Art Madrid'24 – THE EVOCATIVE LANDSCAPE

It seems that contemporary art has reflected on the individual's relationship with the environment, focusing on the modification of nature, the invasion, the occupation, the appropriation and the limitation. The construction of walls, the erection of buildings, the urbanisation of the scene... are themes today intimately connected with other major concerns of our time, such as global warming or the overexploitation of resources. This trend shows an adaptation of artistic language to the technological dictates of our time, and recurring use of materials, disciplines and techniques that incorporate a great visual load while delving into a message of denunciation, which goes beyond aesthetic impositions.

Wilbur Streech, “Hidden Lagoon”

The prioritisation of discourse has displaced the traditionally reigning composition. We are in the era that formalism has lost its validity, and attention shifts to eclecticism, reuse and narrative value. The majority of contemporary art appears as a medium that channels the criticism of our time, which condenses the concern of the new generations, the pessimist vision before an uncertain future and the questioning of the values of a conformist, well-off and consumerist society.

Hiroko Otake, “Memory of red rose”, 2008

Despite this, some authors continue to resort to more traditional elements to condense their expressive desires. The banishment of beauty as a motive and purpose in art has given way to creations that, while incorporating technologies available to everyone and employing a closer language, do not have the aesthetics among their discursive priorities. However, the commitment to more classic scenes and compositions is a rara avis that renews the inherited pictorial legacy and is a way to recover a less intervened approach to the environment. At the same time, the return to the landscape serves to value nature and generate a sense of responsibility for its care and conservation.

Wilbur Streech, “August Sun”, 1980

The work of Wilbur Streech (Fullerton, California, 1914) and Hiroko Otake (Tokyo, 1980) explores this trend. Although for the latter, the influence of traditional Japanese art is somewhat expected, we can also see Japanese reminiscences in Streech's work. In both cases, the landscape and flora become the central motif for artistic proposals that seek serenity and the balance of spirit through natural contemplation. The predominance of transparencies, the superposition of layers and soft tones create an atmosphere of meditation and mysticism. Their work invites us to enjoy direct contact with the environment, the pure experience of observation and silence.

Hiroko Otake, “The form of beginning”, 2016

 

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024