Halloween has become fashionable nowadays because it adds a bit of humour and mystery to a traditionally solemn and serious celebration in which we face a mandatory appointment with death. Despite the imported traditions, the emptying of pumpkins and the famous phrase "trick or treat" (which was never said in our country ever), the truth is that there is a certain homogeneity in the fact that we get ready for an encounter with the after-death world. From this core idea, derive the others that play with the fear of the unknown, the fear of death, the connection with the underworld, etc., proposing a more open and humorous approach. And we, in our particular Halloween, make a reminder of some works that treat fear and terror in a masterly way.

Edvard Munch, "The scream", 1893

This well-known Munch painting is the work par excellence of the Expressionism, an artistic stream that tried to convey the sensations through the colour, without necessarily keeping coherence and verisimilitude. This artist, known for his tormented and dejected character, was one of the greatest representatives of this movement. The most famous version of this work is in Oslo, in the National Gallery of Norway, where it was stolen several times, the last in 2004, until in 2006 the piece could be recovered.

Goya, "Saturn devouring his son", (1819-1823)

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One of the most tormented paintings known is "Saturn devouring his son", by Goya. This work is framed within his famous period of Black Paintings, all dry oils, painted on the wall, in which the artist deals with dark themes related to tragedy and depression. This period coincides with a serious illness of the painter, who channelled his displeasure and disappointment through his work. Saturn represents the Titan Chronos, the god of time, who devours everything in its path. It is a crude and raw work that does not hide its violence, and that Goya had in his house of the Quinta del Sordo.

Salvador Dalí, "The face of war", 1940

"The face of war" painted by Dalí between the end of the Civil War and the beginning of World War II represents the horror of tragedy, the empty sockets, which enclose other faces multiplied in an infinite approximation, to manifest the desolation and impotence. It is said that another motivation of the author for this painting was the execution of Federico García Lorca, with whom Dalí had an intimate relationship.

Zdzislaw Beksinski

And we must highlight the work of Zdzislaw Beksinski. The life of this Polish artist was also testimony to a great life tragedy. He himself was found dead of 17 stabs in his home in 2005. This multidisciplinary author is considered one of the maximum representatives of contemporary surrealism, and his works do not leave indifferent. The presence of death, the connections with the underworld, the horror of sinister images with beings devoured by apocalyptic entities are their most recurrent motives. Beksinski said that he painted what was in his dreams, but he was very jealous of what he communicated, because he destroyed several of his works because he said they were too personal for the world to know them.

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.

First Course on Collecting and Contemporary Art. Avilés, Asturias

The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.

"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.

The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.

PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.

This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.