THE EXPECTED ONE PROJECT OF ART MADRID 17

 

Curated by Carlos Delgado Mayordomo, the proposal talks about concepts as territory, displacement and identity. The selection includes these artists: Rubén Martín de Lucas, Mariajosé Gallardo, Irene Cruz, Renato Costa, Acaymo S. Cuesta, Keke Vilabelda, Eloy Arribas and Ernesto Rancaño.

 

Rubén Martín de Lucas. Genesis 1.28. Creced and Multiplied. Circles Action in the landscape. Photography. Pigmented inks on siliconized microporous paper on 3mm methacrylate mounted on dibond. 120 x 150 cm. Ed.5 + PA. 2017

 

Rubén Martín de Lucas (Madrid, 1977) with the BAT gallery Alberto Cornejo (Madrid), Engineer studies by the Polytechnic University of Madrid but declines to exercise the engineering to dedicate itself completely to art. Member of the multidisciplinary group Boa Mistura, group of artists with roots in graffiti that has intervened among others in the National Museum of Art Reina Sofía, Casa Encendida, International Festival of Arts of Castilla Leon.

 

The main obsession of the artist it is to reduce the forms to the essential, emphasizing the expressive force of graphics, fragments of collages or of the big planes, conceived as zones that allow to concentrate the information of the art piece that should reach the viewer. His works are not simple photographs because he modifies them by painting on them with oil or by creating collages with different images.

 

 

Mariajosé Gallardo. Painting cost time and money - Oil, enamel and gold leaf on canvas - 100 x 81 cm - 2016

 

 

Mariajosé Gallardo (Villaf. De los Barros, Badajoz, 1978), participates with Espacio Olvera (Seville). Graduate in Fine Arts in the specialty of Design and Engraving, by the University of Seville. We can highlight awards such as the Focus Abengoa, the presence of her work in numerous foundations or her individual exhibition in the CAAC (Andalusian Center for Contemporary Art).

 

Throughout her different projects, Mariajosé Gallardo, has built her own plastic vocabulary and has made her works easily recognizable. In its representative lexicon are always present emblems, symbols, religious motives, esoteric, heraldry, ex-votos or reliquaries; she offers the possibility of thinking the painting from different parameters not only by the strictly plastic or aesthetic point of view.
 

 

 

 Irene Cruz. The Muses - Photograph - 40 x 60 cm - 2016

 

 

Irene Cruz (Madrid, 1987) with the gallery Fifty Dots Gallery (Barcelona), an artist very recognized in the contemporary artistic world. Degree in the Universidad Complutense de Madrid in Advertising and Public Relations and Audiovisual Communication. She obtained the International Master EFTI, specializing in Conceptual photography and artistic creation. She currently lives and works in Berlin, and she has made more than 250 photography exhibitions, video art and video installations around the world, highlighting such places as the Palais de Tokyo in Paris, the BB.AA Circle in Madrid and the New York Art Project Art Space.

 

 

Renato Costa. Tan-Gentes -  Oil on canvas - 140 x 140 cm - 2016

   

 

Renato Costa (Rio de Janeiro, Brazil, 1974) that participates with Javier Silva Gallery (Valladolid) He began his profession in his father ?attelier. After graduated with a degree in Fine Arts in University Complutense of Madrid, he moved to that city until the present time. His work is defined by expressing intensely the emotions through its technical and thematic characteristics. The key issues are the relationship between the past and the present, not only the personal but also the collective. Figuration, subjectivity and open emotions, converging in his work into a more conceptual art.

 

 

Acaymo S.Cuesta. Preámbulo - Photographed on photopolymer plate. Black offset ink. Super alpha paper. Polyptych composed of 7 engravings
   

 

Acaymo S.Cuesta (Las Palmas de Gran Canaria, 1983) with the La Isla Gallery (Madrid). Graduate in Fine Arts, studied the Master of Artistic Production. He has exhibited individually in the Gallery No Place of Quito, Ecuador, the Gallery of Art U.L.P.G.C of Las Palmas of Gran Canaria and in Foundation Mapfre of Tenerife. He has participated in collective exhibitions in T.E.A. (Tenerife Spaces of the Arts), in Camino Largo 31, La Laguna, Tenerife, Estudio Andrés Delgado, Madrid, in San Miguel de Tucumán, Argentina and at the School of Design of the Polytechnic University of Valencia, among others.

 

 

Keke Vilabelda. Bone and concrete 4 - - 100 x 70 cm - 2016

 

 

Keke Vilabelda (Valencia, 1986) participant with Kir Royal Gallery (Madrid). Graduated in Fine Arts at the Polytechnic University of San Carlos, Valencia. He has exhibited individually in galleries such as the Kir Royal Gallery in Valencia, the Rodríguez Gallery in Poland, Plecto Gallery and Contemporary Lokus in Medellín, or the Coldharbour London Gallery in London. He has also participated in collective exhibitions such as, “Injuve with the young creation” in the Sala Amadis, Madrid. “Languages in Paper” at the Fernando Pradilla Gallery or the Beautiful New World, International Contemporary Art Exhibition, Nanjin.

 

 

Eloy Arribas. Sin título - Oil and collage on canvas - 100 x 81 cm - 2016  

 

 

Eloy Arribas (Valladolid, 1991) with Silves Arte Contemporáneo (Huércal-Overa, Almería) Painting, he finished his training with a Master’s Degree in Teacher Training. He has exhibited individually in Salamanca in the Space 3K Art and DA2, in Almería in the Gallery Mojácar Factory and in Valladolid in the Gallery Javier Silva. He is currently planning two other exhibitions, one in Madrid. She has participated in a large number of collective exhibitions such as “Flashes” at the Cultural Center of La Carolina, Jaén, and in “Open Studio” with Mabel Esteban and Brin Magenta at Escorpión Producciones, Salamanca.

