Art Madrid'25 – THE MOROCCO FACES, BY LEILA ALAOUI

Although much of the program has already finished, PhotoEspaña still has exhibitions to offer. We recommend that you take advantage of these last days to enjoy some excellent showings. We highlight the work of Leila Alaoui, which can be seen in the Arab House until September 22nd.

Leila Alaoui, “Esauira”, 2012

The exhibition "The Moroccans" has been organised thanks to the collaboration of the Embassy of the Kingdom of Morocco and the Leila Alaoui Foundation. It puts together 30 stunning portraits that the photographer made between 2010 and 2014, within a personal project in which she tried to reflect the reality of her country and the power of the look of the individual. Fleeing from the traditional image that pays attention to the contextual elements, she sought to capture the essence of the person and, at the same time, to reflect the details of a way of life, of culture and traditions condensed in the chosen outfit and clothing.

Leila Alaoui, “Moulay Abdeslam”, 2010

This project could not be understood without knowing part of the life of the Franco-Moroccan photographer. Leila was born in Paris but spent her childhood and youth in Marrakech. At that time, her imagination was feeding on the persistent stories of emigrants that seek a better life venturing through the Mediterranean and the tragedy associated with these forced trips, often frustrated and risky. With the passing of the years and her inclination towards photography, Leila saw in this artistic discipline the possibility of generating a discourse of social awareness that would allow her to bring to light many of the stories she had heard as a child and that still were, in the 21st century, entirely common.

“Tameslohte” (Marrakech-Safi 2010) ©Leila Alaoui Foundation

Fully focused on social photography, her work has mostly been developed in the North African countries of the Mediterranean basin. With diverse themes that seek a sort of social justice through the image, her narrative has dealt with emigration, refugee movements, women's inequality, interculturality or national identity. One of her characteristic techniques was to set up an improvised photography studio in the street and invite anyone who wanted to be portrayed. Many of her projects have had the selfless collaboration of numerous citizens, attracted by her equal speech and proximity.

Leila Alaoui, “Plaza de Yamaa el Fna”, 2011

In "The Moroccans", an exhibition curated by the writer and critic Guillaume de Sardes, the humanistic and committed nature of Leila's work is evident. Her photographs want to be the voice of many who have no chance to speak. Her portraits are direct, genuine encounters with people who openly look at the camera to hardly offer their faces surrounded by traditional fabrics. Each look invites us to reconstruct a personal story, but at the same time shared by all of them, which tells us about a common history.

Unfortunately, Leila Alaoui died in 2016 after an attack in Ouagadougou (Burkina Faso), a city where she was working on a project proposed by Amnesty International on the status of women. Her work visits our country for the first time in a beautiful tribute to her social commitment and her talent as a photographer.

 

At the most recent edition of Art Madrid, artist Luis Olaso (Bilbao, 1986), represented by Kur Art Gallery (San Sebastián), received the Residency Prize of the Art Madrid Patronage Program. This award, the result of a collaboration between Art Madrid, DOM Art Residence, and the Italian association ExtrArtis, enabled him to undertake an artistic residency in Sorrento (Italy) in August 2025.

Through initiatives like this, the fair reaffirms its support for contemporary creation—a commitment aimed at increasing artists’ visibility and strengthening art collecting through concrete actions such as acquisition prizes, recognition of emerging talents, and international residencies.


Artists in Residence. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.


The DOM & ExtrArtis 2025 Residency Program took place in Sorrento from August 1 to 31, 2025. The artists lived together at Relais La Rupe, a 16th-century villa surrounded by cliffs and centuries-old gardens, which became an ideal setting for experimentation and exchange.

In this edition, residents worked around the theme “Reimagining Genius Loci”, an invitation to reflect on how the movement of people and traditions transforms the “spirit of place.” During the residency, DOM organized two public group exhibitions: the first to present the artists’ previous work, and the second to showcase the projects developed in Sorrento.


Work by Luis Olaso. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.


Luis Olaso’s work moves between expressionist figuration and abstraction, always employing a pictorial language charged with strength and emotion. Initially self-taught, he later graduated in Fine Arts and has developed a solid international career, with exhibitions at venues including JD Malat (London) and Makasiini Contemporary (Turku, Finland), and participation in fairs such as Untitled Miami, Estampa, and Art Madrid itself.

His work is part of prestigious collections, including the Tokyo Contemporary Art Foundation, Fundación SIMCO, and the Provincial Council of Bizkaia, and has been recognized in competitions such as the Reina Sofía Prize for Painting and Sculpture and the Ibercaja Young Painting Prize.

In Sorrento, Olaso found a unique context to expand his pictorial research, engaging in dialogue with the Mediterranean landscape and the region’s historical heritage. The residency provided him with time, resources, and a framework for exchange with other international artists, fostering the production of new works that were later presented in the group exhibitions organized by DOM.


Luis Olaso working on his project. DOM & ExtrArtis. Image courtesy of DOM.

Luis Olaso’s experience at DOM Art Residence concluded with a public showcase of the works produced, reinforcing his presence on the international circuit and consolidating his position as one of the most prominent Basque artists on the contemporary scene.


Through initiatives such as this, Art Madrid demonstrates its active role as a platform for direct support of contemporary creation, creating opportunities for research, production, and intercultural dialogue that extend beyond the fair itself and accompany artists in their professional development.