Getting together, making a plan to get to know each other and discovering an artist's workspace together can be an appealing proposal to start approaching the world of art. It is always a stimulus for the senses to enter a fertile ground for the imagination and to breathe the creative environment that usually surrounds these intimate spaces. To prove this, we have organized #LaQuedada, an itinerary through the studios of some of the artists who will participate in Art Madrid'24.

Have you ever wondered what an artist's workspace looks like? Have you ever imagined where an artist produces his or her work, for example when preparing to participate in an art fair?

It's very possible that you have unanswered questions. So, to help you discover this wonderful world of possibilities, we have organized #LaQuedada, an Art Madrid initiative to bring you closer to the surprising and sometimes romanticized world in which visual artists create.

A visit to an artist's studio is the perfect opportunity to get to know their aesthetic visions first hand and to be part of the experience of listening to them talk.We take the time to understand what their working methodologies are, what future projects they are working on, what the processes of their works are like, what materials they use to achieve those effects that we never imagined could be possible to produce... And so, among so much curiosity, we take a journey that reveals order and chaos, sketches and pigments, mutant ideas and possible utopias, notes and strokes that give shape to the vitality that each new project represents.

Artists are inspired by the experiences of their lives and their most intimate surroundings, and in their works they express the conflicts that torment them and the concerns they perceive in the society of which they are a part. Each of them represents an intimate, authentic, personal and yet shared truth. A common connection that unites us with them through the sensitivity with which we can identify if we look at them with other eyes: the eyes of the soul.

Today, being an artist in the art world is an act of courage. More and more artists are threatened by the precarious situation in our country today. That is why it is so important to support, promote and accompany artists. It doesn't matter if they are emerging artists or have been working in the art sector for part of their lives, what you should keep in mind is that you can contribute to the development of their career by acquiring some of their work; visiting their profiles on social networks and sharing their projects; attending galleries, fairs, cultural institutions or museums where they are exhibiting; or simply, connecting with the vitality of their artistic expressions in a visit to their studios.

We want #LaQuedada will be a recurring space that encourages open dialogue between the public and creators. A responsible way to promote the growth of the city's cultural structure is to make art accessible to all types of audiences. At Art Madrid we know this, and that is why today, more than ever, we want to bring contemporary art closer to everyone, trying to break the illusion that defines it as elitist and distances it from its humanist vocation. Creativity is everywhere and life is in the artist's studio.

In the first edition of #LaQuedada, we will have the opportunity to visit the studios of five artists participating in Art Madrid'24:

Carlos Tárdez - Galería Bea Villamarín

Elena Gual - Arma Gallery

Lara Padilla - Punts Galería

Richard García - Galería BAT Alberto Cornejo

Marina Tellme - Open Booth Art Madrid’24

La Quedada is a project designed for all audiences. Is possible thanks to ONE SHOT HOTELS, one of Art Madrid'24's official sponsors.
You can be part of it if you are a professional in the field of culture or if you are a passionate art lover. The duration of the visits will be approximately one and a half hours. If you are interested, you can find the calendar of activities on our website. You can also register by clicking on the button below.

ABOUT THE ARTISTS:

CARLOS TÁRDEZ (Madrid, 1976)

Multidisciplinary artist, in whose work has special importance the prominence of the message that is hidden in all his creations.In both painting and sculpture, he has achieved a level of quality that has earned him, among many other awards, the Medal of Honor of the BMW Painting Prize in 2010, 2018 and 2021.

Carlos Tárdez in his studio. Image courtesy of the artist.

ELENA GUAL (Mallorca, 1994)

Elena Gual is known for her figurative paintings of women that celebrate their beauty and promote gender equality. Gual creates highly textured representations of skin, hair, and clothing by applying thick, impasto brushstrokes to her canvases with a palette knife. Gual is a graduate of the Florence Academy of Art. She strives to transform classical approaches to anatomy, composition, and light into her own style. Also a self-taught photographer, Gual often creates paintings from her own photographs, exploring the relationship between the two disciplines.

Elena Gual in her studio. image courtesy of the artist.

