With 12 years of experience, PROYECTOR has established itself as a reference festival in our country dedicated entirely to video-creation, a discipline that continues to win followers and attracts many contemporary creators inside and outside our borders. Video is, in fact, one of the most widespread means of expression in our days. The power of the image in movement is undeniable, and the public demands new artistic languages that are in tune with their habits of cultural consumption. Contemporary art has surrendered to the attraction of this complex and dynamic technique, although it still strives to carve a niche among the traditional disciplines in the most consolidated exhibition circuits. For this reason, PROYECTOR was born, to give voice to so many authors who have found in video-art an ideal channel to hold their creative projects.

PROYECTOR aspires to offer a real vision of the international cultural fabric and the most recent contemporary trends around this speciality, with an ambitious program of activities held in different parts of the capital. Since it was first launched, this initiative has also wanted to be known abroad, and every year, the participation of international authors increases. From Japan to Argentina, passing through Israel, Austria, Brazil or the United States, to name just a few of them, the representation of foreign creators reveals the enormous interest that exists in the sphere of contemporary production in this discipline, which this way becomes a formal vehicle of an expressive language shared worldwide.

The next edition will take place from September 11th to 22nd, 2019 in a packed schedule of events that will bring together more than 50 artists in 14 different venues in Madrid. As every year, the program will host the invited artists along with those selected in the call for projects opened a few months ago and in which more than 400 artists from around 20 countries participated. The result is a rich panorama of the most up-to-date video-creation that opens its doors to the whole world, in the path traced by PROYECTOR since its beginnings: to bring art closer to the general public and pay attention to its experimental and committed nature around which the most critical and reflexive artistic discourses are currently built up.

Març Rabal, “Les eines i els dies” (frame)

In addition to the usual talks, projection cycles and workshops, the 12th edition of PROYECTOR will also host several site-specific projects created for the festival thanks to the program of artistic residences carried out in collaboration with Conde Duque, The Instant Foundation, Medialab Prado and Extension AVAM. Another novelty is the participation of the INELCOM Collection, which will open its doors to publicise its impressive funds dedicated to video-creation and technological art, as well as the "endorsements" where renowned international professionals will curate the artistic proposals coming from Europe and Asia. Also, we must highlight the award that the collector Teresa Sapey has granted to Març Rabal, to be delivered during the festival, and whose video-installation work will be on show in September.

Julieta Caputo y Ariel Uzal, “Un derrumble posible” (frame)

PROYECTOR 2019 promises to surprise everybody with its novelties. We look forward to the arrival of this essential event that for 12 days will conquer major spaces of the city, such as CA2M Centro de Arte Dos de Mayo, INELCOM Collection, Conde Duque, Cruce, El Instante Fundación, AVAM Extension, Cervantes Institute, Medialab Prado, Quinta del Sordo, Room Alcalá 31, Room Equis, Room The Eagle, Secuencia de Inútiles and Plaza Pública.

The circle as critical device and the marker as contemporary catalyst

POSCA, the Japanese brand of water-based paint markers, has established itself since the 1980s as a central instrument within contemporary artistic practices associated with urban art, illustration, graphic design, and interdisciplinary experimentation. Its opaque, highly pigmented, fast-drying formula—compatible with surfaces as diverse as paper, wood, metal, glass, and textiles—has enabled a technical expansion that extends beyond the traditional studio, engaging public space, objects, and installation practices alike.

In this context, POSCA operates as more than a working tool; it functions as a material infrastructure for contemporary creation. It is a technical device that enables immediacy of gesture without sacrificing chromatic density or formal precision. Its versatility has contributed to the democratization of languages historically associated with painting, fostering a more horizontal circulation between professional and amateur practices.

This expanded dimension of the medium finds a particularly compelling conceptual framework in The Rolling Collection, a traveling exhibition curated by ADDA Gallery. The project proposes a collective investigation of the circular format, understood not merely as a formal container but as a symbolic structure and a field of spatial tension.

Historically, the circle has operated as a figure of totality, continuity, and return. Within the framework of The Rolling Collection, the circular format shifts away from its classical symbolic charge toward an experimental dimension, becoming a support that challenges the hegemonic rectangular frontality of the Western pictorial tradition. The absence of angles demands a reconsideration of composition, balance, and directional flow.

Rather than functioning as a simple formal constraint, this condition generates a specific economy of visual decisions. The curved edge intensifies the relationship between center and periphery, dissolves internal hierarchies, and activates both centrifugal and centripetal dynamics. The resulting body of work interrogates the very processes through which images are constructed.

Following its 2025 tour through Barcelona, Ibiza, Paris, London, and Tokyo, a selection of the exhibition is presented at Art Madrid, reinforcing its international scope and its adaptability to diverse cultural contexts. The proposal for Art Madrid’26 brings together artists whose practices unfold at the intersection of urban art, contemporary illustration, and hybrid methodologies: Honet, Yu Maeda, Nicolas Villamizar, Fafi, Yoshi, and Cachetejack.

While their visual languages vary—ranging from graphic and narrative approaches to chromatic explorations charged with gestural intensity—the curatorial framework establishes a shared axis: a free, experimental, and distinctly color-driven attitude. In this sense, color functions as a conceptual structure that articulates the works while simultaneously connecting them to the specific materiality of POSCA.

The marker’s inherent chromatic vibrancy engages in dialogue with the formal assertiveness of the circle, generating surfaces in which saturation and contrast take center stage. The tool thus becomes embedded within the exhibition discourse, operating as a coherent extension of the participating artists’ aesthetic vocabularies.

One of the project’s most significant dimensions is the active incorporation of the public. Within the exhibition space—activated by POSCA during Art Madrid’26—visitors will be invited to intervene on circular supports installed on the wall using POSCA markers, thereby symbolically integrating themselves into The Rolling Collection during its presentation in Madrid.

This strategy introduces a relational dimension that destabilizes the notion of the closed artwork. Authorship becomes decentralized, and the exhibition space transforms into a dynamic surface for the accumulation of gestures. From a theoretical standpoint, the project may be understood as aligning with participatory practices that, without compromising formal coherence, open the artistic dispositif to contingency and multiplicity.

The selection of POSCA as the instrument for this collective intervention is deliberate. Its ease of use, line control, and compatibility with multiple surfaces ensure an accessible experience without diminishing the visual potency of the outcome. In this way, the marker operates as a mediator between professional practice and spontaneous experimentation, dissolving technical hierarchies.

The title itself, The Rolling Collection, suggests a collection in motion—unfixed to a single space or definitive configuration. Its itinerant nature, combined with the incorporation of local interventions, transforms the project into an organism in continuous evolution. Within this framework, POSCA positions itself as a material catalyst for a transnational creative community. Long associated with urban scenes and emerging practices, the brand reinforces its identity as an ally of open, experimental, and collaborative processes.

POSCA x The Rolling Collection should not be understood merely as a collaboration between a company and a curatorial initiative; rather, it constitutes a strategic convergence of tool, discourse, and community. The project proposes a reflection on format, the global circulation of contemporary art, and the expansion of authorship, while POSCA provides the technical infrastructure that makes both individual works and collective experience possible.