Art Madrid'26 – LA QUINTA DEL SORDO AND TANDEM, AT ART MADRID'18

La Quinta del Sordo is a creative coworking space that is located in the La Latina neighborhood of Madrid, a place to work in community, to connect, to innovate, to learn and discover art and culture from within the industries themselves cultural and creative.

La Quinta del Sordo

But it is much more than a co-working space, it is designed to create and inspire, it is a creative community that grows and transforms itself to transform what surrounds it, whose mission is to generate a place for ideas and start-up of projects. La Quinta del Sordo, a space with more than 1000m2 conceived as a factory of collective creation dedicated to cultural innovation through training programs, networking and cultural events, is based on a model of collaboration and transmission between creators, professionals (today more than 70 professionals from different areas coexist in this space), and the public itself, with the commitment to creative companies and the professionalization of the sector, working with this philosophy to collectively grow and innovate in the cultural arts sector.

Closeness and community are the basis for transformation, and this is the place to shape the new ideas of each project. Plastic Artists, Filmmakers, Photographers, Playwrights, Architects, Musicians, Artisans, Designers, Innovation Projects, Marketing or Graphic Designers and O.N.G., are what give it life. This declaration of intentions is what has connected La Quinta del Sordo with the parallel program of the 13th edition of Art Madrid, dedicated to #Art&Education in which they are Collaborating Space (we will see you there throughout February with different activities) and also they present TANDEM.

Tandem

WHAT IS TANDEM? TANDEM is an intensive professionalization and project start-up course that unites artists and cultural managers to learn while they launch their artistic-cultural projects as a team. TANDEM is committed to innovation in cultural formats through the union of artists, managers and projects. It offers new tools for the creation, documentation, communication and marketing of creative projects, to grow collectively within the sector of cultural and creative industries.

The course is aimed at professionals, artists, cultural managers, students or art lovers, who want to develop their own projects working as a team and learning from within how the current artistic community works (if you do not have a project do not worry you will end up with one without doubt!).

The TANDEM course is an intensive course with theoretical-practical classes, lectures, project tutoring, debates, visits and meetings lasting 7 days. The objective: obtain the most current tools to develop projects in the field of culture and art.

If you are interested in TANDEM or want to meet La Quinta del Sordo, we will see you on THURSDAY, FEBRUARY 1, at 7:30 p.m. with #Art&Education #ArtMadrid18.


ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26


Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.


PERFORMANCE: OFF LINE. JIMENA TERCERO

March 7 | 7:00 p.m. Galería de Cristal of the Palacio de Cibeles.



OFF LINE is a performance piece that reflects on the fragility of the body in the digital age. Our relationship with the outside world is mediated by a screen, which distances us further and further from physical contact and interpersonal relationships. Focusing on creating a digital identity causes the body to distance itself from the physical world and lose its memory.

Hyperconnectivity and fragmented attention lead to a more passive physical existence, characterised by reduced spontaneous movement and less direct sensory interaction. This raises fundamental questions: how is the concept of presence redefined when our relationship with the world relies on technological mediation? What will the experience of the body be like in a future where virtuality predominates over the physical? There is a risk of progressive bodily passivity: bodies that remain still, whose activity is determined by devices and whose memory is stored digitally. The fragmentation of physical experience and the primacy of technological representation create a scenario in which, although the body is visible, it is displaced from its original function as an agent of perception and action.

This conceptual framework invites reflection on the impact of digitisation on corporeality, memory and social relationships, and on the vulnerability and inertia experienced by bodies in environments that are increasingly mediated by technology.



ABOUT JIMENA TERCERO

Jimena Tercero (Madrid, 1998) is a multidisciplinary artist whose work explores the boundaries of the female body, identity, and the subconscious. She uses performance, video, and painting to address concepts such as memory, tangibility, and play. Tercero trained in painting with Lola Albín and in analog photography at Cambridge in 2014. She studied audiovisual direction from 2018 to 2020 with renowned figures such as Víctor Erice and the production company El Deseo. She is currently pursuing a Master's degree in Creative Direction at ELISAVA. She completed her performance training at La Juan Gallery. In 2011, she was part of the children's jury at the Isfahan Film Festival in Iran.

Her directed works include Private (2016) and Paranoid (2021), which were exhibited at the Aspa Contemporary Gallery. She has also worked on projects such as Yo, mi, me, conmigo (2023, Teatros del Canal), Inside Voices (2021, Conde Duque with Itziar Okariz), and La última regla (La Juan Gallery). She has directed fashion films for publishers and brands such as Puma, Dior, and Dockers. She has also provided art direction for artists such as Sen Senra and Jorge Drexler. Additionally, she directed the documentary Also Here for ArtforChange–La Caixa. She presented Out of View (Nebula Gallery), EDEN (White Lab Gallery), and Navel Bite (Sinespacio). She participates in residencies such as Medialab with Niño de Elche and Miguel Álvarez Fernández. In 2025, she will be part of the Special Jury of the Asian Film Fest in Barcelona and the International Cultural Museum of Assilah Art Residency in Morocco).