Art Madrid'24 – HERE IT COMES THE GREAT PARTY OF THE YEAR OF MEDIALAB PRADO

MediaLab Prado faces like every December a difficult challenge: to summarise in a day the work of a whole year and share it with the citizens. With this premise, the essential date on the agenda is approaching. The 14th you can not miss “One day in a year. Annual MediaLab Prado Festival ”. With an intense and varied program of activities, the centre opens its doors to families, curious and neighbours with the purpose of turning this pre-Christmas event into an encounter of exchange, knowledge and entertainment designed for everyone: from 0 to 99 years.

For the little ones, MediaLab Prado has created a special program to stimulate all the senses. Starting with music storytellers, followed by Japanese percussion classes, going through performances that recover the poems of García Lorca, Alberti or Gloria Strong. And that's not all, because there will also be room for fantasy and imagination in activities that involve body and mind. Some of these workshops are run by Blanca Helga, a children's illustrator specialising in play-books for children that she edits in the publishing house "Hopitihop" founded by herself. With Blanca, kids can create fantastic characters from cut-outs and collages, as well as start their first artist book with digital tools. And paying attention to body expression, there will also be an experimentation workshop on the body and the way we understand it, by the hand of Giz&Gif.

The connection between art and technology will be available to visitors with an immersive virtual reality experience throughout most of the day. This proposal is in charge of the Synthetic Realities Laboratory (LabRS), one of the centre’s workgroups that investigates the development of these virtual environments. On the other hand, there will be a presentation of all the projects carried out throughout the year, among which we highlight "Dark Light", the result of collaboration with Debajo del Sombrero, BIVO and "Autofabricantes". The first one will show the result of the residences carried out in the centre by autistic artists selected by the association Debajo del Sombrero throughout 2019, with projects arising from naturalness and spontaneity without conditioning. For its part, BIVO is an initiative that seeks to raise awareness about the need for responsible energy consumption, while investigating the manufacture of prototypes that allow the generation of energy through human movement. “Autofabricantes” is a space to investigate the technological advances applied to the elaboration of prostheses through open source, in addition to maintaining a community of exchange and support between participants and families, under the guidance and contribution of the “Exando una mano” group.

Works by Andrés Fernández, "Dark Light"

And you could not miss the use of the square. In addition to breakfast with some ‘roscon’ and hot chocolate as the first thing to open the day, from 6 p.m. the LED facade will be available to visitors, first with an interactive game of ping pong, and then a sample of the projects created for this device throughout the year by institutes, universities and academies.

This is just a preview of everything to enjoy the following Saturday in a meeting designed for everyone to participate. We invite you to consult the rest of the programming HERE and make a place on the agenda for this essential appointment.

 

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024