Art Madrid'26 – INTERVIEW WITH ELENA GUAL

Elena Gual

Elena Gual has a marked and recognizable technique inspired by the image of interracial women despite continuing to open new lines of work and even venturing into abstraction. Her work is characterized by the use of the palette knife and his knowledge of Renaissance painters and classical sculpture techniques.

All this, thanks to the three years of training at the art academy in Florence. Later she moved back to London, where she lived from the age of 16 to continue her training at the Royal College of Art and Central Saint Martins. She has exhibited in Monaco, Paris, Venice and London. Back in Spain, Arena Martínez Projects presents her work for the first time in her country at Estampa 2021 fair, on the occasion of the Art Madrid fair her work can be seen for the second time in Spain.

Elena Gual

Reflexión, 2021

Oil on canvas

40 x 40cm

Interview:

¿What inspires you to create?

I don’t think I have something special or a new perspective on the subject. In the end, it is mainly the colors, the emotions I feel on a daily basis, even my journeys are a source of inspiration. Throughout my career I have also started recognizing that inspiration is also a solution to a problem. Like Picasso said once, inspiration is found through work, and that is exactly what I do. When something does not quite come out as I expected, I start producing and evolving, until I find a goal that I’m satisfied with.


¿What have you been working on lately?

During the last 4 years I have centered my production on womanhood, trying to reach equality between us through my strokes on the canvas. Lately I’m centering myself a lot more on emotions, I think that is the reason why I am a lot less conceptual and more figurative these days. I am focused primarily on the subject of our bodies and equality.


Elena Gual

Niza, 2021

Óleo en tabla de madera

37 x 35cm

Tell us about your creative process.

When I studied in the Accademy of Florence, before sitting at the easel the process was: sketching, studying the composition and studying the light. It helped me a lot when it came to creating my own artwork. It makes me understand exactly what I want: from composition, to lighting, from start to finish.

Is this your first time at the fair? What do you expect Art Madrid?

Something that I really love about art fairs is having my paintings exposed to the public, having them to be present in the event knowing that many people will see them. I like to think that they will cause a wide range of emotions: some people will stop and stare at them, others will completely ignore them. But most importantly, they will be in the memory of many people.


In your realistic portraits you represent female figures of different ethnicities, ages and cultures. Are they women you meet on your travels, are they part of your life?

Most of the women I have painted have been part of my life in some way or another. I have known them in my journeys, I have co-lived with them many adventures. But I have to say that, now more than ever, I try to inspire myself in the connection I make with these women, in something more concrete, like a story that they choose to tell me, and from there I try to recreate an emotion.


Elena Gual participates in Art Madrid with Arena Martínez Projects, along together with Paspartus, Carlos Cartaxo, Juana González y Francisco Mendes.




ART MADRID CLOSES ITS 21ST EDITION AS A KEY EVENT OF MADRID ART WEEK


The Galería de Cristal of the Palacio de Cibeles hosted the 21st edition of Art Madrid from March 4 to 8, once again consolidating its role as one of the must-see events of Madrid Art Week. Over the course of five days, the fair brought together 35 national and international galleries and more than 200 artists, turning the venue into a meeting point for gallerists, collectors, professionals, and lovers of contemporary art.

Throughout its trajectory, Art Madrid has built a distinct identity, with a constant focus on giving visibility to both emerging and established galleries and on opening contemporary art to diverse audiences. Rather than being structured around a single curatorial line, the fair embraced a plural proposal, respecting the unique DNA of each exhibitor.



Art Madrid’26 presented a Gallery Program distinguished by the diversity of artistic proposals and languages, encouraging dialogue between different generations and contemporary practices. Painting, sculpture, photography, drawing, installation, and new hybrid forms coexisted in an edition that once again confirmed the dynamism of today’s art scene

During the days of the fair, nearly 20,000 visitors explored the booths of the participating galleries and enjoyed a parallel program that expanded the experience beyond the traditional exhibition format.


The Parallel Program: An Expanded Art Fair

The Parallel Program once again took center stage in the Art Madrid experience, activating the fair space through projects that explored new forms of interaction between artworks, artists, and the public.

Among the most notable initiatives was the performance series Open Infinite: What the Body Remembers, which presented a daily performative action at the fair featuring works by Colectivo La Burra Negra, Rocío Valdivieso, Amanda Gatti, and Jimena Tercero. The pieces incorporated the body as a critical device and a space of memory, reinforcing the presence of performance within Art Madrid’s programming.

