Art Madrid'25 – WHY DO WE STILL TALK ABOUT MONTMARTRE TODAY?

The fame of this place, a melting pot of creativity and a haven for uprooted and unorthodox art, still represents the Bohemian spirit of yesteryear, when it was the cradle of some of the most important pictorial movements of the 19th century. But what factors met in this neighbourhood to become what it was?

Jules Grün. Motmartre's Song, 1900 Litographic proof for a cover © Private colection (image from caixaforum.es)

Montmartre was an independent population, which, in 1860, was added to the city of Paris to become its eighteenth district. The proliferation of brothels, cabarets and show halls of scant reputation made the neighbourhood a very badly considered area that, nevertheless, strongly attracted some artists. The reasons were diverse, but above all, gentrification phenomenon stands out. Napoleon III, together with his leading urban designer Baron Haussmann, wanted to make Paris the most beautiful city in Europe. As a result, there was an ordering of the centre and the displacement of groups of citizens who were relocated to nearby towns, as happened in Montmartre.

Maxime Dethomas, “Poster Montmartre”, 1897 (image from nataliamartinlago.com)

This hill was also the main stage of the Franco-Prussian War, which took place between 1870 and 1871, and the rise of the revolutionary movement "the Paris Commune". Turned into a battlefield, chance made that its name, "mount of martyrs" gained meaning after the numerous casualties in the French army. At the end of the conflict, in 1873, the National Assembly agreed to build the Basilica of Sacré-Cœur in homage to the fallen. Today this temple is an emblem of the neighbourhood that shines on the hill illuminated by the sun and can be seen from the old city.

Pierre Marie Louis Vidal, Cover of “La Vie à Montmartre” (detail), 1897. Litography © Private collection / Photographer: Elsevier Stokmans Fotografie (image from caixaforum.es)

We can imagine that an atmosphere full of meaning like the one that reigned at the end of the 19th century, in a marginal neighbourhood, punished by war, decadent, indecent and proud was a natural refuge for those who wanted to live outside the system. They wanted to be free from the confining of liberalism, the formalities of high society, the artifices of Parisian pomposity and life away from the real vital pulse that connects the human passions, good and bad, in an environment where they can run freely. To all this ideological context joins, of course, money, because survival is easier and cheaper in a neighbourhood of a bad reputation.

View of the exhibition room in CaixaForum (image from caixaforum.es)

This set of elements constituted the breeding ground of an unprecedented cultural flowering. The artists met and shared experiences around the Bateau-Lavoir, a building that served as a welcome centre for many creators and where Picasso and Modigliani were at the beginning. Montmartre and, on the opposite bank of the Seine, Montparnasse were the cradle of a creative interest that fed back. Pissarro and Johan Jongkind, and then Renoir, Van Gogh, Degas, Matisse, Toulouse-Lautrec, Gen Paul, Villon and many others set at that time several associations of artists and consolidated a link today inseparable between the neighbourhood and art. With their determination and their desire to be above the established canons, they managed to write a chapter of their own in the history of world art.

We recommend you take advantage of the last days of the exhibition "Toulouse-Lautrec and the spirit of Montmartre" at CaixaForum Madrid, to relive a part of that time and immerse yourself in an episode of history that brings together 350 works from around the world (untill May 19th).

 

Are you a contemporary art gallery and would like to participate in Art Madrid'26? The application period is now open!

The 21st edition of Art Madrid opens its application period. From March 4 to 8, 2026, the Galería de Cristal del Palacio de Cibeles will once again be the meeting point for national and international contemporary art. If you are a contemporary art gallery, this is your chance to be part of one of the most consolidated fairs in the Spanish circuit. The deadline for applications will be open until October 17, 2025.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


The Art Madrid contemporary art fair has been taking place during the capital's Art Week for more than twenty years. Art Madrid is a multidisciplinary fair of new artistic trends with the participation of about 40 national and international galleries that work with painting, sculpture, graphic work, photography, installation and digital art of recent production.


Aimed at both a broad and specialized audience, the fair combines a carefully curated artistic selection with a strong commitment to the professionalization of the sector and the visibility of gallery work. In addition to its gallery program, Art Madrid also develops a parallel program of activities throughout the month of February, promoting dissemination, reflection, and dialogue among cultural agents, collectors, and new audiences.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A key mission: to connect art with society

The fair's main mission is to bring contemporary art closer to the general and specialized public, creating an inclusive platform that promotes artistic talent, encourages collecting and strengthens the gallery ecosystem. The objective is clear: to disseminate art within and beyond our borders, generate new audiences and give visibility to young talents.


Art Madrid is a key event for the promotion and commercialization of both national and international contemporary art, placing the city in the spotlight during Art Week. At the same time, it remains committed to fostering a space for reflection and learning.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PROGRAMS

GALLERY PROGRAM

In each edition, the Gallery Program of Art Madrid brings together about 40 exhibitors, both national and international, who present proposals focused on recently created contemporary artworks.


COLLECTOR’S PROGRAM

Art Madrid offers a specialized advisory service for galleries and the general public interested in acquiring artworks.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PATRONAGE PROGRAM

Art Madrid develops a patronage program as part of its commitment to artistic creation and the promotion of collecting. Through different categories of awards, the fair contributes to the professional development of artists while encouraging the incorporation of contemporary works into prominent private collections. This program is made possible thanks to the commitment of collaborating entities, collectors, and private companies who, through their support, actively contribute to strengthening the cultural ecosystem and consolidating new forms of patronage.


ACQUISITION AWARD

Art Madrid joins forces with institutions and companies to support artistic creation and gallery work at the fair through the presentation of several awards.


EMERGING ARTIST AWARD

Our sponsors, as part of their commitment to promoting contemporary art, will provide an award to one of the emerging artists participating in the fair.


RESIDENCY AWARD

An award that will be given to one of the participating artists in this edition, intended for carrying out an artist residency.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PARALLEL PROGRAM

The Parallel Program of Art Madrid serves as a platform for analysis, research, and critical thinking around contemporary issues. This line of programming incorporates cross-cutting discourses and interdisciplinary approaches that make it possible to address current challenges through artistic practice, curating, and cultural production.


ACTIVITIES

The program for Art Madrid’26 will include a series of activities taking place throughout the month of February and during Madrid Art Week at the Galería de Cristal of the Palacio de Cibeles. In this edition, in addition to the pre-fair activities, the third edition of Open Booth, the Performance Cycle, the program Lecturas: Curated Walkthroughs by Art Madrid, and the Interview Program will all be continued.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A comprehensive communication ecosystem

With an audience of more than 110 million impacts in its last campaign, Art Madrid deploys a 360 strategy that includes traditional and digital media, social networks (with more than 113K followers), newsletter, and a 360 virtual tour. The fair is also committed to its own content with interviews, articles and curated tours accessible on its blog and digital platforms.


A key event in Madrid's cultural agenda

With an average visitor age between 35 and 54 years, 60% women, and 40% new collectors, Art Madrid establishes itself as a diverse, inclusive fair aligned with the interests of the contemporary audience.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


Our commitment to art and culture extends throughout the year. We strive to broaden access for new audiences and foster interest in art and culture across all social sectors. We also aim to promote and give visibility to artists, with a special focus on emerging talent. We view art and culture as essential pillars of social development, and through our event, we work to create accessible, dynamic spaces that foster communication and cultural expression.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


IMPORTANT INFORMATION:

Applications for participation in the 21st edition of Art Madrid may be submitted to the following email address: info@art-madrid.com until October 17, 2025.