Art Madrid, sponsored by One Shot Hotels, launches: "One Shot Collectors", a Collectors Program integrated into the heart of the fair with the commitment to continue building bridges to bring the public closer to contemporary art. One Shot Hotels is a young chain of boutique hotels with meticulous design and an unbeatable location in the center of Madrid, Valencia, Sevilla, Barcelona, San Sebastián and Oporto.

The interest in collecting art can become a true passion based on various criteria, be they historical-artistic, aesthetic, emotional, social or economic. All of them result in an aesthetic and personal exercise. Owning art is experiential, from meeting the artist to understanding and sharing the discourse behind the work. Building a collection is also a way to invest in something tangible and secure that could offer significant payback in the future. But above all, it is an essential support for the creative economy.

An art collection is something that must evolve gradually, that must be built over time, always based on information according to our interests. The main thing is to enjoy the experience of seeing art, not to be intimidated, and to trust our taste. But how do we decide what to focus on and which direction to go? Where do we start? How do we relate one purchase to the next?

A good acquisition occurs by following one's tastes, learning to recognize what attracts and interests us, while informing ourselves before and during the purchase. Collecting can be an emotional journey, one of knowledge with a social or economic background, or simply an aesthetic and personal exercise. That is why the accompaniment of an advisor when acquiring art is always a clear point, just as it is to have the endorsement of a gallery that supports and legitimizes the work of art.

© Photo by Christian Monsalve. Courtesy from TOO MANY FLASH

The professional advice of an expert is a "safe" and coherent way of deciding the collector, in addition to promoting and maximizing the quality and value of his collection, also seeks to enrich the shopping experience and its enjoyment. For this, in this edition of Art Madrid, we will have a space for advice by Ana Suárez Gisbert, Art Advisor, Law Degree, and Expert Appraiser with extensive experience in the art market. This advisory service is designed for experienced collectors, those looking for their first collector's item, and even corporate collectors looking to reflect their brand values ​​in an art collection. Thus, the Art Madrid'23 collecting program considers the different profiles, needs, and preferences, by generating a personalized tour and orientation.

Whether due to lack of time or desire to receive professional guidance, our Art Advisor will be able to find and prepare a selection of works of art according to the requirements and budget of each buyer, as well as help negotiate the acquisition of a construction site.

Collecting can start from a desire for knowledge and exploration at an aesthetic, social, economic, or even business level. At Art Madrid, we encourage collecting for those people and companies that want to bet on patronage and investment. This initiative is aimed at both professionals in the sector and lovers of contemporary art who are thinking of starting collecting or continuing to build their collection. Art Madrid offers a wide range of possibilities when it comes to acquiring works from disciplines such as: photography, painting, sculpture or installation, within a wide range of prices.

The advisory service is part of the "One Shot Collectors" program and is free for those who request it with prior registration. Request more information via email vip@art-madrid.com

In the year 2020 in the heart of Barcelona a wandering gallery was born, the same one that in February 2021 would debut at Art Madrid with an exhibition proposal focused on contemporary portraits; with this subject matter it would manage to create a powerful dialogue between artwork and audience and make the seal Inéditad remain in the history of the event that contained it.

Jean Carlos Puerto. Protección. Oil and copper leaf on wood. 60 x 48. 2021. Image courtesy of the gallery.

Since that first time and until today, the wandering gallery has managed to build projects on otherness, has repositioned in the spotlight the discourses on the LGTBIQ+ collective, has consolidated a group of artists who share its principles of resilience and empathy and the best thing is that it continues to bet from the professionalism and commitment to give voice to the difference.

Claudio Petit-Laurent.. El Joven de la Perla. Oil on wood. 30 x 30 cm. 2023. Image courtesy of the gallery.

Inéditad Gallery, thanks to its founder Luis López, its collaborators and the infinite possibilities manifested in the works of the artists it represents, is a gallery that has demonstrated its capacity and courage to stimulate the sensibility of the public through art and seduce a generation that moves between the glass window and the analogical story. Inéditad is a nomadic gallery that has gathered around it a community of artists and has moved the context with exhibition projects that think about LGTBIQ+ art without prejudices.

Pepa Salas Vilar. Las marcas del arcoiris. Oil on canvas. 40 x 50 cm. 2022. Image courtesy of the gallery.

Pride and Prejudice was inaugurated. An exhibition that brings together the works of sixteen artists: Abel Carrillo, Alex Domènech, Carlos Enfedaque, Silvia Flechoso, Jamalajama, Daniel Jaén, Claudio Petit-Laurent, Jean Carlos Puerto, Fernando Romero, Pablo Rodríguez, Pepa Salas Vilar, Jack Smith, Pablo Sola, Bran Sólo, Elia Tomás and Utürüo. Painting, illustration, photography and digital art are the manifestations that bring into dialogue around fifty neatly threaded pieces, in a discursive line that discusses such a latent phenomenon as discrimination. To achieve this, the artists invited to the exhibition question themselves whether: Does discrimination exist within the LGTBIQ+ collective?

Pride and Prejudice Official Poster. Image courtesy of the gallery.

With approaches on and from the body, the proposal invites to celebrate diversity, proposes to question and self-question the prejudices and attitudes of society against the collective. Pride and Prejudice is a space for dialogue about the constructs imposed on us by society. It is also an oasis in which to deconstruct with tolerance and respect the subjectivities that sometimes prevent us from approaching the production of the participating artists, simply because "the beautiful" does not fit in an androgynous body. The subjugation of stereotypes are pressed with determination to find the beauty of diversity in other palpable facets of reality.

Pablo Sola. All men are dogs. Photography. 2014. Image courtesy of the gallery.

Throughout these three years Inéditad has stimulated the vindictive projection towards bad practices, has questioned estates around the LGTBIQ+ body and the most admirable thing, is that these capacities have resurfaced around the dialogue and the visual narrative of the stories that are told from the visual: Artworks that are people, art that is, per se, humanity. Overcome impositions and accept what is different in order to continue fighting against homophobia, biphobia, lesbophobia or transphobia and defend the equal rights that all the acronyms of the collective deserve in our community.

That's Pride and Prejudice: One creature, the happiest in the world. And maybe other projects and other people have said it - or felt it - before, but none so fairly.

Silvia Flechoso. Hola, soy maricón. Oil on canvas. 73 x 54 cm. 2023. Image courtesy of the gallery.

From June 8th until June 22nd you can visit Pride and Prejudice. Carrer de Palau núm. 4. Canal Gallery space. Barcelona.