It seems that contemporary art has reflected on the individual's relationship with the environment, focusing on the modification of nature, the invasion, the occupation, the appropriation and the limitation. The construction of walls, the erection of buildings, the urbanisation of the scene... are themes today intimately connected with other major concerns of our time, such as global warming or the overexploitation of resources. This trend shows an adaptation of artistic language to the technological dictates of our time, and recurring use of materials, disciplines and techniques that incorporate a great visual load while delving into a message of denunciation, which goes beyond aesthetic impositions.

Wilbur Streech, “Hidden Lagoon”

The prioritisation of discourse has displaced the traditionally reigning composition. We are in the era that formalism has lost its validity, and attention shifts to eclecticism, reuse and narrative value. The majority of contemporary art appears as a medium that channels the criticism of our time, which condenses the concern of the new generations, the pessimist vision before an uncertain future and the questioning of the values of a conformist, well-off and consumerist society.

Hiroko Otake, “Memory of red rose”, 2008

Despite this, some authors continue to resort to more traditional elements to condense their expressive desires. The banishment of beauty as a motive and purpose in art has given way to creations that, while incorporating technologies available to everyone and employing a closer language, do not have the aesthetics among their discursive priorities. However, the commitment to more classic scenes and compositions is a rara avis that renews the inherited pictorial legacy and is a way to recover a less intervened approach to the environment. At the same time, the return to the landscape serves to value nature and generate a sense of responsibility for its care and conservation.

Wilbur Streech, “August Sun”, 1980

The work of Wilbur Streech (Fullerton, California, 1914) and Hiroko Otake (Tokyo, 1980) explores this trend. Although for the latter, the influence of traditional Japanese art is somewhat expected, we can also see Japanese reminiscences in Streech's work. In both cases, the landscape and flora become the central motif for artistic proposals that seek serenity and the balance of spirit through natural contemplation. The predominance of transparencies, the superposition of layers and soft tones create an atmosphere of meditation and mysticism. Their work invites us to enjoy direct contact with the environment, the pure experience of observation and silence.

Hiroko Otake, “The form of beginning”, 2016

Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.

The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.

ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.

ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form: