More and more disciplines have joined the reflection on the feminine condition that faces the current reality from the review and the questioning of its historical past. Thus literature, film, music, art, science, agriculture, to mention just a few, join the list of places from which to continue the debate on a movement in constant reinvention.

It is an awakening that, although it extends throughout the year, seems to focus particularly hard in March, with a program that includes festivals, fairs, conferences, marches, readings that transpire enthusiasm and communion. Thus, among the programs of the third month of the year, interesting and necessary projects stand out, such as the Mujeres Mirando Mujeres festival, an initiative of Arte a Click that celebrates its 5th edition between March 9th and June 12th.

Marina Vargas “La Bacante”, 2015. Polyester resin, marble powder, enamel paint. (image from ©www.marinavargas.com)

The Mujeres Mirando Mujeres project was founded in 2015 by Mila Abadía, with the purpose of spread out the work that women carry out in the art field from the creation to the communication processes, through the curatorial and art critic. As she herself confesses, the idea emerged as an outburst. I have always fought for women's rights and had not actively participated in any feminist claim for a long time.

In this sense, the fifth edition is composed of 51 artists, 52 art managers, 15 communicators, 11 invited projects which gives rise to a total of 80 works in which 118 women involved with the feminist movement and with art participate, among them, there are bloggers, journalists, communicators, gallerists, museologists who give light to a rich program based on presentations and interviews with artists that will be published until June on the web. As in previous editions, the festival is concerned with making visible the work of artists with a new professional career, as is the case of the Italian interdisciplinary artist Mónica Mura, whose work revolves around the improvement and appreciation of human beings. The gender perspective of the Italian author goes through her life and work in which she gives voice to groups and individuals who have suffered social rejection due to their nature as transgender, homosexual women... Mónica Mura will be presented by the researcher Karen Campos.

"For me, art is a synonym of freedom and I believe in the power of creation as an engine of transformation". Monica Mura

Mónica Mura, project “Poder ver-Ver poder”, 2018. Video installation (image from ©www.monicamura.com)

Among the less experienced artists, we also find the Catalan photographer Alejandra Carles-Tolra, who seeks to understand through her images the identity and to blur its limits. Is there an identity that defines women? Which one? These are some of the questions she poses in her project. Alejandra Carles-Tolra will be presented by the director of the Fiftydots gallery, Laura Salvado.

In addition to new artists, the festival also welcomes already renowned looks, like that of Gabriela Bettini who combines in her work the analysis of the environmental crisis with the situation of women, both affected by the violence of the system.

I guess the work changes to the same extent that we change as individuals, the artist once affirmed. Her work and that of the rest of the artists that make up the Mujeres Mirando Mujeres project are an echo of the concerns and conflicts of our time, a time that is increasingly ours.

Gabriela Bettini, project “Primavera silenciosa”, 2018 (image from ©gabrielabettini.com)

As once noted Estrella de Diego, always wise: it is not worth being a feminist in the art world, one has to be a feminist or not, our thinking should invade our way of being in the world and of relating to it. And in this sense, art makes it possible to stay those thoughts of our life which are the reflection of our passage through the world.

For this reason, initiatives such as the Mujeres Mirando Mujeres that make women's work real and effective, are as necessary as important.

Buying the first work of art always instils respect. A difficult feeling to define that mixes vertigo with adrenaline. But over uncertainty and caution, a pleasurable sense of connection, understanding, and desire prevails. That work that, once seen, stays in the mind, reappears in the memory several times a day and seems to tell you that it is willing to be part of your home, is the perfect candidate to make the decision.

In the first steps, many collectors do point out that one does not start from an established plan, but rather that one acquires pieces based on taste and the connection one feels with them until, after time, they realise that the volume of works that accumulates can be labelled as a "collection". For example, this is how Alicia Aza explains it:

“I was not aware that I was collecting until many years later when a third party named me as a collector and talked about my collection. In 2005, I became aware of what collecting means and decided to articulate a collection with an identity of criteria and formats”.

Marcos Martín Blanco, co-founder, with his wife Elena Rueda, of the MER Collection, shares this same opinion:

“Collecting has been a passion, driven by a visceral state that encourages you to do so. The collection, in terms of acquisitions, has not been particularly complicated because, let's face it: it is easy to buy because they are all beautiful things and you have some clear idea of where you want to go, but at first those preferences were not so clear. It is with the time that a criterion is being formed”.

It is not always this way, of course, but for the buyer who starts out on this path, the personal connection that entails the first piece is essential. There it is the germ of a lasting relationship that is not limited to a simple aesthetic question but is an open window to knowledge, to exploration, to a world that is often unknown to us and awakens our fascination. The seed of that connection is purely sentimental, and it is precisely this impulse that determines the first acquisitions. The first piece is never forgotten.

Art Madrid'20, photo by Ana Maqueda

Exceeding the usual recommendations made by advisers and agents, rare is the occasion when the art lover decides to buy by pure investment. These paths usually open later, when the volume of pieces is large enough. In addition, there are those who are a bit against this classic concept of the traditional collector, approached from an eccentric, elitist and little accessible vision. On the contrary, art buyers are, above all, art lovers, sentient beings and permeable to creative stimulus who, at a given moment, decide to deepen the relationship they already have with art to take a piece home.

It is not that hard to overcome that small psychological barrier that turns the visitor into a buyer if one approaches the matter from a more personal and intimate perspective than from social consideration. Small-format works, graphic work or serial photography are of great help for this, whose price range, generally more affordable, allows a closer comparison to the daily basis expenses. In this way, the purchase of art falls within the range of feasible activities and becomes something close and possible.

Art Madrid'20, photo by Marc Cisneros

At that moment, a different relationship with art begins, based on pure experience and coexistence with the acquired piece. Perhaps it can be seen as an act of daring, but on many occasions, it is more a matter of necessity and transformation. Collectors also agree that the acquisition of an artwork is an exercise on personal analysis and opening up to a new field of knowledge that was previously alien to us. Alicia Aza explains that the reason she acquired her first piece of video art, by Sergio Prego, is because she did not understand it and because she saw it as a challenge and an opportunity to self-improve. This open window to knowledge creates new connections and bonds with creators, as one of the most fascinating parts of the process. Candela Álvarez Soldevilla explains that

"I think the most interesting thing in the art world is talking to artists. They are people with a special sensitivity to listen and understand.”

And Alicia Aza also says:

"I can share the satisfaction of being able to count on many artists in my circle of close friends today, and that is a long way to go."

Thus, with works that seem acceptable within the horizon of expenses that each one considers affordable, it is easy to find a piece that catches us. Since then, our home also evolves into a space in which art has a permanent place and presence, and there is no doubt that this transforms us inside.

Art Madrid'20, photo by Henar Herguera

Jaime Sordo, owner of Los Bragales collection and founder of the 9915 Contemporary Art Collectors Association, has always defined his relationship with art as a true passion and a vital necessity. For buyers who start on this path, he has the following recommendation:

“It is an essential condition that they feel the need to live with their passion to enjoy the works. Another very important aspect is that before making decisions for purchases, they are informed, so it is necessary to read specialised newspapers and books, visit exhibitions and museums and a lot of contact with galleries, which is an important and very specific source of information of the artists they represent. Finally, the presence in national and international art fairs. All this generates information and training.”

Indeed, fairs have become a good place for discovery because they condense a wide offer and allow diverse and global contact in a concentrated way. For this reason, many new generation buyers start in the context of an event such as Art Madrid, whose closeness and quality constitute a unique opportunity to meet, soak up and feed the passion for art.

(*) quotes taken from various interviews published in public media between 2013 and 2019.