Art Madrid'25 – Punto gallery in Art Madrid\'15

Directed by Jose Antonio Agrait, the second generation of the Agrait family, PUNTO gallery takes hard its international interest and organizes exhibitions curating working for the constant renewal of artistic proposals by promoting emerging artists working closely with museums, galleries, public and private institutions. 
Artists participating in Art Madrid'15: Julio Le Parc, Carmen Calvo, Valerio Adami, Juan Genovés, Victor Vasarely, José María Labra, Equipo Realidad, Natividad Navalón and José María Yturralde.

Equipo Realidad (http://www.art-madrid.com/artista-participante-am15/equipo-realidad), formed by Joan Cardells and Jorge Ballester, was born in Valencia in 1966, in the context of the Franco developmentalism, and voluntarily was dissolved ten years later. Equipo Realidad joins the critical figuration, which develops a painting with strong political and appropriation of images from everyday reality and history of art. Through serial works, the team analyzed the social transformation of the sixties, marked by expanding technology, consumerism and takeoff mass media. Your making critical position, demystifying the consumer society, underlies the treatment of iconographic symbols through the values that always have a double and ironic reading evidenced in works like 86 misses in swimsuit.

Equipo Realidad said: "What interests us is not reality, but his image", and therefore, taken as reference for his works images from magazines, advertisements and catalogs. They have been defined as a "radical painters that while denying authorship postulate teamwork, social criticism and political commitment", which cost them an absence of critical and without it, they had great difficulty in selling their pictures. Currently the work of Reality Team arouses great interest for both collectors and gallery owners, due to historical and political values associated with it, the same that caused the dissolution of the team in 1976.
 
 
Jose Maria Yturralde. (Valencia, 1942. BA and PhD in Fine Arts from the Polytechnic University of Valencia. Academician of the Royal Academy of Fine Arts of San Carlos de Valencia. Professor of Painting at the Faculty of Fine Arts in Valencia. In the mid-sixties went through a stage of experimentation in the "material informalism", from which evolved into geometric abstraction and the "Op Art" that characterizes him, in which the influences of Vasarely and the Italian specialists and constructivism are detected .
 
In 1966 he worked at the Museum of Spanish Abstract Art in Cuenca, founded by the painter Fernando Zobel. At this time he started working in monochrome with synthetic materials. In 1967 he was a founding member of the Prior Art Group, led by Aguilera Cerni, and began to make Kinetic Art; This interest in technology was accentuated by participating in seminars center Calculating the Complutense University of Madrid, who introduced him to work with computers.
In 1975 he moved to Massachusetts (USA) where he researched and taught at the Center for Advanced Visual Studies. In the eighties, after further the kinetic direction with his "flying structures", he returned to the plane with an attitude that, while remaining constructively rigorous, is more poetic, because of the interplay of colors and instability of the compositions . Currently he is director of the Painting Department of the Polytechnic University of Valencia.

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.