 

 

 Ernesto Rancaño. Sombras del ayer - Mixed media (Light boxes) - 35 x 6 cm - 2016

 

 

Ernesto Rancaño (Havana, Cuba, 1968) participates with South Border Gallery (Beirut, Lebanon). He studied at the National School of Plastic Arts from 1987 to 1991, where he graduated in the specialty of Painting and Drawing. He obtained the First Prize in the Contest of Posters sponsored and summoned by the CETSS, Havana, Cuba. His works are in permanent collections in Panama, Mexico, Jamaica and Spain. Also, he has participated in numerous collective exhibitions. Since 1995 he has been a member of the National Union of Writers and Artists of Cuba (UNEAC). Some of his individual exhibitions are “Karma” at the Cuba Pavilion in Havana or “Half of my life” in 2012.

 

 

 

Buying the first work of art always instils respect. A difficult feeling to define that mixes vertigo with adrenaline. But over uncertainty and caution, a pleasurable sense of connection, understanding, and desire prevails. That work that, once seen, stays in the mind, reappears in the memory several times a day and seems to tell you that it is willing to be part of your home, is the perfect candidate to make the decision.

In the first steps, many collectors do point out that one does not start from an established plan, but rather that one acquires pieces based on taste and the connection one feels with them until, after time, they realise that the volume of works that accumulates can be labelled as a "collection". For example, this is how Alicia Aza explains it:

“I was not aware that I was collecting until many years later when a third party named me as a collector and talked about my collection. In 2005, I became aware of what collecting means and decided to articulate a collection with an identity of criteria and formats”.

Marcos Martín Blanco, co-founder, with his wife Elena Rueda, of the MER Collection, shares this same opinion:

“Collecting has been a passion, driven by a visceral state that encourages you to do so. The collection, in terms of acquisitions, has not been particularly complicated because, let's face it: it is easy to buy because they are all beautiful things and you have some clear idea of where you want to go, but at first those preferences were not so clear. It is with the time that a criterion is being formed”.

It is not always this way, of course, but for the buyer who starts out on this path, the personal connection that entails the first piece is essential. There it is the germ of a lasting relationship that is not limited to a simple aesthetic question but is an open window to knowledge, to exploration, to a world that is often unknown to us and awakens our fascination. The seed of that connection is purely sentimental, and it is precisely this impulse that determines the first acquisitions. The first piece is never forgotten.

Art Madrid'20, photo by Ana Maqueda

Exceeding the usual recommendations made by advisers and agents, rare is the occasion when the art lover decides to buy by pure investment. These paths usually open later, when the volume of pieces is large enough. In addition, there are those who are a bit against this classic concept of the traditional collector, approached from an eccentric, elitist and little accessible vision. On the contrary, art buyers are, above all, art lovers, sentient beings and permeable to creative stimulus who, at a given moment, decide to deepen the relationship they already have with art to take a piece home.

It is not that hard to overcome that small psychological barrier that turns the visitor into a buyer if one approaches the matter from a more personal and intimate perspective than from social consideration. Small-format works, graphic work or serial photography are of great help for this, whose price range, generally more affordable, allows a closer comparison to the daily basis expenses. In this way, the purchase of art falls within the range of feasible activities and becomes something close and possible.

Art Madrid'20, photo by Marc Cisneros

At that moment, a different relationship with art begins, based on pure experience and coexistence with the acquired piece. Perhaps it can be seen as an act of daring, but on many occasions, it is more a matter of necessity and transformation. Collectors also agree that the acquisition of an artwork is an exercise on personal analysis and opening up to a new field of knowledge that was previously alien to us. Alicia Aza explains that the reason she acquired her first piece of video art, by Sergio Prego, is because she did not understand it and because she saw it as a challenge and an opportunity to self-improve. This open window to knowledge creates new connections and bonds with creators, as one of the most fascinating parts of the process. Candela Álvarez Soldevilla explains that

"I think the most interesting thing in the art world is talking to artists. They are people with a special sensitivity to listen and understand.”

And Alicia Aza also says:

"I can share the satisfaction of being able to count on many artists in my circle of close friends today, and that is a long way to go."

Thus, with works that seem acceptable within the horizon of expenses that each one considers affordable, it is easy to find a piece that catches us. Since then, our home also evolves into a space in which art has a permanent place and presence, and there is no doubt that this transforms us inside.

Art Madrid'20, photo by Henar Herguera

Jaime Sordo, owner of Los Bragales collection and founder of the 9915 Contemporary Art Collectors Association, has always defined his relationship with art as a true passion and a vital necessity. For buyers who start on this path, he has the following recommendation:

“It is an essential condition that they feel the need to live with their passion to enjoy the works. Another very important aspect is that before making decisions for purchases, they are informed, so it is necessary to read specialised newspapers and books, visit exhibitions and museums and a lot of contact with galleries, which is an important and very specific source of information of the artists they represent. Finally, the presence in national and international art fairs. All this generates information and training.”

Indeed, fairs have become a good place for discovery because they condense a wide offer and allow diverse and global contact in a concentrated way. For this reason, many new generation buyers start in the context of an event such as Art Madrid, whose closeness and quality constitute a unique opportunity to meet, soak up and feed the passion for art.

(*) quotes taken from various interviews published in public media between 2013 and 2019.