Art Madrid'25 – OUR SELECTION OF PHOTOESPAÑA 2018

PHotoEspaña turns 20, and this edition offers an extensive proposal where the multiple facets of photography are explored: from author books to contests and, of course, exhibitions. Among such offer is easy to get lost, so we bring you our particular selection, although we invite you to take the opportunity to enjoy this discipline in depth.

The elegant Senegal of the first half of the 20th century. Anonymous of Saint-Louis and Mama Casset

We begin with an exhibition that goes beyond the traditional guidelines of European photography: the Senegalese images of the early 20th century when Senegal was still French Sudan. Far from the typical compositions of colonial air in which the environment is portrayed from a Westernised perspective, these photographs, mostly anonymous, show an alternative reality, more natural and free. Many of these images were taken by the local workers of the photography studios opened by the French displaced to the colonies, improvised artists who knew how to express a beautiful joy of living.

Where: Círculo de Bellas Artes - Sala Goya

Elliott Erwitt, Self-portrait, France Saint-Tropez, 1979

Players. Magnum photographers enter the game

This exhibition gathers the funniest facet of Magnum’s Agency photographers. Although many of them have specialised in photojournalism, there is no lack of those images that, by chance, take the most joyful side of situations. Coincidence and quick shooting, are the maxims of this collection that brings together 150 works by 20 authors with which it is intended to show a vision of the professional photographer where flexibility and humour still have room.

Where: Fundación Telefónica Space

Tomás de Acillona. The pictorialist experimentation

This author is one of the maximum representatives of photographic pictorialism in our country. His career began in the 20s, with a very experimental work from he built up his particular style. In the decade of the 30s, he already counted on a massive production that went from the still life to the portrait, from the landscape to the day-to-day scenes. A way to recover this important figure of national photography and know more in detail this style of work, typical of the beginnings of the discipline.

Where: National Museum of Romanticism

Primitive data 5-38 (2016) Photograph © Montserrat Soto. VEGAP Madrid

Montserrat Soto. Imprimatur

Video and photography serve this artist to generate a narrative around our cultural heritage. This proposal wants to go further in the understanding of the symbolic and message patterns that mark the history of art, today devoid of that previous knowledge to see in the works something more than technical and aesthetic quality. It is a critical and daring project, where contemporary discourse is opposed to traditional narrative and traditional religious painting.

Where: Community of Madrid - Sala Alcalá 31

Sebastián Bejarano. PHE Talent Award

This photographer was selected as a prominent talent among the students of the PHotoEspaña master's degree. His project "El caso 433" is a photographic-literary proposal that creates a photo-story on how to steal the Colombian treasure Quimbaya, a fundamental exponent of this cultural heritage that embraces a broad community within the American country.

Where: FNAC Callao - Preciados Street !|1100:56

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.