Art Madrid'25 – SUSTAINABLE ART FOR A PLANET TOWARDS EXTINCTION

The world is on alert. Since time ago, we live in a permanent paradox, a situation of contrast that obeys two impulses: the one that leads us to keep our economies growing and the one that warns us that the excesses committed will have consequences. Far from focusing on finding a balance between the two, we tend to feed both forces independently. Thus, the two ends of this rope, which is our world, tense more and more until, either one of the ends yields, or it ends up breaking in half.

Nick Sayers, “Coke bottles sphere”, 2010

The Climate Action Summit that started this week has been presented as an ultimatum to the planet. The responsibility to take urgent measures to combat climate change and acquire a real commitment to effective policies weighs on our conscience as a species. Undoubtedly, more damage to the environment has been caused in the last century than in the rest of our history. And yet, we seem unable to act accordingly, to change our habits, our frantic demand, to take care of where we live.

Installation by Maja Weiss in CIFF, 17 tonnes of used clothes.

To raise awareness about this problem, the communication channels diversify, and the messages come from different sources. Many artists have made of ecological responsibility their leit motiv. Aiming to get their speech as far as possible and reach as many people as possible, the authors strive to explore new contemporary languages that cause an impact and call the viewer's attention. The objective is clear: to open our eyes to a reality that affects us entirely, and that will require everyone's commitment to fighting back.

Vanessa Barragão, “Coral Garden”, 2019

Many creators underline this dramatic situation by using waste materials to carry out their works. The reuse of plastic elements and other objects recovered from beaches, streets or parks reveals the massive amount of waste that we are capable of producing and the lack of responsibility by spreading trash anywhere. These actions invite us to reflect on the spiral of consumption we live in and the brevity of the useful life of objects, which are quickly replaced by new ones. The transition towards the "unusable" is increasingly shorter, and everything becomes volatile and futile in our capitalist society. This has given rise to "Upcycled art", a movement that offers a second life to residues and transforms them into works of art.

Upcycled Art was labelled for the first time in 2002, in the work “From the cradle to the cradle. Redesigning the way we do things” by William McDonough and Michael Braungart. Although the reuse and fusion of materials are not new in the art world, what is new is the purpose, essentially aimed at creating something beautiful from the waste and in evidencing the consumption abuses we are victims of.

Olafur Eliasson, “Ice Watch”, 2018, photo: Matt Alexander/PA Wire

Other authors focus on large-scale works that emphasise global warming. The Danish Olafur Eliasson created in 2018 an installation for the Tate Modern in London (later replicated in other cities), where he arranged huge blocks of ice that simulate the large fragments that gradually detach from the glaciers and melt in the sea. The artwork was called "Ice Watch" ("Ice Watch") and, as expected, it ended turned into a large pool of water. This artist, to whom the Guggenheim Museum will dedicate a monographic exhibition in February, has reflected on the unstoppable impact of this rise in temperatures, and laments the total disappearance of the Ok glacier, until recently located northeast of Reykjavik.

Francis Pérez, “Caretta Caretta Trapped”, 2017 Photo Contest, Nature, Singles, 1st prize.

On the other hand, a large number of photographers, and especially those specialising in nature reports, have brought to light dramatic images in which the species suffer from the overabundance of plastics that pollute their ecosystems. According to the UN report on the climate published in March this year, biodiversity is one of the most threatened riches on the planet, and it is estimated that there is a risk of extinction that affects 42% of terrestrial invertebrates and 25% of the marine invertebrates. That is why it is not strange that photographs like this are increasingly more frequent and have become for many authors sensitised with this problem a way of denunciation and awareness.

Hopefully, societies will take measures to stop and, as far as possible, reverse this situation. We must investigate new economic models that take advantage of resources responsibly and do not rely exclusively on constant growth and overproduction.

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.