Art Madrid'25 – THE LONELINESS OF THE CONTEMPORARY INDIVIDUAL IN THE WORK OF TETSUYA ISHIDA

Society today lives beset by contradictions. The progress of communications allows us to be permanently connected and share in real time our daily news. At a dizzying pace, contents are created, uploaded to the network, an exchange is generated seeking for virtual contact in a reality that condenses in the palm of our hand thanks to the smartphone. However, this hyperconnection takes place while a paradoxical phenomenon occurs, because the human being feels more isolated, alone and individualistic than ever.

Tetsuya Ishida. "Conveyor belt for people", 1996. Acrylic on board. Private collection, Singapur (via arsmagazine.com)

Loneliness is a consequence of the imperative of the new times. The demands of work, the frenetic production process, the generalisation of the same aspirations in life linked to success and money produce a huge identity vacuum. Although in previous historical periods many social advances came from the hand of collective claims and the generation of a sense of community, today the individual is focused on himself and his own achievements, which leads him to a deep sense of detachment. Because, let's not forget, the human being is social by nature and creates links with others. The creators of social networks knew perfectly these mechanisms that compel us to share the snippets of our lives with others but did not know how to anticipate the other side of the coin, which feeds on false appearances to build a fake everyday life, giving place to a personal alienation that becomes their virtual reality.

Tetsuya Ishida, "Soldier", 1996, acrylic on board, Shizuoka Prefectural Museum of Art, photo Takemi Art Photos, courtesy Kyuryudo Art Publishing Co., Ltd. (via museoreinasofia.es)

La preocupación por estos temas es motivo de reflexión para muchos creadores. El ser humano protagoniza una suerte de abandono de sí mismo, un extrañamiento de su verdadera esencia que resulta desolador. Pero el tiempo, sin piedad, no nos deja pensar en ello. No obstante, algunos artistas se imponen a esta tendencia y se concentran en reflejar lo que ellos mismos viven y observan. Así es el caso del artista japonés Tetsuya Ishida, cuyo trabajo refleja la situación del individuo contemporáneo, en un estado de ánimo afectado por los vaivenes económicos, las crisis financieras y la imposición de las exigencias del mercado. El resultado es una identidad ausente que conduce al aislamiento y a la falta de entendimiento de nuestro lugar en el mundo.

Tetsuya Ishida. “Return trip”, 2003 (via museoreinasofia.es)

El Museo Reina Sofía dedica la exposición titulada “Autorretrato de otro” a Tetsuya Ishida, joven creador que tuvo una corta e intensa trayectoria de apenas diez años de producción. Su obra desarrolla una narrativa propia en la que las personas aparecen encerradas en lugares claustrofóbicos, con una alteración de las escalas para subrayar el efecto de encierro y la angustiosa sensación de no hallar una salida. Los colores grises, ocres y verdosos crean la atmósfera de un ambiente industrial y metálico, donde la gente viste de uniforme y se confunde con la maquinaria. Seres miméticos que pueblan nuestra sociedad y esconden tras su mirada vidriosa la soledad del alma.

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.