Art Madrid'25 – INTERVIEW WITH: RUSSIAN PAINTER COSTA GORELOV

Costa Gorelov

Costa Gorelov was born in Moscow in 1993 and continues to live and work in Moscow. He studied at the Moscow Institute of Television and Radio Broadcasting, graduating in Film Directing (Cinema). In his work Costa explores people’s emotional and psychological states, often depicting them through the interactions of a figure with different spaces, objects and fashion items. Fashion, in particular, is paramount to his self-expression. It is also a symbol linking epochs, times, and traditions.

Gorelov grew up in the tradition of the North German Renaissance. German music, literature, painting, culture, and language have greatly influenced him, and played a key role in the formation of his style. The basic principles he uses when creating his paintings are those of the Baroque, the Renaissance, and interior design. Architecture plays a primary role in his art, in particular its basis upon stone and the golden ratio. Gorelov strives to incorporate elements of Gothic and Baroque architecture into the everyday life of his characters through handbags and accessories that carry the DNA of this architectural heritage. He wants to show that despite changes in trends and different eras, the fundamental things are unshakable and unchanging.

Costa Gorel

Black Friday, 2021

Óleo sobre lienzo (díptico)

240 x 260cm

Interview

What inspires you when creating? I’m always inspired by something new. I can be inspired by something that I might not have been paying attention to yesterday and it's always unpredictable for me. Constant inspiration is always architecture, music, literature, art, humor, interior design, fashion, and of course, my everyday bible is Virginia Wolf.

What are you working on recently? Now I’m working on the project for Dr. Robot Gallery, on a series of big format paintings. One of them is 3 x 4 meters high and is dedicated to Moscow’s subway. I’m going to create here a special tension between characters and space.

Tell us about your creative process. I can plan painting for a long time and I can make a lot of sketches but end up with something completely different on the painting. I always try to create my own, world my own stories using videos or something else, but painting is the only point where I feel I belong and it’s the main foundation of my life. I’m very happy and beyond joy when I’m painting.

Costa Gorel

Danube, 2020

Oleo sobre lienzo (díptico)

100 x 82cm


Are you participating for the first time in the fair? What do you expect from Art Madrid? I expect to enjoy the fair, to get to know new names new works and my work to become more recognizable. And of course, you always expect sunshine and warmth from Madrid.

You grew up surrounded by the tradition of North German renaissance culture. How can we see this influence in your work? This influence can be traced back to the fact that I always use graphics in my paintings and that I have always been inspired by Albrecht Dürer, Lucas Cranach, Gustav Klimt, and so many others. I always tried to convey an extremely personal sense of understanding of the world with its duality, changeability and complexity. It’s very typical and important to me to connect the fashion and interior items with the characters and compositions. Yes, my characters are romantic

Fashion and nudity are two elements very present in your work, are both the mirror to explore people's feelings and expression in your process? I use nudity as a symbol, as a device to show the vulnerability and certain fabulousness and at the same time the strangeness of characters. Fashion is the constant concrete of history like stone with which modernity is linked to primitive times. My characters are hiding behind fashion and architecture because they want to protect themselves. In this way, I’m trying to express human feelings like insecurity, melancholy, and joy.



Costa Gorel

Personal Icon, 2021

Oil on canvas

40 x 50cm

Costa Gorelov participates in Art Madrid with Dr. Robot Gallery, along together with Katya Sheglova y Vova Perkin.



From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.