The Contemporary Art Fair Art Madrid , with 13 years of experience and a solid project that counts on the trust of national and international galleries, takes a step forward in its professional services and launches Art Madrid Market, an online sales platform that will provide service and support for the galleries throughout the year and which will also be a virtual space for the presentation of new artists without a gallery selected by curators and a committee of experts.

THE PLATAFORM

Art Madrid Market is the first online sales platform developed by an art fair based on these 4 pillars:

1) Relationship with the public 365 days, 24h.

2) Work sale service and communication campaign to the participating galleries (before, during and after the fair).

3) Platform for launching artists without a gallery selected by curators and a committee of experts.

4) Generation of own contents disseminated to the public: selection of outstanding works, virtual exhibitions, curatorships and collaborations...

Art Madrid MARKET is the ideal environment that offers all the information of the galleries, artists and works of Art Madrid'18, an e-commerce platform in which the user can make a direct consultation on all available works of the fair and where users and followers will be able to enjoy the advantages of buying art online, directly and safely. Art Madrid MARKET promotes the visibility and the trade of galleries and artists, eliminates boundaries between gallery owners and the public and expands the horizons of online art sales for the global market.

On the platform, each gallery will have a virtual space in which to put on sale its catalog of works of the artists present in AM18 and also curate and select their own online exhibitions. The gallery will have a user panel where it can manage the information of its artists and their works, a control panel with visibility of statistics, metrics and the status of shipments. The support to the galleries will be done before, during and after the fair.

For the gallery, Art Madrid MARKET is the perfect complement to disseminate its artistic projects nationally and internationally, since it will allow a direct and permanent relationship with the public throughout the year, through its own content and several events:

Online exhibitions curated for galleries and their artists. Exhibitions where the galleries may temporarily present the curatorial projects.

Support services in communication and marketing campaigns to the galleries for their exhibitions, expanding the scope and dissemination of their proposals.

Positioning and presentation of new artists. Platform for launching new artists / new talents without a gallery. Art Madrid MARKET will serve as a presentation letter between the public and the fabric of galleries.

This is just the beginning of numerous projects that Art Madrid will host, based on its presence and digital reputation.

ART MADRID COMMUNITY

Art Madrid carries out an important work of communication and diffusion of its projects with a 360º strategy that includes continuous contents in online and offline media from the previous phases of the fair (call, presentation of programs...), to the own actions of the fair (participating gallerists, featured artists, partners and collaborators, parallel activities), including the subsequent balance of the event. Aware of the impact that social networks have today and their inestimable value in contemporary communication, Art Madrid carries out an annual planning that includes Facebook, Twitter and Instagram, speaker of its news and means to know and make known new artists, new proposals, new research topics, as well as an essential channel to know first hand what our potential audience wants.

Art Madrid’s website has become a complete multi-channel communication platform for news of its own creation (related to the fair and its participants) and a source of information on current issues related to contemporary art, galleries, collecting, etc... and now, also, in a modern online sales tool.

Art Madrid has an active community of 30,000 unique users per month from more than 40 countries and an AUDIENCE of 3 million users reached with 100k interactions.

WEB: +30k users

NEWSLETTER: +10.2k contacts

REDES SOCIALES: 40k followers

TWITTER: +20.8k

FACEBOOK: +17.9k

INSTAGRAM: + 10.7k

In the year 2020 in the heart of Barcelona a wandering gallery was born, the same one that in February 2021 would debut at Art Madrid with an exhibition proposal focused on contemporary portraits; with this subject matter it would manage to create a powerful dialogue between artwork and audience and make the seal Inéditad remain in the history of the event that contained it.

Jean Carlos Puerto. Protección. Oil and copper leaf on wood. 60 x 48. 2021. Image courtesy of the gallery.

Since that first time and until today, the wandering gallery has managed to build projects on otherness, has repositioned in the spotlight the discourses on the LGTBIQ+ collective, has consolidated a group of artists who share its principles of resilience and empathy and the best thing is that it continues to bet from the professionalism and commitment to give voice to the difference.

Claudio Petit-Laurent.. El Joven de la Perla. Oil on wood. 30 x 30 cm. 2023. Image courtesy of the gallery.

Inéditad Gallery, thanks to its founder Luis López, its collaborators and the infinite possibilities manifested in the works of the artists it represents, is a gallery that has demonstrated its capacity and courage to stimulate the sensibility of the public through art and seduce a generation that moves between the glass window and the analogical story. Inéditad is a nomadic gallery that has gathered around it a community of artists and has moved the context with exhibition projects that think about LGTBIQ+ art without prejudices.

Pepa Salas Vilar. Las marcas del arcoiris. Oil on canvas. 40 x 50 cm. 2022. Image courtesy of the gallery.

Pride and Prejudice was inaugurated. An exhibition that brings together the works of sixteen artists: Abel Carrillo, Alex Domènech, Carlos Enfedaque, Silvia Flechoso, Jamalajama, Daniel Jaén, Claudio Petit-Laurent, Jean Carlos Puerto, Fernando Romero, Pablo Rodríguez, Pepa Salas Vilar, Jack Smith, Pablo Sola, Bran Sólo, Elia Tomás and Utürüo. Painting, illustration, photography and digital art are the manifestations that bring into dialogue around fifty neatly threaded pieces, in a discursive line that discusses such a latent phenomenon as discrimination. To achieve this, the artists invited to the exhibition question themselves whether: Does discrimination exist within the LGTBIQ+ collective?

Pride and Prejudice Official Poster. Image courtesy of the gallery.

With approaches on and from the body, the proposal invites to celebrate diversity, proposes to question and self-question the prejudices and attitudes of society against the collective. Pride and Prejudice is a space for dialogue about the constructs imposed on us by society. It is also an oasis in which to deconstruct with tolerance and respect the subjectivities that sometimes prevent us from approaching the production of the participating artists, simply because "the beautiful" does not fit in an androgynous body. The subjugation of stereotypes are pressed with determination to find the beauty of diversity in other palpable facets of reality.

Pablo Sola. All men are dogs. Photography. 2014. Image courtesy of the gallery.

Throughout these three years Inéditad has stimulated the vindictive projection towards bad practices, has questioned estates around the LGTBIQ+ body and the most admirable thing, is that these capacities have resurfaced around the dialogue and the visual narrative of the stories that are told from the visual: Artworks that are people, art that is, per se, humanity. Overcome impositions and accept what is different in order to continue fighting against homophobia, biphobia, lesbophobia or transphobia and defend the equal rights that all the acronyms of the collective deserve in our community.

That's Pride and Prejudice: One creature, the happiest in the world. And maybe other projects and other people have said it - or felt it - before, but none so fairly.

Silvia Flechoso. Hola, soy maricón. Oil on canvas. 73 x 54 cm. 2023. Image courtesy of the gallery.

From June 8th until June 22nd you can visit Pride and Prejudice. Carrer de Palau núm. 4. Canal Gallery space. Barcelona.