LIQUITEX CADMIUM FREE AT ART MADRID'18

Liquitex, leading brand in acrylics and collaborator of # ArtMadrid18 launches a new range of cadmium-free colors with the same performance as acrylics with cadmium but safer for the artist and the environment. Do you join the challenge?

Liquitex cadmium free

Since its creation in 1955, Liquitex has partnered with artists to ensure constant evolution and innovation. As there is not a single opinion about the damage that can potentially be caused by cadmium pigments, Liquitex has chosen to offer both alternatives in parallel, so that artists can choose based on their personal preferences. ColArt, in constant search for safer formulations, (already they did it with the health and environmental implications of lead and stopped using white lead pigments in their formulations) it thus becomes the first brand in the market to launch an alternative to cadmium paints with a performance comparable to that of the original cadmium paints, and responds to the needs of artists who care more about health and enviroment safety issues.

Liquitex cadmium free

Throughout 3 years, a team of chemists has evaluated a range of pigments available to develop 7 new colors that respect our health and the environment: Light yellow, medium yellow, yellow dark, orange, light red, medium red and dark red, which offer the same resistance to light and vitality as classic cadmium paints and have the Approved Product Seal of the Art and Creative Materials Institute Institute (ACMI), that identifies safe art materials, that is, that the products that carry them have been evaluated by qualified toxicologists and labeled according to federal and state legislation.

Liquitex cadmium free

But, in addition to the toxicological test, it was essential to be tested by artists, the users. Liquitex identified regular users of acrylic paint and in particular of cadmium colors to carry out a series of tests (light resistance, longevity, pure tone of color, brightness, viscosity ...) Each artist received two sets of identical colors, one with genuine cadmium paints and one with cadmium-free paints. The tests were blind, without the artists knowing how one set of paintings differed from the other. They were given a month to work with both games and compare. They were also given a diary in which to write down observations during the evaluation period, as well as an exhaustive questionnaire at the end. None identified the fact that one of the two sets contained cadmium-free paints.

Liquitex wants artists to experience first-hand that the performance of alternative colors free of cadmium is truly comparable. Do you want to try this new CADMIUM FREE range? Do you want to receive one of its "blind tests"? Then enter the link and participate in the challenge: here

Liquitex cadmium free

Thirteen years have passed since its beginnings, and in all this time the Video Art Festival PROYECTOR has grown and consolidated its position as an essential event in this discipline. Since its inception, the initiative has tried to give visibility to a discipline that has always been relegated to the background in the usual exhibition circuits. Although video creation is not new, since it emerged by its own in the 60s of last century, the way to get to know it and enjoy it has not always been easy. On many occasions, the exhibitions only included a few isolated pieces within the main route, as if the video was the anecdotal contribution to the whole. However, our daily lives are invaded by moving images, and there is a paradox that video art, despite being a format of artistic expression very much in tune with the habits of today's society, remains a minority discipline

Frame from “Hel City”, by Gregorio Méndez Sáez, 2019

To some extent, PROYECTOR was born to reverse this situation, to value video as a creative format and to offer a wide, itinerant space to host a multitude of proposals, coming from inside and outside our borders. In this time, the growth of the festival has led it to travel the world, but also, to be a benchmark that each year arouses more interest. In the open call to receive proposals, they reach almost half a thousand, and a hundred works selected by the jury are a representative sample of different ways of understanding video creation, with pieces mainly from Europe, Latin America, Southeast Asia and the Middle East.

In turn, PROYECTOR wants to be more than a video showcase and offers a large program with talks, workshops, masterclasses, meetings with artists, visits and concerts. A complete experience that always has the moving image as a backdrop.

El Instante Francisco Ruiz de Infante. El bosque que se mueve (errores de medida)

In this evolution, another circumstance stands out: video is a creative format that has its own codes, but it is also one of the disciplines most open to artistic hybridization and the widening of uses. The video may, therefore, be the genuine idea of an author who conceives an autonomous project to be carried out in this format, but it can also be the complementary result of an action or the documentary record of a previous performance being recorded to guarantee its survival. The versatility of the moving image and the potential that it has acquired in recent years allows us today to speak of numerous branches of art that focus on the fusion of languages and the integration of techniques and methodologies from other sectors, and in many of them, the video is still a cornerstone. So it is with technological art, interactive sound art, performance recording, the transformation from big data to image, artificial intelligence, and a long etcetera. Precisely for this reason, PROYECTOR offers a panoramic vision of this reality, with an extremely interesting program that plays with the variety and wealth of proposals.

Frame from “Herdança”, by Thiago Rocha Pitta, 2007

The 2020 edition will run from September 9th to 20th. As usual, the program displays in various venues throughout the city of Madrid, each of which will house a small section of the activities. This year the festival will count with the collaboration of the Casa Árabe, White Lab, Cruce, El Instante Fundación, ¡ésta es una PLAZA!, Extensión AVAM (Matadero Madrid), Institut Français de Madrid, Medialab Prado, Quinta del Sordo, Sala Alcalá 31, Sala El Águila, Secuencia de Inútiles and White Lab, in addition to the collaboration of the INELCOM Collection and the video art collection of Teresa Sapey.

The festival is also the ideal place to articulate the cultural fabric, since it involves numerous professionals in the sector, from curators to creators, from centres managers to critics and teachers. The 2020 program also has the collaboration of the FUSO Festival and the Museo Reina Sofía, which are providing some of their pieces for the exhibition.

In short, an appointment that lovers of contemporary art should not miss and that promises many novelties in this 13th edition.