The third edition of Open Booth presented Despiece. Protocolo de mutación, by Daniel Barrio, a site-specific project that transformed the booth into a landscape constructed from urban remnants and industrial materials. The installation invited visitors to physically engage with the work, creating an immersive experience within the exhibition space.

Meanwhile, Espacio Nebrija hosted the project Estancias transitorias (NotanIA SipedagogIE), a proposal by Nebrija University that reflected on Aesthetic Intelligence in the face of the growing dominance of algorithmic logic. The installation proposed a reclamation of gesture, materiality, and the time inherent to the creative process as dimensions that cannot be reduced to automation.

Lecturas. Curated Walkthroughs also returned, with itineraries designed by Zuriñe Lafón and Marisol Salanova that offered curatorial insights for exploring the fair from specific critical perspectives and expanding the visitor experience.



Patronage, Awards, and Acquisitions

Support for contemporary creation once again stood as one of the fair’s central pillars through the second edition of the Art Madrid Patronage Program, which recognizes the work of artists and strengthens the connections between galleries, collectors, and private entities.

On this occasion, the following awards were presented:

Cervezas Alhambra Emerging Artist Award Iyán Castaño, represented by Galería Arancha Osoro


One Shot Hotels Breakthrough Artist Award Joost Vandebrug, represented by KANT Gallery


In the Acquisition Awards category, several private collections incorporated works presented at the fair into their collections.


Studiolo Collection Roger Sanguino — DDR Art Gallery


Devesa Law Kim Han Ki — Banditrazos Gallery


E2IN2 Collection Albert Bonet — Inéditad Gallery


dn2 Collection Iván Baizán — Galería Arancha Osoro

These acquisitions reflect the private sector’s commitment to the development of contemporary art and contribute to advancing the professional trajectories of emerging and mid-career artists.



Collecting and Support for the Artistic Ecosystem

The promotion of collecting once again played a prominent role in this edition thanks to the One Shot Collectors program, which offered personalized advice to both new buyers and more experienced collectors, facilitating access to the contemporary art market and fostering direct relationships between artists, galleries, buyers, and collectors.


This program, together with the Patronage Program, continues to strengthen the professional ecosystem surrounding the fair and reinforce Art Madrid’s commitment to supporting contemporary creation.

Among the most notable sales were works by Antonio Ovejero, represented by CLC ARTE; Leticia Feduchi and Ángela Mena, represented by Galería Sigüenza; Idoia Cuesta and Iyán Castaño, represented by Galería Arancha Osoro; and Yasiel Elizagaray, represented by Nuno Sacramento Arte Contemporânea. Likewise, the proposals presented by Inéditad Gallery were very well received, with notable sales of works by artists Albert Bonet and Eduardo Uridales.



The overall balance of the edition has been particularly positive, with sales reported by all 35 participating galleries, confirming the strong interest from collectors and the dynamism of the market throughout the fair. Among the galleries that recorded notable commercial activity are La Mercería (Valencia), LAVIO (Murcia–Shanghai), 3 Punts Galería (Barcelona), Galerie One (Paris), Shiras Galería (Valencia), Galería Rodrigo Juarranz (Aranda de Duero), Galería São Mamede (Lisbon), Yiri Arts (Taiwan), and Trema Arte Contemporânea (Lisbon), among others.


A Fair made possible thanks to Its network of Partners

The success of Art Madrid’26 has been made possible thanks to the support of its official sponsors: Cervezas Alhambra, One Shot Hotels, Liquitex, Universidad Nebrija, and Posca, as well as the trust of its collaborators: Asociación 9915, Colección Studiolo, E2IN2, Colección dn2, Devesa Law, Enviarte, Cova 13, and Vanille Bakery Lab & Café. The fair also benefits from the involvement of its media partners and the support of various cultural organizations, private collections, and institutions that contribute to strengthening the contemporary art ecosystem.



Art Madrid: A Future Full of Possibilities

After 21 years of history, Art Madrid continues to consolidate its position as a key event in the contemporary art calendar, both nationally and internationally. Its ability to bring together galleries, artists, collectors, and institutions reinforces its role as a space for encounter, exchange, and discovery. The fair maintains a steadily growing outlook, driven by a program that evolves each year and increasingly opens up to more innovative proposals.

Thank you for being part of the 21st edition of Art Madrid. Your support is essential for continuing to promote art and culture.

See You at Art Madrid’27!