One more year, the well-known and innovative brand of acrylic paintings Liquitex, joins the sponsors of Art Madrid to develop a series of dynamic and participative actions, this time together with the School of Plastic and Design Education Artediez.

Liquitex is one of the brands collaborating with the program "The Fine Art Collective", through which it establishes synergies with artistic organizations and institutions around the world to support emerging practice through workshops, projects, exhibitions, residencies and student grants. In this edition of Art Madrid, Liquitex will collaborate with Artediez to carry out an educational action, a masterclass to explore the different creative possibilities of acrylic painting, "intermixable" in its different formats and its range of additives (focus on inks, spray, marker and some additives).

The theoretical-practical workshop: "New acrylic formats, new creative possibilities", will take place on Tuesday 25th February from 17:00 to 19:00h in the Auditorium of the Artediez School and will be given by the Liquitex resident artist Miguel Torrús, using the brand's range of acrylics and additives.

The Escuela de Artediez is a public centre in Madrid that has a great experience in the teaching of Plastic Arts and Design in all its variants (graphic, interior, industrial and fashion). The school contributes with its teaching method, to the development of a favourable environment for design and artistic activities.

Another action developed by Liquitex is the endowment of a prize in materials valued at 1,500 RRP to one of the participating artists of Art Madrid who uses acrylic painting as the main medium in his creations. The winner will be announced on the last day of the fair (Sunday 1st March) with a function (with a symbolic check), and will be decided between the organisation of Art Madrid and Liquitex.

The company Liquitex has been offering innovations in the field of acrylic painting since 1955. This year it celebrates its 65th birthday defending the same slogan as when it was born: **"create without borders". The creator of the first water-based acrylic paint currently offers a range of intense and vibrant acrylic paints in different formats (thick body, fluid body, inks, acrylic gouache, markers and sprays), acrylic mediums and various accessories. Liquitex products, having the same range of colours in the various formats, can be mixed allowing any artist to experiment with their colour palette without limits.

Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.

The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.

ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.

ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form: