Art Madrid'24 – “MINIMUM SPOT, MAXIMUM IDEA”, PABLO AMARGO IN THE ABC MUSEUM

Among all the disciplines that art offers, illustration is usually the most forgotten. Perhaps because of the feeling of accessibility of this technique in contrast to other more demanding specialities. However, illustration has been considerably updated and is one of the artistic branches in which digital tools have come to stay.

This appreciation of the illustration has changed in recent times, which has given rise to a new generation of young illustrators. In addition, the consideration of this discipline has strengthened, and there are many prizes now awarded to creators who previously used pencil and paper and are now using the digital brush more and more frequently.

This is precisely the case of Pablo Amargo, illustrator born in Oviedo who has taken his works beyond our borders and has wide international recognition. Pablo owns many awards and mentions, such as the National Illustration Award granted by the Ministry of Culture in 2004, or the most recent awarded by the New York Society of Illustrators in 2016 and 2017. Furthermore, in 2016 he won the Graphic Award, in recognition for his contribution to Spanish visual culture.

Pablo's work has evolved in permanent connection with the publishing sector. His illustrations are a conscious exercise of simplification and minimalism, with an intentional game of comedy and witticism that honours the maxim "less is more". The exhibition dedicated today by the ABC Museum of Illustration responds precisely to this spirit, with the title "Minimum spot, maximum idea", which includes the original works of two of his most recent series: "Cats are paradoxes" and "Casualidad".

Black and white, the naked line and the play of contrasts are essential elements in Pablo's work. This search for visual double meanings, paradoxes on paper has led him to illustrate on several occasions the covers of The New York Times, The New Yorker, Jot Down Magazine or National Geographic, among others. A good opportunity to know the proposals of this consolidated cartoonist.

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024