Art Madrid'26 – Re-discovering the Architecture in the Capital

Façade-view of the Instituto Eduardo Torroja, built in 1953.

 

 

This Friday 29th of September the 14th Edition of “Week of the Architecture” starts and the COAM has programmed, due to the birth centenary of the activist Jane Jacobs, the projection of “Citizen Jane, The Battle for the City”. This film-documentary, directed by Matt Tyrnauer, tells the story of this urbanist from New York that achieved to mobilise crowds of people so as to stop an aberrant construction plan. The project foresaw the demolition of various buildings of lower Manhattan in order to layout a net of roads of eight lanes and to invade the city with tonnes of asphalt. The film arrives now to Spain after its recent first release in the US.

 

 

SGAE headquarters. Longoria Palace, built in 1904.

 

 

This real-fact case is just an example of the impact that urban decisions might cause into the preservation of the architectural heritage, one of the essential aspects to define the aesthetics of a city and to confer identity. The COAM’s program also counts this year on an invited city: Paris. the “Paris-Madrid Tandem 2017” aspires to go deeper into the architectural richness of these two cities and their urban transformation through culture. The proposal counted on the collaboration of both city councils, the embassies of France and Spain, the Institut Française and the Instituto Cervantes, and it offers a series of activities that will take place simultaneously in Madrid and Paris, besides the exhibitions “Réinventer Paris” and “Co-urbanismo” that will open in the Institut Française and L’Alliance Française of Madrid.

 

 

Paris-Madrid Tandem 2017.

 

 

One of the ways to appreciate this importance is by knowing our architecture by oneself, inside and outside. That’s why one of the most interesting proposals is the possibility of visiting the inner side of buildings that usually remain closed to the public. The Open House Festival and the COAM offer access to some of these reserved places like The Lira Palace, the Banco de España, Metrópolis or the Racecourse of Zarzuela. The catalogue overpasses one hundred of buildings and will certainly have a high demand, so you should be fast to register ahead. Last year, there were more than 40.000 visitors and many people couldn’t get access because tours were sold out.

 

 

Old underground station of Chamberí, 1919.

 

 

To close the program, in late October, the proposal “Madrid, otra mirada” (Madrid, another look) includes a series of concerts, visits, lectures and exhibitions to give a larger dissemination of the urban and monumental heritage of the capital. The city council has counted on the collaboration of 107 institutions that will open their doors for the visitors to approach the historic and monumental buildings with “another look”.


ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26


Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.


PERFORMANCE: OFF LINE. JIMENA TERCERO

March 7 | 7:00 p.m. Galería de Cristal of the Palacio de Cibeles.



OFF LINE is a performance piece that reflects on the fragility of the body in the digital age. Our relationship with the outside world is mediated by a screen, which distances us further and further from physical contact and interpersonal relationships. Focusing on creating a digital identity causes the body to distance itself from the physical world and lose its memory.

Hyperconnectivity and fragmented attention lead to a more passive physical existence, characterised by reduced spontaneous movement and less direct sensory interaction. This raises fundamental questions: how is the concept of presence redefined when our relationship with the world relies on technological mediation? What will the experience of the body be like in a future where virtuality predominates over the physical? There is a risk of progressive bodily passivity: bodies that remain still, whose activity is determined by devices and whose memory is stored digitally. The fragmentation of physical experience and the primacy of technological representation create a scenario in which, although the body is visible, it is displaced from its original function as an agent of perception and action.

This conceptual framework invites reflection on the impact of digitisation on corporeality, memory and social relationships, and on the vulnerability and inertia experienced by bodies in environments that are increasingly mediated by technology.



ABOUT JIMENA TERCERO

Jimena Tercero (Madrid, 1998) is a multidisciplinary artist whose work explores the boundaries of the female body, identity, and the subconscious. She uses performance, video, and painting to address concepts such as memory, tangibility, and play. Tercero trained in painting with Lola Albín and in analog photography at Cambridge in 2014. She studied audiovisual direction from 2018 to 2020 with renowned figures such as Víctor Erice and the production company El Deseo. She is currently pursuing a Master's degree in Creative Direction at ELISAVA. She completed her performance training at La Juan Gallery. In 2011, she was part of the children's jury at the Isfahan Film Festival in Iran.

Her directed works include Private (2016) and Paranoid (2021), which were exhibited at the Aspa Contemporary Gallery. She has also worked on projects such as Yo, mi, me, conmigo (2023, Teatros del Canal), Inside Voices (2021, Conde Duque with Itziar Okariz), and La última regla (La Juan Gallery). She has directed fashion films for publishers and brands such as Puma, Dior, and Dockers. She has also provided art direction for artists such as Sen Senra and Jorge Drexler. Additionally, she directed the documentary Also Here for ArtforChange–La Caixa. She presented Out of View (Nebula Gallery), EDEN (White Lab Gallery), and Navel Bite (Sinespacio). She participates in residencies such as Medialab with Niño de Elche and Miguel Álvarez Fernández. In 2025, she will be part of the Special Jury of the Asian Film Fest in Barcelona and the International Cultural Museum of Assilah Art Residency in Morocco).