PAC Plataforma de Arte Contemporáneo, Art Madrid'19 media partner, presents its latest project: Thertify, an innovative application for all art lovers. In an agile and intuitive way, from now on with Thertify, artists, collectors, art galleries, institutions and any other interested person will be able to connect simultaneously through an online platform that allows ordering, certifying and sharing artwork collections.

It is a new application that opens infinite possibilities because it takes in a network that allows storing, classifying, managing and connecting data regarding works that shape an art collection. In addition, it offers a new online authentication format that includes the possibility of certifying the authorship of the piece digitally.

"Connect, organize, classify, save, certify, revalue, disseminate and promote the most current art through Thertify"

As its creators explain, "the art market is undergoing a complete revolution and its transformation comes hand in hand with the Internet. The network has become, not only a tool for managing and art purchasing but also a global showcase where to see and be seen. The digital age has created a new way of enjoying and consuming art and with it new generations of collectors. "If we live in the Information Age, of the new media and virtual reality, why not benefit from the advances that, in the same way, can also be applied to the culture sector?

Available for IOS and for Android, where you can download this revolutionary App and discover a new concept of collecting created for our digital era.

As many of you know, PAC Plataforma de Arte Contemporáneo is one of the cultural digital spaces with the greatest growth and impact of recent years in the Spanish-speaking context. Formed by a young and vital team of editors and collaborators, with Óscar García leading them, they maintain a close relationship with contemporary art, the current exhibition scene and the exhibition circuits.

In addition to the extensive and always updated content it offers, PAC stands out for developing and getting involved in different projects, such as publishing the "Ensayos Absolut", "PAC on Tour" or "#ProyectoPuente", the first Urban Art Auction held in Spain. Among these projects the #NOPORAMORALARTE stands out, becoming one of the most interesting initiatives of the sector. Under this slogan, the project promotes the real, fair and economic recognition of the work of artists and other agents of a sector in which, unfortunately, much remains to be improved in relation to professional practices. PAC achieved the empathy and support of numerous artists, curators and collectors, and even a documentary about the experience was created. Another of the most interesting initiatives is "Woman Art House", coordinated by Sara Torres. The project, born within the Twitter network and today also promoted by PAC, aims to vindicate the role and trajectory of contemporary women artists in the history of art, from a rigorous, educational and inclusive vision.

For more information about Thertify please check out here

At the most recent edition of Art Madrid, artist Luis Olaso (Bilbao, 1986), represented by Kur Art Gallery (San Sebastián), received the Residency Prize of the Art Madrid Patronage Program. This award, the result of a collaboration between Art Madrid, DOM Art Residence, and the Italian association ExtrArtis, enabled him to undertake an artistic residency in Sorrento (Italy) in August 2025.

Through initiatives like this, the fair reaffirms its support for contemporary creation—a commitment aimed at increasing artists’ visibility and strengthening art collecting through concrete actions such as acquisition prizes, recognition of emerging talents, and international residencies.

Artists in Residence. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.

The DOM & ExtrArtis 2025 Residency Program took place in Sorrento from August 1 to 31, 2025. The artists lived together at Relais La Rupe, a 16th-century villa surrounded by cliffs and centuries-old gardens, which became an ideal setting for experimentation and exchange.

In this edition, residents worked around the theme “Reimagining Genius Loci”, an invitation to reflect on how the movement of people and traditions transforms the “spirit of place.” During the residency, DOM organized two public group exhibitions: the first to present the artists’ previous work, and the second to showcase the projects developed in Sorrento.

Work by Luis Olaso. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.

Luis Olaso’s work moves between expressionist figuration and abstraction, always employing a pictorial language charged with strength and emotion. Initially self-taught, he later graduated in Fine Arts and has developed a solid international career, with exhibitions at venues including JD Malat (London) and Makasiini Contemporary (Turku, Finland), and participation in fairs such as Untitled Miami, Estampa, and Art Madrid itself.

His work is part of prestigious collections, including the Tokyo Contemporary Art Foundation, Fundación SIMCO, and the Provincial Council of Bizkaia, and has been recognized in competitions such as the Reina Sofía Prize for Painting and Sculpture and the Ibercaja Young Painting Prize.

In Sorrento, Olaso found a unique context to expand his pictorial research, engaging in dialogue with the Mediterranean landscape and the region’s historical heritage. The residency provided him with time, resources, and a framework for exchange with other international artists, fostering the production of new works that were later presented in the group exhibitions organized by DOM.

Luis Olaso working on his project. DOM & ExtrArtis. Image courtesy of DOM.

Luis Olaso’s experience at DOM Art Residence concluded with a public showcase of the works produced, reinforcing his presence on the international circuit and consolidating his position as one of the most prominent Basque artists on the contemporary scene.

Through initiatives such as this, Art Madrid demonstrates its active role as a platform for direct support of contemporary creation, creating opportunities for research, production, and intercultural dialogue that extend beyond the fair itself and accompany artists in their professional development.