Art Madrid'24 – LIGHT, IMAGE AND SOUND IN MIRA SON FESTIVAL

The Mira Son digital art festival will open its 9th edition on November 5th with a larger, broader and more diverse program than in previous years. We enter an unknown and surprising field where disciplines coexist in a space designed for experimentation and innovation of the latest generation.

Robert Lippok & Lucas Gutierrez, “Non-face” (frame) (image via berlinerfestspiele.de)

For this festival, the concepts of 360º video art, immersive full-dome project, accelerated electronic music or light installation take on a holistic meaning that mixes and merges all the techniques to generate a new result, alien to the daily understanding of art and not suitable for classicists. The agenda is full of performances, conferences, screenings and lots of music.

Among the most outstanding contents, it is mandatory to talk about the cycle of screening in the MIRA Dome, a structure installed in the patio of the Fàbrica de Creació designed for 360º videos in which five selected pieces will on show. The staging is designed to offer an immersive experience that collapses the senses. For this reason, image and sound go hand in hand in these projects, many of them created thanks to the collaboration of visual artists with sound artists.

"Elektra" is a work that reflects on the passage of time and the relationship between past and present, with a piece produced by the Metahaven design studio and music by Kara-Lis Coverdale. On the other hand, the visual creator Lucas Gutiérrez has allied himself with the sound artist Robert Lippok for his work “Non-face”, where a sensory game between the credible and the hypothetical in our tangible reality is considered. A similar collaboration is that of "Realness", an artwork that invites to experiment with new ways of life other than human life, the result of the work of the digital artist Sandrine Deumier and the composer Myriam Bleau. Jordi Massó dares with a futuristic proposal, "Smartzombies", where our daily life is almost supplanted by technological gadgets. Finally, “Xpansion” stands out, a piece inspired by the constant expansion of the universe and some of the lastest astronomical concepts such as dark energy, created by the V.P.M. study, one of the winners of the Open Call of MIRA x Hangar.

Gabriela Prochazka, “Galaxy of Stars (Kiss Me)” (image via gabrielaprochazka.com)

We must also highlight the space dedicated to audiovisual installations, where digital art becomes the protagonist. Among the foreign guests is Audint (collective founded in 2008, with European artists) with his multisensory work "Obsidisorium" and Rick Farin (USA) with "Breach Act". In the national production are the students of Elisava with “Alice”, and the installation “Dualismo” of the artist Carlos Sáez, one of the greatest representatives of Spanish digital art who has already exhibited at the MoMA and the Whitney Museum in New York.

The festival promises innovation, lasers, DJs, electronic music, technological art, criticism of the social state, audiovisual symbiosis, and endless experiences where there is also space for reflection and exploration on the future of contemporary creation.

 

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024