The Mira Son digital art festival will open its 9th edition on November 5th with a larger, broader and more diverse program than in previous years. We enter an unknown and surprising field where disciplines coexist in a space designed for experimentation and innovation of the latest generation.

Robert Lippok & Lucas Gutierrez, “Non-face” (frame) (image via berlinerfestspiele.de)

For this festival, the concepts of 360º video art, immersive full-dome project, accelerated electronic music or light installation take on a holistic meaning that mixes and merges all the techniques to generate a new result, alien to the daily understanding of art and not suitable for classicists. The agenda is full of performances, conferences, screenings and lots of music.

Among the most outstanding contents, it is mandatory to talk about the cycle of screening in the MIRA Dome, a structure installed in the patio of the Fàbrica de Creació designed for 360º videos in which five selected pieces will on show. The staging is designed to offer an immersive experience that collapses the senses. For this reason, image and sound go hand in hand in these projects, many of them created thanks to the collaboration of visual artists with sound artists.

"Elektra" is a work that reflects on the passage of time and the relationship between past and present, with a piece produced by the Metahaven design studio and music by Kara-Lis Coverdale. On the other hand, the visual creator Lucas Gutiérrez has allied himself with the sound artist Robert Lippok for his work “Non-face”, where a sensory game between the credible and the hypothetical in our tangible reality is considered. A similar collaboration is that of "Realness", an artwork that invites to experiment with new ways of life other than human life, the result of the work of the digital artist Sandrine Deumier and the composer Myriam Bleau. Jordi Massó dares with a futuristic proposal, "Smartzombies", where our daily life is almost supplanted by technological gadgets. Finally, “Xpansion” stands out, a piece inspired by the constant expansion of the universe and some of the lastest astronomical concepts such as dark energy, created by the V.P.M. study, one of the winners of the Open Call of MIRA x Hangar.

Gabriela Prochazka, “Galaxy of Stars (Kiss Me)” (image via gabrielaprochazka.com)

We must also highlight the space dedicated to audiovisual installations, where digital art becomes the protagonist. Among the foreign guests is Audint (collective founded in 2008, with European artists) with his multisensory work "Obsidisorium" and Rick Farin (USA) with "Breach Act". In the national production are the students of Elisava with “Alice”, and the installation “Dualismo” of the artist Carlos Sáez, one of the greatest representatives of Spanish digital art who has already exhibited at the MoMA and the Whitney Museum in New York.

The festival promises innovation, lasers, DJs, electronic music, technological art, criticism of the social state, audiovisual symbiosis, and endless experiences where there is also space for reflection and exploration on the future of contemporary creation.

Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.

The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.

ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.

ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form: