Society today lives beset by contradictions. The progress of communications allows us to be permanently connected and share in real time our daily news. At a dizzying pace, contents are created, uploaded to the network, an exchange is generated seeking for virtual contact in a reality that condenses in the palm of our hand thanks to the smartphone. However, this hyperconnection takes place while a paradoxical phenomenon occurs, because the human being feels more isolated, alone and individualistic than ever.

Tetsuya Ishida. "Conveyor belt for people", 1996. Acrylic on board. Private collection, Singapur (via arsmagazine.com)

Loneliness is a consequence of the imperative of the new times. The demands of work, the frenetic production process, the generalisation of the same aspirations in life linked to success and money produce a huge identity vacuum. Although in previous historical periods many social advances came from the hand of collective claims and the generation of a sense of community, today the individual is focused on himself and his own achievements, which leads him to a deep sense of detachment. Because, let's not forget, the human being is social by nature and creates links with others. The creators of social networks knew perfectly these mechanisms that compel us to share the snippets of our lives with others but did not know how to anticipate the other side of the coin, which feeds on false appearances to build a fake everyday life, giving place to a personal alienation that becomes their virtual reality.

Tetsuya Ishida, "Soldier", 1996, acrylic on board, Shizuoka Prefectural Museum of Art, photo Takemi Art Photos, courtesy Kyuryudo Art Publishing Co., Ltd. (via museoreinasofia.es)

La preocupación por estos temas es motivo de reflexión para muchos creadores. El ser humano protagoniza una suerte de abandono de sí mismo, un extrañamiento de su verdadera esencia que resulta desolador. Pero el tiempo, sin piedad, no nos deja pensar en ello. No obstante, algunos artistas se imponen a esta tendencia y se concentran en reflejar lo que ellos mismos viven y observan. Así es el caso del artista japonés Tetsuya Ishida, cuyo trabajo refleja la situación del individuo contemporáneo, en un estado de ánimo afectado por los vaivenes económicos, las crisis financieras y la imposición de las exigencias del mercado. El resultado es una identidad ausente que conduce al aislamiento y a la falta de entendimiento de nuestro lugar en el mundo.

Tetsuya Ishida. “Return trip”, 2003 (via museoreinasofia.es)

El Museo Reina Sofía dedica la exposición titulada “Autorretrato de otro” a Tetsuya Ishida, joven creador que tuvo una corta e intensa trayectoria de apenas diez años de producción. Su obra desarrolla una narrativa propia en la que las personas aparecen encerradas en lugares claustrofóbicos, con una alteración de las escalas para subrayar el efecto de encierro y la angustiosa sensación de no hallar una salida. Los colores grises, ocres y verdosos crean la atmósfera de un ambiente industrial y metálico, donde la gente viste de uniforme y se confunde con la maquinaria. Seres miméticos que pueblan nuestra sociedad y esconden tras su mirada vidriosa la soledad del alma.

The circle as critical device and the marker as contemporary catalyst

POSCA, the Japanese brand of water-based paint markers, has established itself since the 1980s as a central instrument within contemporary artistic practices associated with urban art, illustration, graphic design, and interdisciplinary experimentation. Its opaque, highly pigmented, fast-drying formula—compatible with surfaces as diverse as paper, wood, metal, glass, and textiles—has enabled a technical expansion that extends beyond the traditional studio, engaging public space, objects, and installation practices alike.

In this context, POSCA operates as more than a working tool; it functions as a material infrastructure for contemporary creation. It is a technical device that enables immediacy of gesture without sacrificing chromatic density or formal precision. Its versatility has contributed to the democratization of languages historically associated with painting, fostering a more horizontal circulation between professional and amateur practices.

This expanded dimension of the medium finds a particularly compelling conceptual framework in The Rolling Collection, a traveling exhibition curated by ADDA Gallery. The project proposes a collective investigation of the circular format, understood not merely as a formal container but as a symbolic structure and a field of spatial tension.

Historically, the circle has operated as a figure of totality, continuity, and return. Within the framework of The Rolling Collection, the circular format shifts away from its classical symbolic charge toward an experimental dimension, becoming a support that challenges the hegemonic rectangular frontality of the Western pictorial tradition. The absence of angles demands a reconsideration of composition, balance, and directional flow.

Rather than functioning as a simple formal constraint, this condition generates a specific economy of visual decisions. The curved edge intensifies the relationship between center and periphery, dissolves internal hierarchies, and activates both centrifugal and centripetal dynamics. The resulting body of work interrogates the very processes through which images are constructed.

Following its 2025 tour through Barcelona, Ibiza, Paris, London, and Tokyo, a selection of the exhibition is presented at Art Madrid, reinforcing its international scope and its adaptability to diverse cultural contexts. The proposal for Art Madrid’26 brings together artists whose practices unfold at the intersection of urban art, contemporary illustration, and hybrid methodologies: Honet, Yu Maeda, Nicolas Villamizar, Fafi, Yoshi, and Cachetejack.

While their visual languages vary—ranging from graphic and narrative approaches to chromatic explorations charged with gestural intensity—the curatorial framework establishes a shared axis: a free, experimental, and distinctly color-driven attitude. In this sense, color functions as a conceptual structure that articulates the works while simultaneously connecting them to the specific materiality of POSCA.

The marker’s inherent chromatic vibrancy engages in dialogue with the formal assertiveness of the circle, generating surfaces in which saturation and contrast take center stage. The tool thus becomes embedded within the exhibition discourse, operating as a coherent extension of the participating artists’ aesthetic vocabularies.

One of the project’s most significant dimensions is the active incorporation of the public. Within the exhibition space—activated by POSCA during Art Madrid’26—visitors will be invited to intervene on circular supports installed on the wall using POSCA markers, thereby symbolically integrating themselves into The Rolling Collection during its presentation in Madrid.

This strategy introduces a relational dimension that destabilizes the notion of the closed artwork. Authorship becomes decentralized, and the exhibition space transforms into a dynamic surface for the accumulation of gestures. From a theoretical standpoint, the project may be understood as aligning with participatory practices that, without compromising formal coherence, open the artistic dispositif to contingency and multiplicity.

The selection of POSCA as the instrument for this collective intervention is deliberate. Its ease of use, line control, and compatibility with multiple surfaces ensure an accessible experience without diminishing the visual potency of the outcome. In this way, the marker operates as a mediator between professional practice and spontaneous experimentation, dissolving technical hierarchies.

The title itself, The Rolling Collection, suggests a collection in motion—unfixed to a single space or definitive configuration. Its itinerant nature, combined with the incorporation of local interventions, transforms the project into an organism in continuous evolution. Within this framework, POSCA positions itself as a material catalyst for a transnational creative community. Long associated with urban scenes and emerging practices, the brand reinforces its identity as an ally of open, experimental, and collaborative processes.

POSCA x The Rolling Collection should not be understood merely as a collaboration between a company and a curatorial initiative; rather, it constitutes a strategic convergence of tool, discourse, and community. The project proposes a reflection on format, the global circulation of contemporary art, and the expansion of authorship, while POSCA provides the technical infrastructure that makes both individual works and collective experience possible.