LARA PADILLA (Madrid, 1988)

Lara Padilla has a degree in Fine Arts from the Complutense University of Madrid and a Master's degree in Film Photography Direction from the TAI School. She has participated in solo and group exhibitions at national and international level, such as her recent solo exhibition at the Juan Silió Gallery or her participation in the last editions of the Santander 2023 and Art Basel Miami 2022 art fairs. In addition to her artistic career, she has made a name for herself as a fashion designer, collaborating with clients such as Springfield, Pepe Jeans and Levis. She also actively collaborates with Patricia Field, the stylist behind series such as Sex In The City and The Devil Wears Prada, for her Patricia Field Art Fashion project, creating unique hand-painted garments. Lara Padilla lives and works in Madrid, Miami and New York.

ara Padilla in her studio. image courtesy of the artist.

RICHARD GARCÍA (Madrid, 1995)

Richard García graduated in Fine Arts from the Complutense University of Madrid in the year 2017. After this stage, he began his journey as an artist, winning numerous competitions and beginning to develop his own style and discourse. The creative process is one of the most important parts of his work, in which he allows himself to be guided by intuition, through which he reflects superimposition and transparency.

Richard García in his studio. Image courtesy of the artist.

MARINA TELLME (Almería, 1995)

She has a degree in Fine Arts from the Alonso Cano Faculty (Granada) and a Masters in Film Directing from the TAI. She has also qualified as a voice actress at the EDM (Madrid). Her work has been exhibited at the Humboldt University (Berlin), the García Lorca Art Centre (Granada), the Bless Hotel (Madrid), the Instituto de la Mujer de Almería, selected at the Art Sur Festival of Art in Action (Córdoba) and the Femujer de Santo Domingo (Dominican Republic), among others. Her art is the result of her passion for telling stories. Her paintings, sculptures and installations present a scenography (like a frame of an animated film) with characters and circumstances that are mostly comic and naïve in style, but with room for social criticism.

Marina Tellme in her studio. Image courtesy of the artist.

Contemporary art has ceased to be an exclusive territory reserved for elites and has become an increasingly democratic and accessible space. In the context of fairs such as Art Madrid, which in 2026 brings together more than 200 artists from five continents, a new generation of collectors is emerging—one that challenges the traditional codes of the art market. But how do you make the leap from admirer to collector? What do you need to know before acquiring your first artwork?

The image of the art collector has historically been associated with great fortunes, multimillion-euro auctions, and inaccessible masterpieces. However, this perception is changing radically. Today’s contemporary art market offers a wide range of proposals that suit virtually any budget, from works by emerging artists to limited editions by established creators. .

At Art Madrid, for example, galleries presenting young talents coexist with those representing artists with consolidated careers. This diversity allows first-time buyers to find meaningful works without needing unlimited capital. What matters is not how much you invest, but why you do it, and how that piece resonates with your life, your space, and your concerns.

Experience in the art world shows that a collection is not defined by the monetary value of the works it contains, but by the coherence and strength of the narrative they build together. Understanding this frees emerging collectors from the pressure to succeed according to investment logic and encourages them to rely on their own aesthetic judgment and the emotional connection they establish with the works.

HOW TO START A COLLECTION

Define Your Orientation: Passion vs. Investment

Before acquiring your first work, it is essential to ask yourself what you are looking for in collecting. There are two main approaches which, although they can coexist, lead down different paths:

Collecting driven by passion is guided by emotional connection, aesthetic pleasure, and the desire to live surrounded by works that speak to you. This approach is more intuitive and personal and, paradoxically, often proves to be more successful economically in the long term because it is rooted in genuine conviction.

Collecting as an investment requires more technical knowledge of the market, monitoring trends, understanding artists’ and galleries’ trajectories, and having a strategic vision. Although art has proven to be an interesting alternative investment—especially in times of economic uncertainty—it requires patience and a tolerance for risk.

Most successful collectors combine both dimensions: they buy what moves them, while also developing a critical eye to identify works with potential for appreciation. The key is not to be driven solely by market opportunism, because art that does not move you is unlikely to hold your interest when trends change.

EDUCATE YOURSELF BEFORE BUYING

Knowledge is your best tool. Before acquiring works, take time to:

Visit exhibitions regularly. Not only in commercial galleries, but also in museums, independent spaces, and art centers. This will help you develop your own aesthetic criteria and understand which proposals truly resonate with you.

Research artists. Read about their careers, influences, and creative processes. In the digital age, most artists are present on social media, where they share daily work, sketches, and reflections. This transparency makes it easier to connect more deeply with their practice.

Understand the market. Observe prices in different galleries, learn what factors influence valuation (artist’s career, technique, dimensions, limited edition versus unique piece), and become familiar with how galleries and fairs operate.

Talk to gallerists. Gallerists are essential allies. Their job is not only to sell, but to educate, connect, and build long-term relationships. A good gallerist will guide you toward works that match your interests and accompany you in the development of your collection.

