With 12 years of experience, PROYECTOR has established itself as a reference festival in our country dedicated entirely to video-creation, a discipline that continues to win followers and attracts many contemporary creators inside and outside our borders. Video is, in fact, one of the most widespread means of expression in our days. The power of the image in movement is undeniable, and the public demands new artistic languages that are in tune with their habits of cultural consumption. Contemporary art has surrendered to the attraction of this complex and dynamic technique, although it still strives to carve a niche among the traditional disciplines in the most consolidated exhibition circuits. For this reason, PROYECTOR was born, to give voice to so many authors who have found in video-art an ideal channel to hold their creative projects.

PROYECTOR aspires to offer a real vision of the international cultural fabric and the most recent contemporary trends around this speciality, with an ambitious program of activities held in different parts of the capital. Since it was first launched, this initiative has also wanted to be known abroad, and every year, the participation of international authors increases. From Japan to Argentina, passing through Israel, Austria, Brazil or the United States, to name just a few of them, the representation of foreign creators reveals the enormous interest that exists in the sphere of contemporary production in this discipline, which this way becomes a formal vehicle of an expressive language shared worldwide.

The next edition will take place from September 11th to 22nd, 2019 in a packed schedule of events that will bring together more than 50 artists in 14 different venues in Madrid. As every year, the program will host the invited artists along with those selected in the call for projects opened a few months ago and in which more than 400 artists from around 20 countries participated. The result is a rich panorama of the most up-to-date video-creation that opens its doors to the whole world, in the path traced by PROYECTOR since its beginnings: to bring art closer to the general public and pay attention to its experimental and committed nature around which the most critical and reflexive artistic discourses are currently built up.

Març Rabal, “Les eines i els dies” (frame)

In addition to the usual talks, projection cycles and workshops, the 12th edition of PROYECTOR will also host several site-specific projects created for the festival thanks to the program of artistic residences carried out in collaboration with Conde Duque, The Instant Foundation, Medialab Prado and Extension AVAM. Another novelty is the participation of the INELCOM Collection, which will open its doors to publicise its impressive funds dedicated to video-creation and technological art, as well as the "endorsements" where renowned international professionals will curate the artistic proposals coming from Europe and Asia. Also, we must highlight the award that the collector Teresa Sapey has granted to Març Rabal, to be delivered during the festival, and whose video-installation work will be on show in September.

Julieta Caputo y Ariel Uzal, “Un derrumble posible” (frame)

PROYECTOR 2019 promises to surprise everybody with its novelties. We look forward to the arrival of this essential event that for 12 days will conquer major spaces of the city, such as CA2M Centro de Arte Dos de Mayo, INELCOM Collection, Conde Duque, Cruce, El Instante Fundación, AVAM Extension, Cervantes Institute, Medialab Prado, Quinta del Sordo, Room Alcalá 31, Room Equis, Room The Eagle, Secuencia de Inútiles and Plaza Pública.

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.

First Course on Collecting and Contemporary Art. Avilés, Asturias

The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.

"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.

The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.

PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.

This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.