For its next edition of 2019, Art Madrid bets on the creative talent of Madrid-born artist Rubén Martín de Lucas, who will present an exclusive issue of his "Repúblicas mínimas" and will have a very active participation in the fair.

With the choice of the guest artist, Art Madrid wants to support authors in an initial or intermediate career that stand out for their committed character, their constant search for new expressive languages, the continuity in their artistic practice and the development of transnational projects that explore new discourses in contemporary art. It is a firm commitment to the creative talent that the fair will translate in a greater presence of the artist, by calling to participatory actions that involve the public with the processes of artistic production.

Rubén Martín de Lucas, "Repúblicas mínimas", nº 5

Since the beginning of his solo career, Rubén Martín de Lucas has developed a work focused on the relationship of the individual with the environment and his intervention on the territory. The discursive load of the work of this multidisciplinary artist adopts numerous forms and proposals, from painting to photography, although in recent times his projects tend to video creation. With an expressive language that starts from the exploration of the landscape and the analysis of the footprint of humankind in nature, Rubén proposes a critical approach to certain concepts that result in artificial delimitations, barriers and separations which the landscape does not understand. As he explains: "I speak of borders, of the strange concept of property of the land, of overpopulation, of industrial agriculture, of the anthropisation of the landscape. Understanding my work takes time and a small effort on the part of the viewer." To these ideas responds his most ambitious project "Stupid borders", of which "Repúblicas mínimas" is one of his lines of work: a process of creation permanently open that will have in Art Madrid a new unpublished piece.

Rubén Martín de Lucas, "Repúblicas mínimas", nº 11

From Art Madrid we want to value the constant evolution, the expressive search and the discursive commitment of Rubén's work. He is an indefatigable artist who does not understand obstacles, and risks in his works with innovative proposals. In addition, he has a mature and transcendent artistic discourse, resulting in a coherent and very promising career.

Rubén Martín de Lucas graduated in Civil Engineering in 2002, but before finishing his studies he began to excel in his artistic side by co-founding the Boa Mistura group, a collective that stands out mainly for its urban art interventions in Brazil, South Africa, Germany, Mexico or Norway. In 2015 he decided to start his solo career with a discourse focused on the reflection on the intervention of mankind in the environment; a thematic line from which several projects have already emerged and which have allowed Rubén to participate in numerous exhibitions inside and outside Spain.

ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26

Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.

PERFORMANCE: OFF LINE. JIMENA TERCERO

March 7 | 7:00 p.m. Galería de Cristal of the Palacio de Cibeles.

OFF LINE is a performance piece that reflects on the fragility of the body in the digital age. Our relationship with the outside world is mediated by a screen, which distances us further and further from physical contact and interpersonal relationships. Focusing on creating a digital identity causes the body to distance itself from the physical world and lose its memory.

Hyperconnectivity and fragmented attention lead to a more passive physical existence, characterised by reduced spontaneous movement and less direct sensory interaction. This raises fundamental questions: how is the concept of presence redefined when our relationship with the world relies on technological mediation? What will the experience of the body be like in a future where virtuality predominates over the physical? There is a risk of progressive bodily passivity: bodies that remain still, whose activity is determined by devices and whose memory is stored digitally. The fragmentation of physical experience and the primacy of technological representation create a scenario in which, although the body is visible, it is displaced from its original function as an agent of perception and action.

This conceptual framework invites reflection on the impact of digitisation on corporeality, memory and social relationships, and on the vulnerability and inertia experienced by bodies in environments that are increasingly mediated by technology.

ABOUT JIMENA TERCERO

Jimena Tercero (Madrid, 1998) is a multidisciplinary artist whose work explores the boundaries of the female body, identity, and the subconscious. She uses performance, video, and painting to address concepts such as memory, tangibility, and play. Tercero trained in painting with Lola Albín and in analog photography at Cambridge in 2014. She studied audiovisual direction from 2018 to 2020 with renowned figures such as Víctor Erice and the production company El Deseo. She is currently pursuing a Master's degree in Creative Direction at ELISAVA. She completed her performance training at La Juan Gallery. In 2011, she was part of the children's jury at the Isfahan Film Festival in Iran.

Her directed works include Private (2016) and Paranoid (2021), which were exhibited at the Aspa Contemporary Gallery. She has also worked on projects such as Yo, mi, me, conmigo (2023, Teatros del Canal), Inside Voices (2021, Conde Duque with Itziar Okariz), and La última regla (La Juan Gallery). She has directed fashion films for publishers and brands such as Puma, Dior, and Dockers. She has also provided art direction for artists such as Sen Senra and Jorge Drexler. Additionally, she directed the documentary Also Here for ArtforChange–La Caixa. She presented Out of View (Nebula Gallery), EDEN (White Lab Gallery), and Navel Bite (Sinespacio). She participates in residencies such as Medialab with Niño de Elche and Miguel Álvarez Fernández. In 2025, she will be part of the Special Jury of the Asian Film Fest in Barcelona and the International Cultural Museum of Assilah Art Residency in Morocco).