ART MADRID PRESENTS "ART MADRID MARKET"

The Contemporary Art Fair Art Madrid , with 13 years of experience and a solid project that counts on the trust of national and international galleries, takes a step forward in its professional services and launches Art Madrid Market, an online sales platform that will provide service and support for the galleries throughout the year and which will also be a virtual space for the presentation of new artists without a gallery selected by curators and a committee of experts.

THE PLATAFORM

Art Madrid Market is the first online sales platform developed by an art fair based on these 4 pillars:

1) Relationship with the public 365 days, 24h.

2) Work sale service and communication campaign to the participating galleries (before, during and after the fair).

3) Platform for launching artists without a gallery selected by curators and a committee of experts.

4) Generation of own contents disseminated to the public: selection of outstanding works, virtual exhibitions, curatorships and collaborations...

Art Madrid MARKET is the ideal environment that offers all the information of the galleries, artists and works of Art Madrid'18, an e-commerce platform in which the user can make a direct consultation on all available works of the fair and where users and followers will be able to enjoy the advantages of buying art online, directly and safely. Art Madrid MARKET promotes the visibility and the trade of galleries and artists, eliminates boundaries between gallery owners and the public and expands the horizons of online art sales for the global market.

On the platform, each gallery will have a virtual space in which to put on sale its catalog of works of the artists present in AM18 and also curate and select their own online exhibitions. The gallery will have a user panel where it can manage the information of its artists and their works, a control panel with visibility of statistics, metrics and the status of shipments. The support to the galleries will be done before, during and after the fair.

For the gallery, Art Madrid MARKET is the perfect complement to disseminate its artistic projects nationally and internationally, since it will allow a direct and permanent relationship with the public throughout the year, through its own content and several events:

Online exhibitions curated for galleries and their artists. Exhibitions where the galleries may temporarily present the curatorial projects.

Support services in communication and marketing campaigns to the galleries for their exhibitions, expanding the scope and dissemination of their proposals.

Positioning and presentation of new artists. Platform for launching new artists / new talents without a gallery. Art Madrid MARKET will serve as a presentation letter between the public and the fabric of galleries.

This is just the beginning of numerous projects that Art Madrid will host, based on its presence and digital reputation.

ART MADRID COMMUNITY

Art Madrid carries out an important work of communication and diffusion of its projects with a 360º strategy that includes continuous contents in online and offline media from the previous phases of the fair (call, presentation of programs...), to the own actions of the fair (participating gallerists, featured artists, partners and collaborators, parallel activities), including the subsequent balance of the event. Aware of the impact that social networks have today and their inestimable value in contemporary communication, Art Madrid carries out an annual planning that includes Facebook, Twitter and Instagram, speaker of its news and means to know and make known new artists, new proposals, new research topics, as well as an essential channel to know first hand what our potential audience wants.

Art Madrid’s website has become a complete multi-channel communication platform for news of its own creation (related to the fair and its participants) and a source of information on current issues related to contemporary art, galleries, collecting, etc... and now, also, in a modern online sales tool.

Art Madrid has an active community of 30,000 unique users per month from more than 40 countries and an AUDIENCE of 3 million users reached with 100k interactions.

WEB: +30k users

NEWSLETTER: +10.2k contacts

REDES SOCIALES: 40k followers

TWITTER: +20.8k

FACEBOOK: +17.9k

INSTAGRAM: + 10.7k

The cultural agenda gradually recovers after the health-crisis halt and art lovers are eager to enjoy the rich cultural offer that the different spaces and museums throughout our geography have to offer. In addition, one must remember that these centres have made an enormous effort to adapt to the demands that the new situation imposes and have created abundant online-accessible content to overcome confinement. We bring you a selection of content that can be visited both in person and through the web. There is no excuse for not enjoying contemporary art again.

Olafur Eliasson, “En la vida real (In real life)”, 2019

The Guggenheim Museum in Bilbao continues with its exhibition dedicated to Olafur Eliasson and offers numerous resources to understand not only the exhibition but also the work of the centre in the assembly and installation process. The website allows us to expand content with interviews with the artist, the download of the audio guide and the vision of the curator Lucía Aguirre, who offers us different video-pills on the pieces in the exhibition.

