Art Madrid'24 – SUSTAINABLE ART FOR A PLANET TOWARDS EXTINCTION

The world is on alert. Since time ago, we live in a permanent paradox, a situation of contrast that obeys two impulses: the one that leads us to keep our economies growing and the one that warns us that the excesses committed will have consequences. Far from focusing on finding a balance between the two, we tend to feed both forces independently. Thus, the two ends of this rope, which is our world, tense more and more until, either one of the ends yields, or it ends up breaking in half.

Nick Sayers, “Coke bottles sphere”, 2010

The Climate Action Summit that started this week has been presented as an ultimatum to the planet. The responsibility to take urgent measures to combat climate change and acquire a real commitment to effective policies weighs on our conscience as a species. Undoubtedly, more damage to the environment has been caused in the last century than in the rest of our history. And yet, we seem unable to act accordingly, to change our habits, our frantic demand, to take care of where we live.

Installation by Maja Weiss in CIFF, 17 tonnes of used clothes.

To raise awareness about this problem, the communication channels diversify, and the messages come from different sources. Many artists have made of ecological responsibility their leit motiv. Aiming to get their speech as far as possible and reach as many people as possible, the authors strive to explore new contemporary languages that cause an impact and call the viewer's attention. The objective is clear: to open our eyes to a reality that affects us entirely, and that will require everyone's commitment to fighting back.

Vanessa Barragão, “Coral Garden”, 2019

Many creators underline this dramatic situation by using waste materials to carry out their works. The reuse of plastic elements and other objects recovered from beaches, streets or parks reveals the massive amount of waste that we are capable of producing and the lack of responsibility by spreading trash anywhere. These actions invite us to reflect on the spiral of consumption we live in and the brevity of the useful life of objects, which are quickly replaced by new ones. The transition towards the "unusable" is increasingly shorter, and everything becomes volatile and futile in our capitalist society. This has given rise to "Upcycled art", a movement that offers a second life to residues and transforms them into works of art.

Upcycled Art was labelled for the first time in 2002, in the work “From the cradle to the cradle. Redesigning the way we do things” by William McDonough and Michael Braungart. Although the reuse and fusion of materials are not new in the art world, what is new is the purpose, essentially aimed at creating something beautiful from the waste and in evidencing the consumption abuses we are victims of.

Olafur Eliasson, “Ice Watch”, 2018, photo: Matt Alexander/PA Wire

Other authors focus on large-scale works that emphasise global warming. The Danish Olafur Eliasson created in 2018 an installation for the Tate Modern in London (later replicated in other cities), where he arranged huge blocks of ice that simulate the large fragments that gradually detach from the glaciers and melt in the sea. The artwork was called "Ice Watch" ("Ice Watch") and, as expected, it ended turned into a large pool of water. This artist, to whom the Guggenheim Museum will dedicate a monographic exhibition in February, has reflected on the unstoppable impact of this rise in temperatures, and laments the total disappearance of the Ok glacier, until recently located northeast of Reykjavik.

Francis Pérez, “Caretta Caretta Trapped”, 2017 Photo Contest, Nature, Singles, 1st prize.

On the other hand, a large number of photographers, and especially those specialising in nature reports, have brought to light dramatic images in which the species suffer from the overabundance of plastics that pollute their ecosystems. According to the UN report on the climate published in March this year, biodiversity is one of the most threatened riches on the planet, and it is estimated that there is a risk of extinction that affects 42% of terrestrial invertebrates and 25% of the marine invertebrates. That is why it is not strange that photographs like this are increasingly more frequent and have become for many authors sensitised with this problem a way of denunciation and awareness.

Hopefully, societies will take measures to stop and, as far as possible, reverse this situation. We must investigate new economic models that take advantage of resources responsibly and do not rely exclusively on constant growth and overproduction.

 

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024