Art Madrid'24 – “MINIMUM SPOT, MAXIMUM IDEA”, PABLO AMARGO IN THE ABC MUSEUM

Among all the disciplines that art offers, illustration is usually the most forgotten. Perhaps because of the feeling of accessibility of this technique in contrast to other more demanding specialities. However, illustration has been considerably updated and is one of the artistic branches in which digital tools have come to stay.

This appreciation of the illustration has changed in recent times, which has given rise to a new generation of young illustrators. In addition, the consideration of this discipline has strengthened, and there are many prizes now awarded to creators who previously used pencil and paper and are now using the digital brush more and more frequently.

This is precisely the case of Pablo Amargo, illustrator born in Oviedo who has taken his works beyond our borders and has wide international recognition. Pablo owns many awards and mentions, such as the National Illustration Award granted by the Ministry of Culture in 2004, or the most recent awarded by the New York Society of Illustrators in 2016 and 2017. Furthermore, in 2016 he won the Graphic Award, in recognition for his contribution to Spanish visual culture.

Pablo's work has evolved in permanent connection with the publishing sector. His illustrations are a conscious exercise of simplification and minimalism, with an intentional game of comedy and witticism that honours the maxim "less is more". The exhibition dedicated today by the ABC Museum of Illustration responds precisely to this spirit, with the title "Minimum spot, maximum idea", which includes the original works of two of his most recent series: "Cats are paradoxes" and "Casualidad".

Black and white, the naked line and the play of contrasts are essential elements in Pablo's work. This search for visual double meanings, paradoxes on paper has led him to illustrate on several occasions the covers of The New York Times, The New Yorker, Jot Down Magazine or National Geographic, among others. A good opportunity to know the proposals of this consolidated cartoonist.

Have you ever noticed the magnificent space that is the Galería de Cristal of Palacio de Cibeles in broad daylight? Did you walk through Art Madrid'24 under the huge glass dome? Do you remember that painting that caught your attention and you couldn't take a picture of it because you didn't want to miss anything of the fair? Would you like to spend 5 minutes in front of that amazing sculpture again? Well, you can do all this and more thanks to our 360º VIRTUAL VISIT!

We invite you to enjoy the experience of living ART MADRID'24 with our 360º VIRTUAL TOUR. Move around every corner of the fair, recover those works of art that you didn't have time to enjoy and discover an art fair in broad daylight from the proximity of a click.

Thanks to COKE RIERA STUDIO and PANOTOUR technology, we bring you the fair in detail. With more than 4,100 photos taken at strategic points of the fair, we offer you a complete panoramic view of our space and the possibility to access each of the participating galleries, get close to the works, admire the height of the glass dome and even get closer to the spaces that surely you have not been able to discover in detail.

We love to share this immersive experience with you. So the BEST OF ALL will be for you to TRY IT and SHARE IT!