EVALUATING A WORK: BEYOND “I LIKE IT”

When a work captures your attention, it is important to go beyond the initial emotional impression and ask yourself some key questions:

Coherence in the Artist’s Trajectory

Is this work part of a sustained line of research, or is it an isolated experiment? Artists with coherent proposals over time tend to have greater projection. Look for a logical evolution in their work, participation in relevant exhibitions, awards or grants, and representation by established galleries.

This does not mean you should reject the work of very young or highly experimental artists. On the contrary, some of the greatest successes in collecting come from early support of emerging talents. However, such a bet should be based on informed intuition, not mere novelty.

Technical and Conceptual Quality

Contemporary art has greatly expanded the boundaries of what we consider “technique,” incorporating everything from installation to digital art. Nevertheless, each discipline has its own standards of excellence. A painting should demonstrate mastery of color, composition, and material; a sculpture, an understanding of space and materials; a photograph, control of light and framing; a conceptual work, rigor in the development of the idea.

Beyond technique, ask yourself: What is this work saying? Does it offer an original perspective on something that interests me? Is there conceptual depth, or is it purely decorative? There are no absolute right answers, but asking these questions will help you make more conscious decisions.

Suitability for the Space

A practical but fundamental consideration: where will this work live? Art needs room to breathe, appropriate light, and a context that enhances it. A monumental work can feel overwhelming in a small apartment, while an intimate piece may get lost in a large space. Many galleries offer virtual visualization services or even temporary loans so you can experience the work in your space before committing.

Practical Aspects of Collecting

When you acquire a work, you should receive:

Certificate of authenticity: A document signed by the artist or gallery that certifies the authorship of the piece, its dimensions, technique, year of creation, and, in the case of editions, its number within the edition.

Invoice: Legally required and essential for proving ownership and purchase value, particularly relevant for insurance and potential resale.

Conservation information: Each technique and material requires specific care. Ask how the work should be preserved (light, humidity, temperature conditions) and whether it needs periodic maintenance.

Insurance and Protection: Even if your collection is just beginning, it is advisable to take out specific insurance for artworks. Most home insurance policies do not adequately cover this type of asset. There are specialized policies that protect against theft, accidental damage, fire, and other risks, with reasonable premiums for modest collections.

In addition to insurance, consider basic conservation measures: avoid hanging works in areas with excessive humidity, direct sunlight, or sudden temperature changes. For works on paper (photographs, prints, drawings), framing with UV-protective glass and acid-free matting is essential.

Legal and Tax Advice

In Spain, artworks have a specific tax treatment. The applicable VAT rate is 21%, although there are exemptions in certain cases. If your collection grows and you eventually decide to sell pieces, you will need to consider the tax implications of capital gains. For larger collections, it can be useful to consult advisors specialized in artistic heritage, who can guide you on tax benefits (donations to museums, long-term loans), inheritance planning, and asset protection structures.

Building Relationships Within the Art Ecosystem

Collecting is not a solitary activity, but a deeply social one. Some tips for integrating into the community:

Attend openings and events. Exhibition openings are opportunities to meet artists, other collectors, critics, and curators. Don’t be afraid to ask questions or express genuine interest.

Join collectors’ associations. Many cities have organized groups that arrange studio visits, talks with experts, and trips to international fairs. These spaces facilitate learning and networking.

Be loyal to your galleries. If a gallery has advised you well and you feel comfortable with its program, maintain the relationship long-term. Gallerists tend to reserve the best pieces or opportunities for their regular collectors.

Value Beyond Price

Finally, it is important to remember that the true value of collecting goes beyond economics. Living with art transforms everyday spaces into places of reflection and beauty. A work on your wall is a daily reminder of an emotion, an idea, a vision of the world that once moved you enough to want to live with it.

Collecting is also a way of actively participating in the cultural ecosystem. When you buy the work of an emerging artist, you help them continue creating. When you support an independent gallery, you help sustain spaces of experimentation. When you lend your works for an exhibition or eventually donate them to a public institution, you contribute to the collective heritage

At fairs like Art Madrid, where proposals from different generations, geographies, and artistic languages coexist, you have the opportunity to explore, compare, and discover. There is no rush. Collecting is a long-term journey in which each acquisition is a chapter in a personal story you are building. The key is to begin with curiosity, humility, and the certainty that art, more than a luxury, is a necessity that profoundly enriches life.