Art Madrid'24 – INTERVIEW WITH ELENA GUAL

Elena Gual

Elena Gual has a marked and recognizable technique inspired by the image of interracial women despite continuing to open new lines of work and even venturing into abstraction. Her work is characterized by the use of the palette knife and his knowledge of Renaissance painters and classical sculpture techniques.

All this, thanks to the three years of training at the art academy in Florence. Later she moved back to London, where she lived from the age of 16 to continue her training at the Royal College of Art and Central Saint Martins. She has exhibited in Monaco, Paris, Venice and London. Back in Spain, Arena Martínez Projects presents her work for the first time in her country at Estampa 2021 fair, on the occasion of the Art Madrid fair her work can be seen for the second time in Spain.

Elena Gual

Reflexión, 2021

Oil on canvas

40 x 40cm

Interview:

¿What inspires you to create?

I don’t think I have something special or a new perspective on the subject. In the end, it is mainly the colors, the emotions I feel on a daily basis, even my journeys are a source of inspiration. Throughout my career I have also started recognizing that inspiration is also a solution to a problem. Like Picasso said once, inspiration is found through work, and that is exactly what I do. When something does not quite come out as I expected, I start producing and evolving, until I find a goal that I’m satisfied with.


¿What have you been working on lately?

During the last 4 years I have centered my production on womanhood, trying to reach equality between us through my strokes on the canvas. Lately I’m centering myself a lot more on emotions, I think that is the reason why I am a lot less conceptual and more figurative these days. I am focused primarily on the subject of our bodies and equality.


Elena Gual

Niza, 2021

Óleo en tabla de madera

37 x 35cm

Tell us about your creative process.

When I studied in the Accademy of Florence, before sitting at the easel the process was: sketching, studying the composition and studying the light. It helped me a lot when it came to creating my own artwork. It makes me understand exactly what I want: from composition, to lighting, from start to finish.

Is this your first time at the fair? What do you expect Art Madrid?

Something that I really love about art fairs is having my paintings exposed to the public, having them to be present in the event knowing that many people will see them. I like to think that they will cause a wide range of emotions: some people will stop and stare at them, others will completely ignore them. But most importantly, they will be in the memory of many people.


In your realistic portraits you represent female figures of different ethnicities, ages and cultures. Are they women you meet on your travels, are they part of your life?

Most of the women I have painted have been part of my life in some way or another. I have known them in my journeys, I have co-lived with them many adventures. But I have to say that, now more than ever, I try to inspire myself in the connection I make with these women, in something more concrete, like a story that they choose to tell me, and from there I try to recreate an emotion.


Elena Gual participates in Art Madrid with Arena Martínez Projects, along together with Paspartus, Carlos Cartaxo, Juana González y Francisco Mendes.



If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024