Art Madrid, sponsored by One Shot Hotels, launches: "One Shot Collectors", a Collectors Program integrated into the heart of the fair with the commitment to continue building bridges to bring the public closer to contemporary art. One Shot Hotels is a young chain of boutique hotels with meticulous design and an unbeatable location in the center of Madrid, Valencia, Sevilla, Barcelona, San Sebastián and Oporto.

The interest in collecting art can become a true passion based on various criteria, be they historical-artistic, aesthetic, emotional, social or economic. All of them result in an aesthetic and personal exercise. Owning art is experiential, from meeting the artist to understanding and sharing the discourse behind the work. Building a collection is also a way to invest in something tangible and secure that could offer significant payback in the future. But above all, it is an essential support for the creative economy.

An art collection is something that must evolve gradually, that must be built over time, always based on information according to our interests. The main thing is to enjoy the experience of seeing art, not to be intimidated, and to trust our taste. But how do we decide what to focus on and which direction to go? Where do we start? How do we relate one purchase to the next?

A good acquisition occurs by following one's tastes, learning to recognize what attracts and interests us, while informing ourselves before and during the purchase. Collecting can be an emotional journey, one of knowledge with a social or economic background, or simply an aesthetic and personal exercise. That is why the accompaniment of an advisor when acquiring art is always a clear point, just as it is to have the endorsement of a gallery that supports and legitimizes the work of art.

© Photo by Christian Monsalve. Courtesy from TOO MANY FLASH

The professional advice of an expert is a "safe" and coherent way of deciding the collector, in addition to promoting and maximizing the quality and value of his collection, also seeks to enrich the shopping experience and its enjoyment. For this, in this edition of Art Madrid, we will have a space for advice by Ana Suárez Gisbert, Art Advisor, Law Degree, and Expert Appraiser with extensive experience in the art market. This advisory service is designed for experienced collectors, those looking for their first collector's item, and even corporate collectors looking to reflect their brand values ​​in an art collection. Thus, the Art Madrid'23 collecting program considers the different profiles, needs, and preferences, by generating a personalized tour and orientation.

Whether due to lack of time or desire to receive professional guidance, our Art Advisor will be able to find and prepare a selection of works of art according to the requirements and budget of each buyer, as well as help negotiate the acquisition of a construction site.

Collecting can start from a desire for knowledge and exploration at an aesthetic, social, economic, or even business level. At Art Madrid, we encourage collecting for those people and companies that want to bet on patronage and investment. This initiative is aimed at both professionals in the sector and lovers of contemporary art who are thinking of starting collecting or continuing to build their collection. Art Madrid offers a wide range of possibilities when it comes to acquiring works from disciplines such as: photography, painting, sculpture or installation, within a wide range of prices.

The advisory service is part of the "One Shot Collectors" program and is free for those who request it with prior registration. Request more information via email vip@art-madrid.com

Art Madrid presents the second edition of its Patronage Program, an initiative aimed at reinforcing its commitment to contemporary artistic production and the promotion of collecting. The program articulates several lines of support designed to enhance the visibility of participating artists, promote recognition of emerging careers, and consolidate sustainable relationships among artists, galleries, and collectors—thereby strengthening the professional ecosystem surrounding the fair.

This edition is supported by leading institutions, private collections, and companies committed to the development of contemporary art. The involvement of the private sector is essential in consolidating a sustainable model of support for artistic creation, understanding investment in art as a driver of innovation, prestige, and cultural responsibility. The program is further reinforced by the active participation of patrons who, through acquisitions and support of emerging artists, contribute to generating tangible opportunities and strengthening the artistic landscape.

Within this framework, the program includes the One Shot Hotels Revelation Award, a distinction intended to highlight a proposal that, through its singularity and strength, makes a particularly powerful entrance into the contemporary landscape. Through this award, One Shot Hotels, official sponsor of Art Madrid’26, reinforces its commitment to increasing visibility and supporting new voices within the contemporary art scene.

Meanwhile, the Cervezas Alhambra Emerging Artist Award focuses on the projection and consistency of a developing career, recognizing sustained processes and distinctive artistic languages within the most recent generation of creators. Through this initiative, Cervezas Alhambra reaffirms its commitment to new generations and to the ongoing support of contemporary artistic production.

The artists recognized in both awards will be announced shortly.

Acquisition Awards

Four entities — Studiolo Collection, E2IN2 Collection, Devesa Law, and dn2 Collection — reaffirm their commitment to contemporary art through the acquisition of works by artists participating in the fair. Their engagement not only contributes to the dissemination of contemporary art but also supports artists’ professional development and strengthens the collecting ecosystem. These initiatives are essential to ensuring the continuity and long-term projection of artistic careers. Through these Acquisition Awards, the selected works will enter prominent private collections, guaranteeing their preservation, study, and circulation within the art world.

About One Shot Hotels

One Shot Hotels is a collection of 14 boutique hotels located in prime areas of Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand to three new destinations: Ibiza, Lisbon, and Bilbao.

Each hotel reflects a commitment to design, creativity, and aesthetics, authentically integrating art and culture throughout its spaces. More than accommodations, the hotels are places with soul—each environment conveys artistic sensibility and attention to detail, offering guests a memorable stay that combines comfort, style, and culture.

Proximity, innovation, and a passion for the arts define the brand’s identity and shape how One Shot Hotels connects people with the creativity of each city in which it operates. The hotel group brings art and culture closer to guests and visitors, fostering authentic connections between its spaces and the creative spirit of each location.

About Cervezas Alhambra

Art Madrid is officially sponsored by Cervezas Alhambra, in line with its longstanding commitment to supporting contemporary artistic creation.

True to its philosophy, the brand promotes initiatives that celebrate unhurried craftsmanship, artisanal dedication, and the beauty found in details—values it has cultivated for over a century since its origins in Granada. Its support of artistic creation reflects a way of living and experiencing through all five senses, inviting audiences to slow down and engage with experiences that go beyond the purely visual.

Its cultural engagement is a natural extension of its brewing philosophy: a process rooted in knowledge, passion, and dedication, resulting in unique, authentic, and memorable creations. In this way, Cervezas Alhambra continues to accompany artists and creators, emphasizing process and reminding us that—just as in art—there is an essential ingredient in its beers: time.

About Colección Studiolo

Colección Studiolo, founded by Candela Álvarez Soldevilla, is a private initiative dedicated to the acquisition and promotion of modern and contemporary art. Inspired by the concept of the studiolo as a space for contemplation and thought, the collection brings together works across diverse artistic languages, with particular attention to 20th-century avant-gardes and contemporary artists. It understands collecting as a long-term commitment and sustained support for artistic practice.

About E2IN2 Collection

E2IN2 is an entity engaged in projects that generate significant economic and social value. The organization supports artistic talent and is currently seeking collaborators with whom to exhibit works from its art collection.

About Devesa Law

Devesa is a national law firm specialized in business law. Its mission is to provide value to companies, investors, and institutions operating in Spain through outstanding legal and tax services. Founded in 2007, the firm currently maintains offices in Madrid, Alicante, and Valencia, from which it serves clients nationwide.

About dn2 Collection

Colección dn2, based in Gran Canaria, is a private initiative dedicated to the acquisition and promotion of national and international contemporary art. Since its inception, it has developed a continuously growing collection characterized by diversity of artistic languages and a strong commitment to emerging and mid-career artists. The collection views acquisition as a long-term act of support and commitment to artists’ careers.