SAFE CREATIVE BECOMES THE PLATFORM THAT SUPPORTS CONTEMPORARY ARTISTS IN FACING DIGITAL CHALLENGES.

Thanks to the collaboration with Safe Creative, we have been able to enjoy the Interviews Program with Marisol Salanova, in which seven artists from Art Madrid'25 have shared reflections and creative processes of their work. The world of contemporary art has undergone significant changes in recent years. Creators now face more challenges than ever, not only when exhibiting their work in galleries and contemporary art fairs, but also in protecting their works and identity in the digital world and against the growing impact of artificial intelligence.

For this reason, Safe Creative positions itself as an essential ally for artists who value the effort behind their work, seek to register their creations to generate solid proof of authorship, and wish to protect their personal brand or that of their works and collections.

Since 2007, Safe Creative has been the world's leading private company in generating digital evidence on the internet. Through its copyright registration service, it offers tools tailored to all types of creators. In recent years, it has evolved into a comprehensive platform that not only helps artists register their finished works but also certifies human contribution in the creative process, automatically informs about reserved rights, and allows for publishing and licensing works. Additionally, it has become a reference for articles, news, and trends on intellectual property. It also simplifies the trademark registration process in various territories, both nationally and internationally, addressing a crucial aspect for contemporary artists.

The goal is clear: to support creators in all aspects related to their copyrights, style, and brand image. From documenting the creation of their works to protecting their artistic name, Safe Creative enables artists to present their identity coherently and professionally, opening up new opportunities.

Beyond personal identity, it is recommended to register the names of specific works, notable projects, or collections involving collaborations with other creators as trademarks. This includes names of fairs or residencies, for example. This type of protection helps prevent others from appropriating the name and reputation of artists, organizations, and works, while facilitating the commercialization, communication, and promotion of creations.

All of this is made possible by Safe Creative's intelligent use of new technologies. Through digital fingerprints, timestamps, and blockchain, the platform generates valid and verifiable evidence in all countries that are signatories to the Berne Convention. These proofs are tamper-proof and enhance the confidence of buyers, gallerists, and creators. The same philosophy of technological efficiency is applied to trademark registration, simplifying a process that was traditionally tedious and complicated.

Additionally, Safe Creative offers a free online exhibition space for its subscribers, which is continually evolving to become a comprehensive solution for those looking to showcase their talent and work. This space allows artists to sell usage licenses comfortably and transparently, and even declare whether they wish to prevent AI companies from using their works to train algorithms.

Safe Creative thus positions itself as a platform that supports the entire journey of any artist, content creator, or company that values their work and wants to showcase their talent to the world in the safest way possible, transcending borders and empowering creativity.

Sponsor of ART MADRID'25

ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26

Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.

PERFORMANCE: OSCURECER UN PAPEL. BY ROCÍO VALDIVIESO

March 5 | 7:00 PM. Galería de Cristal of the Palacio de Cibeles.

Nocturnality. Installation. Rocío Valdivieso..

Oscurecer un papel forms part of a series of actions in which the artist engages in reading through repetition, memorization, and a measured degree of improvisation. Within this framework, a non-linear mode of reading emerges from a written text that is transformed when spoken aloud, assuming a different form in the act of articulation. The texts stem from an ongoing investigation into materiality, space, the relationships between body and matter, writing, the sculptural, and a sustained interest in the exploration of voice and orality.

The material from which Oscurecer un papel is constructed consists of a collection of purchase receipts the artist has been accumulating over time. The printed text they contain, together with the action of bringing them into proximity with a heat source—thereby activating the thermal paper on which they are produced—generates meanings that revolve around the notions of consumption and wear.

Rocío Valdivieso. Latent Aura. Performance documentation.

ABOUT ROCÍO VALDIVIESO

Rocío Valdivieso is an artist, researcher, and cultural manager. She is currently a PhD candidate in Fine Arts at the Complutense University of Madrid. She holds an MA in Research in Artistic Practices from the University of Castilla–La Mancha (UCLM) and a BA in Fine Arts from the National University of Tucumán, Argentina. She was a Fundación Carolina fellow from 2022 to 2023. She currently co-directs Errática. Laboratory of Processes and Critique in Madrid, alongside Romina Casile.

She was part of the PEEPA 2023 Program at the Centro de Residencias Artísticas, Matadero Madrid. She completed the 2021/22 Artists Program at Universidad Torcuato Di Tella, Buenos Aires, and in 2020 participated in the Intensive Curatorial Program of Proyecto PAC at Galería Gachi Prieto, Buenos Aires. She received the Visual Arts Promotion Award at the 4th Visual Arts Week of the Ente Cultural de Tucumán. She was awarded an AUGM scholarship for an exchange residency at UNESP, São Paulo, Brazil. She also participated in the International Residency Program La Ira de Dios and in the Acéfala Galería Residency for Argentine artists.