Art Madrid'26 – SHOULD ART BE A CRITICISM TOOL?

Although the traditional definitions of art include in some way references to beauty, balance and aesthetics, postmodernism introduces changes in this maxim and raises an approach to art devoid of the concepts inherited from the past to reinforce its expressive value instead of the search for beauty.

Shepard Fairey, "Free speech".

However, new times bring other impositions and guidelines. In our current vertiginous world, where tolerance, integration and equality are up to date, the excess of caution places us sometimes on the opposite side and the social moderation of the "politically correct" derives in restrictions on freedom of expression, concealed censorship, second readings of the message. There are those who say that today "you can not say anything because they will come after you". A quick visit to social networks reveals that, often, the supposed freedom that we enjoy today has become an immense field in which to walk "like treading on eggshells".

Artwork display "Presos políticos" by Santiago Sierra, withdrawn during ARCO'18

Let's not kid ourselves; this is also a sign of our time. Opinions are best received when packaged with a wrap of humour and irony, or when they anchor in widely shared common-sites. In this context, criticism from the art world should enjoy more permissiveness, but recent events show the opposite. The censorship by political speeches has starred in covers of newspapers, and everything seems to indicate that it’s better not to touch certain issues.

Shepard Fairey in his studio, via papermag.com

This leads some authors to turn their work into banners with a social meaning where the aesthetic charge universalises the message. Let's say that political, economic or social criticism is not openly sought in compositions that leave no space for the imagination (that's what photojournalism does). The purpose is to create iconic images with a message embedded in the design itself, that's why in this area graphic art conquers everything. Nothing new under the sun, anyway, but the achievement is that contemporary creations are worthy heirs of all the compositional and aesthetic heritage of previous decades, and in that sense, they deserve the acknowledgement of "recasting" the old with the new to create something different and unique.

Shepard Fairey

Big brother is watching you, 2006

Screen printing on paper

61 x 46cm

Shepard Fairey

Earth crisis, 2014

Screen printing on paper

61 x 46cm

Shepard Fairey

Icon Collage Set II, 2016

Serigraphy

97.5 x 76cm

Shepard Fairey is a paradigmatic artist on this subject. In the interviews, he himself ironises about the contradiction of criticising capitalism in his works and then selling the editions for thousands of dollars. Well, you don’t have to feel ashamed for it, otherwise, only those who can afford to live off of investments would be artists, and the voice of so many others who aspire to live on their creations would be gone. Let's not forget either that there was a time (not long ago) when urban art was considered vandalism. Fairey, who defines himself as an artist and activist, has had to face these controversies when some of his pieces are not to everyone's taste. And, nevertheless, one thing is evident: his works are unmistakable and have helped to spread a universal message where criticisms of the system are always present. Obviously, some artists answer “yes” to the question with which we would have this post: art is a tool of criticism.

 

 



Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.



The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.


ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.


ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form:





Patrocinador de ART MADRID'26

One Shot Hotels