Art Madrid'26 – Re-discovering the Architecture in the Capital

Façade-view of the Instituto Eduardo Torroja, built in 1953.

 

 

This Friday 29th of September the 14th Edition of “Week of the Architecture” starts and the COAM has programmed, due to the birth centenary of the activist Jane Jacobs, the projection of “Citizen Jane, The Battle for the City”. This film-documentary, directed by Matt Tyrnauer, tells the story of this urbanist from New York that achieved to mobilise crowds of people so as to stop an aberrant construction plan. The project foresaw the demolition of various buildings of lower Manhattan in order to layout a net of roads of eight lanes and to invade the city with tonnes of asphalt. The film arrives now to Spain after its recent first release in the US.

 

 

SGAE headquarters. Longoria Palace, built in 1904.

 

 

This real-fact case is just an example of the impact that urban decisions might cause into the preservation of the architectural heritage, one of the essential aspects to define the aesthetics of a city and to confer identity. The COAM’s program also counts this year on an invited city: Paris. the “Paris-Madrid Tandem 2017” aspires to go deeper into the architectural richness of these two cities and their urban transformation through culture. The proposal counted on the collaboration of both city councils, the embassies of France and Spain, the Institut Française and the Instituto Cervantes, and it offers a series of activities that will take place simultaneously in Madrid and Paris, besides the exhibitions “Réinventer Paris” and “Co-urbanismo” that will open in the Institut Française and L’Alliance Française of Madrid.

 

 

Paris-Madrid Tandem 2017.

 

 

One of the ways to appreciate this importance is by knowing our architecture by oneself, inside and outside. That’s why one of the most interesting proposals is the possibility of visiting the inner side of buildings that usually remain closed to the public. The Open House Festival and the COAM offer access to some of these reserved places like The Lira Palace, the Banco de España, Metrópolis or the Racecourse of Zarzuela. The catalogue overpasses one hundred of buildings and will certainly have a high demand, so you should be fast to register ahead. Last year, there were more than 40.000 visitors and many people couldn’t get access because tours were sold out.

 

 

Old underground station of Chamberí, 1919.

 

 

To close the program, in late October, the proposal “Madrid, otra mirada” (Madrid, another look) includes a series of concerts, visits, lectures and exhibitions to give a larger dissemination of the urban and monumental heritage of the capital. The city council has counted on the collaboration of 107 institutions that will open their doors for the visitors to approach the historic and monumental buildings with “another look”.



Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.



The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.


ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.


ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form:





Patrocinador de ART MADRID'26

One Shot Hotels