Art Madrid'26 – INTERVIEW WITH ELENA GUAL

Elena Gual

Elena Gual has a marked and recognizable technique inspired by the image of interracial women despite continuing to open new lines of work and even venturing into abstraction. Her work is characterized by the use of the palette knife and his knowledge of Renaissance painters and classical sculpture techniques.

All this, thanks to the three years of training at the art academy in Florence. Later she moved back to London, where she lived from the age of 16 to continue her training at the Royal College of Art and Central Saint Martins. She has exhibited in Monaco, Paris, Venice and London. Back in Spain, Arena Martínez Projects presents her work for the first time in her country at Estampa 2021 fair, on the occasion of the Art Madrid fair her work can be seen for the second time in Spain.

Elena Gual

Reflexión, 2021

Oil on canvas

40 x 40cm

Interview:

¿What inspires you to create?

I don’t think I have something special or a new perspective on the subject. In the end, it is mainly the colors, the emotions I feel on a daily basis, even my journeys are a source of inspiration. Throughout my career I have also started recognizing that inspiration is also a solution to a problem. Like Picasso said once, inspiration is found through work, and that is exactly what I do. When something does not quite come out as I expected, I start producing and evolving, until I find a goal that I’m satisfied with.


¿What have you been working on lately?

During the last 4 years I have centered my production on womanhood, trying to reach equality between us through my strokes on the canvas. Lately I’m centering myself a lot more on emotions, I think that is the reason why I am a lot less conceptual and more figurative these days. I am focused primarily on the subject of our bodies and equality.


Elena Gual

Niza, 2021

Óleo en tabla de madera

37 x 35cm

Tell us about your creative process.

When I studied in the Accademy of Florence, before sitting at the easel the process was: sketching, studying the composition and studying the light. It helped me a lot when it came to creating my own artwork. It makes me understand exactly what I want: from composition, to lighting, from start to finish.

Is this your first time at the fair? What do you expect Art Madrid?

Something that I really love about art fairs is having my paintings exposed to the public, having them to be present in the event knowing that many people will see them. I like to think that they will cause a wide range of emotions: some people will stop and stare at them, others will completely ignore them. But most importantly, they will be in the memory of many people.


In your realistic portraits you represent female figures of different ethnicities, ages and cultures. Are they women you meet on your travels, are they part of your life?

Most of the women I have painted have been part of my life in some way or another. I have known them in my journeys, I have co-lived with them many adventures. But I have to say that, now more than ever, I try to inspire myself in the connection I make with these women, in something more concrete, like a story that they choose to tell me, and from there I try to recreate an emotion.


Elena Gual participates in Art Madrid with Arena Martínez Projects, along together with Paspartus, Carlos Cartaxo, Juana González y Francisco Mendes.




Ignacio Iñigo. Me recogió el viento sobre un arbol catalán. Piel de pintura roja sobre rama del Collserola. 45 x 22 x 20 cm. 2024


March transforms Madrid into a true hub of the art market, with fairs such as Art Madrid—an event we at Devesa have the privilege of supporting—characterized by a closer connection to private collecting and the Spanish art scene. In that context, it is no coincidence that a familiar question resurfaces whenever art ceases to be merely a passion and begins to occupy a stable place within a family’s or group’s wealth architecture: does it make sense to channel the acquisition, stewardship, and rotation of a collection through non-profit vehicles—foundations or associations—and, if so, what are the legal and tax boundaries of such a model?

The short answer is yes, it can be an appropriate structure—but only if one clearly understands what is truly being established: not a “wrapper” for tax optimization, but an entity oriented toward purposes of general interest (cultural, educational, heritage conservation and dissemination, among others), subject to governance, oversight, and asset-allocation rules that make the reversion of contributed assets to founders or trustees, in practice, extremely difficult. For precisely that reason, when the objective is the intergenerational continuity of a collection without fragmentation through inheritance, a foundation (or an association declared to be of public benefit) can be a highly effective solution. The collection “exits” the personal estate and becomes part of a dedicated patrimony allocated to a cultural purpose, with a vocation for permanence.


Mario Valdés. Simetría dicroica. 4 Ying. 2026. Vidrio. Proceso dicroico sobre base de luz. 20 × 30 × 22 cm. 2026


From a technical standpoint, if the aim is to access the special tax regime established under Law 49/2002, the first step is selecting the appropriate vehicle. The law recognizes as non-profit entities, among others, foundations and associations declared to be of public benefit, provided they meet the requirements set out in Article 3 (pursuit of purposes of general interest, allocation of income, generally unpaid governing positions subject to certain nuances, and—crucially—the mandatory allocation of assets upon dissolution). In the art context, this requires careful drafting of the bylaws: the cultural mission must be genuine rather than rhetorical, and activities must be grounded in demonstrable policies concerning acquisitions, conservation, research, cataloguing, loans, exhibitions, publications, or support for artists.

