Art Madrid'26 – "ONE SHOT", OFFICIAL SPONSOR OF ART MADRID'22, RAFFLES 3 TWO-NIGHT STAYS IN ANY OF ITS HOTELS.

The young and independent hotel chain One Shot Hotels, once again sponsors the contemporary art fair Art Madrid, maintaining its commitment to artistic creation. Art, culture, beauty and creation are part of the daily life of each of the hotels, but "not as added elements, but rooted in their identity and expressed in the distribution of their spaces, in the design of their environments and in the choice of furniture".

Since its inception, One Shot Hotels has supported art in all its formats and disciplines. Proof of this are the numerous cultural proposals and initiatives carried out by the hotel chain since its creation in 2013. For the second consecutive year, One Shot supports the "One Shot Collectors" program, which in addition includes an advisory program for collectors by art advisor Ana Suárez Gisbert and a tour with a selection of 12 reflective pieces, curated by the art critic and independent curator Natalia Alonso Arduengo.

ONE SHOT SWEEPSTAKES:

One Shot Hotels invites us to participate in the Giveaway of 3 stays of two nights for two people, in standard room in any hotel of the One Shot Hotels chain, to do so you just have to:


➊ Follow @oneshot_hotels and @artmadridferia on their Instagram accounts

➋ Comment on the Instagram post and tag the person you want to participate with. You can comment as many times as you want (1 friend per comment).


▸ We will conduct a public giveaway among all comments (we will use a raffle platform).
▸ We will announce the winners in our networks.
▸ To participate you must meet all the requirements, we will move on to the next on the list.



● Accommodation for two people and two continuous nights (indivisible).
● Deadline for stay 08/31/2022.
● Dates subject to confirmation upon request by email to booking@oneshothotels.com indicating the preferred hotel, dates, IG profile and the winning code provided by Art Madrid.



ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26


Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.


PERFORMANCE: OFF LINE. JIMENA TERCERO

March 7 | 7:00 p.m. Galería de Cristal of the Palacio de Cibeles.



OFF LINE is a performance piece that reflects on the fragility of the body in the digital age. Our relationship with the outside world is mediated by a screen, which distances us further and further from physical contact and interpersonal relationships. Focusing on creating a digital identity causes the body to distance itself from the physical world and lose its memory.

Hyperconnectivity and fragmented attention lead to a more passive physical existence, characterised by reduced spontaneous movement and less direct sensory interaction. This raises fundamental questions: how is the concept of presence redefined when our relationship with the world relies on technological mediation? What will the experience of the body be like in a future where virtuality predominates over the physical? There is a risk of progressive bodily passivity: bodies that remain still, whose activity is determined by devices and whose memory is stored digitally. The fragmentation of physical experience and the primacy of technological representation create a scenario in which, although the body is visible, it is displaced from its original function as an agent of perception and action.

This conceptual framework invites reflection on the impact of digitisation on corporeality, memory and social relationships, and on the vulnerability and inertia experienced by bodies in environments that are increasingly mediated by technology.



ABOUT JIMENA TERCERO

Jimena Tercero (Madrid, 1998) is a multidisciplinary artist whose work explores the boundaries of the female body, identity, and the subconscious. She uses performance, video, and painting to address concepts such as memory, tangibility, and play. Tercero trained in painting with Lola Albín and in analog photography at Cambridge in 2014. She studied audiovisual direction from 2018 to 2020 with renowned figures such as Víctor Erice and the production company El Deseo. She is currently pursuing a Master's degree in Creative Direction at ELISAVA. She completed her performance training at La Juan Gallery. In 2011, she was part of the children's jury at the Isfahan Film Festival in Iran.

Her directed works include Private (2016) and Paranoid (2021), which were exhibited at the Aspa Contemporary Gallery. She has also worked on projects such as Yo, mi, me, conmigo (2023, Teatros del Canal), Inside Voices (2021, Conde Duque with Itziar Okariz), and La última regla (La Juan Gallery). She has directed fashion films for publishers and brands such as Puma, Dior, and Dockers. She has also provided art direction for artists such as Sen Senra and Jorge Drexler. Additionally, she directed the documentary Also Here for ArtforChange–La Caixa. She presented Out of View (Nebula Gallery), EDEN (White Lab Gallery), and Navel Bite (Sinespacio). She participates in residencies such as Medialab with Niño de Elche and Miguel Álvarez Fernández. In 2025, she will be part of the Special Jury of the Asian Film Fest in Barcelona and the International Cultural Museum of Assilah Art Residency in Morocco).