PERFORMANCE 'COPYING CLAUDIA' BY PACHI SANTIAGO AT ART MADRID'19
Feb 28, 2019
Claudia Schiffer, Pachi Santiago or Claudio? Friday, March 1 at 7:00 p.m. You can enjoy the performance "Copying Claudia" by the artist Pachi Santiago at Art Madrid'19. Attendees can enter first hand the world of an artist who ironically plays with stereotypes and reflects on gender issues, the so-called fake fame as well as fashion.
Pachi Santiago, the artist represented in this edition by the Zielinsky Gallery, is a multidisciplinary creator whose main line of work is in representation codes, with all of its implications. Identity, gender, ways in which we profile ourselves, ways of projecting our image as well as the way we are seen, are some of the issues that define his work. In reality, as he himself affirms, it is about seeing life "under another prism", investigating those folds that deeply characterize life and in which, in most cases, are the most important things happen.
Therefore, his work moves between "a thin line among the enigma, the absurd, aesthetics, surrealism, drama, solitude and humour, creating symbolic images and mysterious characters, located in a kind of parallel instant that in reality represent the emotions of our own life." The languages and formal strategies he employs are very varied, working photography, video, illustration and even more hybrid creation, and configuring a very personal and fantastic imagination. After the success of projects such as "Ausentes", "Hybrids", "Sonÿ la musa", "Fábula project" or "Utopia House", the artist will present a performance of another of his most celebrated series: "Copying Claudia".
The German top model Claudia Schiffer, focusing on that version portrayed by the recently deceased master, Karl Lagerfeld, is one of the great obsessions of this artist. His admiration for the work of both of them, sublimated by the process of mythification and adoration so very characteristic of our time, leads the artist to this series of almost total symbiosis. Santiago plays with the identity of Schiffer and his own, he repeats her photographs or commercial videos, enters fully into her universe but without losing his own personality. The artist proposes to rethink the aesthetics and media icons, the power of fashion and our individual aspirations, so often frustrated by not appearing enough to our idol.
Masquerades, deceptions and disappointments, games of admired and admirers, criticism, humour and certain magic, to reflect on issues relevant today such as gender, fashion and so-called fake fame stereotypes. "The man assuming a role that supposedly is attributed to a woman; the stereotyped relationship between artist and muse seen from another point of view, treating the muse as something globally independent from its genre; the man also reified; or the power of being different in a universe in which we aspire to be or to reach something far beyond ourselves". Great problems such as gender as well as differences to distort through so many clichés that flood our daily tasks and our most intimate dreams.
ust for a determinate period of time, an Art Madrid space will become a very unique photographic set. In that live fashion shooting a camera will record the actions and poses of Pachi Santiago and can be seen live on a screen installed next to the set. Another television will show the images of Claudia Schiffer in which the artist is inspired to pose, trying to do it as his muse in the original photos, reflecting her expressions, playing to be another character: that "Me Claudio", the alter ego between Schiffer and he himself under an ironic look.
Santiago does not care about the fact that he does or not resembles her, but that he wants to interpret being it even if he does not succeed. This romantic, freak and melancholic factor has a lot to do with the essence of the project, something that you can enjoy live in the new edition of Art Madrid, where, Santiago will explain this work to you in person. Don’t miss it!