CITY TERRITORY: PARALLEL PROGRAM ART MADRID'25

ESPACIO TECTÓNICA

The city, as Henri Lefebvre argued, is not only a physical space but also a social product, a network of relations and representations that are constantly reconfigured. Its cracks, folds and vertices are more than mere accidents of the terrain, they are material manifestations of a dialectic between inhabitation and transformation. It is in this vacillation of forms and meanings that Espacio Tectónica was conceived, a place to promote the encounter between art, territory and city.

Maternidad geomética. Jeanne de Petriconi y Guillermo G. Peydró. 2023.

Inside the fair, Espacio Tectónica is configured as a space for reflection and action on our relationship with the urban environment. A space that encourages critical thinking and artistic experimentation, exploring the tensions that shape the contemporary city. Through a programme that includes a video cycle and meetings with professionals, the space invites us to think about how the city not only receives cultural practices, but also generates and transforms them. It is a field where differences and contrasts become a source of reflection and analysis, and where art becomes a tool for understanding the social and philosophical complexities of the world we inhabit. Like tectonic plates in friction, everything that happens in Espacio Tectónica shifts, collides and challenges the visitor to generate a state of questioning about how we inhabit public space.

Circular Inscription. Tezi Gabunia.2016.

VIDEO CYCLE: CARTOGRAPHIES OF PERCEPTION

Under the title Cartographies of Perception, during the week of the fair, Espacio Tectónica will host this section, curated by PROYECTOR's Imagen en Movimiento platform, which presents a selection of international video art works that address issues such as migration, territoriality and the relationship between the peripheries and urban centres from a contemporary and analytical perspective. From the production of semiconductors in Taiwan to the mutation of the landscape in Brazil, video art becomes a critical tool that unravels the interactions between urban space, nature, the climate crisis and contemporary perceptions of the environment.

The works presented address migration, territoriality and the relationship between centres and peripheries, examining the city as a complex organism, at once a labyrinth and a tower of Babel. Through video, the artists reflect on the role of the individual in the transformation of architectural space and the dynamics of feedback between peripheries and urban centres in an interconnected world, inviting the viewer to expand his or her perception of the spaces he or she inhabits.

Guest artists: Ilaria Di Carlo (it), Tezi Gabunia (ge), Juan Carlos Bracho (esp), Magda Gebhardt (bra), Lukas Marxt (aut), lololol (Xia Lin y Sheryl Cheung) (tw) and Yuchi Hsiao (tw).

Wafer Bearer Deep Rain. lololol. Xia Lin y Sheryl Cheung. 2022

INTERVENTION CYCLE: 20 DEGREES

As part of the parallel program, Espacio Tectónica will also host the Cycle of Interventions: 20 Degrees, in which professionals from the sector: artists, researchers, professors, curators, etc. will carry out ephemeral interventions to reflect on the city as a symbolic and political space. Key issues such as migration, the evolution of urban centers and the role of the individual in the transformation and atonement of the city will be explored. Through these actions, bridges will be built between disciplines and diverse perspectives, broadening the understanding of how art feeds back into the urban fabric and how public space is a natural environment for artistic creation.

Guest artists: Susi Vetter (al), Helena Goñi (esp), Paula Lafuente (esp), Olga Mesa (esp), Elena Arroyo (esp), Amaya Hernández (esp), Deneb Martos (esp), Guillermo G. Peydró (esp) & Jeanne de Petriconi (fr), Sergio Muro (esp) y Javier Olivera (esp).

La Pagoda de Fisac II. Amaya Hernández. 2022.

Espacio Tectónica functions as a dynamic node within Art Madrid. Its rhizomatic character allows art not only to inscribe itself in the territory, but also to transform it, infiltrating its meanings and re-signifying it. It is a meeting point and a space for critical thinking that welcomes visitors and invites them to discover new ways of inhabiting and perceiving the urban environment.

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.

First Course on Collecting and Contemporary Art. Avilés, Asturias

The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.

"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.

The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.

PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.

This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.