Art Madrid'25 – MALKOVICH, MALKOVICH, MALKOVICH… A PHOTOGRAPHIC TRIBUTE WITHOUT SHAME

Malkovich's personality is not satisfied with playing the role of some of the most memorable film characters or having a movie completely dedicated to him. The actor's relationship with the image transcends the sphere of pure interpretation and dares to participate in projects where his intervention involves acting work but demands, in turn, expose a large part of himself, of the individual and citizen Malkovich.

Philippe Halsman, “Salvador Dalí”, 1954, reinterpretation by Sandro Miller in 2014

For this reason, when photographer Sandro Miller contacted the actor for a proposal to participate in his project, he did not hesitate for a moment. The offer was very juicy: to emulate some of the most famous images in the history of photography, Malkovich being portrayed, who should impersonate all those characters.

Bert Stern, “Marilyn in Pink Roses” from “The Last Session”, 1962, reinterpretation by Sandro Miller in 2014

Thus, it began a relationship between photographer and actor in which Sandro Miller was able to pay a great tribute to the masters of the image that had been to him the main source of inspiration throughout his career. With the desire to pay tribute to them and at the same time play with the reinterpretation of the images, this project required a person who was not afraid of ridicule and who was willing to transform himself openly.

Arthur Sasse, “Albert Einstein”, 1951, reinterpretation by Sandro Miller in 2014

Sandro Miller's career has run almost entirely along the paths of advertising photography. Despite this, from a young age, he felt a deep admiration for the work of some master photographers, a wake that has accompanied him at all times and that encouraged him to undertake more risky and diverse personal projects when time allowed.

Annie Leibovitz, “Meryl Steep in NYC”, 1981, reinterpretation by Sandro Miller in 2014

On this occasion "Malkovich, Malkovich, Malkovich: Tribute to the masters of photography" has allowed the actor to put himself in the shoes of Marylin Monroe, Albert Einstein, Hemingway, Jack Nicholson, Che Guevara, Salvador Dalí, Alfred Hitchcock, Truman Capote, Meryl Streep, Bette Davis, Pablo Picasso, among others; and to Sandro Miller, to emulate the work of Philippe Haslman, Alberto Korda, Arthur Sasse, Annie Leibovit, Diane Arbus, Bert Stern or Irving Penn, to mention some of them.

After passing through numerous European cities, the San Telmo Museoa centre now hosts this exhibition that will be open to the public until November 17th. Do not miss it.

 

Are you a contemporary art gallery and would like to participate in Art Madrid'26? The application period is now open!

The 21st edition of Art Madrid opens its application period. From March 4 to 8, 2026, the Galería de Cristal del Palacio de Cibeles will once again be the meeting point for national and international contemporary art. If you are a contemporary art gallery, this is your chance to be part of one of the most consolidated fairs in the Spanish circuit. The deadline for applications will be open until October 17, 2025.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


The Art Madrid contemporary art fair has been taking place during the capital's Art Week for more than twenty years. Art Madrid is a multidisciplinary fair of new artistic trends with the participation of about 40 national and international galleries that work with painting, sculpture, graphic work, photography, installation and digital art of recent production.


Aimed at both a broad and specialized audience, the fair combines a carefully curated artistic selection with a strong commitment to the professionalization of the sector and the visibility of gallery work. In addition to its gallery program, Art Madrid also develops a parallel program of activities throughout the month of February, promoting dissemination, reflection, and dialogue among cultural agents, collectors, and new audiences.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A key mission: to connect art with society

The fair's main mission is to bring contemporary art closer to the general and specialized public, creating an inclusive platform that promotes artistic talent, encourages collecting and strengthens the gallery ecosystem. The objective is clear: to disseminate art within and beyond our borders, generate new audiences and give visibility to young talents.


Art Madrid is a key event for the promotion and commercialization of both national and international contemporary art, placing the city in the spotlight during Art Week. At the same time, it remains committed to fostering a space for reflection and learning.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PROGRAMS

GALLERY PROGRAM

In each edition, the Gallery Program of Art Madrid brings together about 40 exhibitors, both national and international, who present proposals focused on recently created contemporary artworks.


COLLECTOR’S PROGRAM

Art Madrid offers a specialized advisory service for galleries and the general public interested in acquiring artworks.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PATRONAGE PROGRAM

Art Madrid develops a patronage program as part of its commitment to artistic creation and the promotion of collecting. Through different categories of awards, the fair contributes to the professional development of artists while encouraging the incorporation of contemporary works into prominent private collections. This program is made possible thanks to the commitment of collaborating entities, collectors, and private companies who, through their support, actively contribute to strengthening the cultural ecosystem and consolidating new forms of patronage.


ACQUISITION AWARD

Art Madrid joins forces with institutions and companies to support artistic creation and gallery work at the fair through the presentation of several awards.


EMERGING ARTIST AWARD

Our sponsors, as part of their commitment to promoting contemporary art, will provide an award to one of the emerging artists participating in the fair.


RESIDENCY AWARD

An award that will be given to one of the participating artists in this edition, intended for carrying out an artist residency.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PARALLEL PROGRAM

The Parallel Program of Art Madrid serves as a platform for analysis, research, and critical thinking around contemporary issues. This line of programming incorporates cross-cutting discourses and interdisciplinary approaches that make it possible to address current challenges through artistic practice, curating, and cultural production.


ACTIVITIES

The program for Art Madrid’26 will include a series of activities taking place throughout the month of February and during Madrid Art Week at the Galería de Cristal of the Palacio de Cibeles. In this edition, in addition to the pre-fair activities, the third edition of Open Booth, the Performance Cycle, the program Lecturas: Curated Walkthroughs by Art Madrid, and the Interview Program will all be continued.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A comprehensive communication ecosystem

With an audience of more than 110 million impacts in its last campaign, Art Madrid deploys a 360 strategy that includes traditional and digital media, social networks (with more than 113K followers), newsletter, and a 360 virtual tour. The fair is also committed to its own content with interviews, articles and curated tours accessible on its blog and digital platforms.


A key event in Madrid's cultural agenda

With an average visitor age between 35 and 54 years, 60% women, and 40% new collectors, Art Madrid establishes itself as a diverse, inclusive fair aligned with the interests of the contemporary audience.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


Our commitment to art and culture extends throughout the year. We strive to broaden access for new audiences and foster interest in art and culture across all social sectors. We also aim to promote and give visibility to artists, with a special focus on emerging talent. We view art and culture as essential pillars of social development, and through our event, we work to create accessible, dynamic spaces that foster communication and cultural expression.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


IMPORTANT INFORMATION:

Applications for participation in the 21st edition of Art Madrid may be submitted to the following email address: info@art-madrid.com until October 17, 2025.