Art Madrid'26 – WHY DO WE STILL TALK ABOUT MONTMARTRE TODAY?

The fame of this place, a melting pot of creativity and a haven for uprooted and unorthodox art, still represents the Bohemian spirit of yesteryear, when it was the cradle of some of the most important pictorial movements of the 19th century. But what factors met in this neighbourhood to become what it was?

Jules Grün. Motmartre's Song, 1900 Litographic proof for a cover © Private colection (image from caixaforum.es)

Montmartre was an independent population, which, in 1860, was added to the city of Paris to become its eighteenth district. The proliferation of brothels, cabarets and show halls of scant reputation made the neighbourhood a very badly considered area that, nevertheless, strongly attracted some artists. The reasons were diverse, but above all, gentrification phenomenon stands out. Napoleon III, together with his leading urban designer Baron Haussmann, wanted to make Paris the most beautiful city in Europe. As a result, there was an ordering of the centre and the displacement of groups of citizens who were relocated to nearby towns, as happened in Montmartre.

Maxime Dethomas, “Poster Montmartre”, 1897 (image from nataliamartinlago.com)

This hill was also the main stage of the Franco-Prussian War, which took place between 1870 and 1871, and the rise of the revolutionary movement "the Paris Commune". Turned into a battlefield, chance made that its name, "mount of martyrs" gained meaning after the numerous casualties in the French army. At the end of the conflict, in 1873, the National Assembly agreed to build the Basilica of Sacré-Cœur in homage to the fallen. Today this temple is an emblem of the neighbourhood that shines on the hill illuminated by the sun and can be seen from the old city.

Pierre Marie Louis Vidal, Cover of “La Vie à Montmartre” (detail), 1897. Litography © Private collection / Photographer: Elsevier Stokmans Fotografie (image from caixaforum.es)

We can imagine that an atmosphere full of meaning like the one that reigned at the end of the 19th century, in a marginal neighbourhood, punished by war, decadent, indecent and proud was a natural refuge for those who wanted to live outside the system. They wanted to be free from the confining of liberalism, the formalities of high society, the artifices of Parisian pomposity and life away from the real vital pulse that connects the human passions, good and bad, in an environment where they can run freely. To all this ideological context joins, of course, money, because survival is easier and cheaper in a neighbourhood of a bad reputation.

View of the exhibition room in CaixaForum (image from caixaforum.es)

This set of elements constituted the breeding ground of an unprecedented cultural flowering. The artists met and shared experiences around the Bateau-Lavoir, a building that served as a welcome centre for many creators and where Picasso and Modigliani were at the beginning. Montmartre and, on the opposite bank of the Seine, Montparnasse were the cradle of a creative interest that fed back. Pissarro and Johan Jongkind, and then Renoir, Van Gogh, Degas, Matisse, Toulouse-Lautrec, Gen Paul, Villon and many others set at that time several associations of artists and consolidated a link today inseparable between the neighbourhood and art. With their determination and their desire to be above the established canons, they managed to write a chapter of their own in the history of world art.

We recommend you take advantage of the last days of the exhibition "Toulouse-Lautrec and the spirit of Montmartre" at CaixaForum Madrid, to relive a part of that time and immerse yourself in an episode of history that brings together 350 works from around the world (untill May 19th).

 



Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.



The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.


ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.


ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form:





Patrocinador de ART MADRID'26

One Shot Hotels