RAÍCES AFUERA. PERFORMANCE CYCLE X ART MADRID'25

Art Madrid celebrates twenty years of contemporary art from March 5 to 9, 2025, at the Galería de Cristal of the Palacio de Cibeles. During Art Week, it becomes an exhibition platform for national and international galleries and artists. In this edition, with the aim of providing a space for artists working in the realm of performance art, the fair presents Raíces Afuera, a performance cycle that explores notions of belonging and the need for rootedness in a contemporary world marked by fragmentation, displacement, and disconnection. Positioned within the fair as a critical and reflective space, the project challenges the individual’s relationship with their environment, community, and sense of identity.

PERFORMANCE: LAS FRONTERAS SIEMPRE TIENEN DOS LADOS. BY ELÉONORE OZANNE

March 6 | 19:00h. Galería de Cristal of the Palacio de Cibeles.

The real true tourist experience. Johanna Failer & Eléonore Ozanne. Performance Documentation.

You leave the house, and someone holds the door for you: "Oh, sorry—thank you." You’re walking down the street, and someone comes toward you: "Uh, sorry—thank you." If I’m late, if I can’t find something, if I don’t sit in my usual spot, if I ask for help, or if I don’t know what to say… "Sorry—thank you."

How many times have we said these two words? To whom? And why? Why does your mouth not sound the same as mine?

Day In, Day Out. Eléonore Ozanne. Performance Documentation.

Las fronteras siempre tienen dos lados invites us into the author's mind to discuss boundaries. Large boundaries that frighten. Tiny boundaries that are forgotten, and all those in between, with which we must negotiate, build, or tear down.

Las fronteras siempre tienen dos lados is a work that encourages reflection on the invisible borders that shape our daily lives. Through the words "sorry" and "thank you", the author sets up a dialogue about how, in our everyday interactions, we are constantly faced with limits and distances—both physical and emotional. Every time we use these words, we are acknowledging a separation, whether it’s letting someone pass or asking for help in moments of discomfort. The work highlights how these small phrases, often repeated without much thought, serve as a way to negotiate our relationships with the world and those around us.

In this context, the boundaries explored in the work are not just geographical, but also social and personal. The barriers that separate us from others may be subtle, but they significantly affect our daily lives. Through these gestures, we are constantly building, breaking down, or accepting the limits that define our relationship with others. Las fronteras siempre tienen dos lados challenges us to question how we perceive these boundaries and how words that seem simple actually reflect the complex dynamics of our existence.

The real true tourist experience. Johanna Failer y Eléonore Ozanne. Performance Documentation.

ABOUT ELÉONORE OZANNE

Eléonore Ozanne (Corbeil-Essonnes, France, 1990) is an artist and researcher working between France and Spain. She is a doctoral candidate in Fine Arts at UPV/EHU and Université de Pau et des Pays de l’Adour. Her work focuses on the relationship between the body and borders in everyday spaces. Through displacement, the multidisciplinary artist draws the concept of borders as physical limits or invisible walls that are crossed daily. She uses her body as the central axis of her work, exploring through actions, the movement through, across, or into predetermined spaces or times.

She has been awarded numerous residencies in Spain, Mexico, and Europe, including NauEstruch and CECDA in Veracruz. She has collaborated with artists such as Pilar Albarracín and is a member of the research teams Gizartea and Alter, where she actively participates in exploring ways to understand precariousness and displacement in the era of globalization. Her work has been exhibited at international festivals and venues, such as Matadero Madrid and Cidade da Cultura de Galicia. Additionally, she has published texts on art and precariousness in publishers like Dykinson and the University of the Basque Country.

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.

First Course on Collecting and Contemporary Art. Avilés, Asturias

The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.

"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.

The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.

PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.

This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.