Art Madrid'25 – SHOULD ART BE A CRITICISM TOOL?

Although the traditional definitions of art include in some way references to beauty, balance and aesthetics, postmodernism introduces changes in this maxim and raises an approach to art devoid of the concepts inherited from the past to reinforce its expressive value instead of the search for beauty.

Shepard Fairey, "Free speech".

However, new times bring other impositions and guidelines. In our current vertiginous world, where tolerance, integration and equality are up to date, the excess of caution places us sometimes on the opposite side and the social moderation of the "politically correct" derives in restrictions on freedom of expression, concealed censorship, second readings of the message. There are those who say that today "you can not say anything because they will come after you". A quick visit to social networks reveals that, often, the supposed freedom that we enjoy today has become an immense field in which to walk "like treading on eggshells".

Artwork display "Presos políticos" by Santiago Sierra, withdrawn during ARCO'18

Let's not kid ourselves; this is also a sign of our time. Opinions are best received when packaged with a wrap of humour and irony, or when they anchor in widely shared common-sites. In this context, criticism from the art world should enjoy more permissiveness, but recent events show the opposite. The censorship by political speeches has starred in covers of newspapers, and everything seems to indicate that it’s better not to touch certain issues.

Shepard Fairey in his studio, via papermag.com

This leads some authors to turn their work into banners with a social meaning where the aesthetic charge universalises the message. Let's say that political, economic or social criticism is not openly sought in compositions that leave no space for the imagination (that's what photojournalism does). The purpose is to create iconic images with a message embedded in the design itself, that's why in this area graphic art conquers everything. Nothing new under the sun, anyway, but the achievement is that contemporary creations are worthy heirs of all the compositional and aesthetic heritage of previous decades, and in that sense, they deserve the acknowledgement of "recasting" the old with the new to create something different and unique.

Shepard Fairey

Big brother is watching you, 2006

Screen printing on paper

61 x 46cm

Shepard Fairey

Earth crisis, 2014

Screen printing on paper

61 x 46cm

Shepard Fairey

Icon Collage Set II, 2016

Serigraphy

97.5 x 76cm

Shepard Fairey is a paradigmatic artist on this subject. In the interviews, he himself ironises about the contradiction of criticising capitalism in his works and then selling the editions for thousands of dollars. Well, you don’t have to feel ashamed for it, otherwise, only those who can afford to live off of investments would be artists, and the voice of so many others who aspire to live on their creations would be gone. Let's not forget either that there was a time (not long ago) when urban art was considered vandalism. Fairey, who defines himself as an artist and activist, has had to face these controversies when some of his pieces are not to everyone's taste. And, nevertheless, one thing is evident: his works are unmistakable and have helped to spread a universal message where criticisms of the system are always present. Obviously, some artists answer “yes” to the question with which we would have this post: art is a tool of criticism.

 

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.