For the second consecutive year, Liquitex, a world reference brand in professional acrylic, joins Art Madrid as a sponsor, and in its desire to empower the artist and support contemporary creation, it will award a prize in material from the brand valued at €1,000 that will be granted to one of the artists participating in the fair who work with acrylic in their pieces.

The Award decision will take place on February 14 and will be communicated through our Instagram channel. To choose the winner on this occasion, they are consulting with the public through this online form in which they can vote for one of the three finalists pre-selected by the brand: Moisés Yagües, Lino Lago, or Daniel Sueiras. They will also raffle off a set of Liquitex products and tickets to our fair to encourage public voting.

Learn more about the brand and its actions as part of its commitment to the environment and the artistic community:

At Liquitex, they believe in the power of artistic expression to create a better world where artists and communities can thrive: a world where more is given back than received and social and environmental value is created.

They realize that change can be challenging, but they take immediate action to make their vision a reality. Empowering the community, innovating across all of its products and packaging, and integrating sustainability into each of its practices, maintaining the high-quality product offering artists expect, and collectively leaving a more positive footprint for everyone's future.

EMPOWERING ARTISTS

Desde Liquitex confían firmemente en la fórmula “empowering artists” como la mejor forma de conseguir sus objetivos, asegurando un mundo en el que las futuras generaciones puedan crear con garantías, dando prioridad a los espacios seguros From Liquitex, they firmly trust the formula "empowering artists" as the best way to achieve their objectives, ensuring a world in which future generations can create with guarantees, prioritizing safe spaces for artistic expression. In addition, they base this empowerment of emerging talents on their residency programs and the different prizes they award.

SAFE MATERIALS

Another fundamental pillar to understand the Liquitex brand is its continuous effort to provide safe artistic materials, certified by the Art and Creative Materials Institute, Inc., seeking to safeguard the safety of artists, as well as innovation to achieve a more positive impact on the environment. From the packaging to the product's composition, Liquitex is fully committed to betting on sustainable and innovative solutions that maintain the quality and performance of the product, leaving no trace other than that of the paint in our hands.

The progress hasn't stopped since 2017, with the introduction of cadmium-free Heavy Body colors, the first cadmium alternative with truly equivalent performance to paints containing heavy metal, all thanks to in-lab innovation. This year 2023, progress continues thanks to the partnership with Waste2Wear, pioneers in solutions for innovative plastic recycling; they use blockchain technology to offer 100% traceable and sustainable textiles. As part of the sustainability program, "A Positive Mark", the brand will launch a new line of canvases made from 100% recycled plastic bottles, identified with the SUSTAIN label, being the first items in this new Liquitex category. , in the coming months, they will be available in art establishments.

The brand will continue its vision of launching more sustainable materials within its "Professional" range, integrate sustainability practices throughout its activity, and contribute its constant support to the artist community.

In the year 2020 in the heart of Barcelona a wandering gallery was born, the same one that in February 2021 would debut at Art Madrid with an exhibition proposal focused on contemporary portraits; with this subject matter it would manage to create a powerful dialogue between artwork and audience and make the seal Inéditad remain in the history of the event that contained it.

Jean Carlos Puerto. Protección. Oil and copper leaf on wood. 60 x 48. 2021. Image courtesy of the gallery.

Since that first time and until today, the wandering gallery has managed to build projects on otherness, has repositioned in the spotlight the discourses on the LGTBIQ+ collective, has consolidated a group of artists who share its principles of resilience and empathy and the best thing is that it continues to bet from the professionalism and commitment to give voice to the difference.

Claudio Petit-Laurent.. El Joven de la Perla. Oil on wood. 30 x 30 cm. 2023. Image courtesy of the gallery.

Inéditad Gallery, thanks to its founder Luis López, its collaborators and the infinite possibilities manifested in the works of the artists it represents, is a gallery that has demonstrated its capacity and courage to stimulate the sensibility of the public through art and seduce a generation that moves between the glass window and the analogical story. Inéditad is a nomadic gallery that has gathered around it a community of artists and has moved the context with exhibition projects that think about LGTBIQ+ art without prejudices.

Pepa Salas Vilar. Las marcas del arcoiris. Oil on canvas. 40 x 50 cm. 2022. Image courtesy of the gallery.

Pride and Prejudice was inaugurated. An exhibition that brings together the works of sixteen artists: Abel Carrillo, Alex Domènech, Carlos Enfedaque, Silvia Flechoso, Jamalajama, Daniel Jaén, Claudio Petit-Laurent, Jean Carlos Puerto, Fernando Romero, Pablo Rodríguez, Pepa Salas Vilar, Jack Smith, Pablo Sola, Bran Sólo, Elia Tomás and Utürüo. Painting, illustration, photography and digital art are the manifestations that bring into dialogue around fifty neatly threaded pieces, in a discursive line that discusses such a latent phenomenon as discrimination. To achieve this, the artists invited to the exhibition question themselves whether: Does discrimination exist within the LGTBIQ+ collective?

Pride and Prejudice Official Poster. Image courtesy of the gallery.

With approaches on and from the body, the proposal invites to celebrate diversity, proposes to question and self-question the prejudices and attitudes of society against the collective. Pride and Prejudice is a space for dialogue about the constructs imposed on us by society. It is also an oasis in which to deconstruct with tolerance and respect the subjectivities that sometimes prevent us from approaching the production of the participating artists, simply because "the beautiful" does not fit in an androgynous body. The subjugation of stereotypes are pressed with determination to find the beauty of diversity in other palpable facets of reality.

Pablo Sola. All men are dogs. Photography. 2014. Image courtesy of the gallery.

Throughout these three years Inéditad has stimulated the vindictive projection towards bad practices, has questioned estates around the LGTBIQ+ body and the most admirable thing, is that these capacities have resurfaced around the dialogue and the visual narrative of the stories that are told from the visual: Artworks that are people, art that is, per se, humanity. Overcome impositions and accept what is different in order to continue fighting against homophobia, biphobia, lesbophobia or transphobia and defend the equal rights that all the acronyms of the collective deserve in our community.

That's Pride and Prejudice: One creature, the happiest in the world. And maybe other projects and other people have said it - or felt it - before, but none so fairly.

Silvia Flechoso. Hola, soy maricón. Oil on canvas. 73 x 54 cm. 2023. Image courtesy of the gallery.

From June 8th until June 22nd you can visit Pride and Prejudice. Carrer de Palau núm. 4. Canal Gallery space. Barcelona.