PAC Plataforma de Arte Contemporáneo, Art Madrid'19 media partner, presents its latest project: Thertify, an innovative application for all art lovers. In an agile and intuitive way, from now on with Thertify, artists, collectors, art galleries, institutions and any other interested person will be able to connect simultaneously through an online platform that allows ordering, certifying and sharing artwork collections.

It is a new application that opens infinite possibilities because it takes in a network that allows storing, classifying, managing and connecting data regarding works that shape an art collection. In addition, it offers a new online authentication format that includes the possibility of certifying the authorship of the piece digitally.

"Connect, organize, classify, save, certify, revalue, disseminate and promote the most current art through Thertify"

As its creators explain, "the art market is undergoing a complete revolution and its transformation comes hand in hand with the Internet. The network has become, not only a tool for managing and art purchasing but also a global showcase where to see and be seen. The digital age has created a new way of enjoying and consuming art and with it new generations of collectors. "If we live in the Information Age, of the new media and virtual reality, why not benefit from the advances that, in the same way, can also be applied to the culture sector?

Available for IOS and for Android, where you can download this revolutionary App and discover a new concept of collecting created for our digital era.

As many of you know, PAC Plataforma de Arte Contemporáneo is one of the cultural digital spaces with the greatest growth and impact of recent years in the Spanish-speaking context. Formed by a young and vital team of editors and collaborators, with Óscar García leading them, they maintain a close relationship with contemporary art, the current exhibition scene and the exhibition circuits.

In addition to the extensive and always updated content it offers, PAC stands out for developing and getting involved in different projects, such as publishing the "Ensayos Absolut", "PAC on Tour" or "#ProyectoPuente", the first Urban Art Auction held in Spain. Among these projects the #NOPORAMORALARTE stands out, becoming one of the most interesting initiatives of the sector. Under this slogan, the project promotes the real, fair and economic recognition of the work of artists and other agents of a sector in which, unfortunately, much remains to be improved in relation to professional practices. PAC achieved the empathy and support of numerous artists, curators and collectors, and even a documentary about the experience was created. Another of the most interesting initiatives is "Woman Art House", coordinated by Sara Torres. The project, born within the Twitter network and today also promoted by PAC, aims to vindicate the role and trajectory of contemporary women artists in the history of art, from a rigorous, educational and inclusive vision.

For more information about Thertify please check out here

One of the purposes of the “Art Madrid-Proyector’20” program was to offer the opportunity to get to know the work of some invited creators, and, through an interactive talk, allow the public to open a direct dialogue with them. For this reason, from February 12th to 14th, were organised three masterclasses at Medialab Prado with Patxi Araújo, Olga Diego and Lois Patiño, all authors who work with the moving image, but who approach their projects from a diametrically opposite perspective. With this agenda, we were able to discuss three essential lines of current video-creation: the fusion with technology and artificial intelligence, the shaping of performances for documentary purposes and video art with film overtones. We already had the opportunity to remember the session with Patxi Araújo and his site-specific work "Sherezade" created for the Medialab Prado façade. Today we will talk about the meeting we had with Olga Diego and Lois Patiño.

Olga diego, photo by Javier Adiego

Olga Diego’s masterclass has as title: “The flight as a creative matter”. Olga is a multidisciplinary artist who in recent years has focused her work on sculpture and performance or action art, which she later documents with photography and video. This last aspect is one of the most interesting for her when she reflects on how the transformation of the piece from an experiential format to a recorded one takes place, and how individuals have become used to consuming this class of less invasive final products, from a space of comfort that our private devices offer.

One of Olga's main lines of research is related to autonomous flight systems and the creation of artefacts capable of rising with little energy. Can one create a material lighter than air itself? This idea has led her to experiment with numerous scientific forms and concepts, as well as taking a historical journey through the beginnings of flight and the progress of humanity to invent devices capable of flying. It is not just about recovering the history of aviation, something that has a much more technological and commercial side, but to investigate the ideas, experiments and tests that analysed the behaviour of air, the dynamics of flows and the design of individual aerodynamic structures, a concern that the human being showed since the Renaissance, with Leonardo Da Vinci.

Olga Diego, photo by Mario Gutiérrez Cru

Olga recovers many of these concepts and applies them to her recent projects. In her latest proposals, she has also worked with inflatable figures, as an alternative to conducted flight, using plastic materials for its construction. Her last exhibition “The automatic garden”, which could be enjoyed at the Alicante Museum of Contemporary Art and the Lonja del Pescado Exhibition Hall, also in Alicante, is a gigantic installation made up of almost a hundred inflatable-electronic sculptures inspired by the beautiful, extravagant and suggestive characters from the Garden of Earthly Delights, by El Bosco. This cloud of humanoid and zoomorphic figures, which move and beat thanks to the electronic mechanisms that keep them permanently inflated, also portrays the excesses of man, his lack of concern for the invasion of the environment, the overexposure to plastic and the exploitation of natural resources. A composition that focuses on "sin", as an indirect message that was also conveyed in the work of El Bosco.

Masterclass of Lois Patiño. Photo by Marta Suárez-Mansilla

For his part, Lois Patiño's career is intimately connected to film work. “Time and image” was the title of his masterclass. His video pieces, whether brief or feature-long films contain a concern closely linked to film language, but on a path that leaves conventional narratives aside. Among the main motifs that occupy his work, Lois opts for more contemplative aesthetics, where the expressive power of the image itself is prioritised, without seeking too many added effects in conventional cinema through sound effects, dialogues or other devices.

This is why Lois's work is so poetic and lyrical. His proposals incorporate technological innovations to cause very concrete effects in his works, but all of this helps to delve into the issues that concern this creator and that, since his beginnings, have been present in his work.

Lois Patiño, foto de Mario Gutiérrez Cru

Lois Patiño has always been interested in the relationship of the individual with the landscape and how it can modulate our way of behaving in society and determine our idiosyncrasy. To what extent are we dependent on our environment? How is culture defined by its connection to the landscape? These and other questions plague the author's work in which many contemplative images abound.

In addition, Lois presented us in scoop the trailer for his latest feature-long film "Lúa vermella" that a few days after the masterclass was officially presented at the Berlinale - International Film Festival in Berlin 2020.