Once again, Liquitex, the world's leading brand in professional acrylics, joins Art Madrid as a sponsor, supporting contemporary creation through a prize, which will be awarded to one of the artists participating in the fair who works with acrylics in their pieces. The prize will be awarded on 23 February at 18:00 pm will be worth 1,000 euros in Liquitex products.

The history of Liquitex begins with Henry Levison, a colour chemist who ran a company in the USA called Permanent Pigments, which manufactured oil colours for artists from 1933. The acrylics that were first developed in the early 20th century were solvent-based colour compounds. In 1955, Henry perfected the formula with a water-based acrylic that was commercially viable. This was the first acrylic gesso, called Liquitex, a perfect combination of liquid and texture.

New colours in the Heavy Body range

Here are some of the 12 new colours in the Heavy Body range:

LIGHT BISMUTH YELLOW A toned-down version of the iconic Bismuth Yellow, well known in watercolour technique, excellent for blending and highlighting.

LIGHT BISMUTH YELLOW

LIGHT PHTHALOCYANINE GREEN A strong, vivid and opaque colour, excellent for blending natural greens, beautiful greys and pastel shades.

LIGHT PHTHALOCYANINE GREEN

INDIGO A deep, dark midnight blue, ideal for mixing black, grey, green and purple tints.

INDIGO

TRANSPARENT ORANGE A completely transparent orange with a deep orange-red mass tone and a yellowish tinge made from a hybrid pigment: an innovation in pigment manufacturing that combines organic and inorganic pigments.

TRANSPARENT ORANGE

IRIDESCENT ROSE GOLD A beautiful opaque colour that reveals an iridescent sheen with hints of pink and golden tones.

IRIDESCENT ROSE GOLD

Liquitex currently offers a wide range of colours in different, fully intermixable formats, as well as additives and accessories. One of its most popular ranges is Heavy Body Acrylic, its thickest bodied, high viscosity, pigment-rich acrylic. With a high concentration of lightfast, artist-quality pigments and a satin finish, Heavy Body Acrylic provides rich, permanent colour with crisp brush strokes and knife marks. It is available in a wide range of 116 colours with the recent addition of 12 new colours.

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.

Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024