Art Madrid'24 – THAT TIME WHEN CEMENT WAS THE LAST TREND...

We suggest a tour of some amazing buildings and monuments at a time when cement was the building material par excellence. In the 60s and 70s, many avant-garde architectural projects opted for a resounding and forceful aesthetic, often with reminiscences of Soviet sobriety, which old Europe channelled into public buildings and monuments of great importance. The material was versatile, ductile, resistant and affordable. On the other hand, its final finish does not require painting for its conservation, and that lowers the costs of maintenance and production. Sometime later it was learned that cement of poor quality is irreversibly affected by "aluminosis", and this resulted in serious crumbles and cracks in many neighbourhoods in the outskirts of large cities.

“Tito’s fist”, by Boško Kućanski.

In fact, one of the cases we bring here is the monument to the partisans of the former Yugoslavia who, under the orders of Josip Tito, defended with their lives the bridge of the Neretva River in the battle of the same name, when the German and Italian troops threatened with the occupation in February and March of 1943. The tribute was a colossal fist, futuristic in style, made by the artist Boško Kućanski, winner of an open public call for projects for the memorial. The work was erected in Makljen and was officially inaugurated on November 12th, 1978, in an act attended by Josip Tito himself. The monument was popularly called "Tito’s fist". Today this work has collapsed due to lack of conservation.

L: Honoring the revolution of the people of the region of Moslavina against German occupation (Podgaric, Croatia) - R: Memorial to the fallen in the II World War (Niksic, Montenegro)

Among the most amazing constructions, memorials occupy a prominent place, because by not having a functional use, they leave more room for imagination and design. The sculptures that homage to the fallen in armed conflicts in Eastern Europe are the most enigmatic. They condense the aesthetic heritage of the Soviet period and the Cold War with a futuristic, cold and robust style that has already become the paradigm of an entire era and we must understand in their own context. These monumental works are known in Serbian as "spomeniks", a term widely accepted to refer to them, and means precisely that, sculptures of large dimensions created to commemorate an event.

L: Dedicated to victims of the Jasenovac concentration camp (Jasenovac, Croatia) - R: The fists-shaped Babanj monument, honoring fallen Yugoslavian fighters in World War II (near Niš, Serbia)

Most of these works are abstract and avoid including specific references to an individual or social group. Likewise, they do not incorporate recognisable elements or reproduce human figures. We must not forget that the societies affected by an armed conflict retain a repository of memory that extends over time and that goes beyond the specific events that took place, and in cases where there are also internal divisions for religious and ethnic reasons, besides the political ones, abstraction seems a good option. Its appearance, however, leads many to be ironical about the extraterrestrial influence of these designs.

Cultural Heritage Institute of Spain

In our country cement also boomed at the time. A good example is the headquarters of the Institute of Cultural Heritage of Spain, located in the university area of Madrid. This building is a project of the architects Fernando Higueras and Rafael Moneo, who obtained in 1961 the National Architecture Prize. Initially conceived to house the "Artistic Restoration Center", the final execution of the design in 1965, which counted on the collaboration of Antonio Miró, reduced its dimensions a little and maintained its circular structure. The building was declared an Asset of Cultural Interest in 2001 in the monument category.

 

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024