Lecturas: Curated Walkthroughs X Art Madrid.

LECTURAS CURATED WALKTHROUGHS X ART MADRID

Lecturas: Curated Walkthroughs X Art Madrid is one of the initiatives that are part of the Parallel Program of the 19th edition of Art Madrid. And it is possible thanks to the collaboration of ONE SHOT HOTELS, one of the official sponsors of Art Madrid'24.

For the occasion, we have invited the cultural mediator Eugenia Tenenbaum and the curator Óscar Manrique to accompany the exhibition proposals of this edition; from their places of enunciation, both curators propose two thematic routes that dialogue on the reality of our social context. The curators have selected a group of works from the wide range of artistic proposals that will be presented in this edition, in order to question, from a critical perspective, how alternative discourses can be built around the issues that permeate the invisible line that separates art and life.

The purpose of Lecturas: Curated Walkthroughs X Art Madrid is to explore contemporary creation as a tool to generate new meanings about the art produced in our context. Each curator has raised a group of questions that serve as a common thread to bring the public closer to manifestations such as painting; or to question the frictions and tensions that can occur between some pieces and others, and how we can connect these sometimes "invisible" relationships in the work of the artists who are part of both itineraries.

The curated walkthroughs will allow participants to approach different artistic styles and perspectives, to recognize the languages with which contemporary art operates in the context of an art fair, and to participate in a mediation initiative that proposes to activate the aesthetic experience transcending mere contemplation.

Approaching art is not only about observing, but also about understanding and connecting with the emotions that the works evoke. With this objective in mind, we propose two thematic itineraries that move away from traditional itineraries and focus on the depth of meaning and narrative behind each work, creating an enriching experience for the public attending Art Madrid'24.

TENSIONS AND FRICTIONS IN THE HISTORY OF ART. A CURATED WALKTHROUGH BY EUGENIA TENENBAUM

What are the tensions that exist in Art History and in the spaces that inhabit it? In the tour curated by art historian Eugenia Tenenbaum, the notions of "friction" and "tension" are materialized in the possible conversations that can be held between artist and work, spectator and space, art and market. Tensions sometimes of an identitary nature, others of a formal and some of a political nature, this tour aims to open a space for dialogue and reflection on the possibilities of the art market to adjust to the passage of time, to the needs of the population and to the social debates that point to a more just, diverse and inclusive future.

ABOUT EUGENIA TENENBAUM

Art historian specialized in gender perspective, Eugenia Tenenbaum is dedicated to cultural diffusion and art criticism in social networks, mainly Instagram and Patreon. As a communicator, she also works as a guide, lecturer and workshop leader on art, feminisms and the impact of gender relations on the creation, reception and dissemination of artistic production in congresses, universities, institutes, museums and other spaces. In 2022 she published her first book, "La mirada inquieta", an essay on art, and in April 2023 her first work of fiction, "Las mujeres detrás de Picasso".

Eugenia Tenenbaum.

AFTER A SUPPOSED PAINTING CRISIS. A CURATED WALKTHROUGH BY ÓSCAR MANRIQUE

Our visual reality is plagued by images that are born, develop and die at a dizzying speed, as we perceive life through screens in which a multitude of meanings are agglomerated in an almost aberrant manner. Painting today has to deal with this "pantallocracy", it has to fight its own battle against this visual monotony, and the answers are as varied as they are stimulating. Much has been said about the crisis of painting that this situation has caused, along with the preference of museums and institutions for other solutions that move away from the canvas in the search for more innovative and political proposals; however, the pictorial fact is still not exhausted, the fairs continue to claim painting and language can continue to surprise us despite being "out of fashion", a fact that in my opinion has been imposed, because as we see in fairs like Art Madrid, painting remains. To this purpose, the tour proposed by Oscar Manrique will analyze the various pictorial solutions born of the desire to renew the discipline, from an expanded painting where traditional formats evolve to other, not so conventional ones, the new figurations influenced by television and the mass media, to others that try to compete with the photographic image or resort to resources as old as trompe l'oeil to dignify human technique before the machine.

ABOUT ÓSCAR MANRIQUE

Independent curator, critic and art historian specialized in visual studies. His research focuses on an anthropology of the image, studying the metamorphoses that images can undergo in the contemporary world. He also works from an archeology of the present, interested in speaking from the residual, the everyday, or the kitsch; and ultimately from everything that historiography has discarded and that now serves to establish new and diverse readings, especially those that foresee ways to look to the future. He works from an ecology of images, with references to all kinds of culture - plastic, literary, cinematographic, musical... - which leads him to be a faithful defender of current discourses on aesthetics, understanding it as a social construction of visual experience that defends ocular desire as a defining element of being. Since 2023 he directs the curatorial branch of the Ginsberg + TZU gallery (Madrid-Lima), inspired by the ability of art to build bridges and bring borders closer, turning the project into a platform where artists, both emerging and established, can continue to create freely, expanding discourses and presenting new ideas.

Óscar Manrique.

Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.

The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.

ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.

ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form: