Halloween has become fashionable nowadays because it adds a bit of humour and mystery to a traditionally solemn and serious celebration in which we face a mandatory appointment with death. Despite the imported traditions, the emptying of pumpkins and the famous phrase "trick or treat" (which was never said in our country ever), the truth is that there is a certain homogeneity in the fact that we get ready for an encounter with the after-death world. From this core idea, derive the others that play with the fear of the unknown, the fear of death, the connection with the underworld, etc., proposing a more open and humorous approach. And we, in our particular Halloween, make a reminder of some works that treat fear and terror in a masterly way.

Edvard Munch, "The scream", 1893

This well-known Munch painting is the work par excellence of the Expressionism, an artistic stream that tried to convey the sensations through the colour, without necessarily keeping coherence and verisimilitude. This artist, known for his tormented and dejected character, was one of the greatest representatives of this movement. The most famous version of this work is in Oslo, in the National Gallery of Norway, where it was stolen several times, the last in 2004, until in 2006 the piece could be recovered.

Goya, "Saturn devouring his son", (1819-1823)

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One of the most tormented paintings known is "Saturn devouring his son", by Goya. This work is framed within his famous period of Black Paintings, all dry oils, painted on the wall, in which the artist deals with dark themes related to tragedy and depression. This period coincides with a serious illness of the painter, who channelled his displeasure and disappointment through his work. Saturn represents the Titan Chronos, the god of time, who devours everything in its path. It is a crude and raw work that does not hide its violence, and that Goya had in his house of the Quinta del Sordo.

Salvador Dalí, "The face of war", 1940

"The face of war" painted by Dalí between the end of the Civil War and the beginning of World War II represents the horror of tragedy, the empty sockets, which enclose other faces multiplied in an infinite approximation, to manifest the desolation and impotence. It is said that another motivation of the author for this painting was the execution of Federico García Lorca, with whom Dalí had an intimate relationship.

Zdzislaw Beksinski

And we must highlight the work of Zdzislaw Beksinski. The life of this Polish artist was also testimony to a great life tragedy. He himself was found dead of 17 stabs in his home in 2005. This multidisciplinary author is considered one of the maximum representatives of contemporary surrealism, and his works do not leave indifferent. The presence of death, the connections with the underworld, the horror of sinister images with beings devoured by apocalyptic entities are their most recurrent motives. Beksinski said that he painted what was in his dreams, but he was very jealous of what he communicated, because he destroyed several of his works because he said they were too personal for the world to know them.

Art Madrid presents the second edition of its Patronage Program, an initiative aimed at reinforcing its commitment to contemporary artistic production and the promotion of collecting. The program articulates several lines of support designed to enhance the visibility of participating artists, promote recognition of emerging careers, and consolidate sustainable relationships among artists, galleries, and collectors—thereby strengthening the professional ecosystem surrounding the fair.

This edition is supported by leading institutions, private collections, and companies committed to the development of contemporary art. The involvement of the private sector is essential in consolidating a sustainable model of support for artistic creation, understanding investment in art as a driver of innovation, prestige, and cultural responsibility. The program is further reinforced by the active participation of patrons who, through acquisitions and support of emerging artists, contribute to generating tangible opportunities and strengthening the artistic landscape.

Within this framework, the program includes the One Shot Hotels Revelation Award, a distinction intended to highlight a proposal that, through its singularity and strength, makes a particularly powerful entrance into the contemporary landscape. Through this award, One Shot Hotels, official sponsor of Art Madrid’26, reinforces its commitment to increasing visibility and supporting new voices within the contemporary art scene.

Meanwhile, the Cervezas Alhambra Emerging Artist Award focuses on the projection and consistency of a developing career, recognizing sustained processes and distinctive artistic languages within the most recent generation of creators. Through this initiative, Cervezas Alhambra reaffirms its commitment to new generations and to the ongoing support of contemporary artistic production.

The artists recognized in both awards will be announced shortly.

Acquisition Awards

Four entities — Studiolo Collection, E2IN2 Collection, Devesa Law, and dn2 Collection — reaffirm their commitment to contemporary art through the acquisition of works by artists participating in the fair. Their engagement not only contributes to the dissemination of contemporary art but also supports artists’ professional development and strengthens the collecting ecosystem. These initiatives are essential to ensuring the continuity and long-term projection of artistic careers. Through these Acquisition Awards, the selected works will enter prominent private collections, guaranteeing their preservation, study, and circulation within the art world.

About One Shot Hotels

One Shot Hotels is a collection of 14 boutique hotels located in prime areas of Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand to three new destinations: Ibiza, Lisbon, and Bilbao.

Each hotel reflects a commitment to design, creativity, and aesthetics, authentically integrating art and culture throughout its spaces. More than accommodations, the hotels are places with soul—each environment conveys artistic sensibility and attention to detail, offering guests a memorable stay that combines comfort, style, and culture.

Proximity, innovation, and a passion for the arts define the brand’s identity and shape how One Shot Hotels connects people with the creativity of each city in which it operates. The hotel group brings art and culture closer to guests and visitors, fostering authentic connections between its spaces and the creative spirit of each location.

About Cervezas Alhambra

Art Madrid is officially sponsored by Cervezas Alhambra, in line with its longstanding commitment to supporting contemporary artistic creation.

True to its philosophy, the brand promotes initiatives that celebrate unhurried craftsmanship, artisanal dedication, and the beauty found in details—values it has cultivated for over a century since its origins in Granada. Its support of artistic creation reflects a way of living and experiencing through all five senses, inviting audiences to slow down and engage with experiences that go beyond the purely visual.

Its cultural engagement is a natural extension of its brewing philosophy: a process rooted in knowledge, passion, and dedication, resulting in unique, authentic, and memorable creations. In this way, Cervezas Alhambra continues to accompany artists and creators, emphasizing process and reminding us that—just as in art—there is an essential ingredient in its beers: time.

About Colección Studiolo

Colección Studiolo, founded by Candela Álvarez Soldevilla, is a private initiative dedicated to the acquisition and promotion of modern and contemporary art. Inspired by the concept of the studiolo as a space for contemplation and thought, the collection brings together works across diverse artistic languages, with particular attention to 20th-century avant-gardes and contemporary artists. It understands collecting as a long-term commitment and sustained support for artistic practice.

About E2IN2 Collection

E2IN2 is an entity engaged in projects that generate significant economic and social value. The organization supports artistic talent and is currently seeking collaborators with whom to exhibit works from its art collection.

About Devesa Law

Devesa is a national law firm specialized in business law. Its mission is to provide value to companies, investors, and institutions operating in Spain through outstanding legal and tax services. Founded in 2007, the firm currently maintains offices in Madrid, Alicante, and Valencia, from which it serves clients nationwide.

About dn2 Collection

Colección dn2, based in Gran Canaria, is a private initiative dedicated to the acquisition and promotion of national and international contemporary art. Since its inception, it has developed a continuously growing collection characterized by diversity of artistic languages and a strong commitment to emerging and mid-career artists. The collection views acquisition as a long-term act of support and commitment to artists’ careers.