"Olafur Eliasson: in real life" brings together a part of this artist's work since 1990 through sculptures, photographs, paintings and installations that play with reflections and colours. Likewise, the integration of elements such as moss, water, ice, fog... put the visitor in a situation that confuses the senses and tries to challenge the way we perceive our environment and move in it.

Regina de Miguel, “Isla Decepción”, 2017

The Botín Centre in Santander hosts the exhibition "Collecting processes: 25 years of Itineraries" which brings together the work of 25 of the 210 scholarship recipients who, to date, have enjoyed the Botín Foundation Plastic Arts Scholarship, started in 1993. With the works Lara Almárcegui, Basma Alsharif, Leonor Antunes, Javier Arce, Erick Beltrán, David Bestué, Bleda and Rosa, Nuno Cera, Patricia Dauder, Patricia Esquivias, Karlos Gil, Carlos Irijalba, Adrià Julià, Juan López, Rogelio López Cuenca, Renata Lucas, Mateo Maté, Jorge Méndez Blake, Regina de Miguel, Leticia Ramos, Fernando Sánchez Castillo, Teresa Solar Abboud, Leonor Serrano Rivas, Jorge Yeregui, David Zink-Yi, the exhibition is a good example of up-to-date and young contemporary art contributed by artists with very diverse profiles.

Clemente Bernad. Series “Ante el umbral”, Madrid, 2020

The Reina Sofía Museum wanted to create a visual chronicle of what the confinement and the tragic numbers of infected and deceased have meant for the lives of many of us: a tale of pain, nostalgia and uncertainty made by the photographer Clemente Bernad. This exhibition, curated by Jorge Moreno Andrés, is entitled “Before the threshold”, a title that expresses the strange sensation that occurs when faced with something new and unknown, something that we cannot control or avoid, and that we all must go through. The alteration imposed on our lives unexpectedly is reflected in the streets, transformed into places of solitude and abandonment where life has been paralysed.

Mario Merz / No title, Triplo Igloo, 1984 MAXXI Collection

At the IVAM, the exhibition "What is our home?" brings together works from the IVAM collection and the MAXXI centre in Rome to propose a reflection on the space we inhabit seen from a personal and social perspective. It is about investigating the value that these spaces have as a home or refuge, as well as part of a city or community.

The exhibition, curated by José Miguel G. Cortés, also wants to delve into the feeling of those who feel like foreigners anywhere, because they do not identify with the habits or customs of the society, they do not fit into these social patterns, and home becomes the only shelter space that can adapt to their identity needs.

Martha Rosler, frame from “Backyard Economy I-II”, 1974 © Courtesy of Martha Rosler, 2020

Es Baluard Museu is committed to video creation and performance and hosts the monographic exhibition “Martha Rosler. How do we get there from here?” dedicated to this New York artist who pioneered the use of video as a mechanism for social and political analysis. This exhibition includes various works, from video to photography and several publications, which synthesise her main lines of discourse. Her concern for public policies and the social equality of women has led her to actively participate in numerous social movements in La Havana, New York, Mexico DC or Barcelona, and these experiences are present in one way or another in her work.

With the curatorship of Inma Prieto, a selection has been made within the abundant production of this artist, which presents one of the most coherent careers in towards-the-new-Millenium contemporary art.

Image from file, via meiac.es/turbulence/archive/acceso.html

The MEIAC - Museo Extremeño e Iberoamericano de Arte Contemporáneo, host the works of the prestigious international digital art archive "Turbulence", a platform dedicated to network and hybrid art. In view of the inevitable closure of this institution, the MEIAC has offered to host all this valuable content collected since 1996. The uploading of the file also served as an opportunity to restore numerous pieces and convert formats so that files that had become obsolete remain readable by new systems. A huge job of conservation and updating that can be enjoyed online today. The archive is made up of hundreds of digital works from around the world that can now be visited remotely.