Urban art is here to stay. Society is increasingly inclined to admit this form of artistic expression, albeit within guidelines. Differentiating street art from vandalism is still a tricky subject that generates discrepancies. However, there are more and more urban spaces set up to receive the proposals of these spray masters and clean walls left at their disposal, ready to receive a layer of creative paint. This trend contributes to give identity to the neighbourhoods, to generate movement around art and to revitalise more quiet areas that in this way, charge energy.

Walls of Tabacalera en 2016 (©Daniel Mesa, via madriddiferente.com)

The Muros-Tabacalera initiative responds to these ideas, a project that is now in its third edition and that Promoción del Arte launched in 2014 to recover the walls of the perimeter of Tabacalera, in Lavapiés. In May of that year, a contest was opened to receive proposals from the artists and to paint the walls of the old tobacco factory. 2014 was an open proposal, without a defined theme, in which 32 artists linked in some way with the Madrid urban scene and with the neighbourhood participated.

Mural 2019, by Kenor (via madridstreetartproject)

In 2016, 25 new artists gave new life to the walls of the Glorieta de Embajadores and the streets Miguel Servet and Mesón de Paredes, with works inspired by the title Urban Natures. Under this topic, the idea was to create pieces that explore the distance of the natural environment that comes across the big cities and invite to reflect on this disconnection of contemporary society, covering the grey walls with colourful and dynamic works.

Mural 2019, by Srger (via madridstreetartproject)

For this new edition of 2019, the topic is Azar (chance). 25 artists will put their imagination and sprays at the service of this evocative title. The participating artists in this third edition are 108, Amaia Arrazola, Ampparito, Anna Taratiel, An Wei, BYG, Boa Mistura, Liquefied Collective, Dafne Tree, Eltono, Gviiie, Iñigo Sesma, Kenor, Manolo Mesa, Mario Mankey, Maz, Nemo's , NSN997, Null, Wigs, Sara Fratini, Son3k, Spogo, Srger and Yksuhc Juan.

Mural 2019, by NSN997 (via madridstreetartproject)

With initiatives like this, urban art gradually gains a niche in the cities and conquers the hearts of the neighbours. In fact, the murals have become an important attraction for tourism, and this has also had its consequences for the day to day of the neighbourhoods, which see how the cost of living raises by the power of attraction of this type of interventions. What is clear is that the graffiti has come to stay and has gradually made its way into the walls of the city.

Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.

The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.

ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.

ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form: