Art Madrid'25 – ONE SHOT COLLECTORS: Art Madrid's Collector's Program

Art Madrid, sponsored by One Shot Hotels, launches: "One Shot Collectors", a Collectors Program integrated into the heart of the fair with the commitment to continue building bridges to bring the public closer to contemporary art. One Shot Hotels is a young chain of boutique hotels with meticulous design and an unbeatable location in the center of Madrid, Valencia, Sevilla, Barcelona, San Sebastián and Oporto.

The interest in collecting art can become a true passion based on various criteria, be they historical-artistic, aesthetic, emotional, social or economic. All of them result in an aesthetic and personal exercise. Owning art is experiential, from meeting the artist to understanding and sharing the discourse behind the work. Building a collection is also a way to invest in something tangible and secure that could offer significant payback in the future. But above all, it is an essential support for the creative economy.

An art collection is something that must evolve gradually, that must be built over time, always based on information according to our interests. The main thing is to enjoy the experience of seeing art, not to be intimidated, and to trust our taste. But how do we decide what to focus on and which direction to go? Where do we start? How do we relate one purchase to the next?

A good acquisition occurs by following one's tastes, learning to recognize what attracts and interests us, while informing ourselves before and during the purchase. Collecting can be an emotional journey, one of knowledge with a social or economic background, or simply an aesthetic and personal exercise. That is why the accompaniment of an advisor when acquiring art is always a clear point, just as it is to have the endorsement of a gallery that supports and legitimizes the work of art.

© Photo by Christian Monsalve. Courtesy from TOO MANY FLASH

The professional advice of an expert is a "safe" and coherent way of deciding the collector, in addition to promoting and maximizing the quality and value of his collection, also seeks to enrich the shopping experience and its enjoyment. For this, in this edition of Art Madrid, we will have a space for advice by Ana Suárez Gisbert, Art Advisor, Law Degree, and Expert Appraiser with extensive experience in the art market. This advisory service is designed for experienced collectors, those looking for their first collector's item, and even corporate collectors looking to reflect their brand values ​​in an art collection. Thus, the Art Madrid'23 collecting program considers the different profiles, needs, and preferences, by generating a personalized tour and orientation.

Whether due to lack of time or desire to receive professional guidance, our Art Advisor will be able to find and prepare a selection of works of art according to the requirements and budget of each buyer, as well as help negotiate the acquisition of a construction site.

Collecting can start from a desire for knowledge and exploration at an aesthetic, social, economic, or even business level. At Art Madrid, we encourage collecting for those people and companies that want to bet on patronage and investment. This initiative is aimed at both professionals in the sector and lovers of contemporary art who are thinking of starting collecting or continuing to build their collection. Art Madrid offers a wide range of possibilities when it comes to acquiring works from disciplines such as: photography, painting, sculpture or installation, within a wide range of prices.

The advisory service is part of the "One Shot Collectors" program and is free for those who request it with prior registration. Request more information via email vip@art-madrid.com

At the most recent edition of Art Madrid, artist Luis Olaso (Bilbao, 1986), represented by Kur Art Gallery (San Sebastián), received the Residency Prize of the Art Madrid Patronage Program. This award, the result of a collaboration between Art Madrid, DOM Art Residence, and the Italian association ExtrArtis, enabled him to undertake an artistic residency in Sorrento (Italy) in August 2025.

Through initiatives like this, the fair reaffirms its support for contemporary creation—a commitment aimed at increasing artists’ visibility and strengthening art collecting through concrete actions such as acquisition prizes, recognition of emerging talents, and international residencies.


Artists in Residence. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.


The DOM & ExtrArtis 2025 Residency Program took place in Sorrento from August 1 to 31, 2025. The artists lived together at Relais La Rupe, a 16th-century villa surrounded by cliffs and centuries-old gardens, which became an ideal setting for experimentation and exchange.

In this edition, residents worked around the theme “Reimagining Genius Loci”, an invitation to reflect on how the movement of people and traditions transforms the “spirit of place.” During the residency, DOM organized two public group exhibitions: the first to present the artists’ previous work, and the second to showcase the projects developed in Sorrento.


Work by Luis Olaso. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.


Luis Olaso’s work moves between expressionist figuration and abstraction, always employing a pictorial language charged with strength and emotion. Initially self-taught, he later graduated in Fine Arts and has developed a solid international career, with exhibitions at venues including JD Malat (London) and Makasiini Contemporary (Turku, Finland), and participation in fairs such as Untitled Miami, Estampa, and Art Madrid itself.

His work is part of prestigious collections, including the Tokyo Contemporary Art Foundation, Fundación SIMCO, and the Provincial Council of Bizkaia, and has been recognized in competitions such as the Reina Sofía Prize for Painting and Sculpture and the Ibercaja Young Painting Prize.

In Sorrento, Olaso found a unique context to expand his pictorial research, engaging in dialogue with the Mediterranean landscape and the region’s historical heritage. The residency provided him with time, resources, and a framework for exchange with other international artists, fostering the production of new works that were later presented in the group exhibitions organized by DOM.


Luis Olaso working on his project. DOM & ExtrArtis. Image courtesy of DOM.

Luis Olaso’s experience at DOM Art Residence concluded with a public showcase of the works produced, reinforcing his presence on the international circuit and consolidating his position as one of the most prominent Basque artists on the contemporary scene.


Through initiatives such as this, Art Madrid demonstrates its active role as a platform for direct support of contemporary creation, creating opportunities for research, production, and intercultural dialogue that extend beyond the fair itself and accompany artists in their professional development.