From the perspective of Wealth Tax (and, where applicable, the Temporary Solidarity Tax on Large Fortunes), the principal mechanism is straightforward: assets that are no longer personally owned do not form part of the taxable base. The Temporary Solidarity Tax operates as a complementary state tax to Wealth Tax for net assets exceeding €3,000,000, with its own specific mechanics. Accordingly, the contribution (by way of donation) of a collection to a foundation reduces, from the following tax accrual date, the contributor’s exposure to these taxes—provided the transfer is effective and ownership genuinely passes to the entity.


Lúcia David. Orange descentralized control. Caja de mdf, papel, hilos, pegamento. 50 x 50 x 10 cm. 2025.


That said, Wealth Tax itself contains a particularly relevant nuance for collectors: certain works of art and antiques may qualify for exemption where their value does not exceed specified thresholds by category. In addition, exemption may apply to works placed on permanent deposit for a minimum period of three years with museums or non-profit cultural institutions for public exhibition, for as long as the deposit remains in force. An artist’s own works are likewise exempt while they remain part of the artist’s estate. This deposit alternative may prove attractive where the collector wishes to retain ownership while mitigating tax exposure and reinforcing the social function of the collection without definitively relinquishing it. In other words, before “foundationalizing” a collection, it is advisable to assess whether category-based exemptions or the deposit mechanism already address a significant portion of the issue.

Succession planning is likely the most compelling—and at the same time most delicate—argument. References to “preserving an inheritance without taxation” require precision: a foundation is not a device for transferring assets to heirs while avoiding Inheritance and Gift Tax, because the collection ceases to be inheritable in the traditional sense.


Daniel Sueiras. "The shining". Mixta sobre papel pegado a tabla. 40 x 30 cm.2025.


What it achieves is something different: it prevents the collection from being fragmented among heirs upon the collector’s death or from having to be liquidated to satisfy tax liabilities or distribution requirements. Instead, the collection remains within a legal entity of indefinite duration, governed by a Board of Trustees and oriented toward cultural purposes. The family may retain influence through the composition of the Board, governance protocols, and professional artistic management, but always within clear limits: trustees cannot be the principal beneficiaries of the entity’s activities or enjoy preferential conditions. In the event of dissolution, the assets must be allocated in their entirety to other entities eligible for patronage incentives or to public bodies pursuing purposes of general interest. This “lock”—which ultimately guarantees that the assets are devoted to the public interest—explains why contributed property is difficult to reverse and, in economic terms, exits the family’s patrimonial sphere.

Where the regime under Law 49/2002 offers particularly significant advantages for the natural cycle of collecting—selling in order to reinvest—is in Corporate Income Tax at the entity level. The law exempts, among others, income derived from donations; income from movable and immovable property (dividends, interest, royalties, rental income); and, notably, income arising from the acquisition or transfer, under any legal title, of assets or rights. In a foundation that rotates works to enhance the curatorial coherence of the collection, finance restoration, or acquire pieces more aligned with its mission, capital gains generated upon sale will generally fall within the scope of the exemption under the special regime. The Corporate Income Tax base will therefore be limited to non-exempt economic activities, taxed at a rate of 10% on that base.


Carmen Mansilla. La pintora. Óleo y lápiz sobre lino. 80 x 80 x 4 cm.2026.


This advantage, however, is not a blank check. Law 49/2002 requires that at least 70% of certain income and revenues be allocated, directly or indirectly, to purposes of general interest within a period that generally extends up to four years following the close of the financial year. Moreover, the entity must avoid engaging in economic activities unrelated to its statutory purpose, subject to operational limits that require careful monitoring of the proportion of income derived from non-exempt activities. Translated into art-market terms: selling works in order to reinvest and sustain cultural programs is consistent with the regime; transforming the entity into a disguised dealership or a vehicle for systematic trading is not.

When properly structured, therefore, a foundation (or an association declared to be of public benefit) provides a legally coherent response to three classic challenges of patrimonial collecting: (i) recurring exposure to Wealth Tax and the Temporary Solidarity Tax on Large Fortunes, (ii) succession discontinuity and the risk of fragmentation, and (iii) tax and governance friction when rotating works to improve and professionalize a collection. In exchange, two trade-offs must be accepted: first, the collection becomes irrevocably dedicated to a cultural purpose that must be substantiated and actively managed; second, the contributed assets cease to be “recoverable” in family terms, as the legal framework safeguards their allocation and, with it, the social credibility of patronage.

Perhaps that is the essential message in fair season: the art market thrives on passion, but it is consolidated through institutions. When collecting is conceived with a long-term perspective, non-profit structures do more than organize tax exposure—they provide structure to purpose, governance, and legacy. And in an ecosystem such as Madrid’s in March, where creation, investment, and public culture coexist, that combination—properly designed and executed—may represent the most sophisticated way to transform a private collection into shared heritage without sacrificing professionalism, managerial control, or the capacity for evolution.