Art Madrid'24 – The invisible poetry between art and design

A common link between art and design is the creation of forms and expressions. If, on the one hand, art asks us questions, challenges us and encourages us to question all knowledge, design strives to offer us solutions to improve our daily lives, appealing to the functionality and usefulness of objects and materials that make our daily lives more comfortable.The boundaries that separate art from design are often very thin, but we are not really interested in talking about boundaries, on the contrary. Functionality and subjectivity can go hand in hand to build beautiful, delicate and sharp objects in their reflective expression. There is no doubt that, when art and design meet, they generate a strong link between creativity and material, becoming a useful tool to dissect the senses.

Perhaps artistic creation finds its referent in design, if we add a third element to this feedback from both sources: sustainability. The artists we present below work with the recovery of materials and their transformation into aesthetic objects. The conscience at work in the pieces of Idoia Cuesta (Donostia, 1969). Represented by the Arancha Osoro Gallery; Luz Moreno Pinart (Madrid, 1989). Represented by the CLC ARTE gallery; Lúcia David (Portugal, 1966). Represented by Trema Contemporary Art Gallery; and Cova Orgaz (Bilbao, 1983), represented by Bea Villamarín Gallery, is the result of the synthesis between tradition and innovation. They have in common, among other things, the intuitive and handmade production, the respect for resources and the time of creation. Their works are the result of a desire to slow down the pace of life through traditional methods that speak of their origins. And through these processes, each in its own way, they invite us to ask ourselves: How do we understand the time, the matter and the space in which we live?

Idoia Cuesta. Abyssal. Fishing line. Variable dimensions, 2023.

Idoia Cuesta is an artist who combines the processes of basket weaving and textile art. She uses artisanal techniques and organic materials to create pieces that reflect the identity of the raw material, and her working methodology is mainly inspired by rural environments and respect for the environment. The fibers that give corporeality to her pieces are insufflated with a healing vocation and the desire to build a personal story about the utility of the work of art in any context. In her sculptures are perceptible minimalist personality and sensory comfort, characteristics that result from the alchemy that generates the relationship between basketry and textile, and that goes beyond the simply contemplative to question how much humanity resides in the complexity of the material.

Luz Moreno Pinart. Momo hajimete saku. Papier, platre, 11x7x7cm. 2023.

Luz Moreno Pinart specializes in design, scenography and textile fibers. Her works have a strong sculptural character. The volume created by the fine strands of knotted paper transforms each piece into a kind of net that connects the emotional with the vitality of the elements. This is the impression that her woven works evoke when, in front of them, we recall the curious metaphor that everything in life happens? Our existence takes place in moments that we cherish, and the fragility of memories rests on each woven knot. In her installations, the color red - in its variable values - is a metaphor for the intensity with which the artist has lived each moment. Her works are experiments that have evolved - as a deliberate archaeology of the most deeply rooted domestic elements - projecting into the future a visual production that hybridizes the codes of design, art and craftsmanship in search of an

Lúcia David. Babel Tower. Mdf board, glue, newspapers, fabric, plastic, wire,15x15x18 cm, 2023.

Lúcia David works with performance, installation and sculpture, with a particular interest in artist's books and the textuality of the artwork. She integrates collage and stitching techniques in her creations. In her works, the artist tells the story of the women's condition, and in this journey, she recalls the collective history of the status of women in her native country. The paper, the effervescent pulp of letters and the second levels outline the sides of a needle that is both piercing and healing, with which the artist creates, writes, embroiders and perforates. All these actions in this order and with the impulse to rescue the traditions that the matriarchs of each family have handed down to generations and generations of daughters. In general, her work exalts the imperfection, the rudeness and the simplicity of the actions that take place in domestic spaces and that, over the years, have been transferred to public life. Silence takes the objects related to domestic activities into her hands, but in an attempt to raise the tone of those silent whispers, the artist pours on paper all the contained value that her predecessors also left her as an heritage.

Cova Orgaz. Blue pigeon. Polychrome cardboard nº 3, 29x33x20 cm, 2023.

Cova Orgaz has redefined creation in a risky and courageous way by using cardboard as the main material for her sculptures. Challenging its ephemeral character and difficult conservation, the artist has broken the rules to show that cardboard can be as appreciated in sculptural production as any other element. Her ability to master and be carried away by cardboard has been achieved through trial and error, but without giving up. As a result of her fruitful efforts, today she surprises us with a repertoire of endearing figurative sculptures of striking realism. There are some hands in the world that correct, others that censor and some that model in desire what, after so much work, becomes reality. In this way, Cova Orgaz's cardboard sculptures, as if they were about to come to life, elevate the material into a category as valuable as that of bronze, marble or wood. Her persistence has shown that true artistic skill goes beyond conventional materials, redefining new possibilities that can define a path for sustainable creation.

