Art Madrid'26 – EMBROIDERED MASKS FOR UNIVERSAL FACES

Estefanía Martín Sáenz's work has made its way through artistic paths that run outside the mainstream of contemporary production. The use of techniques with higher manual weight and the resource to materials as common as atypical in the current scene made her work a reference in the dialogue between the present and the past. Until October 10th we can visit her exhibition "Máscaras" at the Alcobendas Art Centre.

Estefanía Martín Sáez, Dibujos literarios, "Marcela I", 2016

After her exhibition “Mourning and luxury” at the ABC Museum of illustration, within the 15th edition of the Connections program that relates works of the Banco Santander collection with the funds of the illustration museum, it could be seen that Estefanía's work displays enormous sensitivity and shows a way of creating based on dedication and personal devotion. With this methodology, her pieces convey all together that same generosity and delicacy that are needed to conclude them.

Estefanía Martín Sáez, “Las flores son para el cementerio I”, 2018

At the same time, the artist takes advantage of this detailed quality of her work to reflect on issues that question the traditional role of women in society. It is not therefore strange to see cuts of fabrics, embroidered cloths, interwoven threads and other materials that, in a constant way throughout history, have always been linked to female work within the domestic sphere. As a peaceful proclamation, Estefanía takes up these elements to give them new uses and build a subversive discourse that claims the real importance of women in an environment determined to relegate them to the background.

Estefanía Martín Sáez, "Máscara 5", 2018

Based on this global protest that refers to all the women in the world and, particularly, those that the artist has been encountering throughout her life, the “Máscaras” project offers a visual story where female figures appear faceless, because, what is important to highlight is the universal character of an endemic situation of social imbalance that only in the western world is shyly reversed. That is why the specific features of a face do not matter, but the representation in absolute terms of a shared reality.

Estefanía Martín Sáez, “Sígueme”, 2019

The exhibition brings together two lines of work of the artist: “Fiestas Paganas” and “Aquelarre”. Although with a different foundation, in both cases, Estefanía underlines the state of social exile that the female gender has historically lived in different contexts, times and places. With reference to pagan holidays, the presence of women in these celebrations appears as a mere object; while in "Aquelarre" she recovers part of the events that took place during the performance of the Inquisition, where many of them were sentenced to death accused of witchcraft and heresy for the sole fact of being women.

 


The circle as critical device and the marker as contemporary catalyst


POSCA, the Japanese brand of water-based paint markers, has established itself since the 1980s as a central instrument within contemporary artistic practices associated with urban art, illustration, graphic design, and interdisciplinary experimentation. Its opaque, highly pigmented, fast-drying formula—compatible with surfaces as diverse as paper, wood, metal, glass, and textiles—has enabled a technical expansion that extends beyond the traditional studio, engaging public space, objects, and installation practices alike.



In this context, POSCA operates as more than a working tool; it functions as a material infrastructure for contemporary creation. It is a technical device that enables immediacy of gesture without sacrificing chromatic density or formal precision. Its versatility has contributed to the democratization of languages historically associated with painting, fostering a more horizontal circulation between professional and amateur practices.

This expanded dimension of the medium finds a particularly compelling conceptual framework in The Rolling Collection, a traveling exhibition curated by ADDA Gallery. The project proposes a collective investigation of the circular format, understood not merely as a formal container but as a symbolic structure and a field of spatial tension.



Historically, the circle has operated as a figure of totality, continuity, and return. Within the framework of The Rolling Collection, the circular format shifts away from its classical symbolic charge toward an experimental dimension, becoming a support that challenges the hegemonic rectangular frontality of the Western pictorial tradition. The absence of angles demands a reconsideration of composition, balance, and directional flow.

Rather than functioning as a simple formal constraint, this condition generates a specific economy of visual decisions. The curved edge intensifies the relationship between center and periphery, dissolves internal hierarchies, and activates both centrifugal and centripetal dynamics. The resulting body of work interrogates the very processes through which images are constructed.



Following its 2025 tour through Barcelona, Ibiza, Paris, London, and Tokyo, a selection of the exhibition is presented at Art Madrid, reinforcing its international scope and its adaptability to diverse cultural contexts. The proposal for Art Madrid’26 brings together artists whose practices unfold at the intersection of urban art, contemporary illustration, and hybrid methodologies: Honet, Yu Maeda, Nicolas Villamizar, Fafi, Yoshi, and Cachetejack.

While their visual languages vary—ranging from graphic and narrative approaches to chromatic explorations charged with gestural intensity—the curatorial framework establishes a shared axis: a free, experimental, and distinctly color-driven attitude. In this sense, color functions as a conceptual structure that articulates the works while simultaneously connecting them to the specific materiality of POSCA.



The marker’s inherent chromatic vibrancy engages in dialogue with the formal assertiveness of the circle, generating surfaces in which saturation and contrast take center stage. The tool thus becomes embedded within the exhibition discourse, operating as a coherent extension of the participating artists’ aesthetic vocabularies.

One of the project’s most significant dimensions is the active incorporation of the public. Within the exhibition space—activated by POSCA during Art Madrid’26—visitors will be invited to intervene on circular supports installed on the wall using POSCA markers, thereby symbolically integrating themselves into The Rolling Collection during its presentation in Madrid.



This strategy introduces a relational dimension that destabilizes the notion of the closed artwork. Authorship becomes decentralized, and the exhibition space transforms into a dynamic surface for the accumulation of gestures. From a theoretical standpoint, the project may be understood as aligning with participatory practices that, without compromising formal coherence, open the artistic dispositif to contingency and multiplicity.

The selection of POSCA as the instrument for this collective intervention is deliberate. Its ease of use, line control, and compatibility with multiple surfaces ensure an accessible experience without diminishing the visual potency of the outcome. In this way, the marker operates as a mediator between professional practice and spontaneous experimentation, dissolving technical hierarchies.



The title itself, The Rolling Collection, suggests a collection in motion—unfixed to a single space or definitive configuration. Its itinerant nature, combined with the incorporation of local interventions, transforms the project into an organism in continuous evolution. Within this framework, POSCA positions itself as a material catalyst for a transnational creative community. Long associated with urban scenes and emerging practices, the brand reinforces its identity as an ally of open, experimental, and collaborative processes.

POSCA x The Rolling Collection should not be understood merely as a collaboration between a company and a curatorial initiative; rather, it constitutes a strategic convergence of tool, discourse, and community. The project proposes a reflection on format, the global circulation of contemporary art, and the expansion of authorship, while POSCA provides the technical infrastructure that makes both individual works and collective experience possible.