The Contemporary Art Fair Art Madrid , with 13 years of experience and a solid project that counts on the trust of national and international galleries, takes a step forward in its professional services and launches Art Madrid Market, an online sales platform that will provide service and support for the galleries throughout the year and which will also be a virtual space for the presentation of new artists without a gallery selected by curators and a committee of experts.

THE PLATAFORM

Art Madrid Market is the first online sales platform developed by an art fair based on these 4 pillars:

1) Relationship with the public 365 days, 24h.

2) Work sale service and communication campaign to the participating galleries (before, during and after the fair).

3) Platform for launching artists without a gallery selected by curators and a committee of experts.

4) Generation of own contents disseminated to the public: selection of outstanding works, virtual exhibitions, curatorships and collaborations...

Art Madrid MARKET is the ideal environment that offers all the information of the galleries, artists and works of Art Madrid'18, an e-commerce platform in which the user can make a direct consultation on all available works of the fair and where users and followers will be able to enjoy the advantages of buying art online, directly and safely. Art Madrid MARKET promotes the visibility and the trade of galleries and artists, eliminates boundaries between gallery owners and the public and expands the horizons of online art sales for the global market.

On the platform, each gallery will have a virtual space in which to put on sale its catalog of works of the artists present in AM18 and also curate and select their own online exhibitions. The gallery will have a user panel where it can manage the information of its artists and their works, a control panel with visibility of statistics, metrics and the status of shipments. The support to the galleries will be done before, during and after the fair.

For the gallery, Art Madrid MARKET is the perfect complement to disseminate its artistic projects nationally and internationally, since it will allow a direct and permanent relationship with the public throughout the year, through its own content and several events:

Online exhibitions curated for galleries and their artists. Exhibitions where the galleries may temporarily present the curatorial projects.

Support services in communication and marketing campaigns to the galleries for their exhibitions, expanding the scope and dissemination of their proposals.

Positioning and presentation of new artists. Platform for launching new artists / new talents without a gallery. Art Madrid MARKET will serve as a presentation letter between the public and the fabric of galleries.

This is just the beginning of numerous projects that Art Madrid will host, based on its presence and digital reputation.

ART MADRID COMMUNITY

Art Madrid carries out an important work of communication and diffusion of its projects with a 360º strategy that includes continuous contents in online and offline media from the previous phases of the fair (call, presentation of programs...), to the own actions of the fair (participating gallerists, featured artists, partners and collaborators, parallel activities), including the subsequent balance of the event. Aware of the impact that social networks have today and their inestimable value in contemporary communication, Art Madrid carries out an annual planning that includes Facebook, Twitter and Instagram, speaker of its news and means to know and make known new artists, new proposals, new research topics, as well as an essential channel to know first hand what our potential audience wants.

Art Madrid’s website has become a complete multi-channel communication platform for news of its own creation (related to the fair and its participants) and a source of information on current issues related to contemporary art, galleries, collecting, etc... and now, also, in a modern online sales tool.

Art Madrid has an active community of 30,000 unique users per month from more than 40 countries and an AUDIENCE of 3 million users reached with 100k interactions.

WEB: +30k users

NEWSLETTER: +10.2k contacts

REDES SOCIALES: 40k followers

TWITTER: +20.8k

FACEBOOK: +17.9k

INSTAGRAM: + 10.7k

ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. PERFORMANCE CYCLE X ART MADRID'26

Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.

PERFORMANCE: ALTA FACTURA. BY COLECTIVO LA BURRA NEGRA

March 4 | 7:00 PM. Galería de Cristal of the Palacio de Cibeles.

"Discipline for Power.” Performance by La Burra Negra for Displacement of the Congress of Deputies by Roger Bernat. 2025.

Alta Factura subverts the conventional structure of the fashion runway to foreground the often-invisible processes that underpin artistic production. Through a series of conceptual textile works, the performance draws attention to the discipline of craft and the artist’s vulnerability, ultimately revealing those seams typically consigned to the margins, behind the scenes.

Colectivo La Burra Negra.

ABOUT EL COLECTIVO LA BURRA NEGRA

La Burra Negra is a nomadic performance art collective based in Málaga, founded in 2024 following its first residency in Totalán. The group is self-managed by Ascensión Soto Fernández, Gabriela Feldman de la Rocha, Sasha Camila Falcke, Sara Gema Domínguez Castillo, Sofía Barco Sánchez, and Regina Lagos González—six artists from diverse backgrounds and trajectories who met at the Hospital de Artistas at La Juan Gallery.

The collective brings together practitioners working across jewelry, painting, the performing arts, music, dance, cultural mediation, and arts management. Its activities include an annual residency in Totalán, the production of performative works, cultural mediation initiatives, and site-responsive interventions.

Since its inception, the collective has participated in the Periscopio series at La Térmica; presented A granel at the MVA in Málaga; carried out a number of actions in Totalán—the most recent during its second annual residency—and contributed its own proposals to the performance Displacement of the Congress of Deputies by Roger Bernat in Madrid.

At the core of La Burra Negra lies a commitment to collective creation and the exchange of knowledge. United in their effort to experiment with and disseminate performance art, the group explores the invisible dimensions of artistic labor—its temporalities, efforts, and relational dynamics, which so often remain unseen—as a form of critical affirmation.

Their practice emerges from dialogue and shared reflection, in the pursuit of decentralized spaces where art can be experienced and its processes made visible. Each residency and each action becomes an attempt to inhabit creation collectively, challenging conditions of precarity while fostering networks of care and collaboration that sustain both their own practice and that of those around them.