The catastrophe for the loss of the National Museum of Rio de Janeiro by a devastating fire last Sunday reopens the debate on the investment of resources in the maintenance of these institutions. This museum had 200 years of history, housed the largest collection of natural history and anthropology in South America and was the fifth gallery in the world for its funds, with a collection that exceeded 20 million pieces. Only the huge 5-ton meteorite has survived. Unfortunately, the centre's employees had been demanding for years more resources for conservation and maintenance, drastically reduced in 2014. On the night of the fire, only four guards watched the building. Something insufficient to put the fire under control or ask for help more in advance.

National Museum of Rio after the fire

This tragedy questions why the budget for culture is the first to suffer cuts when a country must adjust to the current economic situation. And at the same time, it also raises a question of responsibility on how the maintenance of all these collections can be sustainable in the long term, something that is increasingly costly. Numerous authors and analysts say that reducing investment is more harmful than beneficial, because it restricts the options for attracting new funds, limits the scope and involvement of citizens, and, above all, decreases the dissemination and enhancement of collections.

Royal Academy of San Fernando

Another recent case that raises questions about good management is the deterioration of the collection of the Royal Academy of San Fernando. The institution has been complaining for two years about the demolition and construction works of the Canalejas complex, located on the opposite sidewalk, which have damaged its aeration system and have introduced a huge amount of suspended dust that is now dropping on the paintings and sculptures of its rooms. The academy has closed to the public several rooms, waiting to restore the artworks and to ensure their conservation. Some critical voices point to the fact that the works undertaken in the area did not include an adequate plan on the consequences of the demolition, and that at the first signs of damage, the impact and the action-measures should have been re-evaluated.

Works in Canalejas

Likewise, it is striking that being Spain a country with such protectionist regulations of our cultural heritage, some actions, often irreversible, that involve a direct attack against the maintenance of goods, are allowed. The Canalejas complex that we mentioned above is today an empty shell of what was a group of historic buildings in this central block of the city. From a bird's eye view, we can only see the façades standing. The project, after several missteps, standstills, and administrative requalifications to eliminate the status of "protected" property, seemed to obey more economic-urbanistic criteria than the conservation of heritage.

Let's take all these examples as a lesson in life from which to draw good teaching. We make culture among everything and it is for everyone, beyond ourselves.

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.

First Course on Collecting and Contemporary Art. Avilés, Asturias

The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.

"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.

The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.

PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.

This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.