Art Madrid'26 – Pink Phink: Fight of Giants

Fight of Giants relies on figurative art and the character of the Pink Panther to reclaim the democratic genetics of Pop Art and its proximity to the audience, characteristics of an artistic movement inspired by the aesthetics of everyday life and consumer goods of the time. As a "happening" in the heart of the city of Madrid, Fight of Giants advocates for artistic creation in a context where the aesthetic experience is more exciting and better understood by all audiences.

Sixty years ago, Blake Edwards released in Technicolor one of the most unique feature films of the time, which would not only become part of American culture but also the international comedy universe: "The Pink Panther", whose original title was translated into Spanish as "La Pantera Rosa."

Jaime Sancorlo. Desert Patrol, 2023

In 1963, this comedy-thriller entered the bloodstream of the emerging Pop movement in a New York City experiencing the birth of the "Factory" and the rise of Truman Capote. Just like previous editions of this informal field called Battle of Giants (a "non-gallery," a "non-museum," something more than an exhibition, as defined by its creators Gabriel Suarez and Aleix Gordo), The Pink Panther reappears this time as a timeless character capable of questioning and reclaiming the present through its staging.

Sandra Rojo Picón. No9. Blue Pink, 2023

After obtaining the copyright for its reproduction directly from MGM, the commemoration of the character's sixtieth anniversary brings together thirty giant artists who, struggling together, will visually reflect on their socio-cultural present, their artistic and visual context, and their work, around the figure of the iconic pink character. At the same time, the proposal promotes the revision of the context of art itself, wanting to establish new places for the shared experience between the work of art and the observer, going beyond the apathy of the white cubes or those artistic spaces of restricted access belonging to the past.

Illan Argüello. Más chula que el 8, 2023

In this way and demonstrating the bitter heritage typical of British comedy or "pop art", the film was connected to the impulses of the new artistic exploration that was emerging in the streets of the Big Apple, far from the chromatic and gestural abstraction that had occupied the art scene during the previous decade, with figures such as Mark Rothko, Barnet Newman, Willem de Kooning or Jackson Pollock, and which had also moved away from the gaze of the general public. The New York cultural scene was now moving forward in the hands of the film director towards other paths closer to mass culture and its daily life through humor. In his first solo appearance in the Pink Phink chapter, the Pink Panther establishes a colorful battle against the traditional hegemony of the color blue, using all kinds of tricks and strategies to dye the world with his favorite color. In only six minutes in which we could see pictorial inheritances coming from the chromatic universe of Rothko and other abstract creators, the character is introduced in the culture of the politically incorrect.

Iker Serrano. Space Action Panther,2023

The Pink Panther represents irony, discontent or cynicism, clichés of what we know as "British sense of humor" and will always act, throughout all the short films, as a timeless critic, as an inter-generational and individual being capable of conversing with the general public, regardless of their origin, culture or age.

Mario Soria. Pink Biker,2023

Under the apparent atmosphere of humor and comedy of the new interpretations made by the thirty selected giants, there is a world of diverse readings and messages to be discovered, which will be unveiled by the other fundamental agent of any artistic process: the audience.

Fight of Giants gathers this time thirty individual visions for a collective and close reconstruction of its present, where the general public has been invited to participate with total freedom in this exciting process.

From May 25th to 28th. From 11h to 20h.

📍Hotel ONLY You Barquillo.

C/ del Barquillo, 21. Madrid.


ART MADRID CLOSES ITS 21ST EDITION AS A KEY EVENT OF MADRID ART WEEK


The Galería de Cristal of the Palacio de Cibeles hosted the 21st edition of Art Madrid from March 4 to 8, once again consolidating its role as one of the must-see events of Madrid Art Week. Over the course of five days, the fair brought together 35 national and international galleries and more than 200 artists, turning the venue into a meeting point for gallerists, collectors, professionals, and lovers of contemporary art.

Throughout its trajectory, Art Madrid has built a distinct identity, with a constant focus on giving visibility to both emerging and established galleries and on opening contemporary art to diverse audiences. Rather than being structured around a single curatorial line, the fair embraced a plural proposal, respecting the unique DNA of each exhibitor.



Art Madrid’26 presented a Gallery Program distinguished by the diversity of artistic proposals and languages, encouraging dialogue between different generations and contemporary practices. Painting, sculpture, photography, drawing, installation, and new hybrid forms coexisted in an edition that once again confirmed the dynamism of today’s art scene

During the days of the fair, nearly 20,000 visitors explored the booths of the participating galleries and enjoyed a parallel program that expanded the experience beyond the traditional exhibition format.


The Parallel Program: An Expanded Art Fair

The Parallel Program once again took center stage in the Art Madrid experience, activating the fair space through projects that explored new forms of interaction between artworks, artists, and the public.

