Art Madrid'25 – LECTURAS CURATED WALKTHROUGHS X ART MADRID

Lecturas: Curated Walkthroughs X Art Madrid.

LECTURAS CURATED WALKTHROUGHS X ART MADRID

Lecturas: Curated Walkthroughs X Art Madrid is one of the initiatives that are part of the Parallel Program of the 19th edition of Art Madrid. And it is possible thanks to the collaboration of ONE SHOT HOTELS, one of the official sponsors of Art Madrid'24.

For the occasion, we have invited the cultural mediator Eugenia Tenenbaum and the curator Óscar Manrique to accompany the exhibition proposals of this edition; from their places of enunciation, both curators propose two thematic routes that dialogue on the reality of our social context. The curators have selected a group of works from the wide range of artistic proposals that will be presented in this edition, in order to question, from a critical perspective, how alternative discourses can be built around the issues that permeate the invisible line that separates art and life.

The purpose of Lecturas: Curated Walkthroughs X Art Madrid is to explore contemporary creation as a tool to generate new meanings about the art produced in our context. Each curator has raised a group of questions that serve as a common thread to bring the public closer to manifestations such as painting; or to question the frictions and tensions that can occur between some pieces and others, and how we can connect these sometimes "invisible" relationships in the work of the artists who are part of both itineraries.

The curated walkthroughs will allow participants to approach different artistic styles and perspectives, to recognize the languages with which contemporary art operates in the context of an art fair, and to participate in a mediation initiative that proposes to activate the aesthetic experience transcending mere contemplation.

Approaching art is not only about observing, but also about understanding and connecting with the emotions that the works evoke. With this objective in mind, we propose two thematic itineraries that move away from traditional itineraries and focus on the depth of meaning and narrative behind each work, creating an enriching experience for the public attending Art Madrid'24.

TENSIONS AND FRICTIONS IN THE HISTORY OF ART. A CURATED WALKTHROUGH BY EUGENIA TENENBAUM

What are the tensions that exist in Art History and in the spaces that inhabit it? In the tour curated by art historian Eugenia Tenenbaum, the notions of "friction" and "tension" are materialized in the possible conversations that can be held between artist and work, spectator and space, art and market. Tensions sometimes of an identitary nature, others of a formal and some of a political nature, this tour aims to open a space for dialogue and reflection on the possibilities of the art market to adjust to the passage of time, to the needs of the population and to the social debates that point to a more just, diverse and inclusive future.

ABOUT EUGENIA TENENBAUM

Art historian specialized in gender perspective, Eugenia Tenenbaum is dedicated to cultural diffusion and art criticism in social networks, mainly Instagram and Patreon. As a communicator, she also works as a guide, lecturer and workshop leader on art, feminisms and the impact of gender relations on the creation, reception and dissemination of artistic production in congresses, universities, institutes, museums and other spaces. In 2022 she published her first book, "La mirada inquieta", an essay on art, and in April 2023 her first work of fiction, "Las mujeres detrás de Picasso".

Eugenia Tenenbaum.

AFTER A SUPPOSED PAINTING CRISIS. A CURATED WALKTHROUGH BY ÓSCAR MANRIQUE

Our visual reality is plagued by images that are born, develop and die at a dizzying speed, as we perceive life through screens in which a multitude of meanings are agglomerated in an almost aberrant manner. Painting today has to deal with this "pantallocracy", it has to fight its own battle against this visual monotony, and the answers are as varied as they are stimulating. Much has been said about the crisis of painting that this situation has caused, along with the preference of museums and institutions for other solutions that move away from the canvas in the search for more innovative and political proposals; however, the pictorial fact is still not exhausted, the fairs continue to claim painting and language can continue to surprise us despite being "out of fashion", a fact that in my opinion has been imposed, because as we see in fairs like Art Madrid, painting remains. To this purpose, the tour proposed by Oscar Manrique will analyze the various pictorial solutions born of the desire to renew the discipline, from an expanded painting where traditional formats evolve to other, not so conventional ones, the new figurations influenced by television and the mass media, to others that try to compete with the photographic image or resort to resources as old as trompe l'oeil to dignify human technique before the machine.

ABOUT ÓSCAR MANRIQUE

Independent curator, critic and art historian specialized in visual studies. His research focuses on an anthropology of the image, studying the metamorphoses that images can undergo in the contemporary world. He also works from an archeology of the present, interested in speaking from the residual, the everyday, or the kitsch; and ultimately from everything that historiography has discarded and that now serves to establish new and diverse readings, especially those that foresee ways to look to the future. He works from an ecology of images, with references to all kinds of culture - plastic, literary, cinematographic, musical... - which leads him to be a faithful defender of current discourses on aesthetics, understanding it as a social construction of visual experience that defends ocular desire as a defining element of being. Since 2023 he directs the curatorial branch of the Ginsberg + TZU gallery (Madrid-Lima), inspired by the ability of art to build bridges and bring borders closer, turning the project into a platform where artists, both emerging and established, can continue to create freely, expanding discourses and presenting new ideas.

Óscar Manrique.




From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.