The fame of this place, a melting pot of creativity and a haven for uprooted and unorthodox art, still represents the Bohemian spirit of yesteryear, when it was the cradle of some of the most important pictorial movements of the 19th century. But what factors met in this neighbourhood to become what it was?

Jules Grün. Motmartre's Song, 1900 Litographic proof for a cover © Private colection (image from caixaforum.es)

Montmartre was an independent population, which, in 1860, was added to the city of Paris to become its eighteenth district. The proliferation of brothels, cabarets and show halls of scant reputation made the neighbourhood a very badly considered area that, nevertheless, strongly attracted some artists. The reasons were diverse, but above all, gentrification phenomenon stands out. Napoleon III, together with his leading urban designer Baron Haussmann, wanted to make Paris the most beautiful city in Europe. As a result, there was an ordering of the centre and the displacement of groups of citizens who were relocated to nearby towns, as happened in Montmartre.

Maxime Dethomas, “Poster Montmartre”, 1897 (image from nataliamartinlago.com)

This hill was also the main stage of the Franco-Prussian War, which took place between 1870 and 1871, and the rise of the revolutionary movement "the Paris Commune". Turned into a battlefield, chance made that its name, "mount of martyrs" gained meaning after the numerous casualties in the French army. At the end of the conflict, in 1873, the National Assembly agreed to build the Basilica of Sacré-Cœur in homage to the fallen. Today this temple is an emblem of the neighbourhood that shines on the hill illuminated by the sun and can be seen from the old city.

Pierre Marie Louis Vidal, Cover of “La Vie à Montmartre” (detail), 1897. Litography © Private collection / Photographer: Elsevier Stokmans Fotografie (image from caixaforum.es)

We can imagine that an atmosphere full of meaning like the one that reigned at the end of the 19th century, in a marginal neighbourhood, punished by war, decadent, indecent and proud was a natural refuge for those who wanted to live outside the system. They wanted to be free from the confining of liberalism, the formalities of high society, the artifices of Parisian pomposity and life away from the real vital pulse that connects the human passions, good and bad, in an environment where they can run freely. To all this ideological context joins, of course, money, because survival is easier and cheaper in a neighbourhood of a bad reputation.

View of the exhibition room in CaixaForum (image from caixaforum.es)

This set of elements constituted the breeding ground of an unprecedented cultural flowering. The artists met and shared experiences around the Bateau-Lavoir, a building that served as a welcome centre for many creators and where Picasso and Modigliani were at the beginning. Montmartre and, on the opposite bank of the Seine, Montparnasse were the cradle of a creative interest that fed back. Pissarro and Johan Jongkind, and then Renoir, Van Gogh, Degas, Matisse, Toulouse-Lautrec, Gen Paul, Villon and many others set at that time several associations of artists and consolidated a link today inseparable between the neighbourhood and art. With their determination and their desire to be above the established canons, they managed to write a chapter of their own in the history of world art.

We recommend you take advantage of the last days of the exhibition "Toulouse-Lautrec and the spirit of Montmartre" at CaixaForum Madrid, to relive a part of that time and immerse yourself in an episode of history that brings together 350 works from around the world (untill May 19th).

The circle as critical device and the marker as contemporary catalyst

POSCA, the Japanese brand of water-based paint markers, has established itself since the 1980s as a central instrument within contemporary artistic practices associated with urban art, illustration, graphic design, and interdisciplinary experimentation. Its opaque, highly pigmented, fast-drying formula—compatible with surfaces as diverse as paper, wood, metal, glass, and textiles—has enabled a technical expansion that extends beyond the traditional studio, engaging public space, objects, and installation practices alike.

In this context, POSCA operates as more than a working tool; it functions as a material infrastructure for contemporary creation. It is a technical device that enables immediacy of gesture without sacrificing chromatic density or formal precision. Its versatility has contributed to the democratization of languages historically associated with painting, fostering a more horizontal circulation between professional and amateur practices.

This expanded dimension of the medium finds a particularly compelling conceptual framework in The Rolling Collection, a traveling exhibition curated by ADDA Gallery. The project proposes a collective investigation of the circular format, understood not merely as a formal container but as a symbolic structure and a field of spatial tension.

Historically, the circle has operated as a figure of totality, continuity, and return. Within the framework of The Rolling Collection, the circular format shifts away from its classical symbolic charge toward an experimental dimension, becoming a support that challenges the hegemonic rectangular frontality of the Western pictorial tradition. The absence of angles demands a reconsideration of composition, balance, and directional flow.

Rather than functioning as a simple formal constraint, this condition generates a specific economy of visual decisions. The curved edge intensifies the relationship between center and periphery, dissolves internal hierarchies, and activates both centrifugal and centripetal dynamics. The resulting body of work interrogates the very processes through which images are constructed.

Following its 2025 tour through Barcelona, Ibiza, Paris, London, and Tokyo, a selection of the exhibition is presented at Art Madrid, reinforcing its international scope and its adaptability to diverse cultural contexts. The proposal for Art Madrid’26 brings together artists whose practices unfold at the intersection of urban art, contemporary illustration, and hybrid methodologies: Honet, Yu Maeda, Nicolas Villamizar, Fafi, Yoshi, and Cachetejack.

While their visual languages vary—ranging from graphic and narrative approaches to chromatic explorations charged with gestural intensity—the curatorial framework establishes a shared axis: a free, experimental, and distinctly color-driven attitude. In this sense, color functions as a conceptual structure that articulates the works while simultaneously connecting them to the specific materiality of POSCA.

The marker’s inherent chromatic vibrancy engages in dialogue with the formal assertiveness of the circle, generating surfaces in which saturation and contrast take center stage. The tool thus becomes embedded within the exhibition discourse, operating as a coherent extension of the participating artists’ aesthetic vocabularies.

One of the project’s most significant dimensions is the active incorporation of the public. Within the exhibition space—activated by POSCA during Art Madrid’26—visitors will be invited to intervene on circular supports installed on the wall using POSCA markers, thereby symbolically integrating themselves into The Rolling Collection during its presentation in Madrid.

This strategy introduces a relational dimension that destabilizes the notion of the closed artwork. Authorship becomes decentralized, and the exhibition space transforms into a dynamic surface for the accumulation of gestures. From a theoretical standpoint, the project may be understood as aligning with participatory practices that, without compromising formal coherence, open the artistic dispositif to contingency and multiplicity.

The selection of POSCA as the instrument for this collective intervention is deliberate. Its ease of use, line control, and compatibility with multiple surfaces ensure an accessible experience without diminishing the visual potency of the outcome. In this way, the marker operates as a mediator between professional practice and spontaneous experimentation, dissolving technical hierarchies.

The title itself, The Rolling Collection, suggests a collection in motion—unfixed to a single space or definitive configuration. Its itinerant nature, combined with the incorporation of local interventions, transforms the project into an organism in continuous evolution. Within this framework, POSCA positions itself as a material catalyst for a transnational creative community. Long associated with urban scenes and emerging practices, the brand reinforces its identity as an ally of open, experimental, and collaborative processes.

POSCA x The Rolling Collection should not be understood merely as a collaboration between a company and a curatorial initiative; rather, it constitutes a strategic convergence of tool, discourse, and community. The project proposes a reflection on format, the global circulation of contemporary art, and the expansion of authorship, while POSCA provides the technical infrastructure that makes both individual works and collective experience possible.