Among the most notable initiatives was the performance series Open Infinite: What the Body Remembers, which presented a daily performative action at the fair featuring works by Colectivo La Burra Negra, Rocío Valdivieso, Amanda Gatti, and Jimena Tercero. The pieces incorporated the body as a critical device and a space of memory, reinforcing the presence of performance within Art Madrid’s programming.

The third edition of Open Booth presented Despiece. Protocolo de mutación, by Daniel Barrio, a site-specific project that transformed the booth into a landscape constructed from urban remnants and industrial materials. The installation invited visitors to physically engage with the work, creating an immersive experience within the exhibition space.

Meanwhile, Espacio Nebrija hosted the project Estancias transitorias (NotanIA SipedagogIE), a proposal by Nebrija University that reflected on Aesthetic Intelligence in the face of the growing dominance of algorithmic logic. The installation proposed a reclamation of gesture, materiality, and the time inherent to the creative process as dimensions that cannot be reduced to automation.

Lecturas. Curated Walkthroughs also returned, with itineraries designed by Zuriñe Lafón and Marisol Salanova that offered curatorial insights for exploring the fair from specific critical perspectives and expanding the visitor experience.



Patronage, Awards, and Acquisitions

Support for contemporary creation once again stood as one of the fair’s central pillars through the second edition of the Art Madrid Patronage Program, which recognizes the work of artists and strengthens the connections between galleries, collectors, and private entities.

On this occasion, the following awards were presented:

Cervezas Alhambra Emerging Artist Award Iyán Castaño, represented by Galería Arancha Osoro


One Shot Hotels Breakthrough Artist Award Joost Vandebrug, represented by KANT Gallery


In the Acquisition Awards category, several private collections incorporated works presented at the fair into their collections.


Studiolo Collection Roger Sanguino — DDR Art Gallery


Devesa Law Kim Han Ki — Banditrazos Gallery


E2IN2 Collection Albert Bonet — Inéditad Gallery


dn2 Collection Iván Baizán — Galería Arancha Osoro

These acquisitions reflect the private sector’s commitment to the development of contemporary art and contribute to advancing the professional trajectories of emerging and mid-career artists.



Collecting and Support for the Artistic Ecosystem

The promotion of collecting once again played a prominent role in this edition thanks to the One Shot Collectors program, which offered personalized advice to both new buyers and more experienced collectors, facilitating access to the contemporary art market and fostering direct relationships between artists, galleries, buyers, and collectors.


This program, together with the Patronage Program, continues to strengthen the professional ecosystem surrounding the fair and reinforce Art Madrid’s commitment to supporting contemporary creation.

Among the most notable sales were works by Antonio Ovejero, represented by CLC ARTE; Leticia Feduchi and Ángela Mena, represented by Galería Sigüenza; Idoia Cuesta and Iyán Castaño, represented by Galería Arancha Osoro; and Yasiel Elizagaray, represented by Nuno Sacramento Arte Contemporânea. Likewise, the proposals presented by Inéditad Gallery were very well received, with notable sales of works by artists Albert Bonet and Eduardo Uridales.



The overall balance of the edition has been particularly positive, with sales reported by all 35 participating galleries, confirming the strong interest from collectors and the dynamism of the market throughout the fair. Among the galleries that recorded notable commercial activity are La Mercería (Valencia), LAVIO (Murcia–Shanghai), 3 Punts Galería (Barcelona), Galerie One (Paris), Shiras Galería (Valencia), Galería Rodrigo Juarranz (Aranda de Duero), Galería São Mamede (Lisbon), Yiri Arts (Taiwan), and Trema Arte Contemporânea (Lisbon), among others.


A Fair made possible thanks to Its network of Partners

The success of Art Madrid’26 has been made possible thanks to the support of its official sponsors: Cervezas Alhambra, One Shot Hotels, Liquitex, Universidad Nebrija, and Posca, as well as the trust of its collaborators: Asociación 9915, Colección Studiolo, E2IN2, Colección dn2, Devesa Law, Enviarte, Cova 13, and Vanille Bakery Lab & Café. The fair also benefits from the involvement of its media partners and the support of various cultural organizations, private collections, and institutions that contribute to strengthening the contemporary art ecosystem.



Art Madrid: A Future Full of Possibilities

After 21 years of history, Art Madrid continues to consolidate its position as a key event in the contemporary art calendar, both nationally and internationally. Its ability to bring together galleries, artists, collectors, and institutions reinforces its role as a space for encounter, exchange, and discovery. The fair maintains a steadily growing outlook, driven by a program that evolves each year and increasingly opens up to more innovative proposals.

Thank you for being part of the 21st edition of Art Madrid. Your support is essential for continuing to promote art and culture.

See You at Art Madrid’27!