Mondrian, genius of Neoplasticism

 

 

Piet Mondrian, Oostzijdse Mill in the evening (1908)

 

 

 

This year is the De Stijl avant-garde movement centenary, of which Piet Mondrian (1872-1944) was the most relevant figure. It embraced an abstract aesthetic centered in basic visual elements such as geometric forms and primary colors. It underlined the relationship between painting and architecture, and enhanced graphic design as a way to experiment in plastic, as well as industrial and furniture design. These arts approach aesthetic experience to everyday uses.

 

 

 

Piet Mondrian. Composition Nº IV (1914)

 

 

 

Piet Mondrian´s retrospective will leed visitors to Amsterdam, Paris, London and New York, great world cities where Mondrian could give free rein to his genius. After graduating from the Rijksacademie (State Academy of Fine Arts) in Amsterdam, he exhibited a talent for drawing at an early age. It was there when he made his name as a landscape painter, he felt liberated from tradition and able to experiment with a different palette. In Paris, he approached to Cubism, what encouraged him to attempt greater abstraction with planes and colours, horizontals and verticals. Mondrian lived in London and later in New York, places where he worked so hard and where he participated in modern urban lives.

 

 

 

Piet Mondrian. Composition with Large Red Plane, Yellow, Black, Gray and Blue (1921)

 

 

 

Visitors will have the chance of seeing the last of Mondrian´s creations `Victory, Boogie-Woogie´, which he could not conclude. The exhibition is framed in the 100 years of De Stijl event commemoration. Because of this, The Hague Gemeentemuseum will offer in this contest up to three exhibitions in honour of the revolutionary spirits of De Stijl Movement. These exhibitions can be visited until the end of the summer.

 

 

 


Piet Mondrian, Victory Boogie-Woogie (1942-1944)

 

 

If visual arts arouse emotions in the viewer, and also gastronomy, at its finest, can cause a similar effect, the relationship between both "disciplines" is more than demonstrated.

Cheese is a fundamental piece in gastronomy, its diversity allows it to be part of gastronomy different moments, from starters to desserts, and that is why Art Madrid includes it in this year’s edition of the Fair from an ambitious place. Cheese is given this way a closest view to the creation of a work of art, both from the point of view of the time spent in its execution process and the almost personalized study dedicated to each piece during its elaboration.

Like a plastic artist, the Cheese Master Affineur executes a series of actions making each piece an exclusive and individualized element. This is what Madrid cheese factory QAVA de Quesos and its Master Afinador José Luis Martín achieve.

QAVA & MARTÍN AFINADOR is a new store concept: a unique space designed to taste, learn, promote and buy cheese in Madrid, in the heart of Retiro district."

José Luis Martín is a key piece in the QAVA cheese factory. He has been working in the cheese world for more than 30 years, providing training throughout the world, visiting cheese shops, consulting and advising on the design and implementation of one of the most emblematic cheese shops in Spain. The fact of knowing the producers personally, and even advising them on the manufacture and design of their products, allows him to select specific batches, at different stages of maturation, to complete the cheese ripening and then convert each piece into a unique product, different and with its own distinct character, the signature of the Cheese Master.

In the profile of the Master Martín Afinador experience and pure knowledge merge. Martín Afinador is an advisor and consultant for artisanal cheese factories and product design, and for the best-specialised stores in the country, director of Gourmetquesos, director and coordinator of the Championship of the Best Cheeses in Spain during nine editions, technical director and jury in national and international cheese competitions and tastings, collaborator of the Ministry of Agriculture and the Academy of Spanish Gastronomy, director and coordinator of the cheese section of the Repsol Guide to the Best Foods in Spain and trainer for hospitality schools and food centres teaching, among other activities.

Cheese ripening is a complex process that requires time and dedication, in addition to a developed use of the senses. The Cheese Master Affineur, as a specialist in the field, works in all cheese stages (varied and complex), controls all stages of raw material transformation, supervises the evolution and development of cheeses according to the characteristics of each one of them, verifies the quality and the state when the cheeses arrive at their cellars, checks their care and conservation, and; finally, he controls its packaging and the type of wrapping suitable for its best preservation.

In Qava de Quesos they have two Cheese Refining Cellars. In these "tuning caves" or refrigerated chambers designed in constant conditions of temperature, humidity and ventilation, "we take great care of the cheeses until they reach their optimum point of consumption". The work of refining involves placing the cheeses on wooden shelves, turning them over daily and/or washing them frequently, brushing them periodically, as well as other regular handlings.

Among the services offered by Qava de Quesos, we can find specific courses and workshops, events for groups and companies, and advice on shop design and ripening rooms.