Art Madrid'25 – THE ART OF TERROR

Halloween has become fashionable nowadays because it adds a bit of humour and mystery to a traditionally solemn and serious celebration in which we face a mandatory appointment with death. Despite the imported traditions, the emptying of pumpkins and the famous phrase "trick or treat" (which was never said in our country ever), the truth is that there is a certain homogeneity in the fact that we get ready for an encounter with the after-death world. From this core idea, derive the others that play with the fear of the unknown, the fear of death, the connection with the underworld, etc., proposing a more open and humorous approach. And we, in our particular Halloween, make a reminder of some works that treat fear and terror in a masterly way.

Edvard Munch, "The scream", 1893

This well-known Munch painting is the work par excellence of the Expressionism, an artistic stream that tried to convey the sensations through the colour, without necessarily keeping coherence and verisimilitude. This artist, known for his tormented and dejected character, was one of the greatest representatives of this movement. The most famous version of this work is in Oslo, in the National Gallery of Norway, where it was stolen several times, the last in 2004, until in 2006 the piece could be recovered.

Goya, "Saturn devouring his son", (1819-1823)

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One of the most tormented paintings known is "Saturn devouring his son", by Goya. This work is framed within his famous period of Black Paintings, all dry oils, painted on the wall, in which the artist deals with dark themes related to tragedy and depression. This period coincides with a serious illness of the painter, who channelled his displeasure and disappointment through his work. Saturn represents the Titan Chronos, the god of time, who devours everything in its path. It is a crude and raw work that does not hide its violence, and that Goya had in his house of the Quinta del Sordo.

Salvador Dalí, "The face of war", 1940

"The face of war" painted by Dalí between the end of the Civil War and the beginning of World War II represents the horror of tragedy, the empty sockets, which enclose other faces multiplied in an infinite approximation, to manifest the desolation and impotence. It is said that another motivation of the author for this painting was the execution of Federico García Lorca, with whom Dalí had an intimate relationship.

Zdzislaw Beksinski

And we must highlight the work of Zdzislaw Beksinski. The life of this Polish artist was also testimony to a great life tragedy. He himself was found dead of 17 stabs in his home in 2005. This multidisciplinary author is considered one of the maximum representatives of contemporary surrealism, and his works do not leave indifferent. The presence of death, the connections with the underworld, the horror of sinister images with beings devoured by apocalyptic entities are their most recurrent motives. Beksinski said that he painted what was in his dreams, but he was very jealous of what he communicated, because he destroyed several of his works because he said they were too personal for the world to know them.

 

Are you a contemporary art gallery and would like to participate in Art Madrid'26? The application period is now open!

The 21st edition of Art Madrid opens its application period. From March 4 to 8, 2026, the Galería de Cristal del Palacio de Cibeles will once again be the meeting point for national and international contemporary art. If you are a contemporary art gallery, this is your chance to be part of one of the most consolidated fairs in the Spanish circuit. The deadline for applications will be open until October 17, 2025.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


The Art Madrid contemporary art fair has been taking place during the capital's Art Week for more than twenty years. Art Madrid is a multidisciplinary fair of new artistic trends with the participation of about 40 national and international galleries that work with painting, sculpture, graphic work, photography, installation and digital art of recent production.


Aimed at both a broad and specialized audience, the fair combines a carefully curated artistic selection with a strong commitment to the professionalization of the sector and the visibility of gallery work. In addition to its gallery program, Art Madrid also develops a parallel program of activities throughout the month of February, promoting dissemination, reflection, and dialogue among cultural agents, collectors, and new audiences.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A key mission: to connect art with society

The fair's main mission is to bring contemporary art closer to the general and specialized public, creating an inclusive platform that promotes artistic talent, encourages collecting and strengthens the gallery ecosystem. The objective is clear: to disseminate art within and beyond our borders, generate new audiences and give visibility to young talents.


Art Madrid is a key event for the promotion and commercialization of both national and international contemporary art, placing the city in the spotlight during Art Week. At the same time, it remains committed to fostering a space for reflection and learning.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PROGRAMS

GALLERY PROGRAM

In each edition, the Gallery Program of Art Madrid brings together about 40 exhibitors, both national and international, who present proposals focused on recently created contemporary artworks.


COLLECTOR’S PROGRAM

Art Madrid offers a specialized advisory service for galleries and the general public interested in acquiring artworks.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PATRONAGE PROGRAM

Art Madrid develops a patronage program as part of its commitment to artistic creation and the promotion of collecting. Through different categories of awards, the fair contributes to the professional development of artists while encouraging the incorporation of contemporary works into prominent private collections. This program is made possible thanks to the commitment of collaborating entities, collectors, and private companies who, through their support, actively contribute to strengthening the cultural ecosystem and consolidating new forms of patronage.


ACQUISITION AWARD

Art Madrid joins forces with institutions and companies to support artistic creation and gallery work at the fair through the presentation of several awards.


EMERGING ARTIST AWARD

Our sponsors, as part of their commitment to promoting contemporary art, will provide an award to one of the emerging artists participating in the fair.


RESIDENCY AWARD

An award that will be given to one of the participating artists in this edition, intended for carrying out an artist residency.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PARALLEL PROGRAM

The Parallel Program of Art Madrid serves as a platform for analysis, research, and critical thinking around contemporary issues. This line of programming incorporates cross-cutting discourses and interdisciplinary approaches that make it possible to address current challenges through artistic practice, curating, and cultural production.


ACTIVITIES

The program for Art Madrid’26 will include a series of activities taking place throughout the month of February and during Madrid Art Week at the Galería de Cristal of the Palacio de Cibeles. In this edition, in addition to the pre-fair activities, the third edition of Open Booth, the Performance Cycle, the program Lecturas: Curated Walkthroughs by Art Madrid, and the Interview Program will all be continued.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A comprehensive communication ecosystem

With an audience of more than 110 million impacts in its last campaign, Art Madrid deploys a 360 strategy that includes traditional and digital media, social networks (with more than 113K followers), newsletter, and a 360 virtual tour. The fair is also committed to its own content with interviews, articles and curated tours accessible on its blog and digital platforms.


A key event in Madrid's cultural agenda

With an average visitor age between 35 and 54 years, 60% women, and 40% new collectors, Art Madrid establishes itself as a diverse, inclusive fair aligned with the interests of the contemporary audience.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


Our commitment to art and culture extends throughout the year. We strive to broaden access for new audiences and foster interest in art and culture across all social sectors. We also aim to promote and give visibility to artists, with a special focus on emerging talent. We view art and culture as essential pillars of social development, and through our event, we work to create accessible, dynamic spaces that foster communication and cultural expression.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


IMPORTANT INFORMATION:

Applications for participation in the 21st edition of Art Madrid may be submitted to the following email address: info@art-madrid.com until October 17, 2025.