Art Madrid'25 – WHY DO WE STILL TALK ABOUT MONTMARTRE TODAY?

The fame of this place, a melting pot of creativity and a haven for uprooted and unorthodox art, still represents the Bohemian spirit of yesteryear, when it was the cradle of some of the most important pictorial movements of the 19th century. But what factors met in this neighbourhood to become what it was?

Jules Grün. Motmartre's Song, 1900 Litographic proof for a cover © Private colection (image from caixaforum.es)

Montmartre was an independent population, which, in 1860, was added to the city of Paris to become its eighteenth district. The proliferation of brothels, cabarets and show halls of scant reputation made the neighbourhood a very badly considered area that, nevertheless, strongly attracted some artists. The reasons were diverse, but above all, gentrification phenomenon stands out. Napoleon III, together with his leading urban designer Baron Haussmann, wanted to make Paris the most beautiful city in Europe. As a result, there was an ordering of the centre and the displacement of groups of citizens who were relocated to nearby towns, as happened in Montmartre.

Maxime Dethomas, “Poster Montmartre”, 1897 (image from nataliamartinlago.com)

This hill was also the main stage of the Franco-Prussian War, which took place between 1870 and 1871, and the rise of the revolutionary movement "the Paris Commune". Turned into a battlefield, chance made that its name, "mount of martyrs" gained meaning after the numerous casualties in the French army. At the end of the conflict, in 1873, the National Assembly agreed to build the Basilica of Sacré-Cœur in homage to the fallen. Today this temple is an emblem of the neighbourhood that shines on the hill illuminated by the sun and can be seen from the old city.

Pierre Marie Louis Vidal, Cover of “La Vie à Montmartre” (detail), 1897. Litography © Private collection / Photographer: Elsevier Stokmans Fotografie (image from caixaforum.es)

We can imagine that an atmosphere full of meaning like the one that reigned at the end of the 19th century, in a marginal neighbourhood, punished by war, decadent, indecent and proud was a natural refuge for those who wanted to live outside the system. They wanted to be free from the confining of liberalism, the formalities of high society, the artifices of Parisian pomposity and life away from the real vital pulse that connects the human passions, good and bad, in an environment where they can run freely. To all this ideological context joins, of course, money, because survival is easier and cheaper in a neighbourhood of a bad reputation.

View of the exhibition room in CaixaForum (image from caixaforum.es)

This set of elements constituted the breeding ground of an unprecedented cultural flowering. The artists met and shared experiences around the Bateau-Lavoir, a building that served as a welcome centre for many creators and where Picasso and Modigliani were at the beginning. Montmartre and, on the opposite bank of the Seine, Montparnasse were the cradle of a creative interest that fed back. Pissarro and Johan Jongkind, and then Renoir, Van Gogh, Degas, Matisse, Toulouse-Lautrec, Gen Paul, Villon and many others set at that time several associations of artists and consolidated a link today inseparable between the neighbourhood and art. With their determination and their desire to be above the established canons, they managed to write a chapter of their own in the history of world art.

We recommend you take advantage of the last days of the exhibition "Toulouse-Lautrec and the spirit of Montmartre" at CaixaForum Madrid, to relive a part of that time and immerse yourself in an episode of history that brings together 350 works from around the world (untill May 19th).

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.