PAC Plataforma de Arte Contemporáneo, Art Madrid'19 media partner, presents its latest project: Thertify, an innovative application for all art lovers. In an agile and intuitive way, from now on with Thertify, artists, collectors, art galleries, institutions and any other interested person will be able to connect simultaneously through an online platform that allows ordering, certifying and sharing artwork collections.

It is a new application that opens infinite possibilities because it takes in a network that allows storing, classifying, managing and connecting data regarding works that shape an art collection. In addition, it offers a new online authentication format that includes the possibility of certifying the authorship of the piece digitally.

"Connect, organize, classify, save, certify, revalue, disseminate and promote the most current art through Thertify"

As its creators explain, "the art market is undergoing a complete revolution and its transformation comes hand in hand with the Internet. The network has become, not only a tool for managing and art purchasing but also a global showcase where to see and be seen. The digital age has created a new way of enjoying and consuming art and with it new generations of collectors. "If we live in the Information Age, of the new media and virtual reality, why not benefit from the advances that, in the same way, can also be applied to the culture sector?

Available for IOS and for Android, where you can download this revolutionary App and discover a new concept of collecting created for our digital era.

As many of you know, PAC Plataforma de Arte Contemporáneo is one of the cultural digital spaces with the greatest growth and impact of recent years in the Spanish-speaking context. Formed by a young and vital team of editors and collaborators, with Óscar García leading them, they maintain a close relationship with contemporary art, the current exhibition scene and the exhibition circuits.

In addition to the extensive and always updated content it offers, PAC stands out for developing and getting involved in different projects, such as publishing the "Ensayos Absolut", "PAC on Tour" or "#ProyectoPuente", the first Urban Art Auction held in Spain. Among these projects the #NOPORAMORALARTE stands out, becoming one of the most interesting initiatives of the sector. Under this slogan, the project promotes the real, fair and economic recognition of the work of artists and other agents of a sector in which, unfortunately, much remains to be improved in relation to professional practices. PAC achieved the empathy and support of numerous artists, curators and collectors, and even a documentary about the experience was created. Another of the most interesting initiatives is "Woman Art House", coordinated by Sara Torres. The project, born within the Twitter network and today also promoted by PAC, aims to vindicate the role and trajectory of contemporary women artists in the history of art, from a rigorous, educational and inclusive vision.

For more information about Thertify please check out here

The 22nd edition of Art Madrid opens its application period. From 3 to 7 March 2027, the Galería de Cristal del Palacio de Cibeles will once again become the meeting point for national and international contemporary art. Galleries interested in taking part can submit their application until 20 October 2026.

Art Madrid'26 - 21st Contemporary Art Fair. Aerial view.

The Art Madrid contemporary art fair

Art Madrid takes place each year as part of Madrid Art Week, the moment in the Spanish art calendar with the highest concentration of collectors, institutions and specialist press. With 22 years of history, the fair brings together national and international galleries with a programme focused on recently produced contemporary work.

Located at the Galería de Cristal del Palacio de Cibeles, in the cultural heart of the city and steps away from the Triángulo del Arte and the Paseo del Prado, Art Madrid offers participating galleries a distinctive and recognisable setting within the Spanish art fair landscape.

Art Madrid'26 - 21st Contemporary Art Fair. Entrance.

Art Madrid'26 in figures

The previous edition closed with 35 galleries from 7 countries (Spain, Portugal, France, Denmark, Taiwan, South Korea and Cuba), over 200 artists and around 20,000 visitors. 35% of the audience were new collectors, with an age range between 35 and 60 and a gender split of 55% women and 45% men.

The fair welcomed representatives from more than 30 foundations, museums and collections, including Fundación Mapfre, Fundación BBVA, Fundación Telefónica, Fundación Banco Santander, Fundación Bertelsmann, Fundación María Cristina Masaveu Peterson, Fundación Carmen y Lluís Bassat, Fundación Studiolo, Fundació Lluís Coromina, IVAM, MARCO, CAAM, MEIAC and the Museo del Romanticismo. Delegations from Madrid City Council, the Community of Madrid, the Ministry of Culture and ambassadors from several countries also attended.

Art Madrid'26 - 21st Contemporary Art Fair. Fundación Studiolo Acquisition Award.

PROGRAMMES

GALLERIES PROGRAMME

In each edition, Art Madrid brings together a carefully curated selection of around 35 national and international galleries with proposals focused on recently produced contemporary work.

ONE SHOT COLLECTORS PROGRAMME

Sponsored by One Shot Hotels and led by Ana Suárez Gisbert (art advisor specialising in international law and the art trade, art appraiser and court expert), the Collectors Programme connects new and experienced buyers with the participating works and galleries through a personalised advisory service throughout the five days of the fair.

For galleries, it operates as an additional channel for engaging active buyers, running in parallel to their own commercial activity.

PATRONAGE PROGRAMME

Art Madrid partners with institutions, collectors and private companies to directly support artists and galleries through awards and acquisitions. At the 2026 edition:

• One Shot Hotels Breakthrough Artist Award (€1,000): Joost Vandebrug · KANT Gallery (Copenhagen–Palma)
• Cervezas Alhambra Emerging Artist Award (€1,000): Iyán Castaño · Galería Arancha Osoro (Oviedo)
• Colección Studiolo Acquisition: Roger Sanguino · DDR Art Gallery (Madrid)
• Colección E2IN2 Acquisition: Albert Bonet · Inéditad Gallery (Barcelona)
• Devesa Law Acquisition: Kim Han Ki · Banditrazos Gallery (Seoul)
• Colección dn2 Acquisition: Iván Baizán · Galería Arancha Osoro (Oviedo)

Art Madrid'26 - 21st Contemporary Art Fair. Devesa Law Acquisition Award.

PARALLEL PROGRAMME AND ON-SITE ACTIVITIES

Throughout February, Art Madrid runs a Parallel Programme of series, talks and projects that extend the dialogue beyond the fair venue.

During the five days of the fair, alongside the galleries' exhibition programme, on-site activities include the Open Booth, the Performance Series and Readings: Curated Tours.

Art Madrid'26 - 21st Contemporary Art Fair. View of Daniel Barrio's Open Booth.

Communication and reach

The Art Madrid'26 communications campaign reached 17 million people across online and offline media: print press, radio, exclusive catalogue, web, newsletter, social media and virtual 360° tour. Coverage included general and specialist national and international media, with appearances on RTVE, TeleMadrid, Onda Madrid, Onda Cero, COPE, El Mundo, ABC, Vogue, TimeOut and Elle, among others.

All participating galleries and artists feature on the Art Madrid website during and after the fair, with their own profile, images of works and contact details.

Art Madrid'26 - 21st Contemporary Art Fair. Aerial view.

KEY INFORMATION:

Galleries interested in taking part in the 22nd edition of Art Madrid can submit their application through the online registration form available on the website until 20 October 2026.

For any queries, please write to info@art-madrid.com or call +34 91 535 87 11.