LIQUITEX CADMIUM FREE AT ART MADRID'18

Liquitex, leading brand in acrylics and collaborator of # ArtMadrid18 launches a new range of cadmium-free colors with the same performance as acrylics with cadmium but safer for the artist and the environment. Do you join the challenge?

Liquitex cadmium free

Since its creation in 1955, Liquitex has partnered with artists to ensure constant evolution and innovation. As there is not a single opinion about the damage that can potentially be caused by cadmium pigments, Liquitex has chosen to offer both alternatives in parallel, so that artists can choose based on their personal preferences. ColArt, in constant search for safer formulations, (already they did it with the health and environmental implications of lead and stopped using white lead pigments in their formulations) it thus becomes the first brand in the market to launch an alternative to cadmium paints with a performance comparable to that of the original cadmium paints, and responds to the needs of artists who care more about health and enviroment safety issues.

Liquitex cadmium free

Throughout 3 years, a team of chemists has evaluated a range of pigments available to develop 7 new colors that respect our health and the environment: Light yellow, medium yellow, yellow dark, orange, light red, medium red and dark red, which offer the same resistance to light and vitality as classic cadmium paints and have the Approved Product Seal of the Art and Creative Materials Institute Institute (ACMI), that identifies safe art materials, that is, that the products that carry them have been evaluated by qualified toxicologists and labeled according to federal and state legislation.

Liquitex cadmium free

But, in addition to the toxicological test, it was essential to be tested by artists, the users. Liquitex identified regular users of acrylic paint and in particular of cadmium colors to carry out a series of tests (light resistance, longevity, pure tone of color, brightness, viscosity ...) Each artist received two sets of identical colors, one with genuine cadmium paints and one with cadmium-free paints. The tests were blind, without the artists knowing how one set of paintings differed from the other. They were given a month to work with both games and compare. They were also given a diary in which to write down observations during the evaluation period, as well as an exhaustive questionnaire at the end. None identified the fact that one of the two sets contained cadmium-free paints.

Liquitex wants artists to experience first-hand that the performance of alternative colors free of cadmium is truly comparable. Do you want to try this new CADMIUM FREE range? Do you want to receive one of its "blind tests"? Then enter the link and participate in the challenge: here

Liquitex cadmium free

The CEART opens this Thursday, November 14th in the room A an exhibition dedicated to this master of photography, which will be open to the public until February 9th. The show includes one of the artist's latest projects, focused on the hard work carried out by the miners of Serra Pelada, an open gold mine in the heart of Brazil where employees daily risked their lives.

Immigration, poverty, marginal life, slave labour, man's relationship with the land, the use of natural resources... are issues that have always fascinated Salgado. From the beginning of his career as a photographer, his work has opted to give visibility to the most disadvantaged groups and to create with his images a vivid and impressive visual story without fakes. With a raw black and white, this author's work transits between photo-reportage and naturalistic photography.

And the idea that permeates all his work is human dignity. Salgado portrays employees, miners and gatherers from a purely humanistic approach that wants to value their integrity, their strength and their resilience.

“If you photograph a human, so that he is not represented in a noble way, there is no reason to take the picture. That is my way of seeing things.”

Salgado entered this discipline long after completing his studies in economics between Brazil and the United States, and a doctorate in statistics in France. But in 1973 his life took a turn, and he decided to start his career as a photographer. He achieved to work at the Gamma Agency and Magnum Photos for more than 15 years until in 1994 he founded his own agency “Amazonas Imagen”.

With the “Gold” project, the photographer portrays a harsh reality that takes place in the Serra Pelada mine, a name given to a totally devastated and anarchically excavated mining enclave, the world's largest open-pit gold mine, through which more than 50,000 people have passed. In the heat of the legends about the mysterious “El Dorado”, the enthusiasm for this precious metal led to the development of strenuous exploitation practices for the workers and to originate tales of grief and glory, of human victory and defeat between the soil, the tunnels and the cargo baskets.

The CEART exhibition brings together Salgado's full portfolio in his characteristical black and white and large-format photographs that leave no one indifferent.