The Mira Son digital art festival will open its 9th edition on November 5th with a larger, broader and more diverse program than in previous years. We enter an unknown and surprising field where disciplines coexist in a space designed for experimentation and innovation of the latest generation.

Robert Lippok & Lucas Gutierrez, “Non-face” (frame) (image via berlinerfestspiele.de)

For this festival, the concepts of 360º video art, immersive full-dome project, accelerated electronic music or light installation take on a holistic meaning that mixes and merges all the techniques to generate a new result, alien to the daily understanding of art and not suitable for classicists. The agenda is full of performances, conferences, screenings and lots of music.

Among the most outstanding contents, it is mandatory to talk about the cycle of screening in the MIRA Dome, a structure installed in the patio of the Fàbrica de Creació designed for 360º videos in which five selected pieces will on show. The staging is designed to offer an immersive experience that collapses the senses. For this reason, image and sound go hand in hand in these projects, many of them created thanks to the collaboration of visual artists with sound artists.

"Elektra" is a work that reflects on the passage of time and the relationship between past and present, with a piece produced by the Metahaven design studio and music by Kara-Lis Coverdale. On the other hand, the visual creator Lucas Gutiérrez has allied himself with the sound artist Robert Lippok for his work “Non-face”, where a sensory game between the credible and the hypothetical in our tangible reality is considered. A similar collaboration is that of "Realness", an artwork that invites to experiment with new ways of life other than human life, the result of the work of the digital artist Sandrine Deumier and the composer Myriam Bleau. Jordi Massó dares with a futuristic proposal, "Smartzombies", where our daily life is almost supplanted by technological gadgets. Finally, “Xpansion” stands out, a piece inspired by the constant expansion of the universe and some of the lastest astronomical concepts such as dark energy, created by the V.P.M. study, one of the winners of the Open Call of MIRA x Hangar.

Gabriela Prochazka, “Galaxy of Stars (Kiss Me)” (image via gabrielaprochazka.com)

We must also highlight the space dedicated to audiovisual installations, where digital art becomes the protagonist. Among the foreign guests is Audint (collective founded in 2008, with European artists) with his multisensory work "Obsidisorium" and Rick Farin (USA) with "Breach Act". In the national production are the students of Elisava with “Alice”, and the installation “Dualismo” of the artist Carlos Sáez, one of the greatest representatives of Spanish digital art who has already exhibited at the MoMA and the Whitney Museum in New York.

The festival promises innovation, lasers, DJs, electronic music, technological art, criticism of the social state, audiovisual symbiosis, and endless experiences where there is also space for reflection and exploration on the future of contemporary creation.

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.

First Course on Collecting and Contemporary Art. Avilés, Asturias

The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.

"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.

The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.

PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.

This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.