think are the common lines that young artists are developing in the process of growth?

The truth is that there are multiple differentiated lines of research, many of them very stimulating. In line with the last questions of our conversation, I can tell you that I am interested, among other topics, in those artists who are referring to their own work, to the creator's own professional performance, to their economic, social and work situation, to the consideration of themselves and their work. A self-reference that is becoming a very accurate, tragic, ironic expression of the situation of culture in general and of the visual arts in particular. On this, I am preparing a project entitled “The sterile works” that will be presented next year at La Regenta of Las Palmas de Gran Canaria with the participation of artists such as Verónica Ruth Frías, Cristina Garrido, Cyro García, Núria Güell, Nauzet Mayor, Adrián Martínez, Eugenio Merino, Rosell Meseguer, PSJM, Avelino Sala, Amparo Sard, Pelayo Varela and Marcelo Viquez.



Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.



The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.


ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.


ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form:





Patrocinador de ART MADRID'26

One Shot Hotels