Idoia Cuesta. Abyssal. Fishing line. Variable dimensions, 2023.

In addition to fusing tradition and contemporaneity, these artists also emphasize the usefulness of virtue in creating works that position themselves in the face of certain gender issues, preserving domestic duties, questioning the established, and the value of seeing creation as a conscious practice committed to society. They have gone beyond the aesthetic, creating sensory experiences, interwoven stories, reunions with the collective memory and an obvious connection with the essence of life and nature. And the result is here: Works that, in addition to being beautiful in form, are powerful in the content they translate; they establish - with their own invisible poetics - a balance that is necessary to fulfill the task of walking on a fine line, where aesthetics and the utility of the object coexist in perfect harmony.

Suncityboy. Courtesy of the artist.


It is always difficult to create one's own universe, this complication increases when this universe is populated by characters known and recognized by all, who are part of the imagination of many, inventing on what already exists is doubly difficult. Suncityboy (Tver, Russia, 1984) has invented a world inhabited by fairy tale characters and cultural icons who share a common denominator: they are formed by small balls that assemble an impossible body with an emoji face and, despite the initial strangeness, immediately evoke empathy and familiarity.

Color overflows all its scenes and we meet Alice in Wonderland (or more precisely in Suncityboy's country), Dorothy in OZ, the seven dwarfs a bit changed or even a very particular interpretation of Vermeer's "Milkmaid". But they all stop being them to enter a new life where humor, irony, acidity and a huge dose of energy renew our view on things, theoretically very seen. From Marilyn to the birth of Venus, everything is susceptible to be "rounded" and to provoke a smile in us. If we have to choose between the angry emoji or the smiley emoji, his works will make us send the smiley emoji, and that is to be appreciated.

Aliceâs Adventures in Wonderland.Tinta y témpera sobre papel.2023.

How would you define your art in one word? Or better in an emoji.

It’s joy.

What is your favorite emoji?

This smiley (the artist points towards a painting behind himself).

What are the requirements for the characters of stories or famous works that you endow with a new life? What should they suggest to you or how do they reach you?

My characters are funny, many of them want to get into my pictures. From the world of Plato's ideas, heroes go to different outdoors, but almost all of them want to get to me. They take a turn and they are waiting for me to capture them. Not all of them, of course, because I'm a very busy person. I create new meanings for the characters: they stop living in everyday life. I think they are much more interested in the spherical world than in their non-spherical world. I can say, sure, I don't force anyone. If the hero doesn't like it, I don't keep him. I respect their rights.

Svinedrengen. Gouache on paper. 2023.

Why the spherical, the round?

The sphere is a symbol of the universe. We all encounter spheres and circles in everyday life. Circles and spheres are the main form of my paintings. These are the stars in the sky, the atoms from which everything is made, and even money, the coins with which we pay took their form in the process of evolution, because everything tends towards the sphere. My task is to speak the language of spherism, to promote this knowledge to the people.

It was not for nothing that Hokusai wrote in his lost letter to Hiroshige on the road from Rome to Edo to Kyoto, "Suncityboy, if the future embodiment of world spherism, the personification of modernism through imaginism.”

The letter was stolen from his workshop because it had value for world culture.

Do we take everything too seriously?

The seriousness of our world is evidenced by the constant dispute of objects and forms in composition. We must understand that everything is much more serious than we think. There is a constant confrontation between forms. Circles have always competed with triangles for the main rights in composition. We see this in the images of ancient Egypt. Then they were joined by squares. A square character often creeps into my paintings. He tries to dispute the spherical harmony. But, to his great regret, he makes the composition more successful. You just have to look for it.

Amazons. Gouache on paper. 2023.

Drama or comedy?

The subjects of the paintings of spherical imaginism show the relationship of particles, shapes, and ideas. Characters can be both the meaning and the category of cognition. This is similar to the metamorphosis of temporary spatial transformations, when a character becomes an object and nature becomes a thing. This is the drama of the works. But at the same time, it's also comical because of this metaphor.

Roof Girls. Gouache on paper. 2023.

What role does music play in your creative process, I understand it is important.

Music is a circle of vinyl. It penetrates into all beings like neutrinos. Without music, it's difficult to achieve a good result. If you don't have a music player, you need to add something of yourself with your inner feeling.

You can imagine yourself with a large cello or saxophone. Music is the building material of creativity. In my case, these are bright-colored construction balls. Sometimes they turn into caramels.

Where is your art going (You can answer with an emoji if you wish) 😉

My art is moving into the future. It looks like a large spherical airplane. On board are my favorite heroes. I will appear as captain sometime during the flight. I walk between the isles and serve them drinks and treats. I think you can see this for yourself.

Thank you very much, Carlos. 😉