Once again, Liquitex, the world's leading brand in professional acrylics, joins Art Madrid as a sponsor, supporting contemporary creation through a prize, which will be awarded to one of the artists participating in the fair who works with acrylics in their pieces. The prize will be awarded on 23 February at 18:00 pm will be worth 1,000 euros in Liquitex products.

The history of Liquitex begins with Henry Levison, a colour chemist who ran a company in the USA called Permanent Pigments, which manufactured oil colours for artists from 1933. The acrylics that were first developed in the early 20th century were solvent-based colour compounds. In 1955, Henry perfected the formula with a water-based acrylic that was commercially viable. This was the first acrylic gesso, called Liquitex, a perfect combination of liquid and texture.

New colours in the Heavy Body range

Here are some of the 12 new colours in the Heavy Body range:

LIGHT BISMUTH YELLOW A toned-down version of the iconic Bismuth Yellow, well known in watercolour technique, excellent for blending and highlighting.

LIGHT BISMUTH YELLOW

LIGHT PHTHALOCYANINE GREEN A strong, vivid and opaque colour, excellent for blending natural greens, beautiful greys and pastel shades.

LIGHT PHTHALOCYANINE GREEN

INDIGO A deep, dark midnight blue, ideal for mixing black, grey, green and purple tints.

INDIGO

TRANSPARENT ORANGE A completely transparent orange with a deep orange-red mass tone and a yellowish tinge made from a hybrid pigment: an innovation in pigment manufacturing that combines organic and inorganic pigments.

TRANSPARENT ORANGE

IRIDESCENT ROSE GOLD A beautiful opaque colour that reveals an iridescent sheen with hints of pink and golden tones.

IRIDESCENT ROSE GOLD

Liquitex currently offers a wide range of colours in different, fully intermixable formats, as well as additives and accessories. One of its most popular ranges is Heavy Body Acrylic, its thickest bodied, high viscosity, pigment-rich acrylic. With a high concentration of lightfast, artist-quality pigments and a satin finish, Heavy Body Acrylic provides rich, permanent colour with crisp brush strokes and knife marks. It is available in a wide range of 116 colours with the recent addition of 12 new colours.

THE CATALOG: ART MADRID'25. TWENTY YEARS CELEBRATING CONTEMPORARY ART.

Discover all the information about the artists and galleries participating in the 20th edition of Art Madrid. The catalog includes a selection of the works featured in this edition and all the event details, making it an excellent way to get to know its key figures.

Art Madrid’25 celebrates twenty years of commitment to contemporary art with a special edition that reaffirms its role as a key showcase for the national and international art scene. From March 5 to 9, 2025, the Galería de Cristal at the Palacio de Cibeles will once again become a meeting point for galleries, collectors, artists, and art lovers.

Over the past twenty years, Art Madrid has evolved into a dynamic and ever-expanding platform that promotes the diversity of artistic languages, techniques, and discourses. In its 20th edition, the fair presents a Gallery Program featuring a carefully selected group of national and international exhibition spaces, alongside a Parallel Program focused on the City Territory, with activities that encourage dialogue, experimentation, and reflection on contemporary art.

We invite you to explore more about Art Madrid in the catalog of its 20th edition.