SAFE CREATIVE BECOMES THE PLATFORM THAT SUPPORTS CONTEMPORARY ARTISTS IN FACING DIGITAL CHALLENGES.

Thanks to the collaboration with Safe Creative, we have been able to enjoy the Interviews Program with Marisol Salanova, in which seven artists from Art Madrid'25 have shared reflections and creative processes of their work. The world of contemporary art has undergone significant changes in recent years. Creators now face more challenges than ever, not only when exhibiting their work in galleries and contemporary art fairs, but also in protecting their works and identity in the digital world and against the growing impact of artificial intelligence.

For this reason, Safe Creative positions itself as an essential ally for artists who value the effort behind their work, seek to register their creations to generate solid proof of authorship, and wish to protect their personal brand or that of their works and collections.

Since 2007, Safe Creative has been the world's leading private company in generating digital evidence on the internet. Through its copyright registration service, it offers tools tailored to all types of creators. In recent years, it has evolved into a comprehensive platform that not only helps artists register their finished works but also certifies human contribution in the creative process, automatically informs about reserved rights, and allows for publishing and licensing works. Additionally, it has become a reference for articles, news, and trends on intellectual property. It also simplifies the trademark registration process in various territories, both nationally and internationally, addressing a crucial aspect for contemporary artists.

The goal is clear: to support creators in all aspects related to their copyrights, style, and brand image. From documenting the creation of their works to protecting their artistic name, Safe Creative enables artists to present their identity coherently and professionally, opening up new opportunities.

Beyond personal identity, it is recommended to register the names of specific works, notable projects, or collections involving collaborations with other creators as trademarks. This includes names of fairs or residencies, for example. This type of protection helps prevent others from appropriating the name and reputation of artists, organizations, and works, while facilitating the commercialization, communication, and promotion of creations.

All of this is made possible by Safe Creative's intelligent use of new technologies. Through digital fingerprints, timestamps, and blockchain, the platform generates valid and verifiable evidence in all countries that are signatories to the Berne Convention. These proofs are tamper-proof and enhance the confidence of buyers, gallerists, and creators. The same philosophy of technological efficiency is applied to trademark registration, simplifying a process that was traditionally tedious and complicated.

Additionally, Safe Creative offers a free online exhibition space for its subscribers, which is continually evolving to become a comprehensive solution for those looking to showcase their talent and work. This space allows artists to sell usage licenses comfortably and transparently, and even declare whether they wish to prevent AI companies from using their works to train algorithms.

Safe Creative thus positions itself as a platform that supports the entire journey of any artist, content creator, or company that values their work and wants to showcase their talent to the world in the safest way possible, transcending borders and empowering creativity.

Sponsor of ART MADRID'25

ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. PERFORMANCE CYCLE X ART MADRID'26

Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.

PERFORMANCE: ALTA FACTURA. BY COLECTIVO LA BURRA NEGRA

March 4 | 7:00 PM. Galería de Cristal of the Palacio de Cibeles.

"Discipline for Power.” Performance by La Burra Negra for Displacement of the Congress of Deputies by Roger Bernat. 2025.

Alta Factura subverts the conventional structure of the fashion runway to foreground the often-invisible processes that underpin artistic production. Through a series of conceptual textile works, the performance draws attention to the discipline of craft and the artist’s vulnerability, ultimately revealing those seams typically consigned to the margins, behind the scenes.

Colectivo La Burra Negra.

ABOUT EL COLECTIVO LA BURRA NEGRA

La Burra Negra is a nomadic performance art collective based in Málaga, founded in 2024 following its first residency in Totalán. The group is self-managed by Ascensión Soto Fernández, Gabriela Feldman de la Rocha, Sasha Camila Falcke, Sara Gema Domínguez Castillo, Sofía Barco Sánchez, and Regina Lagos González—six artists from diverse backgrounds and trajectories who met at the Hospital de Artistas at La Juan Gallery.

The collective brings together practitioners working across jewelry, painting, the performing arts, music, dance, cultural mediation, and arts management. Its activities include an annual residency in Totalán, the production of performative works, cultural mediation initiatives, and site-responsive interventions.

Since its inception, the collective has participated in the Periscopio series at La Térmica; presented A granel at the MVA in Málaga; carried out a number of actions in Totalán—the most recent during its second annual residency—and contributed its own proposals to the performance Displacement of the Congress of Deputies by Roger Bernat in Madrid.

At the core of La Burra Negra lies a commitment to collective creation and the exchange of knowledge. United in their effort to experiment with and disseminate performance art, the group explores the invisible dimensions of artistic labor—its temporalities, efforts, and relational dynamics, which so often remain unseen—as a form of critical affirmation.

Their practice emerges from dialogue and shared reflection, in the pursuit of decentralized spaces where art can be experienced and its processes made visible. Each residency and each action becomes an attempt to inhabit creation collectively, challenging conditions of precarity while fostering networks of care and collaboration that sustain both their own practice and that of those around them.