Art Madrid'24 – When reality overtakes photoshop

George Rousse. From the series “architectures virtuelles”, 2016.

 

 

This piece by George Rousse is a fascinating optical illusion where the artist has intervened in the space looking for the right perspective to form the image. This French creator, who initially worked as a doctor, is a photographer that at a certain moment wanted to turn around his career. He entered into this discipline by specialising in architectural photography, and he reached to open a studio devoted to this kind of work. The next step was to create himself the image taken, with colourist designs and a perspectives game. Here, the point of view changes everything.

 

 

Igor Podgorny

 

 

 

Igor Podgorny is a freelance photographer from Moscow, though he educated as a geologist and, besides, he works as the efficient energy project manager of Greenpeace in Moscow. He counts on an incredible bank of images available at platforms like Shutterstock or Flickr, many of them taken in natural environments. This surprising photograph shows the effect of fire on an electric post that is still hanging from the wiring, suspended over a field completely devastated by the fire. It is hard to believe that this is not a set up.

 

 

 

Ilya Pitalev

 

 

 

The famous idiom “an image worths more than a thousand words” perfectly fits with this photograph by Ilya Pitalev. This photojournalist from Moscow focused his recent work on portraying the social everyday life of North Korea, in a place where many times reality overpasses fiction. This image was taken during one of the military parades that the Government of Kim Jong-un periodically organises.

 

 

 

ChazDoge

 

 

 

The image enclosed in millions of water drops of an aeroplane while landing is delicate and beautiful. Colours create a hard contrast that outlines the aircraft silhouette and make it even more visible. The author of this image hides behind the mysterious name of Chaz Doge. Among the explanations that circulate on the net regarding this photograph, many people comment the chemical effect of acid rain to achieve this resu

 

 

 

Hotel Sun Cruise Resort & Yacht, Jeongdongjin.

 

 

 

Finally, we bring this image that seems the scene of a sinking where a transatlantic had gotten stranded after water being emptied. But nothing further from reality. It is indeed a luxury hotel located in Jeongdongjin, in South Korea, that offers vertiginous sights of the cliff, though of a dubious aesthetic choice.

 

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024