Art Madrid, with the support of One Shot Hotels, presents "One Shot Collectors", a Collectors Program integrated into the core of the fair, with the firm commitment to facilitate the public's connection with contemporary art. One Shot Hotels, a young boutique hotel chain with meticulous design and exceptional location in the heart of Spain's most important cities, is sponsoring the One Shot Collectors Program for the fourth edition at Art Madrid'24.

The passion for collecting art can become a true devotion based on various criteria such as historical-artistic, aesthetic, emotional, social or economic. These criteria converge in an aesthetic and personal exercise that moves experienced collectors and new buyers. The act of owning or acquiring a work of art is a complete experience, from getting to know the artist to understanding and sharing the discourse that underlies the work. Building a collection is also perceived as a form of investment in something tangible and secure, with significant potential for future returns. It also plays a key role in supporting the creative economy.

Art Madrid.18ª Edición. Febrero de 2023. Galería de Cristal del Palacio de Cibeles. Imagen cortesía Too Many Flash.

An art collection is something that must evolve gradually, that must be built over time, always based on information according to our interests. The main thing is to enjoy the experience of viewing art, not to feel intimidated, and to trust our taste. But how do we decide what to focus on and in which direction to go? Where do we start? How do we relate one purchase to the next? A good acquisition happens by following your taste, learning to recognize what appeals and interests you, and educating yourself before and during the acquisition process. Collecting can be an emotional journey, a journey of knowledge, with a social or economic background, or simply an aesthetic and personal exercise. That is why it is always a good idea to be accompanied by an advisor when buying art. As well as the recommendation of a gallery that supports and legitimizes the work of art.

The professional advice of an expert is a "safe" and coherent way to make a decision, since the collector, in addition to enhancing and maximizing the quality and value of his collection, also seeks to enrich the buying experience and its enjoyment. In the 19th edition of Art Madrid'24, we will have a space for advice from Ana Suárez Gisbert, art advisor, lawyer and expert appraiser with extensive experience in the art market. This advisory service is designed for experienced collectors, those who are looking for their first art collection, and even for corporate collectors who want to reflect the values of their brand in an art collection. The Art Madrid'24 Collecting Program takes into account the different profiles, needs and preferences, generating a personalized tour and guidance.

Whether due to lack of time or the desire for professional guidance, our Art Advisor will be able to find and prepare a selection of artworks according to the requirements and budget of each buyer, as well as assist in the negotiation process of acquiring a work of art.

IThe beginning of a collection can be motivated by a desire for knowledge and exploration on an aesthetic, social, economic or even business level. From Art Madrid, we encourage collecting for those people and companies that want to bet on patronage and investment. This initiative is aimed at professionals in the sector and enthusiasts of contemporary art who wish to collect for the first time or continue to build their collection. Art Madrid offers a great range of opportunities to acquire works in disciplines such as photography, painting, sculpture or installation, within a wide price range.

Este servicio forma parte del Programa One Shot Collectors y es gratuito para quienes se registren con antelación.

For more information, please send an email to vip@art-madrid.com or register for the program with this form:

Did you feel like seeing more? Or would you simply like to come back? The 360º Virtual Tour of Art Madrid’26 is now available, allowing you to explore the entire fair from anywhere, at any time.

Stroll through each stand, pause in front of the works that interest you most, and rediscover those spaces you can only truly appreciate when you have all the time in the world. No rush—just the same light and atmosphere that made this edition so special.

To bring this immersive experience to life, we once again collaborated with Coke Riera Studio and Panotour technology. The result: over 4,000 photographs captured at key points throughout the fair, transformed into a high-quality interactive experience where every detail of each artwork is within reach of your screen.

We’re delighted to continue bringing contemporary art closer to everyone in this way. Now it’s your turn: EXPLORE IT and SHARE IT with anyone you think will enjoy it as much as you do.

There’s no better time to experience Art Madrid’26—whenever you want, wherever you are.