One more year, the well-known and innovative brand of acrylic paintings Liquitex, joins the sponsors of Art Madrid to develop a series of dynamic and participative actions, this time together with the School of Plastic and Design Education Artediez.

Liquitex is one of the brands collaborating with the program "The Fine Art Collective", through which it establishes synergies with artistic organizations and institutions around the world to support emerging practice through workshops, projects, exhibitions, residencies and student grants. In this edition of Art Madrid, Liquitex will collaborate with Artediez to carry out an educational action, a masterclass to explore the different creative possibilities of acrylic painting, "intermixable" in its different formats and its range of additives (focus on inks, spray, marker and some additives).

The theoretical-practical workshop: "New acrylic formats, new creative possibilities", will take place on Tuesday 25th February from 17:00 to 19:00h in the Auditorium of the Artediez School and will be given by the Liquitex resident artist Miguel Torrús, using the brand's range of acrylics and additives.

The Escuela de Artediez is a public centre in Madrid that has a great experience in the teaching of Plastic Arts and Design in all its variants (graphic, interior, industrial and fashion). The school contributes with its teaching method, to the development of a favourable environment for design and artistic activities.

Another action developed by Liquitex is the endowment of a prize in materials valued at 1,500 RRP to one of the participating artists of Art Madrid who uses acrylic painting as the main medium in his creations. The winner will be announced on the last day of the fair (Sunday 1st March) with a function (with a symbolic check), and will be decided between the organisation of Art Madrid and Liquitex.

The company Liquitex has been offering innovations in the field of acrylic painting since 1955. This year it celebrates its 65th birthday defending the same slogan as when it was born: **"create without borders". The creator of the first water-based acrylic paint currently offers a range of intense and vibrant acrylic paints in different formats (thick body, fluid body, inks, acrylic gouache, markers and sprays), acrylic mediums and various accessories. Liquitex products, having the same range of colours in the various formats, can be mixed allowing any artist to experiment with their colour palette without limits.

ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26

Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.

PERFORMANCE: OFF LINE. JIMENA TERCERO

March 7 | 7:00 p.m. Galería de Cristal of the Palacio de Cibeles.

OFF LINE is a performance piece that reflects on the fragility of the body in the digital age. Our relationship with the outside world is mediated by a screen, which distances us further and further from physical contact and interpersonal relationships. Focusing on creating a digital identity causes the body to distance itself from the physical world and lose its memory.

Hyperconnectivity and fragmented attention lead to a more passive physical existence, characterised by reduced spontaneous movement and less direct sensory interaction. This raises fundamental questions: how is the concept of presence redefined when our relationship with the world relies on technological mediation? What will the experience of the body be like in a future where virtuality predominates over the physical? There is a risk of progressive bodily passivity: bodies that remain still, whose activity is determined by devices and whose memory is stored digitally. The fragmentation of physical experience and the primacy of technological representation create a scenario in which, although the body is visible, it is displaced from its original function as an agent of perception and action.

This conceptual framework invites reflection on the impact of digitisation on corporeality, memory and social relationships, and on the vulnerability and inertia experienced by bodies in environments that are increasingly mediated by technology.

ABOUT JIMENA TERCERO

Jimena Tercero (Madrid, 1998) is a multidisciplinary artist whose work explores the boundaries of the female body, identity, and the subconscious. She uses performance, video, and painting to address concepts such as memory, tangibility, and play. Tercero trained in painting with Lola Albín and in analog photography at Cambridge in 2014. She studied audiovisual direction from 2018 to 2020 with renowned figures such as Víctor Erice and the production company El Deseo. She is currently pursuing a Master's degree in Creative Direction at ELISAVA. She completed her performance training at La Juan Gallery. In 2011, she was part of the children's jury at the Isfahan Film Festival in Iran.

Her directed works include Private (2016) and Paranoid (2021), which were exhibited at the Aspa Contemporary Gallery. She has also worked on projects such as Yo, mi, me, conmigo (2023, Teatros del Canal), Inside Voices (2021, Conde Duque with Itziar Okariz), and La última regla (La Juan Gallery). She has directed fashion films for publishers and brands such as Puma, Dior, and Dockers. She has also provided art direction for artists such as Sen Senra and Jorge Drexler. Additionally, she directed the documentary Also Here for ArtforChange–La Caixa. She presented Out of View (Nebula Gallery), EDEN (White Lab Gallery), and Navel Bite (Sinespacio). She participates in residencies such as Medialab with Niño de Elche and Miguel Álvarez Fernández. In 2025, she will be part of the Special Jury of the Asian Film Fest in Barcelona and the International Cultural Museum of Assilah Art Residency in Morocco).