SAFE CREATIVE BECOMES THE PLATFORM THAT SUPPORTS CONTEMPORARY ARTISTS IN FACING DIGITAL CHALLENGES.

Thanks to the collaboration with Safe Creative, we have been able to enjoy the Interviews Program with Marisol Salanova, in which seven artists from Art Madrid'25 have shared reflections and creative processes of their work. The world of contemporary art has undergone significant changes in recent years. Creators now face more challenges than ever, not only when exhibiting their work in galleries and contemporary art fairs, but also in protecting their works and identity in the digital world and against the growing impact of artificial intelligence.

For this reason, Safe Creative positions itself as an essential ally for artists who value the effort behind their work, seek to register their creations to generate solid proof of authorship, and wish to protect their personal brand or that of their works and collections.

Since 2007, Safe Creative has been the world's leading private company in generating digital evidence on the internet. Through its copyright registration service, it offers tools tailored to all types of creators. In recent years, it has evolved into a comprehensive platform that not only helps artists register their finished works but also certifies human contribution in the creative process, automatically informs about reserved rights, and allows for publishing and licensing works. Additionally, it has become a reference for articles, news, and trends on intellectual property. It also simplifies the trademark registration process in various territories, both nationally and internationally, addressing a crucial aspect for contemporary artists.

The goal is clear: to support creators in all aspects related to their copyrights, style, and brand image. From documenting the creation of their works to protecting their artistic name, Safe Creative enables artists to present their identity coherently and professionally, opening up new opportunities.

Beyond personal identity, it is recommended to register the names of specific works, notable projects, or collections involving collaborations with other creators as trademarks. This includes names of fairs or residencies, for example. This type of protection helps prevent others from appropriating the name and reputation of artists, organizations, and works, while facilitating the commercialization, communication, and promotion of creations.

All of this is made possible by Safe Creative's intelligent use of new technologies. Through digital fingerprints, timestamps, and blockchain, the platform generates valid and verifiable evidence in all countries that are signatories to the Berne Convention. These proofs are tamper-proof and enhance the confidence of buyers, gallerists, and creators. The same philosophy of technological efficiency is applied to trademark registration, simplifying a process that was traditionally tedious and complicated.

Additionally, Safe Creative offers a free online exhibition space for its subscribers, which is continually evolving to become a comprehensive solution for those looking to showcase their talent and work. This space allows artists to sell usage licenses comfortably and transparently, and even declare whether they wish to prevent AI companies from using their works to train algorithms.

Safe Creative thus positions itself as a platform that supports the entire journey of any artist, content creator, or company that values their work and wants to showcase their talent to the world in the safest way possible, transcending borders and empowering creativity.

Sponsor of ART MADRID'25

Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.

The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.

ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.

ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form: