Art Madrid'25 – Pink Phink: Fight of Giants

Fight of Giants relies on figurative art and the character of the Pink Panther to reclaim the democratic genetics of Pop Art and its proximity to the audience, characteristics of an artistic movement inspired by the aesthetics of everyday life and consumer goods of the time. As a "happening" in the heart of the city of Madrid, Fight of Giants advocates for artistic creation in a context where the aesthetic experience is more exciting and better understood by all audiences.

Sixty years ago, Blake Edwards released in Technicolor one of the most unique feature films of the time, which would not only become part of American culture but also the international comedy universe: "The Pink Panther", whose original title was translated into Spanish as "La Pantera Rosa."

Jaime Sancorlo. Desert Patrol, 2023

In 1963, this comedy-thriller entered the bloodstream of the emerging Pop movement in a New York City experiencing the birth of the "Factory" and the rise of Truman Capote. Just like previous editions of this informal field called Battle of Giants (a "non-gallery," a "non-museum," something more than an exhibition, as defined by its creators Gabriel Suarez and Aleix Gordo), The Pink Panther reappears this time as a timeless character capable of questioning and reclaiming the present through its staging.

Sandra Rojo Picón. No9. Blue Pink, 2023

After obtaining the copyright for its reproduction directly from MGM, the commemoration of the character's sixtieth anniversary brings together thirty giant artists who, struggling together, will visually reflect on their socio-cultural present, their artistic and visual context, and their work, around the figure of the iconic pink character. At the same time, the proposal promotes the revision of the context of art itself, wanting to establish new places for the shared experience between the work of art and the observer, going beyond the apathy of the white cubes or those artistic spaces of restricted access belonging to the past.

Illan Argüello. Más chula que el 8, 2023

In this way and demonstrating the bitter heritage typical of British comedy or "pop art", the film was connected to the impulses of the new artistic exploration that was emerging in the streets of the Big Apple, far from the chromatic and gestural abstraction that had occupied the art scene during the previous decade, with figures such as Mark Rothko, Barnet Newman, Willem de Kooning or Jackson Pollock, and which had also moved away from the gaze of the general public. The New York cultural scene was now moving forward in the hands of the film director towards other paths closer to mass culture and its daily life through humor. In his first solo appearance in the Pink Phink chapter, the Pink Panther establishes a colorful battle against the traditional hegemony of the color blue, using all kinds of tricks and strategies to dye the world with his favorite color. In only six minutes in which we could see pictorial inheritances coming from the chromatic universe of Rothko and other abstract creators, the character is introduced in the culture of the politically incorrect.

Iker Serrano. Space Action Panther,2023

The Pink Panther represents irony, discontent or cynicism, clichés of what we know as "British sense of humor" and will always act, throughout all the short films, as a timeless critic, as an inter-generational and individual being capable of conversing with the general public, regardless of their origin, culture or age.

Mario Soria. Pink Biker,2023

Under the apparent atmosphere of humor and comedy of the new interpretations made by the thirty selected giants, there is a world of diverse readings and messages to be discovered, which will be unveiled by the other fundamental agent of any artistic process: the audience.

Fight of Giants gathers this time thirty individual visions for a collective and close reconstruction of its present, where the general public has been invited to participate with total freedom in this exciting process.

From May 25th to 28th. From 11h to 20h.

📍Hotel ONLY You Barquillo.

C/ del Barquillo, 21. Madrid.

Are you a contemporary art gallery and would like to participate in Art Madrid'26? The application period is now open!

The 21st edition of Art Madrid opens its application period. From March 4 to 8, 2026, the Galería de Cristal del Palacio de Cibeles will once again be the meeting point for national and international contemporary art. If you are a contemporary art gallery, this is your chance to be part of one of the most consolidated fairs in the Spanish circuit. The deadline for applications will be open until October 17, 2025.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


The Art Madrid contemporary art fair has been taking place during the capital's Art Week for more than twenty years. Art Madrid is a multidisciplinary fair of new artistic trends with the participation of about 40 national and international galleries that work with painting, sculpture, graphic work, photography, installation and digital art of recent production.


Aimed at both a broad and specialized audience, the fair combines a carefully curated artistic selection with a strong commitment to the professionalization of the sector and the visibility of gallery work. In addition to its gallery program, Art Madrid also develops a parallel program of activities throughout the month of February, promoting dissemination, reflection, and dialogue among cultural agents, collectors, and new audiences.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A key mission: to connect art with society

The fair's main mission is to bring contemporary art closer to the general and specialized public, creating an inclusive platform that promotes artistic talent, encourages collecting and strengthens the gallery ecosystem. The objective is clear: to disseminate art within and beyond our borders, generate new audiences and give visibility to young talents.


Art Madrid is a key event for the promotion and commercialization of both national and international contemporary art, placing the city in the spotlight during Art Week. At the same time, it remains committed to fostering a space for reflection and learning.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PROGRAMS

GALLERY PROGRAM

In each edition, the Gallery Program of Art Madrid brings together about 40 exhibitors, both national and international, who present proposals focused on recently created contemporary artworks.


COLLECTOR’S PROGRAM

Art Madrid offers a specialized advisory service for galleries and the general public interested in acquiring artworks.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PATRONAGE PROGRAM

Art Madrid develops a patronage program as part of its commitment to artistic creation and the promotion of collecting. Through different categories of awards, the fair contributes to the professional development of artists while encouraging the incorporation of contemporary works into prominent private collections. This program is made possible thanks to the commitment of collaborating entities, collectors, and private companies who, through their support, actively contribute to strengthening the cultural ecosystem and consolidating new forms of patronage.


ACQUISITION AWARD

Art Madrid joins forces with institutions and companies to support artistic creation and gallery work at the fair through the presentation of several awards.


EMERGING ARTIST AWARD

Our sponsors, as part of their commitment to promoting contemporary art, will provide an award to one of the emerging artists participating in the fair.


RESIDENCY AWARD

An award that will be given to one of the participating artists in this edition, intended for carrying out an artist residency.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PARALLEL PROGRAM

The Parallel Program of Art Madrid serves as a platform for analysis, research, and critical thinking around contemporary issues. This line of programming incorporates cross-cutting discourses and interdisciplinary approaches that make it possible to address current challenges through artistic practice, curating, and cultural production.


ACTIVITIES

The program for Art Madrid’26 will include a series of activities taking place throughout the month of February and during Madrid Art Week at the Galería de Cristal of the Palacio de Cibeles. In this edition, in addition to the pre-fair activities, the third edition of Open Booth, the Performance Cycle, the program Lecturas: Curated Walkthroughs by Art Madrid, and the Interview Program will all be continued.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A comprehensive communication ecosystem

With an audience of more than 110 million impacts in its last campaign, Art Madrid deploys a 360 strategy that includes traditional and digital media, social networks (with more than 113K followers), newsletter, and a 360 virtual tour. The fair is also committed to its own content with interviews, articles and curated tours accessible on its blog and digital platforms.


A key event in Madrid's cultural agenda

With an average visitor age between 35 and 54 years, 60% women, and 40% new collectors, Art Madrid establishes itself as a diverse, inclusive fair aligned with the interests of the contemporary audience.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


Our commitment to art and culture extends throughout the year. We strive to broaden access for new audiences and foster interest in art and culture across all social sectors. We also aim to promote and give visibility to artists, with a special focus on emerging talent. We view art and culture as essential pillars of social development, and through our event, we work to create accessible, dynamic spaces that foster communication and cultural expression.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


IMPORTANT INFORMATION:

Applications for participation in the 21st edition of Art Madrid may be submitted to the following email address: info@art-madrid.com until October 17, 2025.